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Yu Zhu

oldiethegoodieLive with the best.

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In 2014 Christmas holiday, I flew back to my home town for a healing journey. Unluckily the first big news came is the furnerl of my friend’s grandma, she fell from stairs when visiting a friend. The old lady has alzheimers disease, since then her family always kept a close eye on her, which means locking her at home when no one could be around. They didn’t send her to a care cen-tre or hospital, not for leaking of money, just her disease seemed not very serious by that time and she was still in a quite good healthy mood. Her family thought keeping her company is the best solution, apparently they failed it. The old lady must be lonely at home and just wanted to talk with someone the same age, how could she ever see this coming? My grandma was fright-ened by the news, I understood why she felt that way. She lives alone in their country house after grandpa’s leaving. We spend only several days a year with her. If anything ever happen, we won’t be the last one to know, but definitely not the first one. Seniors who live in my home town all have a terrible social life, the number of people they can talk to is surly reducing, they have little hobbies and things to do in such a small place, which makes their life become more and more like a barren land.

By 2015, China has 212 million people aged over 60 years old, news like my friend’s grandma even

make people’s nerve numbing. Also the States and Europe are suffering the transforming pain to a silver society. As the most solid growing cus-tomer group in the entire world, they don’t even have a certain service market made for them. We are not ready for this, not ready for aging and the truth that people actually lives much longer than the past. It’s the time to change the incorrect status, change people’s stereotyped view and offer seniors a better living environ-ment. Seniors are still are full of energy with a quest for fresh experiences, they are ready for a whole new beginning, a new career. Many want or need to carry on working and have valua-ble experience to offer. Why not encourage the willing? Offer a stage to the most experienced instead of treating them as childlike people.

Then I created OldietheGoodie, the stage for this. As the first senior citizen based crowdsourcing platform, it will help individuals and small busi-ness with any task by gathering the most crea-tive, active, stylish elderly in their neighbourhood. OldietheGoodie is aiming to build a win-win for seniors to change their social life and their neigh-bourhood’s better connecting. With more and more attention giving to people in need, I hope the society will become a little better than before.

Yu Zhu2016.03.31

Preface

Thanks for

My parents - Weiguo Zhu & Hong Luo,Bixuan Sun,Huijun Bo,

Professor Beatrice Villari,and all the others who helped the project: Bod, Paul, Nina,

Ning ...

Without you, this will never be done, you guys are the best. Thank you for the support !

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Imag

e by

iSto

ck

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0Background & Value - P8

Methodology & Tools - P10 1Desktop research - P14Top findings - P18Opportunity areas - P20Case studies - P22Concepts & Ideation - P53User research - P72

2Persona & Customer Group - P76

Service blueprint - P86Customer journey - P88

Business model - P92Cost & Revenues - P100 3

Preface - P1

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5App (IOS) final design - P120

Future steps - P135 6

7 Bibliography - P138Linkography - P139

Prototype build & User test - P102Info structure - P104 4

Moodboard - P110Color palette - P112Typography - P114Logo - P116Photography - P118Icon set - P119

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Background

Cambridge researcher Aubrey de Grey joined a TED talking in 2005, argued that ageing was merely a disease and it could be cured just as “ an engineering problem ” . 10 years from then, many theorists and scientists have given their own effort to cure diseases that tend to kill us. Although there’s no one really is 1,000 years old, by now, but people do live longer than before. With the extended human longevity, the word elderly’s definition has changed and also seniors’s daily activities. The U.S. Labor Force Participation Rates reports in 2011 that 58% of men and 45% of women between the ages of 60-64 are em-ployed, most of those are full time positions. Sen-iors are getting more active, they spend saving on health care, new car purchases and luxury travel. Getting stronger in mental, they start to value their independence and freedom, prefer assisted living with friend or in co-housing. In-stead of being the care receiver role, they even join volunteer in numerous capacities such as schools, hospitals and civic service organisations. Like last year’s refugees crisis, many German el-derly people kindly offered their support.

From all these data, we certainly can see sen-iors’s capability of mapping their own later life. But what is not enough is the designs to support their independent lifestyle.

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Image by iStock

By 2025, there will be more than 1.6 billion people aged 60 years and over.- Veryday

UX/UI HCD

BRANDING PROTOTYPE

BRAINSTORMSERVICE

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Metholody & Tools

By combining user experience, business strat-egy and service design methodology, I tried to define the most important problems in the complex design for senior area. Brief 8 top find-ings out from desktop research, user interview and observation, judge the severity and deter-mine the 6 possible opportunity areas related to every single finding.

Use opportunity areas as visions, then there are a large amount of case studies followed from dif-ferent disciplines, principles and insights. Through detailed analysis accordingly and days of brain-storm, tried to generate several most desirable concept solutions.

With the question always in mind - “ What’s nec-essary to make it happen? ” - did selection of the most innovative and valued concept to continue, which is “ Be famous for 15 minutes ”. Brain-stormed again with assumption “ Fame means being helpful for people and feeling proud of themselves. ” to shape 8 new ideas under the main concept, select “ Neighborhood Hero ” as main idea, add “ The private dining ” and “ Think tank ” to make it rich and doable.

Then rose question survey online and listed the things might influence this concept developing to potential users. Seeking for a practical and

rich data in the situation of limited resources and budget, ran first round face to face inter-views with 5 real target users from China and the States. Entered the persona - creation phase using research results, develop 6 current service persona and 1 future persona. From the perso-nas I have, the customer group was divided into two groups - Seller ( Called Hero in the ser-vice ), people aged over 55 years old with good health and Buyer ( Called Baby in the service ), people aged less than 55 years old.

Detailed the idea with consideration of already build customer group, identified the whole ser-vice progress, stakeholders, business strategy with the help of service blueprint and business model. Making the idea tangible with prototype tool “ inVision ”, “ Adobe XD” and “ Origami ”, ran second and third round user tests to collect constructive user feedback and suggestion to sharpen and simplify main features and examine product information flow, wireframes and inter-face behaviours.

Improved the unsatisfied parts, and prepared branding materials, check content, refine and fi-nalise the product to make it realistic. Final prod-uct publish and future steps building.

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Research

Desktop research

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american baby boomer generation is heading toward retirement, Chinese single-child genera-tion is facing care crisis for two parents and four grandparents, Europe as a terribly ageing area called refugees as an alternative plan to solve the working force lack problem. There’s no way around it: The world is getting older.

According to WHO, World Health Organisation, the number of people aged 60 years or older will rise from 900 million to 2 billion between 2015 and 2050, which means moving from 12% to 22% of the total global population. Society is having difficulties to adopt the changes, health care, welfare, social security and economics are all being challenged by rapid ageing.

Under such a big pressure, people start to over-look and stereotype the elderly, blame them for sucking benefits and being unproductive. They usually assume that elderly have reduced physi-cal or mental capacities, even worse discrimina-tion is created by their own children - a lot of young folks publish video on youtube to spread the idea that their grandparents are “ crazy ”. Check out account “ SevenPerfectAngels”, they got more than 1 million views for simply posting humiliating grandma mocking videos. Maybe you can say that’s just a kid’s unhurt joke. Wait here, Forbes also publish their own retirement guide

just to help people get away of their “nuts” retired parents. The ageism has rooted firmly in western culture for centu-ries, the wicked witch of west is a very significant character, she is an ugly short and evil old lady, just like all the oth-er iconic bad fictional witch-es. They say her is “ so old that all the blood in her body dried up long ago ” and she’s always being angry.

