old vision statement · 2019. 9. 1. · old vision statement with modern technology increasing and...

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Old Vision Statement With modern technology increasing and our cell phones becoming attached to our fingers, it is time that a new application changes your lifestyle. Our iPhone and Android app will change your outlook on the taxi cab industry forever. By downloading our app you will have access to every cab, including multiple taxi companies, right at your fingertips. Introducing “Catch A Cab”: Your essential mobile taxi service application. With our application you will be able to locate at request a cab to your specific location using your smart phones built in GPS or by typing in your exact location. Once you request a taxi to your location, a notification is sent to the closest driver via our internal system. You can also send a personal message to the driver, for example “I am wearing a black north face jacket and standing by the stop sign.” This will let the driver know exactly who you are and your precise location. For your convenience and for our driver’s convenience as well, you can also add your location to where you are getting dropped off so that the drive can enter it into the GPS for exact directions. If you do this step you can then use another built in feature of our application and pay for your ride before you arrive to the destination. Our application has real time GPS built into it so you will know exactly where each empty registered cab is located. To make a payment all you need is a credit card or a PayPal account. You can also pay in cash while you are in the cab, but for your convenience you can pay on your phone. To set our application apart from our competition we have many user friendly features that our users love. Each user has their own personal profile that is fully customizable including pictures, bio and even different color schemes for your application. We also have a “Favorite Driver” screen as well as a “Request Driver” screen which allows the user to request his or her favorite driver. Overall we have the best application on the market and no one is as far ahead of the game as we are! Just remember: We are the best thing to happen to taxi companies since “The Cash Cab!” New Vision Statement With modern technology increasing and our cell phones becoming attached to our fingers, it is time that a new application changes your lifestyle. Our iPhone & Android application will change your outlook on the taxi cab industry forever! Introducing “Catch A Cab”: Your essential mobile taxi service application. As a customer, no longer will you have to deal with the frustration that comes with trying to hall down a cab or continuously call cab companies until you get through to get a ride. By downloading our app you will have access to every cab, including multiple taxi companies, right at your fingertips. Our easy to use application allows you to locate real time locations of taxi cabs in your area through GPS mapping. Also, you have the ability to request a cab, send personal messages, pre-pay for your ride, or get an estimated cost of your trip all with the simple push of a button. As a driver or manager, it eliminates having to take calls and worthless driving around, which ends up wasting time and is not cost efficient for your company. With our application you will be able to see exactly where customers are that are requesting cabs and you will also be able to find out where they are going. By being able to interact with the customer you will be able to know

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Page 1: Old Vision Statement · 2019. 9. 1. · Old Vision Statement With modern technology increasing and our cell phones becoming attached to our fingers, it is time that a new application

Old Vision Statement

With modern technology increasing and our cell phones becoming attached to our fingers, it is

time that a new application changes your lifestyle. Our iPhone and Android app will change your

outlook on the taxi cab industry forever. By downloading our app you will have access to every

cab, including multiple taxi companies, right at your fingertips. Introducing “Catch A Cab”:

Your essential mobile taxi service application. With our application you will be able to locate at

request a cab to your specific location using your smart phones built in GPS or by typing in your

exact location. Once you request a taxi to your location, a notification is sent to the closest driver

via our internal system. You can also send a personal message to the driver, for example “I am

wearing a black north face jacket and standing by the stop sign.” This will let the driver know

exactly who you are and your precise location. For your convenience and for our driver’s

convenience as well, you can also add your location to where you are getting dropped off so that

the drive can enter it into the GPS for exact directions. If you do this step you can then use

another built in feature of our application and pay for your ride before you arrive to the

destination. Our application has real time GPS built into it so you will know exactly where each

empty registered cab is located. To make a payment all you need is a credit card or a PayPal

account. You can also pay in cash while you are in the cab, but for your convenience you can

pay on your phone. To set our application apart from our competition we have many user

friendly features that our users love. Each user has their own personal profile that is fully

customizable including pictures, bio and even different color schemes for your application. We

also have a “Favorite Driver” screen as well as a “Request Driver” screen which allows the user

to request his or her favorite driver. Overall we have the best application on the market and no

one is as far ahead of the game as we are! Just remember: We are the best thing to happen to taxi

companies since “The Cash Cab!”

