oh so pinteresting: using pinterest to maximize your traffic & sales (wedding edition)

HOW PINTERESTING: MAXIMIZING TRAFFIC & SALES

Michelle TangManaging Director at Eversnap

1Tuesday, September 16, 14

HOW DO YOU MANAGE THEM ALL?


HONESTLY, WHEN YOU FINALLY MASTERED

FACEBOOK...


YOU PROBABLY FELT PRETTY DARN GOOD.


THEN ANOTHER ONE CAME OUT...


IS AN UNDERSTATEMENT.6Tuesday, September 16, 14

BUT IT DOESN’T HAVE TO SUCK.

• Reaching your customer & new customers has never been so easy

• It’s all about understanding your customer & engaging

•Make it so simple your grandma could do it


WHY SHOULD YOU CARE?• 70+ Million Users

•Driving more dollars than Facebook

•Majority of your clients are already on Pinterest. Speak their language!

• If you don’t plan, you will spend countless of wasted hours.


NO, BUT REALLY WHY SHOULD YOU CARE?

•Collaborate with your booked Customers: Book upgrades & deliver the full experience

•Close the Sale with New Potential Leads: Showcase your work

• Drive new Online Traffic: Be a thought-leader, influential in your industry.

•Targeting with Pinterest Ads (Coming out soon!)


WHAT IS PINTEREST?• It’s a visual bookmarking tool, but with more categories

& organizational options - Like a digital scrapbook.

• It’s a way to save & organize your favorite ideas in a social way.

•One of my favorite explanations of Pinterest: https://www.youtube.com/watch?v=oJzD4vF5dFA


https://www.youtube.com/watch?v=oJzD4vF5dFA




WHO IS ON PINTEREST?

http://blog.girlpowermarketing.com/11Tuesday, September 16, 14

http://blog.girlpowermarketing.com/

http://blog.girlpowermarketing.com/

• 70 million+ users

• 87%+ female

• According to the Knot & Mashable, over 70% of users have wedding boards before they’re even engaged.

BREAKING IT DOWN


ACTUALLY THIS WAS PRETTY FUNNY.

TOO BAD ADRIENNE

ISN’T GETTING MARRIED.


BUT DESPITE THIS HICCUP, A TON OF BRIDES-TO-BE ARE

USING PINTEREST.


OKAY, SO BEFORE WE TALK ABOUT SALES...


BASICS OF PINNING


WHAT TO PIN?•Top categories: weddings, food, & DIY

• It’s an image based social network - so your pins should stand out

•Great photos & videos. Videos haven’t quite taken off yet (in comparison to images), but growing fast.

• Useful Information


HOW TO PIN


DO IT WHILE YOU’RE BROWSING THE WEB


OR REPIN FROM CATEGORIES


WHAT MAKES A PIN “PINNABLE”

• 1) Teasers: Beyond the Image

• 2) Size

• 3) Solid description

• 4) Nobody likes broken links


1) TEASERS: BEYOND THE IMAGE

• If you want someone to click on your image, it has to seem like there is more to it.

• Think of it like a movie trailer.


Pinterest users are quickly browsing, so catch their eye fast. What’s your

headline?


100 IDEAS?!


LISTS ARE AMAZING.


2) SIZE MATTERS

•Maximum horizontal width is 554 pixels & limit the length to 5,000 pixels

• If you have to scroll too much, then you probably won’t repin it.

http://www.pinterest.com/pin/523402787917266355/




3) OPTIMIZE YOUR PINTEREST SEO

• To start, put a solid description.

• You have 500 characters, so make it good.

• Limit it to one Hashtag per description - not the same as Instagram

•Rule of Thumb: Would your client say it?


4) NOBODY LIKES BROKEN LINKS

• Pinterest can be amazing for link-building, but the biggest frustration is to click on great Pin to find out it goes nowhere.

•Make sure your links work before posting your pins

Found this gem here: http://memegenerator.net/instance/51326307


http://memegenerator.net/instance/51326307

http://memegenerator.net/instance/51326307

REPINS ARE YOUR FRIEND• 80% of pins

are Repins.

• Things get pretty viral.

• That’s how followers will repin your pins to share to their followers.


WHO’S LISTENING TO YOU?