Outside of western world, Asian culture more often shares a respect attitude for seniors. In China, is one’s duty to care for their parents in their old age, elderly are being treated as a sign of knowledge and wisdom. But things have be-come difficult for young people to obey the tra-dition since they move to major cities for work opportunities and leave seniors behind in small towns with less public service and activities. Con-necting with young generation through internet is not that effective like it supposes to be. One example could be myself, my parents now live in a small town, express service already grew well in China, but they just start using it 3 years ago.

Image via Wikipedia

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Internet is a normal thing for most of Europeans, but they just started using wifi range extender in their house last year. Information passes very slowly to one-horse town. How to let them spending meaningful and enjoyable free time also keep connected, engaged, mentally active is a big topic.

They’re too needy for new entertainments, but all the new technologies and trendy things just enter too late. And it’s hard to use for them. If everything can be simple as Karaoke, holding a microphone and three beers then ready to go. Maybe they will like to try more instead of just struggling hard but press the wrong button to delete things.

Seniors living in big cities have much possibili-ties to spend enjoyable free time, many of them remain employed after 65 years old. This brings another big issue - retirement phenomenon. Sta-tistics show that older employees tend to be the most loyal to companies, but this didn’t stop sen-iors being one of the most less valued stuff group. They always get fired during reorganisation or downsizing expenses. Retirement is painful when you are not ready to accept the sudden news, somehow even more pains will be produced. Early in 1995, serval articles boldly rose the idea of “ The end of retirement is near ” . Regard-

less of if the statement is a pre-prepare for the coming new retirement policy, there’re changes of how to retire retirement. One of the new way is life long working, Barbara Beskind, IDEO’s famous 90 years old designer hold speeches in Silicon Valley and fight for people like her own with a good passion. More and more training ac-tivities are also changed inside system tend to favour older employees. Mature workers used to be treated as un-innovative and cautious are also picturing a new image about themselves. Not only in professional areas, seniors are changing in all which aspects. There is a popular tweet online is an atlas gathering active and successful sen-iors include Annette Larkins, Lloyd Kahn, Rob-ert Marchand, Ruth Flowers, Yvonne Dowlen, Lynn Ruth Miller, Doris Long, Alexander Rozen-tal, Greta Pontarelly and other awesome elderly people, showing how much greatness and talent they have in practicing sports or music.

Image via internet

You may consider these efforts is some kinds of desperate attempts performed by seniors in pro-pose to deny the ageing truth. Physical defence expresses their crucial self-evaluation, transition calls for focus and lead to anxiety. Fear of death is universal and it is a great power which can drive human being extremely productive and make people seeking to maximise any possibility to escape from such a unstimulated subject. It’s called Eros ( the life drive / instincts, libido ). Usually we are cautious about someone’s death, we feel cold or wicked at the thought. When we aged more, we feel more threaten by the possi-bility. Not that many people really like being called “ old ” since it tied too tightly with pas-sive word like loneliness, out of date and needy. Everyone has its own action when being called old, like most of women has a famous well known

way to against ageing is makeup. Don’t need a sec-ond glance, I’m sure you can tell what’s written

on the new cosmetic product’s advertisement headline - best anti-ageing function product… With this obvious written line, buyers don’t have too much belief in how much it will really work to make the owners look fabulous at 50s, they keep buying it anyway. Telling an old lady how elegant a middle aged woman can be often can’t earn much echo.

Negative emotions such as fear of death, hatred and anxiety will lead to anti-social acts from in-feriority to mental disorder then causes serious physical diseases. That’s what we call “ Every man is his own worst enemy ”. Ultimately what hinders a seniors from socialising is fear of self changing and public judgmental comments.

Based on the highlight reasons, I analysed sev-eral opportunity areas and did case studies ac-cordingly.

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Image via internet

WHAT REALLY

HINDERS A SENIOR

FROM SOCIALIZING

?

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Top findings

1.

Struggling with change

Internet, technology, snapchat, Uber, virtual world... Those many words

freak them out, althrough trying hard but still couldn’t follow the speed.

2.

Hold cautious views

Most of them prefer to stay in a more safe zone, keep distance with new

things for many reasons such as marital fraud,.They’re often very easy to feel insecure.

5.

Poor physical health

Aging and unhealth lifestyle let people have nowhere to hide,

sight losing, hearing unclear...Moving, traveling, even talking now is a

hard thing to do.

6.

Generation gap

The word “Crazy grandma”sometime hurts feeling,

less communication and visit, the gap keeps growing.

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3.

Denial of aging

It’s not they don’t know, it’s just they don’t want to admit it. Even getting help is a reason to be

pissed off, they’re not prepared well to the role changes.

7.

Society’s stereotypes

When you think about old, what comes in your mind?

It may contains some words like “less value”, “helpless”, “past their sell-by date”... The prejudice makes people lose

the willing to socialize with seniors.

8.

Less entertainment

It’s a time full of fun, but mostof the fun is only designed foryoung folks. Seniors are morewealthy, when they can get

more services specially made tofit their needs?

4.

Retirement phenomenon

All of a sudden, free time just become too much and can’t be fullfilled.

Also a lack of colleague’s relationship will break their social circle.

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Opportunity area

2.

More safe and ontime

If the society is more friendlyand efficient, our senior citizenwill be more willing to go out

and use technology, like afaster Wi - Fi will gain theiruseage of smart devices.

1.

Break the prejudice

Older people have more experiencesand skills, we should start value them

instead of thinking them as group which spendhealth insurance or boring.

4.

Interact with the digital world

Of course, with more attentionof aging problem, seniors will be better served.

But still, we should think how to speed the process up.

Image via internet

3.

Regain the initiative

Instead of always being a caretaker,more and more seniors prefer to be treated

still as an independent human with goodself control. They’re capable of choosing their

own lifestyle, friends and, sex life and eventhe “caregiver” role.

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5.

Keep them busy

After so many years of success,they need a direction to dealwith their free time and staysharp. Busy is good for their mental and physical health.

6.

Strengthen infrastructure construction

For facing the aging issue, we should rebuild our public service,

transform and develope more leisure activities for seniors.

Image via internet

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Young Brazilians want to learn English. Elderly

Americans living in retirement homes just

want someone to talk to. Why not connect them?

Image by CNA

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1. Speaking exchange

An innovative new language exchange pro-gram is helping Brazilian students practice their English while brightening up the often solitary lives of elderly American retirees.The Speaking Exchange project, which was de-veloped by FCB Brazil, was implemented by CNA school in Liberdade, Brazil, where students were paired up with seniors at Windsor Park Retirement Community in Chicago.In a video showing how the program works, the pairs carry on conversations via video chat, dis-cussing their families, hobbies, pasts and futures - and forming special and unlikely bonds in the process.

One such pair is a young boy in Brazil who smiles as he speaks with an elderly American man. The man is seen holding up a black-and-white photo of a couple and showing it to his video pen pal. ‘This is your dad?’ asks the boy. The man responds: ‘That’s me and my wife when we were young!’ ‘Oh you were good-looking when you were younger,’ says the boy. ‘And you’re still good-look-ing!’