New Vision Statement

With modern technology increasing and our cell phones becoming attached to our fingers, it is

time that a new application changes your lifestyle. Our iPhone & Android application will

change your outlook on the taxi cab industry forever! Introducing “Catch A Cab”: Your essential

mobile taxi service application.

As a customer, no longer will you have to deal with the frustration that comes with trying to hall

down a cab or continuously call cab companies until you get through to get a ride. By

downloading our app you will have access to every cab, including multiple taxi companies, right

at your fingertips. Our easy to use application allows you to locate real time locations of taxi

cabs in your area through GPS mapping. Also, you have the ability to request a cab, send

personal messages, pre-pay for your ride, or get an estimated cost of your trip all with the simple

push of a button.

As a driver or manager, it eliminates having to take calls and worthless driving around, which

ends up wasting time and is not cost efficient for your company. With our application you will be

able to see exactly where customers are that are requesting cabs and you will also be able to find

out where they are going. By being able to interact with the customer you will be able to know

Page 2: Old Vision Statement · 2019. 9. 1. · Old Vision Statement With modern technology increasing and our cell phones becoming attached to our fingers, it is time that a new application

special attributes about the person and where they are to more easily find them.

To set our application apart from our competition we have many user friendly features that our

users love. Each user has their own personal profile that is fully customizable including pictures,

bio’s, and even different color schemes for your application. We also have a favorite driver

screen as well as a “Request Driver” screen which allows the user to request his or her favorite

driver. Overall we have the best application on the market and no one is as far ahead of the game

as we are! Just remember: We are the best thing to happen to taxi companies since “The Cash

Cab!”

Interview Notes

Manager of AA Cabs

Who: Duane (Manager of AA Taxi)

When: October 16th, 2012

Where: AA Taxi Headquarters, State

College, PA

How Long: Approximately 30 minutes

What you talked about: Asked him basic

questions regarding the daily process of his

company, his daily tasks and goals, and about

our application.

How the Interview Progressed: It started

out as just basic questions and a basic

overview our application, then we went into

more in depth detail about the taxi company

and how our application could be useful in a

real life scenario.

What you learned: We learned a lot about

how a taxi company operates and how an

application like ours could benefit a

company. We also learned the downfalls to an

application like ours, but for the most part

Duane supported it and thought of it in a very

high manner.

How you refined design elements in your

solution: We refined and changed our

application to be more user friendly by

changing the layout of the application and

how easy it is to navigate. This was one of

Duane’s only suggestions, as well as adding a

point system of some sort so customers will

Customer

Who: Mary Byrne

When: October 16th, 2012

Where: The Hub at Penn State

How long: Approximately 30 minutes

What you talked about: We first discussed

Mary’s past taxicab experiences. We

discussed what problem she had with them

and why that was. We talked about the

practicality of using a smartphone application

on a taxi. We discussed whether this

application would make a taxi experience

more efficient and reliable. Mary also talked

about what qualities she looks for in a taxi

company.

How the Interview Progressed: The

interview started with broad topics such as

overall taxi experiences. Once Mary fully

thought of her past cab experiences, she was

able to identify what improvements can be

made. She was able to identify specific

qualities that she would like to see in a

smartphone application in order to make her

next ride more efficient and less of a hassle.

She felt that our smartphone application

would be a very useful tool when contacting a

taxi company.

What you learned: We learned that current

methods of interaction with taxi companies

can lead customers to waiting too long or not

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be drawn to use the application and they get

rewarded for using it.

Q: How does the call center work? e.g.: How

many people are working?

A: The call center is run by me (Duane) and

one other person when I am not here. There is

only one person answering the phone calls at

a time, but there are 8-11 drivers on the roads

at all times. We have a mechanic on call 24/7

and his job is to make sure the cabs are safe

no matter what.

