Ogury For Brands

User engagement and insights, with unique consented data at its core

Ogury For Brands is a cloud-based solution providing brands with the integrated data and technologies necessary to understand users across their entire mobile journey, gain precious insights to inform mobile strategy, and activate those insights to attract and engage users.

Mobile Journey Marketing

Mobile user profiles400m

GDPR compliant100%

Challenge

Solution

Consent to Data

Data to Insights

01

02

Brands seek to attract consumers and engage with them across their mobile journey. But knowledge of the mobile user journey is limited to the few minutes per day spent within their own apps, websites, and ecosystem. To inform an effective mobile strategy, engage with the human behind the device, and optimize results, this knowledge gap needs to be closed.

If you want to attract loyal users, you need to understand them. Ogury’s mobile journey data, comprised of 400m+ GDPR compliant mobile user profiles, maps the entire mobile journey: apps downloaded or deleted, usage of these apps, websites browsed, and helps close the mobile journey data gap.

From day one, Ogury has been built upon the

principles of fairness, transparency, accountability

and user rights. Our mobile journey data is only

generated after users explicitly opt-in, which can be

rescinded at any time.

Installed and deleted apps

Usage of these apps

Websites browsed

Obtain user consent. Deliver transparency.

Ensure compliance.

Ogury Active Insights visualizes the data behind

400m mobile user journeys. You can understand

user behavior across all the apps and sites they

visit, discover new consumers beyond the limits

of your current insight, and access intelligence on

specific vertical dynamics.

What you see

• A few minutes per day

• Your apps

• Your sites

What you see with Ogury

• 5 hours per day

• Every installed app & usage of these apps

• All sites browsed

Tap into user affinities and visual insights.

Insights to Activation

Ogury offers a range of proprietary and customizable in-app ad formats for 100% visibility, 100% share of voice and enhanced ad personalization.

Managed service

• Customizable area for creative

• Static / Iframe / HTML5

• Charged on CPC

Managed service

• Full-screen video format

• Clickable and skippable

• Charged on CPV

Programmatic service

• VAST video format

• Clickable and skippable

• Compatible with DSP of choice

• Charged on CPM

Use the power of our purpose-built User Affinity Engine to attract users based on true interests. Your ads become relevant valuable recommendations, that motivate action. Raise brand awareness, drive app installs and improve user retention.

Attract your ideal users with one-to-one impact, at scale.

Our formats

Recommendation Format

Best for driving traffic

Full-Screen video format

Best for brand awareness

Through partnering with Ogury, we are able to discover unique insights about our users' behavior across mobile apps and websites. Due to Ogury’s ability to reveal the entire mobile user journey, we achieved our objective of driving continued quality brand awareness for Ralph Lauren.

Alicia CastellanaDigital Media Senior Manager EMEA, Ralph Lauren

Customer Success

Mobile Journey Marketingogury.com