CNA believes that the Speaking Exchange is a project in which everybody wins. A great chance for students to practice English and meet people with lots of stories to tell, as well as an excellent activity so that the elderly feel active and make

new friendships. Join us.

‘It’s exciting to see their reactions and content-ment. It truly benefits both sides,’ she added.To help the students improve, the video con-versations are recorded, allowing teachers to re-view them and critique their language.‘The idea is simple and it’s a win-win proposition for both the students and the senior citizens’One particularly heartwearming conversation in the video is between a man and a boy who talk about travel.‘Are you planning some day to go to Brazil?’ the young student asks the older man. ‘Oh I would like to!’ he says.The boy then tells him: ‘You can stay in my house if you want,’ causing the man to laugh jovially.

Related link: www.cna.com.br/speakingexchange/

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2. NEC

Neighbourhood Elderly Centre (NEC) is a type of community support services at neighbour-hood level to provide a range of comprehensive services to enable elderly persons to remain in the community, to lead a healthy, respectful and dignified life and to enhance their positive and contributing role to the society. NECs also col-laborate with the District Elderly Community Centre (DECC) to involve the public in building up a caring community.

With effect from April 2015, apart from handling direct applications for long term care services and /or counselling service for elderly persons living in the community, DECC and NEC also receive referrals from Integrated Family Service Centre/Integrated Services Centre and Medi-cal Social Services Unit etc. for elderly persons in need of the above two services. The service areas of respective DECCs and NECs for the above-mentioned services can be downloaded here.

Related link: www.swd.gov.hk/en/index/site_pubsvc/page_elderly/sub_csselderly/id_neighbourhood/

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Neighbourhood Elderly Centre (NEC) is a type of community support services at neighbour-hood level to provide a range of comprehensive services.

Image by NEC

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A service wants to give elderly the opportunity to feel

the wind rush through their hair by taking them cykling

around the city.

Image byCycling without Age

Cycling Without Age is a movement started in 2012 by Ole Kassow. Ole wanted to help the elderly get back on their bicycles, but he had to find a solution to their limited mobility. The an-swer was a rickshaw and he started offering free bike rides to the local nursing home residents.

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3. Cycling Without Age

He then got in touch with a civil society consult-ant, Dorthe Pedersen, at the municipality of Co-penhagen (now Cycling Without Age), who was intrigued by the idea and together they bought the first 5 rickshaws and launched Cycling With-out Age, which has now spread to all corners of Denmark, and has now spread to Norway, Switzerland, Iceland, Sweden, Finland, UK, Ger-many, Austria, Italy, Singapore, USA, Canada, New Zealand, Spain, Slovakia, Netherlands, France and Chile – and it’s now taking off in several more countries around the world.

Volunteers (pilots) sign up for bike rides with the elderly through a simple booking system as of-ten or as rarely as they want to. It’s all driven by people’s own motivation. At present (November 2015) more than 63 of Denmark’s 98 municipal-ities offer Cycling Without Age from well over 400 rickshaws – and the numbers are still grow-ing. More than 3,000 pilots ensure that the el-derly get out of their nursing homes, out on the bikes to enjoy the fresh air and the community around them. They give them the right to wind in their hair.

Related link: cyclingwithoutage.org

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4. Rent a grandma

Rent a Grandma is one stop agency for all your quality domestic staffing needs. Their Grandmas are carefully screened mature women who are only the most professional, experienced staff and meet the standards you will demand for own “Grandma”. Rent a Grandma sets a standard unequaled in the industry. Our agency carefully screens and background checks each applicant.

The service they offered is welll organised, which you can see from their listed information online:

“ Our Grandmas are:Carefully screenedEnglish speakingMost have decades of experience in childcare and providing household servicesLoyal & committed ”

Rent a Grandma’s various services categories in-cludes numbers of different packages: NanniesHousehold Maintenance StaffLarge Estate Management StaffSpecialized services (chef, personal assistant, or-ganizing, party help, elderly care, etc.)Our Grandmas also love pets! Pet sitting/pet care services available

Related link: rentagrandma.com

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They specialize in placing car-ing women, possessing deep life experience with familiesas Nannies, Baby Sitters and other highly experienced do-mestic staff.

Image by Rent a grandma

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Provides home-delivered meals services to people in need.

Includes history, membership benefits, training and confer-

ence schedule, and links to partners.

Image by Meals on wheels

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5. Meals on Wheels

Even the most independent among us, if for-tunate to live long enough, may experience a de-cline in mobility or health that can strip away our independence and diminish the quality of our lives. Great advances in medicine have extended our average life expectancy to a record high of

78.7 years. Living longer means more years spent in the struggles that accompany old age. Add to that the increase in geographic mobility of our families and the result is millions of seniors left behind, hungry and alone.

Related link: www.mealsonwheelsamerica.org

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6. Life Reimagined

L ife Reimagined is an idea from AARP. They are dedicated to helping people reimagine their lives.

Life Reimagined is a vision, a methodology, and a community that helps people rediscover what truly matters and focus on what they really want to do.The Life Reimagined Institute provides the thought leadership and program development that guides and fuels the Life Reimagined expe-rience.

Related link: lifereimagined.aarp.org

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Life Reimagined is a community of people committed to rediscovering their gifts, exploring new possibilities, and moving toward their best lives.

Image by LifeReimagined

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7. Silverline

Project Silverline gives free smartphones to older people with simple to use apps already loaded, that will enhance their independence. It is a corporate responsibility project run by SingTel, a mobile telecom company based in Singapore with 416 million customers in the Far East. It loads donated smartphones with five apps co-developed with and for older people, and matches each phone donated with a year’s free service. Related link: silverline.mobi

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Silverline brings the smart-phone revolution to seniors with specially designed apps and refurbished secondhand smartphones.

Image by Silver line

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Social networking and infomation for grandparents &

the over 50s.

Image via Gransnet

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8. Gransnet

Gransnet is the social networking site for Brit-ain’s 14 million grandparents. It was launched in May 2011 and its forums cover news, culture, health, relationships, learning, food, gardening, memories and more.

Discussions range from ageism in the NHS to coping with daughters-in-law; from childhood sweets and games to recovering from betrayal; from what the government should do about so-cial care to the joys of winter.

The specially-hosted Age UK forums on Grans-net are like an extra arm of the site. They’re a place to meet like-minded people, exchange views and swap experiences and stories.

You’ll need to register as a Gransnet member to post messages on the forums, but after that you can talk about whatever you like.

Related link: www.gransnet.com

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A social enterprise works with healthcare organisa-

tions to enhance the quality of residential care for those living with dementia and old

age, through performance.

Image by Ladder tothemoon

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9. Laddertothemoon

Ladder to the Moon provides workforce and service development that enables health and care organisations to develop active, creative, vibrant care services. As a CQC recognised provider they use approaches that incorporate training, coaching and the arts. Their approach involves staff, people living with long-term condi-tions, and the wider community.

By working with them, organisations improve ac-tivity culture and quality of life outcomes, achieve high levels of staff engagement and differentiate themselves in the marketplace.