WHAT’S A FOLLOWER?

• Someone who follows you will see your pins come up in their newsfeed when you “pin” something new

• You can also follow others to get great content.

•More followers is nice, but it’s useless unless your followers are sharing your content.


YOUR NEWSFEED


PINTEREST IS A COMMUNITY: SO MAKE SOME FRIENDS


COMMUNITY BOARDS


COMMUNITY BOARD EXAMPLE

http://www.pinterest.com/annasweddings/the-wedding-love/




LATE NIGHT PINNING

•Best times to pin? According to Business Insider, the best times to pin are between 2pm and 4pm or 8pm and1am Eastern.

• Avoid late afternoon.

•Why? Because many families are sitting down for dinner!


PINNING AS A BUSINESS:BUILDING A BRAND


BENEFITS OF A BUSINESS ACCOUNT

• Verified company pages

• Analytics - see what’s being pinned most

• Access to Pin it button, Follow Me & Widgets to engage your traffic

• Updates about upcoming features

• i.e. Ads


DO YOU HAVE A BUSINESS ACCOUNT?


HOW TO GET YOUR BUSINESS ACCOUNT SETUP

• You can usually convert it in your account settings.

•Quick How-To: https://www.youtube.com/watch?v=xo9cV6nQ9XA


https://www.youtube.com/watch?v=xo9cV6nQ9XA






ANALYTICS• See what customers are pinning from your website

• https://analytics.pinterest.com/


https://analytics.pinterest.com/

https://analytics.pinterest.com/

NOW THAT YOU KNOW HOW TO CREATE AMAZING

CONTENT...


LET’S TALK ABOUT HOW YOU CAN LEVERAGE IT FOR

YOUR BUSINESS


BEYOND THE BASICS• 1) Collaborate with your booked Customers:

Be a source of knowledge & understand what they’re thinking

• 2) Close the Sale with New Potential Leads: Showcase your work

• 3) Drive new Online Traffic

• 4) Targeting with Pinterest Ads (Coming out


1) COLLABORATE• Current clients

• Create a community board with client to share ideas

• Creates opportunity for upgrades i.e. uplighting setups

•Makes it easy for the client if they’re already on Pinterest

• Get a visual idea of what they have in mind

• Be a source of knowledge and advice!


SPEAK YOUR CUSTOMER’S LANGUAGE!

https://www.youtube.com/watch?v=OH4H8sdSxrM




2) CLOSE THE SALE WITH NEW LEADS

• Potential Leads

• You can use Pinterest to showcase your work

• Create boards for your past setups & invite your clients to see them

• You want to be able to tell a story

• Post videos, but keep them short.


OPTIMIZING YOUR VIDEO CONTENT

•Goal: Pictures can tell 1000 words, but videos can tell a story (just do it fast).

• You can Pin videos from Youtube or Vimeo.

• 1) Record it

• 2) Upload it to one of these sites

• 3) Add a custom Pinterest optimized thumbnail size: ~730x1200 pixels (recommended by Hellosociety.com)


ENGAGE YOUR LEADS

• “Rule of 7”: On average, it’s said to take 7-10 touches to close a new sale. This can vary, but it’s almost always more than one, so how do you re-engage your lead?

• Keep your leads interested

• Share advice - Pins they might be interested in

•Host a Pinterest Contest - Create your “Dream Wedding Board” for X Prize or X% Off


3)DRIVE NEW ONLINE TRAFFIC

• Be a thought-leader & influencer of your industry

• It’s Social Proof. Followers on Pinterest are similar to Likes on Facebook Business Pages. Why do you ask your customers to like your Facebook?


4) TARGETING WITH PINTEREST ADS

• Pinterest’s new ads program is a CPC based program similar to Google Adwords

• Your images can’t be too “salesy”!

• You can target based on anything from generic keywords like “weddings” down to the location of the person

• https://ads.pinterest.com/


https://ads.pinterest.com/

https://ads.pinterest.com/

PINTEREST PROMOTED PINS


THANKS FOR BEING A PART OF MY WORKSHOP!

• Questions? Want to talk more?

• Email me at [email protected]


mailto:[email protected]

mailto:[email protected]

oh so pinteresting: using pinterest to maximize your traffic & sales (wedding edition)

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