Q: How do they dispatch a cab to a certain

pick up location?

A: The customer calls into me (Duane) at the

call center and I ask them for their Name,

Phone Number, Address and most

importantly their location and where they are

going. I then have a list of the general

location of all taxi drivers on call for that

time, and keep in touch with all of them via

radio.

Q: How do you know where all the drivers

are?

A: They keep in touch with me via the in cab

radio. Once they pick up a customer they give

me the location of the customer so I know

where they are headed. Once they pick the

customer up they give me the location where

the “drop off is” and I know where the driver

will be and about how long it will take for

him to be there. Once they drop off the

customer, they drive around looking for

customers on the street wanting to be picked

up and they will get them. So I always know

where each driver is and I have become very

good at this because I have been doing it for 5

years and I was a driver for 4 years also. So I

know State College like the back of my hand.

Q: What problems do you feel you have when

customers are calling for a pick up?

A: The only problem I can think of is trying

to understand the different accents of people

having enough information. This also causes

drivers to be less efficient and in turn, they

are not maximizing profits. This is evidenced

by our interview in which we learned there

are in fact serious problems that can come up

from this existing system. For instance, not

being picked up at all. We found our app

would in fact be helpful and there is demand

for better and faster service.

How you refined design elements in your

solution: Because we interviewed Mary, we

found that the cost of cab ride is an important

factor. When calling in for a cab service, the

customer wants to know what their total will

be before the cab arrives at their desired

destination. Because of this input, we have

refined our design to include easy access to

an “estimated price” calculator on the

application.

Q: What situations would require you to get a

taxi?

A: Usually I would get a cab when it was too

late at night and I didn’t want to walk very

far. Often times I don't have any other way to

get around and friends are busy. To be honest

there are times when I am in a hurry

somewhere because I forgot but others It

could just be too cold or the weather is awful.

Q: How would you go about getting a taxi?

A: Normally I would just look up the number

of some taxi company on my phone. I don't

really pay too much attention to what

company it is. It's not something I want to

spend a lot of time doing.

Q: What problems do you face when trying to

get a cab?

A: One of the major problems I face when

trying to get a cab is identifying my exact

location to the cab driver. This often times

happens when it is too dark to see the street

signs I am near. Another problem I often

encounter is pricing. I never know how much

Page 4: Old Vision Statement · 2019. 9. 1. · Old Vision Statement With modern technology increasing and our cell phones becoming attached to our fingers, it is time that a new application

and knowing what they are going to look like

and where their location is. If I cannot

understand them it will be hard for me to

know their location.

Q: How efficient do you think your current

system is?

A: I think our system runs great. I am sure

there are some minor adjustments that could

be made, but for the most part we have a

great system here.

Q: Do you think our application would help

your company? Why or why not?

A: Realistically your application would be

useful in the future once you have all the

kinks knocked out. It is a very brilliant idea,

but to start off it would be very expensive to

install all the required software and GPS

systems into all of our cabs. Like every new

system you have to go through trial and error,

but for your beginning steps, I believe your

idea is solid and you could easily run with it

and make it into a real product.

Q: How could we improve our application?

A: After looking over your application I can’t

say I would specifically change anything right

now especially without an actual application

in front of me. My suggestion would be to ask

a potential user if they would use the

application and what changes they would

make from their standpoint. Like I said I

really like the idea you just need to physically

test it. The one thing I would say to change is

make it more user friendly and try to

incorporate a point system of some kind. This

will bring the customer in and give them

motivation to use your application, while

rewarding them at the same time.

my cab ride will cost until the cab driver has

driven me to my destination. There have

been times where I have given the cab driver

a lousy tip because I did not know how much

money to bring. In addition, I have had

problems with the arrival times of taxis. I

have waited long periods of time for a taxi to

pick me up because I did not know the

estimated arrival time.

Q: How effective is calling for a cab to get

you?