They are founder members of the National Skills Academy and have been supported by the De-partment of Health’s Social Enterprise Invest-ment Fund. Over the past five years they have worked with residential care and housing pro-viders and commissioners of all sizes.

Related link: www.laddertothemoon.co.uk

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Trading Times matches the needs of local business with

the skills of local people over 50, or family carers who want

to work flexibly.

Image by Trading times

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10. Trading times

Trading times is an online service that matches carers and people aged 50+ with local business-es for flexible paid work. Trading Times is about more than helping business find people with the skills and experience they need. We’re breaking down age barriers in the workplace and debunk-ing the myths and stereotypes of older workers.

Both carers and adults over 50 face reduced opportunities to work and earn income, forcing many to reduce their working hours or give up work entirely. However, they have loads of skills and experience, and they have time. But often they don’t want to work 9 to 5. They’re looking for flexible jobs that make use of their talents, and fit with their lives.The online service allows employers to register the jobs and hours they need people to work. Trading Times also regis-ters potential employees’ skills, availability and jobs they are interested in.

The service then matches the employer’s needs with people who have the right skills and avail-ability, sending the anonymised profiles for the employer to choose whom they’d like to hire. Once a match is found, the potential employee receives an e-mail to ask whether they are inter-ested. Following a successful six-month pilot in North London in 2013, Trading Times launched its nationwide service in January 2014. Since its

launch, over 1,000 users have registered, and the service has achieved more than 500 matches with an average of 5 per job posted. The service has a high registrant conversion rate – 12 out of every 100 new visitors register with the service.

35% of the UK population is over 50 and they are healthier, more skilled, better educated and more dynamic than ever before. Many people in early retirement can now look forward to anoth-er third of their lives. And they are demanding more from life and doing more with their time.

Trading Times is an oline skills dating service that matches the skills & availablity of over - 50s with the flexible resource needs of local business for the purposes of paid work.

They’re disrupting the expensive, CV - driven re-cruitment industry while also helping to create a stronger multi-generational society for us all.

Related link: www.tradingtimes.org.uk

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11. Cohousing

Cohousing communities are intentional com-munities, created and run by their residents. Each household has a self-contained, personal and pri-vate home but residents come together to man-age their community, share activities, eat together. Cohousing is a way of combating the alienation and isolation many experience today, recreating the neighbourly support of the past. This can happen anywhere, in your street or starting a new community using empty homes or building new. Cohousing communities are often formed on a basis a principles and priorities, such as:

The initial residents in the group contribute sig-nificantly to the design of the cohousing com-munity and take an active role in creating the community.Where possible, design is used to encourage so-cial interaction, for example by keeping cars to the periphery and putting a common house in centre of the site. However this tends to be eas-ier with a new build rather than a conversion or in an existing street.Most cohousing communities have a common house, with shared facilities such as cooking and dining spaces, meeting and playing areas, laun-dries and guest rooms. Shared outside space for childrens’ play, parties and food growing can fea-ture in a cohousing project.Residents manage their own community, look-

ing after the maintenance and development of it, running the finances, tending the gardens, or-ganising shared activities. Many communities eat together regularly.The community is governed in a non hierarchical way. All adult residents are encouraged or ex-pected to take part in decision making. Some communities also require residents to undertake a set number of hours work for the community.Communities do not usually have a shared econ-omy. They may raise money from renting their facilities to others or by running courses but they do not usually expect residents to rely on the community to provide them with a source of income.

Related link: cohousing.org.uk

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Image by Cohousing

Cohousing is a way of combating the alienation and isolation many experience today, recreating the neigh-bourly support of the past.

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12. Room for tea

Room for Tea is a sociable housing idea. It’s a new kind of home-sharing network which connects guests in need of shor t-term, affordable housing, with hosts who have a spare room in their homes.

Research shows that over a third of unpaid interns working in London are unable to live at home free of charge or afford to pay rent. Many older adults experiencing social isolation have spare rooms in their homes that are unused. Room for Tea benefits and connects these two groups.

Related link: www.roomfortea.com

Room for Tea is a sociable housing idea.

Image by Room for tea

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Illustrations by Silvia Rober telli

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13. Menssheds

A Men’s Shed is a larger version of the typ-ical man’s shed in the garden – a place where he feels at home and pursues practical interests with a high degree of autonomy. A Men’s Shed offers this to a group of such men where mem-bers share the tools and resources they need to work on projects of their own choosing at their own pace and in a safe, friendly and inclusive venue. They are places of skill-sharing and infor-mal learning, of individual pursuits and commu-nity projects, of purpose, achievement and social interaction. A place of leisure where men come together to work.

A Shed’s activities usually involve making or mending in wood (e.g. carpentry, joinery, turn-

ing, carving, whittling, marquetry, furniture ren-ovation) but may include metalworking (milling, sheet metal, welding, etc.) bike repair, gardening, electronics, tool renovation, boat renovation, model engineering (model railways, planes) and even building a car! Reclamation, reuse and res-toration will feature strongly – and some say that is true of the men too! Although Sheds mostly attract older men, some have included men of any age, women and young people. Whichever activities are pursued the essence of a Shed is not a building, which some don’t have, but the network of relationships between the members.

Related link: menssheds.org.uk

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A Men’s Shed offers this to a group of such men where members share the tools andresources they need to work on projects of their own.

Image by Menssheds

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GoodGym helps you get fit

by doing good.

Image by Goodgym

GoodGym helps you get fit

by doing good.

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14. Goodgym

GoodGym is a group of runners that combines regular exercise with helping our communities.

Whether someone’s new to running or are tr ying to beat their marathon PB, Goodgym love to have them involved in doing some good in your area.

Goodgym do physical tasks that benefit our community and keep us fit. Par ticipants can run in a pack to work on a community pro-ject, do one off missions to help vulnerable people or commit to visit an isolated older person every week.

Their users will get the help of a qualified trainer and suppor t to achieve their goals.

Related link: www.goodgym.org

NEC

Speaking

exchange

Room

for tea

Goodgym

Meals on

wheels

Speaking

exchange

Silverline

Life

reimagined

1

. Break the prejudice

2

. More safe and ontime

3

. Regain the initiative

4.

Interact with

the digital world

5.

Keep them busy

6.

Strengthen infrastructure

construction

Society’s stereotypes

Hold cautious views

Generation gap

Denial of aging

Struggling with change

Poor physical health

Society’s steretotypes

Retirement phenomenon

Less entertainment

50

Possibilities exist just togeth-er with problems, helping them facing the truth will provide some prefect opportunities to overcome the hard parts during ageing. Distract-ing elderly with offering various available and af-fordable directions to ap-proach the growing free time like top side down life changing project “ Lifereimagined ”; how about a totally new life after retirement? Or new hobby discovered, per-forming courses like in “ Ladder-tothemoon ” ? Reforming public service to let the so-ciety turns into a more a d o p t -able, sus-ta inable friendly

and efficient place to encourage seniors going out and socialise more, like “ meals on wheels ” let no one experience hunger; Reusing second hand resources or extra help to let them inter-act with the digital world like Singapore Silverline programme or construct a close online commu-nity like “ Gransnet ”; Sit down and share a good beverage, talk together to break the generation and prejudice like “ Room for tea ” or CNA’s warm speaking exchange; Stop acting always like a weak group, stand up to control their own paths, regain the initiative. Unlike the past, today’s older people have more confidence in styling, better education and more precious experienc-es. Turn the advantages into power, influence and guide people how to shape a way out of chaos.

