OLD TOWN COFFEE

From the day our proprietary OLDTOWN White Coffee blend was formulated, it has been steadfastly carried down over the years to this day. Our white coffee are roasted and prepared according to the original method to ensure that every cup of OLDTOWN White Coffee imparts the same full-bodied taste, texture and aroma year after year. Our commitment to maintain the true essence of our heritage has helped us to create a one-of-its-kind brand that is renowned the world over. To date, our white coffee products are exported to more than 13 countries worldwide. Our business also includes the OLDTOWN White Coffee chain of café outlets. Carrying the charm of a traditional ipoh coffee shop, we serve a variety of Malaysian delicacies from white coffee to toasts, rice and noodles. To date, we have more than 200 café outlets throughout Asia.

Overall, the business activities of OLDTOWN Group can be divided into 3 broad categories as

follows:

Operation of café chain

Own café outlets

Franchised outlets

Food processing

 

Manufacturing of coffee and other beverages

Instant coffee mix

Roasted coffee powder

Instant milk tea mix

Instant chocolate

 

Marketing & sale of coffee and other beverages

Instant coffee mix

Roasted coffee powder

Instant milk tea mix

Instant chocolate

Ready-to-drink coffee

OUR MISSION

Our People: We believe that our people are our assets

We acknowledge and appreciate our people as those who grow with us and for their full dedication.

We value them for their effort and what they are able to bring to the company, hence we constantly

provide a platform and opportunities for career growth and enrichment of knowledge. We cultivate

the passion of delighting our consumers into all our staffs to bring forth the best experience possible.

Community: We nurture the community

We are aware and committed of our Scommunity hence we operate our business in a manner that

does not compromise the wellness of our future generations. We are passionate about our corporate

responsibilities and do our best to provide for the community in different ways, from doing our part

for the earth we live in to providing underprivileged children with better homes. We will not look

lightly upon our social responsibilities as we believe in giving back to the community as part of the

effort towards a better future.

Our Consumers: We delight our consumers with our products

We are consumer centric and are always focused on consumer needs. Hence we are dedicated to

delighting our consumers with all our product offerings, by committing ourselves in sourcing the

finest ingredients through ethical ways to provide them with the best quality products. We hold

strongly to our origins in order to bring to consumers the authentic experience that they expect to

enjoy.

Mother Earth: We do our part in saving Mother Earth

We are attuned with the growing needs to nurture our mother earth and to do our part in caring for

the environment. With this, we share and grow the passion and knowledge of caring for the

environment with our partners and consumers for them to live this together with us as part of our

corporate values.

Investors: We focus on prospering our investors

We are dedicated to growing and maximizing the financial rewards of our investors as we see it as a

platform for our company to continue to provide to our consumers and the community.

OUR VISION:

To be Asia Pacific’s leading white coffee brand, providing high quality products to customers

globally.

OUR COFFEE

Perfect blend with premiums beans

What makes OLDTOWN White Coffee tastefully different and stand out as the true white coffee

brand?

On top of our perfect blend with 3 types of premiums beans, and brewed with the same roasting

process as when it was first created, we also strive to deliver the best in our products by keeping

true to a system that adheres to diligent R&D through our many years of experience.

All this to ensure that our customers are able to enjoy the best white coffee every time, and there is

a product to suite all different coffee lovers out there!

OLDTOWN WHITE COFFEE AND OTHER BEVERAGE PRODUCTS

Making Inroads into Local and Export Markets

Malaysia

Singapore

Thailand

Indonesia

Brunei

Phillippines

Taiwan

Hong Kong

Shenzhen

Shanghai

Beijing

UK

Canada

USA

Australia

New Zealand

FOODWhether you’re craving for the simplicity of toast and coffee, or a full, satisfying meal, you’ll find it

here at OldTown White Coffee. Our menu features an extensive range of all time favourites which

perfectly complements your preferred brew. 

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BEVERAGETake your pick from our range of original white coffee, or a choice of refreshing alternatives such as

tea, juices and smoothies. Then sit back, and indulge in good times with family and friends.

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SET MENUA combination of our most popular dishes with drinks and add-ons or desserts makes an amazing

meal that is also value for money. It’s great value for money, available all day everyday!

COFFEE DRINKERS IN THE PHILIPPINES:

Many Pinoys drink coffee for breakfast or merienda. Some also drink coffee after lunch. And some even

drink coffee late into the night, as the nearly round-the-clock popularity of cafes like Starbucks shows.

This is supported by 2013 data from research firm Euromonitor.com, which shows that the Philippines has

a yearly consumption of 1.2 kilograms of dry coffee per capita. It is number 49 on its list of top coffee-

consuming countries.