A: In my past experience, my cab service has

been mediocre. I once had an experience at

Penn State where my cab never showed up to

pick me up. As stated before, I have also had

service where the cab would arrive to pick me

up over an hour after I called in.

Q: Would you be willing to put a down

payment down for a cab if you knew it would

mean you could get one faster?

A: I probably would pay a down payment if it

ensured that my cab would be more

efficient. When I am calling for a cab, I

usually want one right away and not in an

hour, so a speedy cab is important to me. I

would also pay this down payment if it meant

that my cab was more reliable.

Q: If an application were made to make your

cab experience more efficient, how would you

like the application to be designed?

A: I would like an application that told me

what my total price would be before I even

stepped into the cab. I would also like the

application to tell me how much to tip the

driver.

Page 5: Old Vision Statement · 2019. 9. 1. · Old Vision Statement With modern technology increasing and our cell phones becoming attached to our fingers, it is time that a new application

Original Stakeholder descriptions

Taxi Cab Manager/Owner

Mr. Walker, Owner of Happy Cabs

Mr. Walker has run and operated Happy Cabs

in State College for the past 20 years. His

fleet of cars has grown over the past 20 years

but so has the population in State College.

Currently Mr. Walker has a full time staff that

operates the phones and dispatches cabs. Due

to high volumes of calls during busy times, it

is hard for the operators to answer all calls.

This leads to customers waiting on hold for

long periods of time and becoming upset.

Also, during slow hours of the day, Mr.

Walker pays to have someone operate the

phones. This causes his costs to increase and

his bottom line to decrease. Luckily, No

Name has created a solution to help Mr.

Walker. By integrating our design, Mr.

Walker no longer needs to hire a phone

operator to dispatch cabs. Also, due to the

popularity of smart phones and their constant

GPS signal, there will not be any costs to

implement our design. Mr. Walker should be

happy to know that this design will cut his

costs and increase his profit. Also, he will

have an increase in customer satisfaction and

more efficient pick-ups for his cab drivers.

This is also a benefit due to most likely a

lowering of gas usage from wasted driving

around.

Customer

Chazz Brandon, pedestrian

Chazz Brandon is a student at Penn State

University. He is in his junior year and lives

really far off campus. In order for him to get

around he relies heavily on cab services,

which can often become a hassle. His daily

routine involves calling a cab company and

then anxiously waiting by a window, for the

cab to get to his place. However, with the

smart phone application of “Catch a Cab” his

life can become 10 times easier with just a

push of a button. This application allows you

to see where the nearest cabs are and estimate

the time that it will take for them to come to

your location. The best part about it is that no

phone calls are necessary, just a push a button

and in no time you will get a notification that

your cab is outside.

Page 6: Old Vision Statement · 2019. 9. 1. · Old Vision Statement With modern technology increasing and our cell phones becoming attached to our fingers, it is time that a new application

New Stakeholder Descriptions

Taxi Cab Manager/Owner

Actual Stakeholder: Duane

Duane is the manager and head operations at

AA Taxi, located in State College, PA. He is

one of two people who work in the physical

office of AA and he is the only one there

during his shift. On the typical day Duane

takes the phone calls from the customers and

dispatches the closest cab to the customer’s

area. For example: A customer calls and

Duane picks up the phone and asks the

customer for his or her Name, Address,

Phone Number, Physical Location and the

location where they would like to be dropped

off. He then informs the customer of the

approximate time that the cab will be at their

location. Duane will then look at his list of

cab drivers and their approximate location

(based off of their last customer dropped off).

The driver also informs Duane of their

location before and more importantly after

picking up and dropping off the customer.

Duane will then inform the closest driver

about the customer who needs to be picked

up. After the driver is on his way to the

customer, Duane waits for the next customer

to call and the process is started all over

again. When Duane is not taking phone calls

from customers he is doing paperwork in the

office and setting up empty cabs for the next

driver. Each driver has a new car every shift

so it is Duane’s responsibility that each cab

has the proper radio, printer, and debit/credit

card reader. His day normally consists of a

10-12 hour shift during the week and can

increase due to popularity on the weekends,

especially with home football games.