NEC

51

Summury

Top findingsOpportunity

areasCase studies

4

. Interact with

the digital world

52

The most inspired case studies among all those I found are “ Laddertothemoon ” and “ Lifereima-gined ”, one shows the interesting possibility for future care service industry; another addresses the fun side of unexpected life changing through motivating and offering valued guidance, turns the scary midlife crisis into exciting new start. Health care service is now secretly booming, but it’s the most difficult business to handle. Only with care is surely not enough, people are not products, more loving is always needed cause that emotional changes never occur simultane-ously. But locate what the aged group really want it is hard, like the “ Senior smartphone ” concept

published years but never really hit a big growing in market cause many of their target user don’t like the special customised simplified phone and being treated like children. They can learn how to use a normal smartphone if the font size is not too small, there’s setting menu made for that. From the failure of senior smartphone we can read an important message is seniors in now-adays have strong ability to learn new technol-ogy and still remain confidence to take control

of their own life. Quote a often appeared line “ They treat me like I’m a child. I may be an old man, but I’m not stupid. ” Promoting dignity for potential customer group comes first if you ex-pect a success in real market. It’s a fine line to take care of.

With all the critical attributes already laid down with opportunity areas, also known as visions, I started generating concepts. A good concept is first step of the roadmap for later design, as third phase of brainstorm all suitable concepts proposed based on a mutual understanding of all the factors during basic research process. On the right of the page is the relationship map be-tween opportunity areas and possible concepts.

Opportunity areas

Concepts

We know the best

School’selderly visit

GrandsErasmus

SMS news

per daySilver

magzine

VIVA

lifestyleplatform

Most local city tour

Hobby friend

platformSilverPatrol

Be famousfor 15 minsStylish DJ

Perfecttutorial

Thevirtual city

Little birdswill tell

Neverlateor

“second life”

Nowenjoy!

Elderly’snight life -stylish club

The trackingstation

Grandma’s classroom

1

. Break the prejudice

2

. More safe and ontime

3

. Regain the initiative

4

. Interact with

the digital world

5

. Keep them busy

6

. Strengthen infrastructure

construction

53

We know the best

54

1.

Break the prejudice

Older people have more experiencesand skills, we should start value them

instead of thinking them as group spendhealth insurance or boring.

Grandma’s classroom

School’s elderly visit

Generate concepts

55

growing to a mature man need to pay a high price, it requires lots of experience and a good self-control. You should have a life before hav-ing real maturity, like hobbies to waste a Satur-day night when you don’t have party plans, clear goals to improve your life and achieve, scale your actions appropriately and keep forgiveness when things goes untolerated, all hard works to do. So when you facing an elderly person, you have to keep in mind is that they have a very rich past experiences and may already conquer all the en-emies and cross barriers along the road. They can teach you quite a lesson and advice you to a better stage.

Concept explaination:

“ We know the best ” is a retired seniors wisdom consulting service, they take the role of mentor and enhance young professionals’s career path. There are one-to-one meetings, workshops and small group discussions. Main covered working area is finance, creative and medical science.

“ Grandma’s classroom ” is focus on Italian cook-ing and craft work. Select top recipes and home chef grandmas by holding cooking contest in ma-jor cities such as Naples, Florence and Sicily. The

top three city champions will receive a money reward and invitation to host one episode week-ly in official food online video channel.

“ School’s elderly visit ” is calling elderly with much free time and interests in volunteering co - teach primary school kids, visit regularly to share simple skills and support public school’s work-ing force. Create a better learning environment for kids, deliver warm communication for lonely seniors.

56

Generate concepts

N ielsen Norman’s design team found out user aged 65 and older are 43% slower at using web-sites than users aged 21-55. But the gar is re-ducing year by year, in developed countries the number is growing rapidly. They also found out seniors’s online behaviour and learning passion highly depend on internet connection’s speed. Of course fast response tines are important for all, but seniors are more easily to forget their last action if it takes too long. Meanwhile other project in Stuttgart, Germany is designing a ser-vice can help seniors go out for a night hang out like young people without feeling insecure. It’s obviously that a safe city will downsize citizen’s hesitation to chase for a rich social life, safety and efficiency is extreme core element for social vulnerable groups like seniors.


“ Grands erasmus ” could be one great culture sharing service to let your parents who can’t speak a second language finally have the willing and courage to go abroad. In service there’s dif-ferent package offered such as language summer campus to open up and discover extoic atmos-phere of best local; long term programme to-gether with co - housing to favour a better com-

munication with other seniors. Course contents include hobbies training to professional adult ed-ucation programme. All seniors joined erasmus will be well cared and supervised by companion assists, save the safety worries.

“ SMS news per day ” simply push notification on your smartphone with today’s headlines. Scam-mers are targeting seniors for their wealth and lack of on time information, the service will co-operate with local public organisation to post also noticing financial fraud and sweetheart scam news to avoid you become next victim . It will be your safeguard on smartphone.

“ VIVA - lifestyle platform ” is a large integrated lifestyle site with paper publish and online plat-forms. The service established a new tone for seniors fashion life. Its coverage contains fashion, sports and social affairs, aiming to wildly direct society to accept a more healthy, sexual, trendy new elderly impression.

“Silver magazine ” is the simple version of VIVA platform, they have different customer groups and content targets. Silver rebrand with deep professional information, compares with VIVA’s sophisticated and energetic face, Sliver is more low key and content driven.

57

GrandsErasmus

2.

More safe and ontime

If the society is more friendly and efficient, our senior citizen will be more

willing to go out and use technology, like a faster Wi - Fi will gain their useage of

smart devices.

SMS newsper day

Silvermagzine

VIVA

lifestyleplatform

58

Most local city tour

3.

Regain the initiative

Instead of always being a caretaker,more and more seniors prefer to be treated

still as an independent human with goodself control. They’re capable of choosing their

own lifestyle, friends and, sex life and eventhe “caregiver” role.

Hobby friendplatform

SilverPatrol

Be famousfor 15 mins

Stylish DJ

Generate concepts

59

Opportunity area 3 is the selected vision for later design, it totally acts in a diametrically op-posite way to refined the roles in everybody’s knowledge system. Giving seniors more power and freedom to control their late life with re-spect their independence and dignity they de-serve. So they can contribute their amazing skills to the society smoothly, show the right good quality impact. The adventurous solution is risky method, so mostly only seniors with physical and mental health all in a good status will be consid-erated.


“ Be famous for 15 mins ” originally created by American iconic pop art artist Andy Warhol in 1968 for an exhibition a the Modern Museet in Stockholm, Sweden. The contemporary spirits live stronger in this sentence, like said in Chester-shire Films old made documentary film in 2013 - “ This is it, nothing more, nothing before.”. The service inflects the instant moments catching es-sence then build a service with immediateness. Fame here is redesigned as hero effect, seniors will join the subject as hero to provide instant service to others and become well known inside the system.

