older seo presales report from 2011

Pre Sales Report

48% Indexation

100% Pages Indexed in Bing Time to fix: 15 minsDifficulty: easy

The number of pages of your website indexed in Bing.

Task Status: You have 34,800 pages of your website indexed in Bing. We have found more pages on your website indexed in Bing than any of your competitors. As long as you do not have a duplicate content issue then this is great!

48% Indexation

100% Pages Indexed in Yahoo Time to fix: 15 minsDifficulty: easy

The number of pages of your website indexed in Yahoo.

Task Status: You have 231,106 pages of your website indexed in Yahoo. We have found more pages on your website indexed in Yahoo than any of your competitors. As long as you do not have a duplicate content issue then this is great!

48% Indexation

0% Indexed in Google Local? Time to fix: 30 minsDifficulty: easy

The number of pages of your website indexed in Google Local (Google Places).

Task Status: We've checked and we cannot find your website in Google Local. You could be losing out on valuable traffic so click on the optimise button to find out how to get listed for free (change location and check again).

48% Indexation

18% Pages Crawled Time to fix: It dependsDifficulty: medium

Our software spider crawls and indexes your website like a search engine to try and identify any issues that might inhibit your site's ability to rank well in search engines.

Task Status: We have found and crawled 1,026 pages of your website. Either your website has structural issues which are preventing it getting crawled properly or you just do not have enough content to compete effectively. The best competitor has 7.3 times as many pages.

48% Indexation

18% Pages Crawled Time to fix: It dependsDifficulty: medium

Page First Crawled

http://www.visitnorway.com/ 11/03/2011

http://www.visitnorway.com/360/geiranger/ 11/03/2011

http://www.visitnorway.com/cn 11/03/2011

http://www.visitnorway.com/cn/ 11/03/2011

http://www.visitnorway.com/cn/?WT.mc_id=dns_visitnorway_cn 19/03/2011

http://www.visitnorway.com/cn/?WT.mc_id=dns_visitnorway_fr 19/03/2011

http://www.visitnorway.com/cn/?WT.mc_id=dns_visitnorway_nu 19/03/2011

http://www.visitnorway.com/cn/Articles/Corporate-articles/About-visitnorwaycom-/ 11/03/2011

http://www.visitnorway.com/cn/Articles/Corporate-articles/Innovation-Norway/ 11/03/2011

http://www.visitnorway.com/cn/Articles/Corporate-articles/Innovation-Norways-offices/ 11/03/2011

48% Indexation

100% Pages Indexed in Google Time to fix: 15 minsDifficulty: medium

The number of pages of your website indexed in Google.

Task Status: You have 446,000 pages of your website indexed in Google. We have found more pages on your website indexed in Google than any of your competitors. As long as you do not have a duplicate content issue then this is great!

48% Indexation

0% Indexed in Yahoo Local? Time to fix: 30 minsDifficulty: easy

The number of pages of your website indexed in Yahoo Local.

Task Status: We've checked and we cannot find your website in Yahoo Local. You could be losing out on valuable traffic so click on the optimise button to find out how to get listed for free (change location and check again).

0% Indexed in Bing Local? Time to fix: 30 minsDifficulty: easy

The number of pages of your website indexed in Bing Local.

Task Status: We've checked and we cannot find your website in Bing Local. You could be losing out on valuable traffic so click on the optimise button to find out how to get listed for free (change location and check again).

100% Listed in DMOZ Time to fix: 30 minsDifficulty: easy

The Open Directory is a human-edited directory of websites. Getting a link from here can be tricky but it's worth the effort.

Task Status: Super, you're listed in the Open Directory. Not everyone gets in, so this should give your site a welcome boost.

48% Indexation

0% Listed in Yahoo Directory Time to fix: 30 minsDifficulty: easy

A paid listing in the Yahoo Directory can be helpful to your search engine rankings.

Task Status: We cannot find your website in the Yahoo Directory. It's very easy to get listed as all you have to do is pay them for the privilege!

44% Crawlability

Info Setup Webmaster Tools Accounts Time to fix: 1 hourDifficulty: easy

You should add your site to Webmaster Tools (Google, Yahoo and Bing) if you haven't already. Whilst we cannot check this automatically yet, this task is simply here to remind you to set this up for your website and to check it regularly.

Task Status: Please click on 'Optimise' to configure Google Webmaster Tools integration. We'll then pull data into our system from Google Webmaster Tools to cross-check our results.