Customer

Actual Stakeholder: Mary Byrne

Mary Byrne is currently a sophomore at Penn

State majoring in Accounting. Mary is from

Malvern, Pennsylvania and is a regular

taxicab customer in both Malvern and in State

College. Mary has taken a cab on various

occasions; including getting to work, getting

to the Mega Bus, and getting to various other

places at night. During a typical week for

Mary, she will take a taxicab at least once to

arrive on time for her job at Walmart. Mary

does not own a car and is not always able to

find a ride from a friend or arrive on time to

make a bus. Because of this, Taxicabs are

many times her only option fro

transportation. Excluding work, Mary will

also often take a taxicab at night when it is

too cold to walk to her desired location.

Because Mary has taken a taxicab so many

times, she has had both positive and negative

experiences in regards to cab service and

efficiency.

After interviewing Mary, she believes that

our idea for a taxicab smartphone application

is a good one. Mary has had unfortunate

experiences where a cab never arrived to pick

her up, or came very late. She thinks an

application that tracks the taxi would be

useful when deciding whether to take a cab or

not. She also likes that the application would

allow her to rate the cab companies based on

her customer satisfaction. An idea the Mary

proposed is to have a calculator on the

application that estimated the price of the ride

in advance. This way, the customer would

know exactly how much the ride would cost

Page 7: Old Vision Statement · 2019. 9. 1. · Old Vision Statement With modern technology increasing and our cell phones becoming attached to our fingers, it is time that a new application

After interviewing Duane, he believes our

application is a very good idea but needs to

be tested first so all the “kinks will be

knocked out”. He understands that this is only

a project so he didn’t critique the idea too

hard. He praised our thoughts and efforts we

had put into our design so far and told us to

keep up the good work. He also told us that it

would be very expensive in his mind to

completely redo their whole operating system

and to install all the necessary technology in

the cabs and in the office. On the positive side

he also said that the investment would be

worth it in the long run if the new system

made it easier to run the company and would

be cost efficient down the line.

ahead of time so the customer can decide if

he/she is wiling to pay the charge. Overall,

Mary believes she would use the “Catch-A-

Cab” application on a regular basis if it were

to exist. She thinks the application would cut

out time and make taxi services much more

efficient.

Page 8: Old Vision Statement · 2019. 9. 1. · Old Vision Statement With modern technology increasing and our cell phones becoming attached to our fingers, it is time that a new application

Old Mock Up’s

Page 9: Old Vision Statement · 2019. 9. 1. · Old Vision Statement With modern technology increasing and our cell phones becoming attached to our fingers, it is time that a new application
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New Mock Up Set

Page 25: Old Vision Statement · 2019. 9. 1. · Old Vision Statement With modern technology increasing and our cell phones becoming attached to our fingers, it is time that a new application
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Rationale For New Mock-Up

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Comparison of Original Mock-up’s

Our three original mock-up designs all address a different solution to the problem of not being

able to easily catch a cab. Our first design was called “Quick Cab” and was different than the

other two in that it does not requiring a login. The design also integrated Facebook so that you

can connect with all your friends to see what your friends have rated specific taxi drivers or

companies. In addition it allows your friends to see where you are going and for you to see

which of your friends is also looking for a taxi. Quick Cab separates itself from the other too by

standing as a way to get a taxi through your social network.

My Cab is another mock-up design we created. A feature that was offered for My Cab that is

different from the other two designs is that it allows you to see an estimated price ahead of time

based on where you are and where you want to go. The most unique feature to this design is that

it tracked the miles the user would ride in a taxi cab and for every 20 miles you would receive a

2 mile credit. This creates an incentive for using the application and makes the customer feel like

they are getting something other than just getting to their destination.

“Catch A Cab” was an original mock-up design that we decided to build off of for our new

mock-up design. The original version differed from the other two because it allowed the user to

set up a profile and a PayPal account. This allowed a user to put down a payment for a quicker

response or pay the cab via the application.