“ Most local city tour ” trains seniors as travel guide to show tourists their living city.

“ Stylish DJ ” concepts comes from my ex - col-league’s 87 years grandfather - Gio, the gentle-man is a habit Spotify user. Out of imagination part is he has a very cool playlist, during research with other seniors I realised many seniors have good taste about music, books and wine tast-ing. Play nice jazz selected by an amiable grand-pa from southern Italy in one’s wedding sounds wonderful and romanic for me.

“ Hobby friend platform ” wants to be a solid place for hobby expert and let them spend a quality time together with skills exchanging.

“ Silver patrol ” ensures your neighbourhood safety and your dad’s childhood FBI dream. Sen-iors will apply directly for being a member of pa-trol team, bi - weekly events held such as puzzles solving about missing projects or routine patrol surrounding.

60

Generate concepts

It’s a digital world, people heavily equipped with technology and internet, stay connected with each other through texts, Instagram, Face-book, Twitter and other social media platforms. We still don’t have exact research data to tell us if the digital connectedness leads us to where, but undoubtedly fact is the digital world we build will be long lasting. Unlike the digital native teens, seniors were born without smartphone or VR. Become familiar with smart devices and learn the interact language costs energy and patience. There’s no another way around here but speed running after new pop things. Related service for getting seniors connected like Cyber-Seniors, is well developed. Future isn’t only for the young. With well usage of technology, digital will bring a greater satisfaction and benefit in the end.

Concept explanation:

“ The virtual city ” is a gaming social 3D city,it was born with an idea of connecting the dis-able and solitary, force them keep certain com-munication even it’s only online.

“ Perfect tutorial ” is built system first time use lesson for seniors to have a whole overview of new devices. Simplify paper instruction with vid-

eos. User can choose higher price package to get on door delivery assistance service or video. Save your time teaching parents or grandparents for hours and take care them in better hands.

61

4.

Interact with the digital world

Of course, with more attentionof aging problem, seniors will be better served.

But still, we should think how to speed the process up.

Perfecttutorial

Thevirtual city

Little birdswill tell

62

5.

Keep them busy

After so many years of success, they need a direction to deal with their free time and stay sharp. Busy is good for both,

mental and physical health.

Neverlateor

“second life”

Nowenjoy!

Generate concepts

63

Social interaction and physical activity will en-hance independence, alternative way exists for a reason, maybe the easy one is the best one. Want older people remain active and less lone-ly? Sending their grandkids. Serious just finding a way to keep their bodies moving. Occupy their time with fun activities, senior university or gym won’t be the worst idea. Supply them with little effort and protect them away from scammers by checking out community resources in the near neighbourhood. They may feel uncomfortable at first, encourage them more or explore new op-tions to discover interests. If you can’t handle it, call volunteers for help.

Concept explanation:

“ Now enjoy! ” is a relaxing gift programme co-operate with local business such as Spa centre, gym, travel agencies and event planners. Monthly first hand information will delivered to home for both senior parents and their long distanced liv-ing children. Seniors will select appropriate ser-vice package first, then clicking share button to send bills. And their children will review those activities and pay for the bills. So no worry that fraud will have eyes on seniors’s money anymore and still keep various ways to do new things.

“ Never late ” is a massive open online course targets on seniors who have willing to life long learning. It works with universities and other organisations to record courses such as clas-sic music, psychology, design, art and literature. With a totally pressure free payment method, the site grow revenue with setting contract with big companies’s retire caring programmes and sponsorships.

64

Generate concepts

Government has a key task with its resident population growing older. As the most power official organisation responsive for citizen needs, public service will influence economic growth and stability at a national level. And if we can gruarantee the quality of basic infrastructure construction will help local people participate in communities. How to promote transparency and let ordinary citizens voice their needs and preferences is important. Government has the biggest number of public funds, the outcome by now isn’t really fits the money spent with too complex bureaucratic processes. But it’s still pos-sible to get good results with small investment, like get private design consulting organisations involved, do more innovative experiments and redesigns. Singapore did a project with IDEO called Pit Stop Posts, it’s a street furniture shaped like walking sticks and installed at intersections. Those simple designed sticks allow seniors to take a break by hanging their shopping bags on it for a moment. No need to change bigger urban landscape or build a grand canal. Actions come from small and step for big.


“ The tracking station ” is a new remote video

monitoring system, it differs from other existing products on the market is crowd sourcing func-tion. By using traffic video cameras connected with required people, they can monitor their parents in their moving areas, or give the jobs to volunteers. With this service all seniors’s beau-tiful daily life moments will be made as a year book tape and shared by the whole family.

65

6.

Strengthen infrastructure construction

For facing the aging issue, we should rebuild our public service, transform and develope more leisure activities

for seniors.

Elderly’snight life -stylish club

The trackingstation

66

Image via Internet

67

Be famous for 15 minutes is my final selection. The ambiguous reason that hinders seniors from socialising now find it’s essence which is lack of

self motivation and this concept captures this point. Wake their deep down alacrity and devotion to h e l p - ing others. Carnegie Mellon U n i - versity’s report in 2014 shows that “ Self-affirmation increases

self-compassion and pro-social behaviours. ”, help others make us feel good about ourselves, higher self-esteem, psycholog-ical well-being and more hap-piness. It will also boost social connectedness in reality. Dur-ing the help process for oth-

ers, new skills will be acquired, ambivalence and conflicting things

will be produced, also it’s unable to stay impassive. Strengthen senior’s so-

cial life shouldn’t dismiss mental health building. Let them pump in the voice loud-

er time we can’t separate social demands away from exposures. Showing yourself with

helping others and earn happy audience is the new way of socialising in a digital world.

Next step is define activities and make the abstract concept more tangible, which means ideation proposed and detail.

Final concept

68

Ideation

1.

Movie Cosplay

Internet, technology, snapchat, Uber, virtual world... Those many words freak them out, even trying hard but still

couldn’t follow the speed.

2.

Elderly Flash mob

Most of them prefer to stay in a more safe zone, keep distance with new

things and for many reasons like marital fraud, they’re often very easy to feel insecure.

5.

Tell a story

Aging and unhealth lifestyle let people have nowhere to hide,

sight losing, hearing unclear...Moving, traveling, even talking now is a

hard thing to do.

6.

The private dining

The word “Crazy grandma”sometime hurts feeling,

lesscommunication and visit, the gap keeps growing.

69

3.

Neighborhood Hero

It’s not they don’t know, it’s just they don’t want to admit it. Even getting help is a reason to be

pissed off, they’re not prepared well to the role changes.

7.

Hobby host

When you think about old, what comes in your mind?

It may containssome words like “less value”, “helpless”, “past their sell-by date”... The prejudice makes people lose

the willing to socialize with seniors.

8.

Think tank

It’s a time full of fun, but mostof the fun is only designed foryoung folks. Seniors are morewealthy, when they can get

more services specially made tofit their needs?

4.

Group Performance to build your dream view

All of a sudden, free time just become too much and can’t be fullfilled. Also the lack of colleague’s relationship

will break their social circle.

