oilpalm.wildasia.org rspo sccs market comms & claims professional training series sccs m4 may...
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oilpalm.wildasia.org
RSPO SCCSMarket Comms & Claims
PROFESSIONAL TRAINING SERIES
SCCS M4 May 2013
http://www.betterpalmoil.org/
RSPO Rules on Market Claims & Communications
2011
1. Corporate Communicationa.General Rulesb.Corporate Communication
2. Product-related Communicationa.Product-related Communicationb.Supply-chain specific rulesc.Combined Supply-chain Systems
3. Use of Trademarka. Graphic Design Rulesb.Application Process
Market ClaimsMarket Claims1. Corporate 1. Corporate CommunicationCommunication
Overview
• Use of trademark and market communication
– control risk to reputation of certification
system and trademark• RSPO Trademark is licensed• Unauthorized use = breach of RSPO Code of
Conduct (unsubstantiated claims); or RSPO
can publish case or legal action.
RSPO members only can.. For Ordinary Member only: RSPO logo and
standard text “check our progress at
www.rspo.org” & link to member profile on
RSPO website. Display RSPO membership status (eg “RSPO
associate member”) Display RSPO website address (
www.rspo.org) State organizations support for RSPO work State organizations history with regards to
RSPO
Corporate communication
• Not use RSPO trademark logo• No misleading claims (eg. Membership implies
selling of RSPO-certified palm products)
www.rspo.org
Check our progress at www.rspo.org (ordinary members only)
Company X has been an active member of the RSPO since 2006. We have
participated actively in a number of working groups and have served on the
Executive Board for two terms (2006-2007 and 2009-2010).
WEBSITES, FLYERS, BROUCHURES, ANNUAL REPORTS, VIDEOS, ETC
Example: Corporate
Is this correct?
Market ClaimsMarket Claims2. Product-2. Product-Related Related CommunicationCommunication
Product Communication• In product-related communication, MEMBERS are allowed
to:
Refer to RSPO if communication materials verified during an audit (basis and conform to RSPO rules)
• The use of RSPO Trademark on product communication must acquire license from an RSPO Trademark licensing body
• Non-consumer facing communication: MEMBER allowed to state percentages of certified products acquired under various SC systems
Not on product
• In product-related communication: MEMBERS are
not allowed to:state RSPO membership statusstate RSPO membership status of suppliersUse other trademark or logo (Only RSPO
trademark logo for certified products!)Display RSPO corporate logo
• Is a member of Greenpalm• NO RSPO trademark• Only use of green palm logo• Written statement of support…”this
product contributes….”
On product comms. (B&C)
Combined Supply Chain Systems
Overview
• At least 95% = RSPO certified and sourced• Trademark only where 95% via IP, SG or MB• Communication rules follow “less strict” SC
system ie IP>SG>MB>B&C
Combined SC systems% RSPO Certified Rules
IP + SG + B&C > 95% On product comm. allowed
IP + SG + MB > 95%On product communication and RSPO trademark (TM) allowed
Only IP &/or SG RSPO TM + “Certified” allowed
Only IP, SG &/or MB RSPO TM + “Mixed” allowed
B&C Greenpalm communication rules apply
Product X includes a palm-derived ingredient; 70% was
sourced under RSPO SG SCCS and 25% was sourced
under RSPO MB SCCS. Can the RSPO Trademark logo
be used? Which system applies?
Example 1
Product Y includes a palm-derived ingredient, 70% was
sourced under RSPO MB SCCS, 26% was sourced under
RSPO B&C SCCS and 4% was from non-RSPO sources.
Can the RSPO Trademark logo be used? Which system
applies?
Example 2
Market ClaimsMarket Claims3. Use of RSPO 3. Use of RSPO TrademarkTrademark
Overview
• Members can acquire trademark license at
company-level, or for individual markets,
branches or sites.• All applications for use of trademark can be
directed via http://betterpalmoil.org
Product must contain >95% of Certified Palm Products or Components
Use of RSPO Trademark
6
On product communication
On product comms. (SG/IP)
> 95% Certified SG/IP Palm Products
On product comms. (MB)
> 95% Certified MB Palm Components
What certification is this?
What certification is this?
What certification is this?
What certification is this?
What certification is this?
Graphic design rules
Overview
• Cannot create own RSPO trademark logo• Cannot modify, alter, except resize RSPO
trademark logo• Only approved RSPO translated material can
be used. Request.• Cannot use logo for uncertified products.
A B C D
E F G
H I J
Recap (1)
Three basic requirements for an RSPO member
to use the RSPO trademark:
At least >95% of all palm-derived components in
the product is RSPO certified (IP, SG, MB)
Granted with RSPO trademark license
Claims supported by SCCS audit
Recap (2)
Who cannot use the RSPO trademark:
Companies that are not members
of the RSPO
RSPO members using the Book & Claim supply
chain system
Market ClaimsMarket ClaimsConclusionConclusion
Conclusion
• For questions related to this document, use of
the trademark or to report misuse, please
contact [email protected]• RSPO Trademark microsite:
http://www.betterpalmoil.org/
Questions?Questions? E: [email protected]: [email protected]: oilpalm.wildasia.orgW: oilpalm.wildasia.org