PowerPoint Presentation

Soumyarup DasguptaSohan ChoudhuriPramit Narayan

Business Strategy ForGrowth and Sustainability of SABMiller In Wellington during next 5 yearsPELESTAffected by increase in excise taxFederal and state level regulationsRise in income vis--vis social statusPremiumizationMinimum legal drinking ageAdvertisement restrictionsRecyclingUse of alternative source of energySmart city program to bring about enhancement of technologyMore efficient distribution channels Wellington is higher than average GDP stateGovernments Smart City Program

STRENGTHSSTRENGTHTHREATSOPPORTUNITESWEAKNESSExcellent Brand EquityCustomer centric model

Limited VarietyLimited Presence inB&R segment

Partnership with local breweriesIntroduction of flavoured beersStructured production and distribution model

Aggressive competition from Carlsberg and other local breweries

Five Forces AnalysisBargaining Power of Suppliers:MediumBargaining Power of Buyers:MediumThreat of New Entrants:Fairly High

Threat of Substitutes:Very HighExisting Competition:High Small increase in price will not affectHas the option to switch overCapital requirementsAccess to distributionGovernment policy and regulationDependence on raw materials required for production Alternatives like wine and other alcoholic beverages

PRODUCTION Acquisition of smaller breweriesIntroduction of craft breweries and micro breweries

For every 21000 persons in India, there is one outlet of beer . Every 300 Chinese population has one

Increased Production Capacity

DISTRIBUTION ADDRESSING DISTRIBUTORS PROBLEMSSABMillerWholesalersRetailersRetailersCustomers DISTRIBUTION CHANNEL

TALENT MANAGEMENT RECRUITMENT Identification of suitable candidates from various business schools through case study competitions and quizzes TRAINING & DEVELOPMENTConduct training and development sessions in local breweries and among distribution channels

KNOWLEDGE SESSIONSQuarterly knowledge sessions for all the zones in the country to keep the ASMs updated about the latest trends in the industry

FEEDBACKS AND 360 REVIEWSContinuous feedbacks from the ASMs and distributors regarding the performance of the zonesMulti source assessment from employees immediate work circle

Intense promotion of Miller HighLife in Brewpubs and Peroni Nastro Azzurro in premium and super premium restaurants

Introduction of Miller flavored Soda

In restaurants and pubs, surveys to be conducted in exchange of complementary Fosters beers. The objective of the survey is to identify different flavors that can be added to upcoming Fosters beers Increased promotion through advertisement of Miller Soda and Fosters Mineral Water, billboards, coupons and prize sponsorships in social events and concerts

0-15th month3- 18th monthProduction and Promotion

Initiate the production of Miller flavored Soda3-9th month0-3rd month

8Initiate the production of flavored beers based on survey results.

Conceptualize and initiate campaigns to promote flavored beers Prepare for the launch of Fosters Bold in near futureIntroduction of Fosters flavored Beers.Promotion in brewpubs(On the house drink), bars & restaurants(Complementary offers) and retail outlets(Combo offers)Positioned as an alternative to breezers and non alchoholic drinks

10-12th month12- 18th month15-18th monthProduction and Promotion

Awareness Campaign

SUMMARY

Expected growth in next 5yearMarket ShareFuture scope

11CHEERS !!