71

Combining three ideas “ Neighborhood hero ”, “ The private dining ” and “ Think tank ”, the final idea of the service is neighbour-hood based, skilled seniors crowdsourcing platform. Elder ly contribute to society by doing little things, like let the most humane elder ly read kids bed story when you’re too tired of work; walk your dog, take care of your poor dying plants, laundry, prepare a breakfast and take your kids to school; offer you the chance to eat at grandma’s table, personal chef cook the most tasteful food or a fantastic cake, homemade pasta, pizza and puding for your next big par ty; plan your career path, find a wise consultant…

All the things you can only name but to busy to do, now are available only for a small money. Let the seniors manage so you can be more focused on your daily work with our distraction. The most experienced people will help you go through the tough situation and get ready for real changelings.

About neighbourhood definition in ser vice includes two sides: same city or location range less than 5 km to ensure instant de-liver y and quality. The final idea combina-tion enlarges target customer group to a wider range, in the 3 years business plans

there will only be individual involved, keep a simple C2C relationship map. Service will cover different areas like daily require-ments, creative jobs, home service like bak-ing and cooking. For easy accessing, it will send realtime notification to senior’s smar t devices once there’s task requirement or purchases.

For understanding well of potential cus-tomer target and next development, user research need to be in position. I fixed my first user criteria is whom have good men-tal health and ability to finish tasks so that they can complete the coming tasks. User research will be in two paths - qualitative online survey and goal user inter views. Af-ter I decided age ( 80% over 50 years old ), income ( more than 2k€/ month ), gender and professional, recruiting star ted.

Final idea

72

User research

Thanks to website like Fiverr makes inde-pendent designer’s life never easier. I con-ducted user inter view online quickly after ideation. As the first round user research of the project, my main focus was generally on target customer observation. The major group of this research are over 50 years old health citizens. I chose Seattle and Shanghai as my main focus areas for prepare Oldie-theGoodie’s pre - market strategy. There’re user inter views process, it didn’t finish ide-

ally like I supposed before, Seattle had ter-rible storm. But results are really helpful.

The service idea gained a good like, spurious-ly thing was that only one lady disagreed with being called “ senior ”. Most of them have high-er acceptance for growing older. The face made me decided that the service’s name after this re-search to be “ OldietheGoodie ”, with meaning of self - confirmation.

Questions:

- User’s basic information- Will they be motivated to use the service?- What elements ever influenced their social life ?- User’s reaction towards “the defination of senior citizen”- Their attitude towards the concept?

Result:

think society stereotype impression towards elderly does influence their social life .admit that after 55 years old step into “seniors”.agree and willing to change people’s impression through their own effort.demends goverment and public service take the main role to improve their social life.

66%

85%

60%

90%

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3 weeks, 33 participations, 4 video, 1 audio, 28 online

Where“ Spokane, Seattle, Kunshan, Shanghai,

Qiqihar, Hefei, Milan, Berlin, Shenzhen ”

“ I always want to be a singer, maybe after

retirement finally can do it. ”

-Weiguo56 years old

Kunshan

“ I don’t feel as old as I am. ”

-Nina

57 years oldSeattle

“ Accepting the most experienced people’s help sure will make

my life easier. ”-

Jing27 years oldShenzhen

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Develop

W ith the actual field research data I got from the user interview and online survey, I started to classify more accurate customer groups with building convincing personas.

The main elements put here are buying moti-vations, concerns, media habits and preferences, using the potential customer behaviour to eval-uate ROI, return on investment insights and de-fine product features.

Customers were divided into 2 groups with 7 personas: Seller side is called Hero, as service

provider and real executor, only people aged over 55 years old with good mental and physical health can apply. For a nice implantation, they all should have more than 2 skills like driving, gar-dening, cleaning or fishing. Buyer group could be any user who register the service, they are called baby users, cause they are here to cry for help. No special application step needed.

The 7th persona - Startup company is build as future client target, please check further in “ Fu-ture step ” chapter.

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Persona

Hero SellerService provider with multi skills.Age > 55 years old

Baby BuyerCry for help by posting tasks.All ages

Young professional Busy mom Startup

company SolitarySolitary New retirement Housewife Senior

grannies

Her concerns

Solitary

Maria

68 years old

Used to have a partner more than 50 years, but started living alone in Paris since a terrible traffic accident happened to her partner. 3 years ago. Has a little temper and quiddity. Be-sides that, she’s a well known artist and writer.

Main Motivations

- “ Grief will fade, life conti-utes without your willing. ”

- Is the service safe?- What if no one hires her?- What if she can’t finish the re-quirement?

- Want to communicate with people.- Maybe this could be a chance to meet someone new ...

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New Retirement

Charlie

65 years old

Recent retire from his account-ing job, stay at home in London and feel lost for direction. Char-lie’s wife is still work as a profes-sor. They have 2 sons, a lawyer and a banker which are both busy with their job and rarely visit him. Love golf and oprea.

Main Motivations His concerns

- “ What I can do after the damn retirement??

- He wants to well use hisknowledge about accountingand be useful.- Charlie also love kids and will-ing to teach, but since his two sons are to busy to bring him any...

- No one will hire an old guy like him.- People really will use the on-line service to reach him?

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Main Motivations Her concerns

Housewife

Ann

55 years old

Lives in a major city in China, after 25 years dutiful work, her only daughter finally moved out for finishing her master degree. Her husband works in a mobile company. Ann has more time now, but she doesn’t know what to do.

- “ Losing connection with outside world wasn’t my plan and won’t be my future. ”

- Want to spend the valuablefree time and do something she really likes.- Maybe get paid for the first time after 25 years...

- Don’t know what she really can do.- Should she be able to com-municate with the society?- Is the service really secure?

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Senior Grannies

Tom & Jone

60 and 58 years old

Tom is a doctor and Jone was a saler. Have three daughters and two cute grandkids all live in Berlin. They were happy gran-nies in Stuttgart but recently kinda of being left out of their kids’ busy life.

Main Motivations Their concerns

- “ Now it’s time to find some new hobbies. ”

- Jone is passionate about stuff like public speech and don’t want to always stay at home.- Tom wants to widen his social circle a little since this’s a small town.

- How many interesting people will they meet?- How the service attract right user target?

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His concerns

Young professional

Mark

27 years old

After graduating from colleague, he moved to Berlin and worked as IOS developer in an internet company. Living in rent WG, a room in a shared flats with his old buddies. Mark is the second son of his family, other family members are all live in Munich.

Main Motivations

- “ Road isn’t build in a day but 3D paper bridge can be. ”

- How much the service will charge me?- How valuable professionals they can introduce me to and the frequency of events?- Is the information they offered will be ontime?

- Skills learning and career path planning- Enlarge communication routes with industry experts

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Busy mom

Lea

32 years old

Have 3 kids aged from 2 to 5 yesrs old, live in a small villiage near Bremen. She is frustrated with taking care of her job and personal life. Lea is working in a big company as one of the suc-cessful marketing managers.

Main Motivations Her concerns

- “ Small things are sucking my energy out... ”

- Finding trust worthy people to help here balance life- Realse her much more free time to stay focus on career

- Are all the sellers vitrified us-ers?- Is it offering convenient way for communicating?

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Their concerns

Startup business

X- startup team

2 years old

Build in recent, X team is looking for the right employees to join their business. They are mainly young people aged around 25, the field is delivery service.

