oh the content you'll create!

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Page 1: Oh The Content You'll Create!
Page 2: Oh The Content You'll Create!

The journey can be long and filled with many bumps

But don’t be deterred by those stumpsAnd those thumps and those slumps

Before you know it your content will be epicThink electric, energetic,

and even poetic!

As you embark on your content expeditionYou might find your business undergoing a huge transition

Going from being promotional to focusing on educationIs a huge leap and often takes some consideration

Page 3: Oh The Content You'll Create!

How do you succeed on this winding road?There is a clear path if you follow the code

Ignore all of those downers, and cynics, and naysayers

We’ll show you the way, you’ll soon be an A-player

Go out and explore to find your perfect content team

You want people who are creative, people who dream

You also want people who know how to leadAnd people who really understand your

exact business need

Page 4: Oh The Content You'll Create!

If you remember to talk less and listen moreJust like an airplane, your content will soar!

Your customers have insight, why not sit down and chat?

If they are scratching their heads then your content will fall flat

First, you want to focus on being a thought leader

Remember to think about benefits not only features

And soon you will build an army of business cheerleaders!

Page 5: Oh The Content You'll Create!

Next you will need to humanize your voiceIf you hit the right note your content will be the top choice

People will come from every land far and wideAll the way from the North, South, East and West Side

To sit and relax and read your content all daySo they can get back to work and put your suggestions into play

Page 6: Oh The Content You'll Create!

How do you create enough content to use?

In social media, email marketing, and other places you choose?

Take your big content pieces and start slicing and dicing

Put a new spin on them and make them enticing

From ebooks to infographics to slide decks and memes

So many great options to help you pick up steam

Don’t forget about blogs and videos aplenty

On topics from industry reports to the trendy

Page 7: Oh The Content You'll Create!

And as you keep creating, and writing, and sharingDon’t be afraid to take risks, don’t be afraid to be daring

Strike a debate and start a conversationAnd don’t be surprised when you’re looked at with admiration

Sometimes if you find you don’t know what to writeDig deep, ask your team, do some research, take flight

Page 8: Oh The Content You'll Create!

Then take all of that new content that you tirelessly wroteAnd think of the millions of ways to promote!Think email and social, your website, and more

For clicks and opens and leads galore

Page 9: Oh The Content You'll Create!

Oh, the content you will createDon’t worry friend, you too can be first rate

And at the end of your journey you soon will findContent is more than a tactic, it is really a state of mind

Page 10: Oh The Content You'll Create!

1) Go out and explore to find your perfect content team – look for people who are creative and people who dream!

2) Make sure your content is educational and fun, if you are too promotional your readers will run.

3) Take your big content pieces and start slicing and dicing, put a new spin on them to make them enticing!

4) Sometimes if you find you don’t know what to write, dig deep, ask your team, do some research take flight.

5) How do you promote all the content you wrote? Think email and social, your website and more, for clicks and opens and leads galore!

And now let’s sit down and do a recap.What are the top 5 tips, we’ll help you create a map.

Page 11: Oh The Content You'll Create!

About MarketoEasy, Powerful, Complete.

Marketo uniquely provides easy-to-use, powerful and complete

marketing software that propels fast-growing small companies and global

enterprises alike. Marketo’s marketing automation and sales effectiveness

software – including the world’s first integrated solution for social marketing

automation – streamlines marketing processes, delivers more campaigns,

generates more win-ready leads, and dramatically improves sales performance.

With proven technology, comprehensive services and expert guidance, Marketo

helps thousands of companies around the world turn marketing from a cost

center into a revenue driver.

Known for providing breakthrough innovation and fueling explosive growth,

Marketo was recently named one of America’s Most Promising Companies

by Forbes, the #1 Marketing Software Vendor on the INC 500, and the

#1 fastest-growing private company of 2011 by the Silicon Valley Business

Journal. In both 2011 and 2012 the company received the CRM Market Leaders

Awards Winner for Marketing Solutions by CRM Magazine. Salesforce.

com customers also honored the company with two AppExchange Best of ’11

Awards, for Best Marketing Automation Solution and Best

Chatter Exchange.

U.S.A. Headquarters901 Mariners Island Blvd, Suite 200

San Mateo, CA 94402

Tel: + 650.376.2300

Fax: + 650.376.2331

www.marketo.com

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South County Business Park

Leopardstown

Dublin 18, Ireland

Tel: + 353.1.242.3000

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Art Directed by: Dan McCarthy

Illustrated by: Steve Edwards