Advantages of New Mock-up

Our new mock-up builds of the original version of “Catch A Cab.” We combined what we felt

where the best features from all the different designs and combined them into one. By doing this

we feel that we created the best of all our ideas. In addition we reconfigured the user interface to

make the application more user friendly and easy to use.

Our design incorporates a login screen so that every user can set up a personal profile. As you

can see in the Home screen of our mock-up, it is simple and clear for your use. From the home

screen you can request a cab now, request a cab later, edit your settings, and check your points.

If you look at the second diagram on the mock-up set below, you can see what it looks like when

you go to settings. This feature allows you to customize settings to your preferences. It also

allows you to see your ride history, check your PayPal account, edit your profile, or add a credit

card. By going into your profile, it allows you to edit your contact information like your phone

number and email. Also, it allows you to edit your “Home Address” which you can use as a

shortcut when entering your current location or destination. Another feature is it allows you to

edit your favorite cab drivers and create shortcuts for them so that you can see where they are

when you are looking for a cab.

Another feature from the home screen is My Points. This is a point system that allows you to

collect points from using the application to pay for cab rides. Also there are ways to gain points

by rating the cab ride and driver. This creates a game out of riding cabs and allows the user to

receive rewards for the points they gain. Once they build up points they can use them towards

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reducing the cab fare.

We also included a feature that allows you to link up with your Facebook friends or Twitter

friends. This allows you to see your friends that may be using the application at the same time as

you and can connect to catch a ride together and reduce the cost of the trip. Also it allows you to

communicate with your friends to see their ratings of different cab drivers and companies.

Contextual Diagrams

This flow model shows the interactions of the customer with other people in order to accomplish work.

The customer is an important component, as the satisfaction of the customer establishes how successful

the taxi company and the “Catch-A-Cab” application will be. The customer interacts with the “Catch-A-

Cab” application and the taxi driver to arrive at his/her desired location. The customer may or may not

communicate with the taxi company manger, depending on the customer’s satisfaction with the

service. The diagram displays the formal jobs of each key player and how they interact with the

customer.

Page 31: Old Vision Statement · 2019. 9. 1. · Old Vision Statement With modern technology increasing and our cell phones becoming attached to our fingers, it is time that a new application

This flow model shows the interactions of the Taxi Company Manager with other people in order to

accomplish work. The main job of the manager is to ensure that the Taxi Company is running as

smoothly and efficiently as possible. This is done through communication with the taxi drivers, the

customers, the mechanic, and the smartphone application “Catch-A-Cab.” The diagram displays the

formal jobs of each key player and how they interact with the taxicab manager.

Page 32: Old Vision Statement · 2019. 9. 1. · Old Vision Statement With modern technology increasing and our cell phones becoming attached to our fingers, it is time that a new application

The second “Cultural Model” that we created was for the manager of a cab company. This model

showed the different ways in which people could benefit from using a call phone application such as

“Catch a Cab”. Managers are constantly trying to keep their business running smooth and the use of

new technology can really help them to accomplish this. Using this application can not only help the

managers regulate everything going on but it also helps the cab drivers do their job better.

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The first “Cultural Model” that we created represented cab culture. This diagram gave examples on the

roles that daily cab users play and the dilemmas that they face. When customers call for a cab you find

that most of them are usually in a hurry and want to get a cab that can get them where they need to go

quickly. Generally the people use cabs are working professionals and college students, especially, if they

live in an urban area. These people often use cabs for both their work and social life. The model sums up

all the ways that the “Catch a Cab” can help these different people with the problems that they may

face when catching a cab. It describes numerous problems that a cab application can solve.

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The sequence model for the manager/owner of a cab company shows a current situation that the

company faces on a daily basis. It is how the process of receiving a call for a pick-up to drop off flows

and different problems (represented by lightning bolts) may go.

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The sequence model for the customer shows a situation in which someone may want to catch a cab to

get somewhere and the process they go through. Problems in the process are represented by lightning

bolts.

