oi brand guidelines

oi

Branding Guidelines

Table of

Contents

This is a guide to the basic elements of Oi and was written to benefit the people within Oi and it’s partners. Have a read and get to know us a little better.

1 Oi Logo

3 Logo Spacing

3 Type

5 Logo Do’s & Don’ts

7 Colors of Oi

9 Our Typeface

11 Using the Oi Tag line

13 Illustrations

15 Materials

Table of

Contents

Oi Logo. One of the most important rules of branding is to always use the logo correctly. We must keep our logo looking neat and tidy, so distorting the logo in any way is never an option!

1 Original Logo The original logo’s hair ’s fill is PANTONE 2573 U tinted 60%. This logo should be used as often as possible.

4 Reversed Out Logo Use the reversed out logo if you are printing logo no 3 in black and white.

2 Black and White LogoThe black and white logo has black strokes and no fill. This logo should be used in situations where you aren’t print-ing in color.

3 Logo Over ColorUse this logo over PANTONE 2573 U tinted 60% if that is the background of the graphic. This is the only colored that the logo is allowed to be displayed on .

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oi oi

oi oi

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Spacing. It is important to space the logo properly because so that it stands out. Oi using many unique shapes and we sometimes have to make exceptions to the main spacing guidelines. Only use the following two spacing options.

oio

ooo

Packaging and leave behindUse the size of the spot of the mouth to calculate the space around the logo. oi

Business envelopes, letterheads, and business cardsUse the size of the “o” in oi to calcu-late the space around the logo.

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oi

Letterhead Example

Packaging Label Example

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O i •333 State St, Chicago, Il, 60605 • 312-555-555

OliveOi

theraputic olive oil serum for all hair types

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Do and Don’ts. Follow these helpful guidelines to avoid using the logo incorrectly.

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1 3Space Around the LogoLeave enough space around the logo for it to breathe.

Logo Without TextThe work “oi” is part of the logo. The word “oi” should never be separated from the logo.

Background ColorIf the logo is against a color it must be against PANTONE 2573 U tinted 60% or reversed out against black.

Rotating is Not RightDo not rotate the logo.

Logo ColorDo not change the color of the logo illustration OR text.

No SkewingSkewing the logo’s width or height not proportionally is a definite no!

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Colors of Oi. Color is a very important element of design. Colors evoke emotion and is the second thing the viewer comprehends after shape. We must stick to these exact color formulas so that each printed material from Oi comes out looking fab not drab!

Oi Light PurplePANTONE 2573 U TINT 60%C=18, M=26, Y=0, K=0R=178 G=149 B=198HEX=B295C6

Oi PurplePANTONE 2573 UC=30, M=43, Y=0, K=0R=178 G=149 B=198HEX= B295C6

Oi BlackPANTONE BlackC=0, M=0, Y=0, K=100R=0 G=0 B=0HEX= 000000

These are our primary colors. Black and Oi Light Purple are used for the logo. Oi Purple is used for headings

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Oi CranberryPANTONE 235 UTINT 60C=5, M=100, Y=0, K=40R=151 G=0 B=94HEX= 97005E

Oi VioletPANTONE 274 UTINT 60%C=100, M=100, Y=0, K=28R=34 G=31 B=114HEX= 221F72

Oi GreenPANTONE 377 UTINT 60%C=45, M=0, Y=100, K=24R=120 G=162 B=47HEX= 78A22F

These are our secondary colors. These colors are used for Oi illustrations. Do not use these for logo.

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MiamaIs a very decorative font used very sparingly. This font is best to accent packaging design. This is also the font that was used to create the titles in the “Oi Girls” graphic.

Our Typeface. An important element of a brand that is important to not overlook is the typeface. Only the following typefaces should used in Oi materials. Follow these guidelines to use them in a proper manner.

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

<,.?:”{}.&*()@>

Aa9

Champagne & LimousinesThe Champagne & Limousines type family is out corporate font. This is a feminine font that can be used from headlines to text. Use whenever possible

Champagne & Limousines BoldChampagne & Limousines also comes in bold. The weight difference is very slight so sometimes you must go up a point size when using larger type.

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz<,.?:”{}.&*()@>

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz<,.?:”{}.&*()@>

Aa

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Using the Oi Tag line. The tag line is a short message that encompasses the value and purpose of the brand. Therefore, we must use the tag line in a way that projects the message in the right way.

oiBeautiful hair. Beautiful Earth.

Beautiful hair. Beautiful Earth.

Tag lineThe tag line must be in “Miama” and in Oi Black.

Using with Logo When you use the tag line with the logo it must be on the bottom. For spacing, the tag line must be exactly one logo mouth from the bottom of the hair curl. The edges of the phrase must be square with the outer parts of the logo. Do not use the tag line with the logo if you must make the font smaller than 15 pt.

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oiBeautiful hair. Beautiful Earth.

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The Oi Swirl The swirl stroke can either be black or PANTONE 2573 U tinted 60%. The swirl can be used against any of the approved Oi colors and must be scaled proportionately. The swirl may bleed off the page.

Illustrations. Oi uses illustrations to convey the different elements of the company. Oi illustrations include the “Oi Girls” that represent hair types Oi cares for. Another illustration is the Oi swirl which is used as a decorative element. It is important to be consistent in the usage of these illustrations in order to not confuse the consumer. The same spacing guidelines as the logo apply to these graphics.

The Oi GirlsThe illustration must ALWAYS be accompanied by title of hair type. The text and il-lustration are one graphic. If a larger or smaller size is needed, scale proportionately

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StraightCurly

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Oi Materials. Oi uses it ’s logo and branding in it ’s packaging and leave behind. Here are examples of each.

Packaging The Olive Oi packaging is a small glass bottle that looks like an actual olive oil bottle. The label is an abstract shape in Oi Purple. The logo protrudes into a round tab but still adheres to the second option for logo spacing. There is a front and a back label.

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m, your hair's natural oil, covers

and protects the cuticle. however, it

doesn't cover curly hair as well as it

covers straight hair. use oi to help

seal in mosture when your hair is wet

or dry to smooth your curly locks!

straight hair tends to lie flat unless

hairspray is involved. use oi on towel

dryed hair before you blow dry. your

hair will be shiny and bouncy without

all the chemicals!

olive oi is

an all n

atural o

il made b

y

oi. insp

ired b

y aust

ralia’s p

assion f

or

natur

e, olive

oi will k

eep yo

ur ha

ir

and th

e earth

health

y.

Curly

Straight

Leave BehindThe Oi leave behind is used to educate Oi users or potential Oi users on the benefits of the brand and product. When you turn the wheel you learn the effect Oi has on curly and straight hair and learn about the brand itself.

oi

sebum, your hair's natural oil, covers










all the chemicals!

olive oi is

an all n

atural o

il made b

y

oi. insp

ired b

y aust

ralia’s p

assion f

or

natur

e, olive

oi will k

eep yo

ur ha

ir

and th

e earth

health

y.

Curly

Straight



dryed hair before you blow dry. your Straight

oi

sebum, your hair's natural oil, covers







all the chemicals!

olive oi is

an all n

atural o

il made b

y

oi. insp

ired b

y aust

ralia’s p

assion f

or

natur

e, olive

oi will k

eep yo

ur ha

ir

and th

e earth

health

y.

Curly

oi

sebum,

your hair's natural oil, covers










all the chemicals!

olive oi is

an all n

atural o

il made b

y

oi. insp

ired b

y aust

ralia’s p

assion f

or

natur

e, olive

oi will k

eep yo

ur ha

ir

and th

e earth

health

y.

Curly

Straight

16

oi brand guidelines

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