OII BELIEVE IN THE TRUTH OF THE INEXPLICABLE,

IN THE COMMON SENSE OF STONES, IN THE LUNACY OF FLOWERS.

based on What I Believe by J. Ballard

OI is the line of products developed in Davines research laboratories to offer

absolute beauty for all hair and skin types.

The OI line is the result of the balance between sensorial experience,

versatility and effectiveness, offering absolute beauty treatments while

fully respecting people and the environment.

All the products in the OI line contain oil extracted from Roucou,

a plant native to the Amazon, also known as ‘Annatto’. The oil

that extracted from Roucou seeds is very rich in beta-carotene

(100 times more than carrots) and has a restructuring

action on hair and favors its growth. It significantly

decreases the cellular damage caused by UV rays,

it prevents aging, and is rich in trace elements.

Furthermore, it is rich in ellagic acid, known

for its neutralizing power against free

radicals.

OI formulas are paraben and sulfate

free, they are produced using

renewable energy and packaged

using Zero Impact® packaging.

OI SHAMPOO Gentle shampoo designed to give amazing softness, shine and body to the hair: it is ideal as a treatment before OI ALL IN ONE MILK and OI OIL.

ACTIVE INGREDIENTSRoucou oil

Active ingredient extracted from rose oil with a very strong shine-giving power due to its high refractive index (1.55 ).

HOW TO USEApply evenly to hair and scalp and gently massage. Rinse and repeat application if necessary. Rinse off thoroughly.

OI CONDITIONER Conditioning cream designed to give amazing softness, shine and body to the hair; it accelerates the drying process and protects the hair structure from damage caused by the heat of blow dryers and straighteners or by mechanical stress.

ACTIVE INGREDIENTSRoucou oil

Apricot butter with emollient and moisturising properties, rich in vitamins A and C.Conditioning agent derived from cellulose, which gives softness to the hair structure.

HOW TO USEApply evenly to shampooed and towel dried hair, working section by section. Leave in for 2-3 minutes, then comb through. Rinse off thoroughly.

OI ALL IN ONE MILK

Leave-in multi-function spray treatment. Thanks to its particularly rich and nourishing formula it provides a multitude of benefits:

• Gives shine• Gives softness and silkiness• Excellent detangling power• Improves combability of wet and dry hair• Controls frizz

ACTIVE INGREDIENTSRoucou oil

Provitamin B5: moisturizes the hair in depth.Amino functional complex: gives an extraordinary conditioning effect, making the hair soft and resistant to stress and protects the hair from damage caused by heat.

HOW TO USEApply 10-15 sprays to washed, towel dried hair. Do not rinse and proceed with styling. Depending on the hair type, increase or decrease the number of sprays. In case of difficult hair, apply OI ALL IN ONE MILK after OI CONDITIONER. In case of particularly dehydrated hair, apply OI ALL IN ONE MILK as a moisturizing finish on dry hair, spraying it directly on the hands and then distributing evenly on lengths and ends.

• Outstanding conditioning effect• Gives body without weighing hair down• Moisturizes hair• Great for blow drying• Protects from heat• Extends the duration of styling treatments

OI OIL Formula designed to give extraordinary softness and shine to the hair, with an effective detangling and anti-frizz action. The film-forming properties of the oil, together with an intense antioxidant and anti-free radical action, protect the structure of hair without weighing it down and considerably reduces drying time.

ACTIVE INGREDIENTSRoucou oil

Latest generation blend of oils: breathable silicone oils that create a protective film on the hair structure without affecting the performance of subsequent treatments. Versatile product for all hair types.

HOW TO USESTYLING: apply 2-3 squeezes of product evenly to the lengths and ends of towel dried hair. Proceed with drying.FINISHING: apply approximately 2-3 squeezes of product to lengths and ends of dry hair. For fine hair: use 1 squeeze of product; for normal hair, start with 2 or 3 squeezes and add more only if necessary.

OI BODY WASH Shower gel that gently cleanses the skin, giving softness and hydration.Its creamy foam and luxurious fragrance make the daily beauty ritual an extraordinary pampering experience.

ACTIVE INGREDIENTSRoucou oil

Blend of gentle surfactants for a deep cleansing action and luxurious lather.

HOW TO USEApply the product to wet skin with your hands or using a sponge. Massage and rinse.

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