office depot’s% ecommerce%repla2orming% · • risk assessment • stage 2 launch • hybris -...
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Office Depot’s eCommerce Repla2orming Hybris Commerce Implementa:on in 13 Sprints
Roy Egas Head of e-‐commerce delivery group Office Depot Europe
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1. Who is Office Depot / Viking
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Who is Office Depot / Viking Office Depot, Inc. is a global supplier of office products and services.
In Europe we have two brands:
• Office Depot, which supplies small, medium and large corporations
• Viking, which has a distinctive small- and medium-sized business focus, along with a growing consumer and home-office audience.
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Office Depot is the number 1 reseller of products and services for the office in
Europe
We process > 85.000 orders per day Two brands in Europe: Office Depot & Viking
We send out > 66,5 million catalogues annually
Founded in 1986 by opening the first store in Fort Lauderdale, Florida.
Today there are 1800+
We deliver each day > 250.000 parcels Office Depot is active in 30 European
countries
31 different web sites Retail stores in 2 European countries
Office Depot / Viking in Europe
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2. eCommerce at Office Depot
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eCommerce at Office Depot & Viking
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Why a Replatforming Project?
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3. Pla2orm Selec:on procedure
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eCommerce Vendor Selection: Methodology
• Proof of Concept demonstrations: complex user journeys - combining existing and aspirational functional scenarios
Functional
• Vendor vision, strategy & roadmap alignment • Architectural alignment with the defined Office
Depot reference architecture
• Implementation approach and resulting costs • Ability to meet our implementation timelines
• Commercial proposals & Total Cost of Ownership
• Executive briefings, demonstrating commitment for long term partnership
Vision & Architecture
Investment & Partnership
Deployment
Team • Office Depot EU • Office Depot US • Forrester • Tacit Knowledge 12 week process Scope • Direct & Contract for
Europe • Must be valid for US
market
We have selected hybris as our preferred eCommerce platform
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4. Repla2orming Program
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Phase 0 EVALUATION
AS-IS APPRAISAL
Phase 1 DISCOVERY
SCOPE & DESIGN
Phase 2 PILOT (Austria)
Phase 3 ROLL-OUT
Q4/14 Q3/15 Aug/14
PROOF OF CONCEPT
ENHANCE & SCALE-UP
• As-Is Analysis
• Software Selection & Vendor Engagement
• Reference Architecture Definition
• High Level Design
• Business Case
• Deployment Roadmap
• Risk Assessment
• Stage 2 Launch
• Hybris - Deploy Leveraging B2B Accelerator
• Integration Development
• Migration & Activation of Pilot Market (Austria)
• Continued Activation & Extension of Platform Capabilities
• Deployment in all markets & channels
! !
Planned Go-Live: 12 August 2015 –
successfully achieved
!
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Proposal after the Discovery phase
• Hybris B2B Accelerator
• MuleSoft ESB
ONE GOAL
ONE EFFORT RE-USABLE
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Program team
Gov
erna
nce STEERING COMMITTEE
Ope
ratio
ns
§ Return on Investment § Go / No go decisions § Business risks & mitigation
PROGRAM TEAM
BUSINESS PROCESS DESIGN
COMMITTEE
TECHNICAL DESIGN
COMMITTEE
§ Dedicated committees in charge of taking decisions about business process design and technical architecture solutions (respectively)
§ Execution and Delivery § Combination of OD Business and IT resources § With the support of our strategic partners:
Ø hybris: Solution Architecture and Quality Assurance Ø Tacit Knowledge: Consultancy (Design and
Development)
Program Management
Prg Mgr
Integration Team
Scrum Team1
Scrum Team2
Scrum Team3
Business Activation
Solution Delivery
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“Watergile” Planning
2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40
Jan Feb Mar Apr May Jun Jul Aug Sep
0 2 4 5 71 3
AT Pilot Start
05/01/15
Core functionality in place 27/04/15
Solution Ready
20/07/15
Go Live
12/8/15
Platform Foundation Laid Out 02/03/15
Supporting functionality in place
08/06/15
Stage2 End
2/10/15
SteerCom Milestone Go-live n
6
AT Pilot End
28/8/15
S1 S2 S3 S4 S5 S6 S7 S8 S9 S10 S11 S13 S12 Foundation
Ph 5
Ph 6
Phase 3
Phase 4
Phase 7
Platform Foundation
UAT & Cut over
Pilot Assess.
& Roll-Out Prep.
Support
Core Functionalities
Phase 2
Supporting Functionalities
Phase 1
Build Completion
A
B
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5. Go Live
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Results
1. Increase of mobile traffic (+120%) 2. Increase in AOV (up to +10%) 3. Increase of SEO natural search traffic (+20%) 4. Significant performance improvement (66% faster on homepage load)
1. More frequent deployments (of new capabiliPes) – every 2 weeks vs every Quarter 2. Less effort in development of new features by leveraging out of the box 3. Significant reducPon of effort maintaining the website.
DIR
EC
T IN
DIR
EC
T
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Lessons Learned What went well:
- Team work during Go Live - Mandate for scope with Product Owners - Watergile project approach - Business activation - Usage of Customer Service Center resources
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Lessons Learned What can we improved next time - Data migration - Customer research / communication - Internal communication after go live - Business Activation follow up
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Go Live Impression!
https://vimeo.com/141207666
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Thank You! Roy Egas – Sr SCRUM Product Owner