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The model shows the manager’s computer screen, which allows him to easily track the location of every

driver currently working. This allows him to have knowledge of which drivers are closest to the customer

ever quickly. The manager can very quickly communicate with them and more accurately know their

exact geographical locations.

Though users can call a cab through the application, they still can do it the classic way over the phone.

This means that this system will improve the process for all customers in general. The screen is

connected to a computer which is connected to the internet, and to a physical server will contain the

GPS information it is being fed from the taxis.

The taxis themselves which contain a unit with GPS are connected to the application through the

internet, and through our servers. This means that if the managers computer goes down, they do not

have to worry. They can pull out a laptop and go back to work until they fix their computer or purchase

another one.

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The model describes the relationship between the user and the various physicals objects involved. The

main unit is the user’s smart phone. The application is designed to run on it and take advantage of some

if it’s advanced features such as GPS.

The second object is the taxi cab which the user will physically get into and ride in. This will be

summoned by the phone’s application so it’s directly related. However, before the user and get a taxi

cab he/she will have to decide how they want to pay. This is the first object in the diagram. The user can

use either cash or a credit card and can actually choose to pre pay if he or she desires.

There is also notes, or addresses that the user may have physically written down. Since these

documents might contain addresses or other information they are relevant to the application.

Consolidated Contextual Diagrams

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This flow model describes the necessary formal and informal communication of people to complete

work. When a customer decides the he/she needs a cab, he/she will make a reservation through

“Catch-A-Cab.” This application will contact a taxi based on their location or driver, depending on the

customer’s preference. The customer will also talk to his or her friends and other customers. By talking

to these people, the company service and “Catch-A-Cab” will become better established.

Once “Catch-A-Cab” contacts the desired taxi driver, the taxi driver will then pick up the customer and

discus the customer’s desired destination and price. The taxi driver will also communicate with the taxi

company manager about any job concerns the taxi driver may have. Moreover, the taxi driver may

communicate with the technician and the mechanic about problems with the GPS or mechanical issues

with the cab.

The taxi company manager must communicate with taxi drivers over concerns such as salary and job

performance. It is very important that the manager keeps the taxi company running smoothly. This is

why the manager receives information from “Catch-A-Cab” about topics such as customer satisfaction

and company service. To keep the company running smoothly, the manager must also communicate

with the financial manager to ensure that funds are being properly allocated. The manager must also

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talk to the technician to make sure that the smartphone application is working properly and the GPS

system is in tact. It is critical that the company is following regulated rules, so the manager therefore

keeps in close contact with the Transportation Inspector. Lastly, the manager interacts with the owner

of the company regarding the general flow of the taxi company and any other concerns the manager

may have.

The technician of the company makes sure that the GPS for each taxicab is running properly. The

technician will interact with each of the taxi drivers if issues regarding this technology may arise. The

technician also interacts with “Catch-A-Cab” to make sure the application is running properly. The

technician will communicate with the taxi company manager if the manager has any problems with

company technology. Lastly, the technician will contact other technicians if he/she cannot solve a

technological problem.

Lastly, The mechanic is a key player in the flow model. The mechanic interacts with manager and the taxi

drivers if the taxicabs are having problems running smoothly. The mechanic must also talk to the

Transportation Inspector to make sure the cars are running safely.

In the consolidated “Cultural Model” we combined both of our cultural models into one. The diagram

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demonstrated how the two cultures intertwine with each other. In the model we put the technology

provider on the very top because it is the source of what the model represents. The technology

provider, our application, becomes the center piece to solving the problems that both cab users and cab

companies face on a daily basis. Above there are different scenarios of the variety of people that

use cabs. This includes, working professionals, college students, people that go out to party, etc. On the

other side of the model it shows the perspectives of the manager and the cab drivers. It describes how

they can rely on an application like “Catch a Cab to make their work life easier.