62% Technical Setup

0% Configure Website Analytics Software Time to fix: 30 minsDifficulty: easy

This test detects over 150 popular website analytics software solutions. With your permission we securely access your website analytics data to give you even greater insights and advice to help improve your search engine rankings.

Task Status: We've checked your site for Google Analytics sofware package but we cannot find evidence that you have installed one. This is critical to the performance of your website.

62% Technical Setup

80% Page Load Time (Seconds) Time to fix: It depends upon your CMSDifficulty: medium

We test your home page speed and compare it to your competitors. Having a fast loading website is essential to satisfy users and it is also something search engines take into account when ranking sites.

Task Status: Your home page download speed is 488ms (average last 7 days). Your home page download speed is equal with your next best competitor and 1.4 times faster than the average. That's a pat on the back for your website developers!

62% Technical Setup

0% Robots.txt Time to fix: 15 minsDifficulty: easy

Your Robots.txt file tells the search engines which pages to access and index on your website and which pages to ignore. It is not essential to add to your website; but it is worth checking that it is properly constructed so that it is not inadvertently telling search engines to ignore important content.

Task Status: Hey, we've found a robots.txt file - but do you realise what is in it? We found that you are blocking search engines to index your site. It's worth taking a closer look at it.

100% HTML Sitemap Time to fix: 2 hoursDifficulty: easy

A HTML sitemap is a page of your website that outlines the complete structure of your site and that links to all the important pages on your site. It is useful for both search engines and users.

Task Status: Cool, we've found your HTML sitemap.

100% XML Sitemap Time to fix: 2 hoursDifficulty: medium

XML sitemaps tell search engine crawlers about the structure of your site and they are very useful in getting all your important content properly indexed.

Task Status: Well done, we've found a nicely formatted XML sitemap. This is a great way to ensure your content is indexed consistently and frequently by search engines.

62% Technical Setup

2% Friendly URLs Time to fix: It depends upon your CMSDifficulty: easy

Short well structured URLs employing relevant keywords are liked by both search engines and users as they convey the meaning of the page and overall site structure.

Task Status: This needs attention! 57 of 1,026 pages (6%) have search engine friendly URLs. Your competitors' average friendly URLs count is 55%.

100% Custom 404 Page Time to fix: 4 hoursDifficulty: hard

A '404 Page Not Found' page is an error page that is presented when a user or search engine clicks through to a page that does not exist. Create a custom 404 page with a helpful message, a search box and a sitemap will help them get back on track and find the information they were looking for.

Task Status: This is good - you've got yourself a nice friendly 404 page message.

100%

Current Position

100% Domain Age (Years) Time to fix: N/A

This shows the age of your domain in years as reported by the Whois database.

Task Status: Your domain age is 13 years. Your domain is relatively well established and is on a par with your competiton.

100% Keywords in Domain Time to fix: N/A

Having relevant keywords in your domain name can be a shortcut to getting ranked for these terms.

Task Status: You appear to have your targeted campaign keywords in your domain name. As relevant keyword rich domains can give you a nice boost this is good news.

100%

Current Position

Info Monitored Keywords Time to fix: N/A

The number of keywords we are monitoring for this SEO campaign.

Task Status: We are currently monitoring keyword ranks for 92 keywords (368 combinations in total) across 4 search engines.

100%

Current Position

Info Monitored Keywords Time to fix: N/A

Keyword Engine Campaign Keyword

Current Rank

Last Month Rank

Best Ever Rank

Campaign Start Rank

Initial Rank Change

blue unesco-protected geirangerfjord surrounded

Google (Global) Yes 1 0 1 0 0 +100

geirangerfjord surrounded majestic snow-covered


Fjords & Mountains Google (Global) No 1 0 1 N/A 0 +100

deep blue unesco-protected geirangerfjord


break heart fjords enter Google (Global) Yes 1 0 1 0 0 +100

Arctic Norway Google (Global) No 1 0 1 N/A 1 0

islands separate north cape Google (Global) Yes 1 0 1 0 0 +100

cape svalbard islands separate Google (Global) Yes 1 0 1 0 0 +100

win short break heart Google (Global) Yes 1 0 1 0 0 +100

trollstigen mountain road Google (Global) Yes 1 0 1 0 0 +100

100%

Current Position

Info Keyword Visits Time to fix: N/A

This shows the number of keywords generating natural search engine visits in the period.

Task Status: To get more useful SEO information, we encourage you to configure your Google Analytics.

