By David Edwards

Founded in 1980 under Frank Brown Owned by CPA, Bob Reed, from 1990-

2007 Bought and re-directed under Andrew

McGaughley in 2007

Business Type Mission Statement Personnel 20 Anson Street, Charleston,SC 29401 843-722-1315

Charleston Harbor Tours Charleston Visitor’s Center Zerve Vacation Station

Excel spreadsheets “What-If” & “Goal Seek” Analysis On-Site and Satellite Sites Determining most/least profitable Profit Maximization

Salesperson interaction with tourist Toursist rejects or committs Acceptance=Exchange of Money Receptionist Logs Tour Booking Location Total tours and location documented

manually Input into Excel spreadsheet

Simplicity of use Determining sale location Analyzing satellite site value Analyzing strong/weak months

Human error Dishonesty Not accurately forecasted Decrease in earnings