This model shows the functions of both the system inside the cab on the left and the manager’s

computer’s screen on the right. This is a detailed and well labeled representation of the vision of how

the application will help these parties. The manager can see where all his taxi drivers are on a map and

can communicate with them through a live chat system. If he receives calls or needs to rely any other

information he can quickly and efficiently see where everyone is located. The cab drivers themselves

always know where they’re located and additionally can get GPS guidance to their destination if they

need it. This eliminates any confusion if the drive doesn’t recognize the destination’s address. The

information is stored on a remote server so the manager can access it from any computer with an

internet connection. This allows for great flexibility and the manager will not have to worry about

storing this information himself. These systems are designed to improve the experience for both the

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consumer and the management staff and this is evidenced by these additional components such as the

car unit and computer software.

IT Infrastructure Design

Internet

The Internet is the most fundamental aspect of our application and without the internet our

application would be useless. Since our application is a mobile based application it relies on the

internet to store and transmit data from many different aspects of the application. The internet is

intertwined with every part of the application and is the core to its success.

Connected to server which connects and flow’s data from the taxi operating system,

manager’s computer, user application, and the GPS satellite.

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Connected to the manager’s computer to store and transmit data from the user application

and to also store and transmit data from the taxi operating system.

Connected to the user application for the storage and distribution of user information

directly from the user.

Connected to the GPS Satellite

Server

The server is another key component to for our application because this is where the majority of

our information will be stored. Any information and data that is transmitted through our

application will be saved onto our server and will be distributed properly. This is a key role in

how data will be transmitted throughout different aspects of the application.

Connected to the internet to transmit data from multiple aspects of the application

Connected to the taxi operating system the server stores and transmits relative data (data

necessary for the driver only) for daily operational tasks

The server also stores all the data from the manager’s computer and can easily be

distributed or accessed when needed

Connected to the user application to save all of the user’s personal information that they

enter and also stores data and distributes this data to the taxi driver (information that is

need for location, payment, etc…)

GPS Satellite

The GPS Satellite is another key component and a unique feature that our application

offers. With the GPS feature the driver can locate the user and know their exact location for pick

up. From the users standpoint he or she can locate the closest cab to their location and request for

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that cab to pick them up.

· Connected to the internet so that data can be stored and distributed (local data)

· Connected to the user application to find the closest taxi and so driver can located

customer

· Connected to the taxi so the user can find the closet taxi and so the driver has directions (if

needed) to the customers desired location

User Application

The user application is the foundation for our application, because it is the physical application

itself. The application offers many different uses for the user as well as the driver of the

taxi. One of the most important features is that the user has the ability to call the closest taxi to

their location. The user can also enter their location and even pay for the cab before they are

even physically in the taxi. There are many different uses for the application as outlined in the

vision statement as well as the mock ups so I will not go into full detail.

Connected to the internet to store and distribute data and information from the user of the

application

Connected to the GPS Satellite for local data distribution

Connected to the user to be a medium for all the information the user has and would like

to relay to the driver

Manager’s Computer

The manager’s computer is where the manager in the office is watching and controlling the

whole fleet of taxis that are on the road. Here he is able to see the exact location of each cab, as

well as communicate with the drive via the on-board operating system.

Connected to the internet to store data and information from the application and taxi

operating system

Connected to the inside of the taxi operating system for communication with the driver

and to locate where each cab physically is

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Taxi

The taxi is what will be taking our customers from location A to location B. This is the main

focus of our customers and obviously serves a very key role in our system.

Connected to the GPS Satellite to transmit location data to the user’s application as well

as to the manager’s computer.

Connected to the taxi’s operating system which allows the driver to communicate with

the manager and or the customer… also allows for a fully active GPS System used to

locate the customer and for directions (if needed)

Taxi Operating System

The taxi operating system is how the driver will receive information form the customer and

manager. It is located inside of the taxi itself and is in the center console.

Connected to the server to store and transmit relevant data from the user application (only

necessary information from the user)

Connected to the manager’s computer to communicate with the manager

Application User

This is the user of our application and will be the one actually using our application. All of the

features of our application are explained in the vision statement as well as the mock up list.

Connected to the application via cell phone

Stores relevant information on the application

Can also customize the application to his or her preferences