Keyword Campaign Keyword Current Visits Last Month Visits Best Ever Visits Campaign Start Visits

Change

hiking trails Yes 0 0 0 0 0

Welcome to Sweden No 0 0 0 0 0

hiiking in norway Yes 0 0 0 0 0

north cape Yes 0 0 0 0 0

Fishing No 0 0 0 0 0

Sognefjord No 0 0 0 0 0

main cities places Yes 0 0 0 0 0

standing cliff north cape Yes 0 0 0 0 0

norway southern norway Yes 0 0 0 0 0

holidays norway Yes 0 0 0 0 0

100%

Current Position

100% Competitive Site Audit Time to fix: N/A

We perform a daily site audit against your competitors to show how you compare across a number of different factors that are part of our fundamental SEO checks. We keep track of results so that you can use this as another indicator that your SEO campaign is going in the right direction.

Task Status: The competitive daily site audit is a useful guide as to how well you are doing across a range of important factors against your competitors. The bottom line is that you are doing pretty well - but more can still be done to give you a more sustainable competitive edge.

Metric visitnorway.com visitdenmark.com

visitscotland.com

visitsweden.com visitfinland.com visiticeland.com Change

Page Rank 7 7 7 8 7 7 +7

Inbound Links 161,854 126,061 95,657 142,924 27,666 24,362 +161854

Pages indexed in Google 446,000 134,000 1,020 7,940 54,000 3,830 +446000

Pages indexed in Yahoo 231,106 170,339 5,035 19,096 11,037 1,804 +231106

Pages indexed in Bing 34,800 31,600 987 11,500 3,520 1,320 +1400

Pages crawled by our spider 1,026 4,339 1,002 7,533 0 0 0

Page load time (ms) 400 333 4,423 458 1,080 1,701 -29

HTML sitemap Yes Yes Yes Yes Yes Yes -

XML sitemap Yes Yes Yes Yes Yes Yes -

Robots.txt Yes Yes Yes Yes Yes Yes -

Custom 404 page Yes No Yes No No No -

Alexa rank 33,158 80,868 33,261 82,776 195,582 351,881 -1724

Domain age (years) 13 14 13 10 11 12 -

Deep link ratio 68.7% 60.1% 70.8% 40% 70.5% 20.8% +0.7%

Overall Score 119 107 97 91 73 62 +41

Your Rank 1 2 3 4 5 6 +2

Info Comparative Rankings

Info Keyword Ranking Summaries Time to fix: N/A

Use this summary table to get a quick overview of the movement in your site's search engine rankings. This table shows the number of keywords ranking in each position on each search engine at various key dates.

Task Status: On your primary ranking engine Google (Global):you have 20 1st position rankings - 20 non-branded, 0 branded keywordsyou have 38 1st page rankings - 38 non-branded, 0 branded keywordsyou have 5 2nd page rankings - 5 non-branded, 0 branded keywordsSearch Engine Keyword Type Rank Current Last Month Campaign Start Initial Change

Google (Global) Total 1 20 0 0 1 +20

Google.de (Web) Total 1 21 0 0 1 +21

Google.no (Web) Total 1 22 5 5 5 +17

Google.de (Web) Total 2-5 14 0 0 2 +14

Google (Global) Total 2-5 14 0 0 2 +14

Google.no (Web) Total 2-5 19 6 6 7 +13


Google.no (Web) Total 6-10 8 3 3 3 +5

Google.de (Web) Total 6-10 4 0 0 0 +4


0% Potential

0% Marketplace Potential Time to fix: WeeksDifficulty: medium

This league table tracks all the keywords your site is ranking for today and estimates the number of visitors your competitors are receiving relative to you for each keyword based on your respective ranks. The league table is updated each week to give you a view of how you are performing in your marketplace.


0% Potential

Info Keyword Potential Time to fix: N/A

Our system automatically notifies you of keywords where an improvement in rankings could lead to big gains in site visitors.

Task Status: There are 95 high potential keywords that could bring you significant extra site traffic.

Keyword Campaign Keyword Rank Visits Increase Rank 10 Increase Rank 5 Increase Rank 1

norway Yes 0 0 - - 2,532,728

0% Potential

Info PPC Keywords for Organic Campaigns Time to fix: N/A

This shows the number of keywords bringing PPC visits, but no organic visits. Users are finding your adverts relevant for these keywords so you might want to try and rank for these keywords too.


