old spice direct mail ad
DESCRIPTION
This ad design project was intended to be a direct mail piece with a pop-up rainbow. While it received an A grade, the actual pop-up function didn't quite function as intended.TRANSCRIPT
Defeating odor with awesome since 1937,
enticingyou sinceten secondsago.
Hello!
Have you everwonderedwhere
RAINBOWScome from?
They come fromgood-smelling
armpits.
Andgood-smelling
armpitscome from
Old Spice
They come fromgood-smelling
armpits.
Andgood-smelling
armpitscome from
Old Spice