According to a study by business news site Quartz, Pinoys drink 0.608 cups of coffee a day per capita—or

222 cups of coffee per person annually.

Biggest coffee consumersThe "News To Go" report added that according to a recent poll by UK distribution services firm Pressat, the

professions that consume the most coffee are:

1. journalists and media staff

2. police officers

3. teachers

4. plumbers and trade workers

5. nurses and medical staff

6. company executives

7. telesales

8. IT technical support

9. retail staff

10. drivers

1. COMPETITIVE LANDSCAPE ANALYSIS

ProcessTo better understand the definition, let's break the process into a few steps.

1. Identify the competition. Who is the business competing with? This can be done by researching websites, reports, and through other media.

2. Understand the competitors. Why are they competitors? How big is their presence in the market? Once the competitors have been identified, you can again use the internet, newspapers, social media, and various other reports to understand what impact your competitors have on the market.

3. What are the strengths of the competitors? What are the strategies of the competitors? What do other companies do well? Do they offer great products? Do they utilize marketing in a way that reaches out to more consumers than other companies? Why do customers give them their business?

4. What are the weaknesses of the competitors? Where are they trying to grow as a company? Finding out weaknesses (and strengths) can be answered through consumer reports and reviews. After all, consumers are often willing to give their opinion when the product or services are great or very poor.

5. What will the business do with this information? What improvements do they need to make? In order to maintain or gain consumer support and business, companies need to make sure they are meeting their consumers needs while remaining profitable.

2. SWOT ANALYSIS

Strengths: characteristics of the business or project that give it an advantage over others.

Weaknesses: characteristics that place the business or project at a disadvantage relative to

others.

Opportunities: elements that the business or project could exploit to its advantage.

Threats: elements in the environment that could cause trouble for the business or project.

3. TARGET MARKET4. PRODUCT POSITIONING

The Old Town White Coffee is the convenience goods. Old Town White Coffee is the product that consumer will purchases frequently and immediately. Besides, Old Town White Coffee usually is low priced and comparison shop usually will not occur when consumer purchase it. Next, Old Town White Coffee is mass advertising and it also have many purchase locations such as Tesco, 7-Eleven and even some grocery shops.

Product and Service DecisionUnder product and service attributes, there have product quality, product features and product style

and design. Company can decide whether their products want to emphasize on which attributes. For

Old Town White Coffee, they are emphasized on the product quality. Old Town White Coffee is more

emphasized to maintain the original flavor of the white coffee which the original white coffee is come

from Ipoh.

Next, is the product branding. Brand is a name, term, sign, symbol, or design or a combination of

these, which identifies the maker or seller of a product or service. The brand logo of Old Town White

Coffee in India will be remained as same as in Malaysia outlet. This will be easier for consumer of

product identification. Besides, this will give advantage to buyers of product quality and consistency

because easier for loyal customers to get the same feature, benefit and quality.

After that, the product decision will come into packaging. Packaging is a process of designing and

producing the container or wrapper for a product. For Old Town White Coffee, it packaging on India

is mainly made up of green, yellow and brown color. This is because all these colors will reflect the

distinctive and rich culture and colorful spirit of the people in India. This such good packaging will

develop a good image to consumers so that Old Town White Coffee can be one of success brand in

the world.

Then, the next product decision is labeling. Labeling is the process that printed information

appearing on or with package. Old Town White Coffee included the series of origin white coffee, old

town iced coffee and tea, smoothies and so on. So, Old Town White Coffee needs to make sure the

right information is printed on the package and the labeling will easier the consumer to search for the

coffee according to their favorite.

Last but not least, the last product decision is the product support services. A product support

service is the services that offer to the consumer who buy the product to increases their

satisfactions. For Old Town White Coffee, there are no such product support services.

5. MARKETING STRATEGIESOld Town White Coffee fully focuses on using sales promotion to promote their products because

the company management believes that this will be the best way to promote their products to the

customers. It includes contests, samples, product demonstration and so on.

Old Town also try to giving out some samples by appoint a salesperson to giving out free drinks as

testing for customer who are shopping in the supermarket. It can easily gain the customer's attention

when new products of Old Town exist in the market and let the customer can have a try before buy a

new products. Although Old Town White Coffee is famous enough in the town, sample for test drink

still considered very important for Old Town to entry into market in order to let the customers knew

that the taste of the Old Town White Coffee is standardize. Old Town also came out an idea of set

meal to increase their customer base. Old Town come out with breakfast set, lunch set, teatime set,

dinner set and even supper set to the customers in order to remind the customers anytime can be

Old Town time and they can enjoy the foods from the menu other than just having a cup of coffee.

Hence, the 5 varieties types of set lunch can attract customers from different age especially office

worker to add into their selection to enjoy the foods during their breakfast time and lunch time with

cheaper price.