ola passitforward case study
TRANSCRIPT
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OLA CABS. THE OFFICIAL TRAVEL PARTNER.
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THEIR BRIEF TO US? SIMPLE.
REMIND PEOPLE OF OUR ASSOCIATION WITH THE ISL
SOUNDS SIMPLE ENOUGH. BUT COULD WE UP THE GAME?
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WE HAD A FEW OBSTACLES TO TACKLE
A SMALL BUDGET. VERY LITTLE TIME.
BUT WHERE THERE WERE HURDLES, WE SAW OPPORTUNITY.
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PEOPLE LOVED FOOTBALL. AND THEY LOVED SHARING THEIR LOVE.
AND THAT’S EXACTLY WHAT WE DID. PASS IT FORWARD.
OLA SHARED A VIDEO OF THEIR EMPLOYEES SHOWING OFF A BUNCH OF TRICKS.
AND ASKED VIEWERS TO #PASSITFORWARD BY KEEPING THE CHAIN ALIVE
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FOR EVERY ENTRY MADE, OLA MADE A DONATION TO SLUM SOCCER.
THE CHAIN WAS KICKED OFF. AND IT WAS TIME TO SCALE UP.
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WE GOT THE FOOTBALL STARS TO JOIN IN.SUNIL CHHETRI, ROBIN SINGH, EUGENESON
RANNVIJAY, SOPHIE, MANISH PAUL, RAGHU RAM, BANI. THE FEVER CAUGHT ON. TRANSCENDING ALL CLASSES OF FANS.
BRANDS, JOINED IN TOO.AMAZON, FLIPKART, MYNTRA, PUMA, SPORTSKEEDA, ONEPLUS, OYO ROOMS AND MANY MORE.
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AND THE NUMBERS WEREN’T FAR BEHIND.
MORE THAN 500 DONATION UNIQUE ENTRIES RECIEVED.
AROUND 1.7 CRORE EARNED MEDIA VALUE GAINED.
OVER 4 MILLION ABSOLUTE REACH ACHIEVED.
BUT MORE IMPORTANTLY, MORE SMILES TO THE CHILDREN FROM SLUM SOCCER. A HAPPY GOAL.!!
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