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Old habits die hard. Tobias Enné CBS, February 17th

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Page 1: Old Habits Die Hard

Old habits die hard. Tobias Enné CBS, February 17th

Page 2: Old Habits Die Hard

First things first.

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Hello.

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Tobias EnnéHead of DigitalPrimetime

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Proud podcast owner.

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Today’s lesson.

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Disruptive innovation?

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New technologies?

Page 9: Old Habits Die Hard

It’s all rumours.

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Somebody’s lying.

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But first…

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Remember these guys?

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Today it’s all about these guys.

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All about flash.

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All about help.

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Say hi to Lars Bastholm.

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Case Pedigree Found https://www.youtube.com/watch?v=FIolSJtkXMU

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Future agencies are problem solvers. Not ad agencies.

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Case Field Trip To Mars https://www.youtube.com/watch?v=a_bSOwFWu-A

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The rise of ’new model agencies’.

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The rebel alliance.

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Our business is infested with idiots who try to impress by using pretentious jargon. David Ogilvy

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Technologies change. People don’t.

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”Art challenges technology, and technology inspires art.”

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Case Deadzone Dinershttps://www.youtube.com/watch?v=Yw0dQt_6nQU

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The human touch.

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But make no mistake. It’s still business as usual.

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OK. So maybe they’re not lying to you.

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The future creative is the hybrid creative.

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Disruption and new technologies will never change basic behavioural mechanisms and human emotion.

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”The two cultures.”

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Arts and sciences are one because they are human.

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Don’t be fooled by jargon.

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Communication doesn’t care about technology.

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Future creatives are hybrid creatives.

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Future agencies are not ad agencies. They’re problem

solvers.

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So that was today’s lesson.

Page 38: Old Habits Die Hard

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