Info Organic Keywords for PPC Campaigns Time to fix:

This shows the number of keywords bringing organic visits, but no PPC visits. Search engines and users are finding your website relevant for these keywords. If these visitors convert to customers then you may want to consider testing these keywords in your PPC campaigns.


23% Content

0% Missing Image Alt Tags Time to fix: It dependsDifficulty: easy

Alt tags are HTML tags that are used to describe images. As search engines cannot read text in an image (yet) it is useful to add relevant keywords in the Alt tags on every image.

Task Status: Oh dear, 1,086 of 1,026 pages (105.85%) are missing image Alt tags. This is not great for users and you're missing out on a good place to put relevant keywords for search engines.

20% Duplicate Meta Data Time to fix: It dependsDifficulty: easy

The title and description meta tags are very important for good rankings and for telling users what to expect when they see your site listed in the search engine results. You should ensure that each page on your site has a unique page title and description that accurately describes the content of the page.

Task Status: We're afraid this is not too good at all. 287 pages (27.97% of your website's pages) contain duplicate meta data (page titles and descriptions). This is easy to remedy and does affect rankings so it's well worth correcting.

81% Missing or Short Meta Data Time to fix: It dependsDifficulty: easy

If your meta data (page titles and descriptions) are too short or missing altogether then you are missing out on valuable places to put keywords to improve your relevance for search engines.

Task Status: Nice one! 29 pages (2.83% of your website's pages) contain short or missing meta data. That is: 2 pages (0.19%) have missing or short titles.29 pages (2.83%) have missing or short meta descriptions.126 pages (12.28%) have missing or short meta keywords.10 pages (0.97%) have missing or short H1 headings.

23% Content

8% Long Meta Data Time to fix: It dependsDifficulty: easy

Meta data (page titles and descriptions) that are too long can look spammy and are not very useful for users. Having a descriptive and accurate title and description allows people to choose your page above others in a list of search engine results.

Task Status: This is not ideal. 800 pages (77.97% of your website's pages) have meta data that is too long. That is: 754 pages (73.49%) have too long titles.99 pages (9.65%) have too long meta descriptions. This dilutes your SEO efforts as your website could be viewed as being spammy and the page titles will also get truncated in the search engine results pages.

23% Content

11% Ratio of Inbound:Outbound Domains Time to fix: It dependsDifficulty: easy

You need good quality backlinks from trusted websites to your site's pages to rank well. By the same token it is also important to link out to other relevant, trusted non-competitive sources. Most sites will need many more inbound links than outbound links to rank well.

Task Status: Your ratio of inbound to outbound domains is 1 : 3.3 (246 : 815 domains). Your ratio of inbound validated links to outbound links is 1 : 33.6 (777 : 26,141 links); this compares unfavourably with the average for your competition 1 : 20.4 (962 : 19,671 links) and the best competitor 1 : 3 (2,855 : 8,456 links). Your website certainly could do with some new high quality inbound links (couldn't everyone's!).

100%

General Indicators

100% PageRank Time to fix: Difficulty: hard

PageRank is Google’s measure of the quality, authority and trustworthiness of an individual web page on a scale from 0-10 (10 being the best). Having a higher PageRank than the competition does not mean you will out rank your competitors for all your targeted keywords. It is often out of date and useful only as a quick guide.

Task Status: Google rates your site 1st out of you and your 5 competitors! You enjoy a reasonable gap between your site (PageRank 7) and the average PageRank of 5.6. Your best competitor has a PageRank of 7. Keep up the good work - after all PageRank is just a rough indicator of how Google trusts your website.

100% Alexa Rank Time to fix: Difficulty: hard

Alexa Rank is a ranking system based on the level of traffic each website receives from the number of people who visit a website with the Alexa toolbar installed. It is only useful as a very rough guide to how a website fares against its competition and should not be used in isolation to assess your competitive position.

Task Status: Alexa rates your site 1st out of you and your 5 competitors! You enjoy a reasonable gap between your rank (Alexa Rank 33,158) and the average Alexa Rank of 149,049. Your best competitor has a Alexa Rank of 33,158.

79% Link Data

48% Number of Inbound Domains Time to fix:

The number of unique domains that link to your site is another important signal in the algorithms search engines use to rank websites.

Task Status: You have 777 validated inbound links to your site from other websites (the total number of reported backlinks to your site is 157,308) from 246 unique domains and are falling behind the competition. The average number of unique inbound domains across your competitors is 277, with the best competitor having over 553 unique domains. Your link building and online PR plan needs a push.

older seo presales report from 2011

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