Main Motivations

- “ We need nice and talented people to grow together. ”

- How does it chaege?- What about the quality of temporary labor?- What if our hire doesn’t finish the contract time? Who will be responsible for this?

- Have better hire or finding temporary labor- Marketing advices- New opportunities

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Idea develop

W ith customer group and persona setting in mind, I started whole service system design process. I used service blueprint to organise my logic around the details step and stakeholders.

Those who will impact our service are in two groups - front stage channels which will direct-ly connect with our users and back stage chan-nels which will operate the daily activities to keep business running. Front part include App platform to realise the service, advertisement channel, customer service, online payment sys-tem like Paypal, Taboo and our own balance sys-tem, rating system inside the app to determine seller’s level, delivery force who taking care of necessary transaction, SMS message notification push; back part have telecom company which is willing to support us with message pushing func-tion, media company help us, OldietheGoodie, with commercial advertisement, bank offers sell-er transform service to easy earn and save, post service joined to balance delivery cost, the last will be OldietheGoodie team itself takes care of the application product and further business law suits with developer team, design team, content manage team, media team…

OldietheGoodie’s business objective is to create a free exchanging platform for sellers and buyers, there’re several number of service type a seller

can sell on our platform:

1. Home service like Cleaning, handyman, moving;2. Food related service like Personal chef, food delivery, rec-ipe transform;3. Travel service like guide, city tour;4. Fun skills service like dancing course or dancer hire, band hiring, painting sell and drawing lessons, finishing, golf class, tennis coach…5. Style and Fashion related service like personal buyer and stylists, tailor service;6. Event service like party hosting, wedding organising;7. White collar service like office administration, research, ppt making;8. delivery & shopping service like pick-ups, groceries, retail shopping;9. Pet care like dog walking, cat sitting, pet campus;10. Life coach service like relationship advice, therapy, com-panion service;11. Special task ordered by buyers.

Stakeholders and our users have different needs and goals while using the service, for better un-derstanding the complex system and see how they will influence the product design the service blueprint and customer journey are produced.

Advertisement Customer service

Online payment sys. Rating sys. Delivery man OldietheGoodie

Post service Delivery service App App

Telecom company Media company Bank

App

OldietheGoodie

O O O

SMS

SMS

85

Idea develop11 Stakeholders, 7 Front stage channels,

5 Back stage channels

Front Stage

“ Visible Contact Employee ”

Back Stage

“ Invisible Contact Employee ”

86

Service blueprint

Customer journeySeller Getting to know

the serviceRegister Apply to be a Saler Waiting for being

approvedApproved to be a saler

Edit offer Publish offer Waiting for being approved

Approved to publish

Waiting for order Contact with buyer

Get offer Contact with buyer

Prepare offer Deliver offer Get notification about delivery (Online platform, Mobile, Email)

Waiting for money Get paid Get service rating Add bank info to transfer money

Contact help center

Delete account

Buyer Getting to know the service

Register Visit the offer list Ask for information

Making an order and pre-paid

Ask for information

Wait for develivery

Get notification about delivery (Online platform, Mobile, Email)

Delivery arrived, sign and confirmed online

Transform money to safer

Transformation successfully, get rating notification.

Give rating Next purchase

Front StageWebsite / App Propaganda Verify user info.

SMS Sending notification

Sending notification









Advertisement Propaganda

Customer service Showing help info Offer guideline Dealing with complain

Online payment platform

Receive and store payment

Transform money to saler

Rating system Showing recommend offer

Receive and show rating

Delivery man Get assignment Delivered

Back StageOldietheGoodie Building site System

maintenanceReceive requirement

Check requirement

Giving approvement

Content check

Telenoticas service Offer sms service

Media company Making new ad.

Banking service (Payment & Account)

Offer financial service

Investment on other product chains

Post & Delivery Get requirement Get paid

1

87

Service blueprint

Customer journeySeller Getting to know

the serviceRegister Apply to be a Saler Waiting for being

approvedApproved to be a saler

Edit offer Publish offer Waiting for being approved

Approved to publish

Waiting for order Contact with buyer

Get offer Contact with buyer

Prepare offer Deliver offer Get notification about delivery (Online platform, Mobile, Email)

Waiting for money Get paid Get service rating Add bank info to transfer money

Contact help center

Delete account

Buyer Getting to know the service

Register Visit the offer list Ask for information

Making an order and pre-paid

Ask for information

Wait for develivery

Get notification about delivery (Online platform, Mobile, Email)

Delivery arrived, sign and confirmed online

Transform money to safer

Transformation successfully, get rating notification.

Give rating Next purchase

Front StageWebsite / App Propaganda Verify user info.

SMS Sending notification










Advertisement Propaganda

Customer service Showing help info Offer guideline Dealing with complain

Online payment platform

Receive and store payment

Transform money to saler

Rating system Showing recommend offer

Receive and show rating

Delivery man Get assignment Delivered

Back StageOldietheGoodie Building site System

maintenanceReceive requirement

Check requirement

Giving approvement

Content check

Telenoticas service Offer sms service

Media company Making new ad.

Banking service (Payment & Account)

Offer financial service

Investment on other product chains

Post & Delivery Get requirement Get paid

1

Our service platform rely on the internet, but technology isn’t the key functional part of the service, the core part is user connection and sta-ble service scream chain. The relationship with sellers will fluid our benefit plan. So we decided offer a tutorial specially for sellers to help them grow their business inside our service. Appli-cation for being a seller is totally free, but we will take 5% service fee on each successful sale transaction.

The business model was developed with taking 3 existing similar market case as example.

92

Business model

The Business Model Canvas

Revenue Streams

Channels

Customer SegmentsValue PropositionsKey ActivitiesKey Partners

Key Resources

Cost Structure

Customer Relationships

Designed by: Date: Version:Designed for:

: Business Model Foundry AGThe makers of Business Model Generation and Strategyzer

This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.

What are the most important costs inherent in our business model? Which Key Resources are most expensive? Which Key Activities are most expensive?

Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing)Value Driven (focused on value creation, premium value proposition)

Fixed Costs (salaries, rents, utilities)Variable costsEconomies of scaleEconomies of scope

Through which Channels do our Customer Segments want to be reached? How are we reaching them now?How are our Channels integrated? Which ones work best?Which ones are most cost-efficient? How are we integrating them with customer routines?

1. Awareness How do we raise awareness about our company’s products and services?

2. Evaluation How do we help customers evaluate our organization’s Value Proposition?

3. Purchase How do we allow customers to purchase specific products and services?

4. Delivery How do we deliver a Value Proposition to customers?

5. After sales How do we provide post-purchase customer support?

For what value are our customers really willing to pay?For what do they currently pay? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues?

For whom are we creating value?Who are our most important customers?

Mass MarketNiche MarketSegmentedDiversifiedMulti-sided Platform

What type of relationship does each of our Customer Segments expect us to establish and maintain with them?Which ones have we established? How are they integrated with the rest of our business model?How costly are they?

Personal assistanceDedicated Personal AssistanceSelf-ServiceAutomated ServicesCommunitiesCo-creation

What Key Activities do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue streams?

ProductionProblem SolvingPlatform/Network

What Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue Streams?

PhysicalIntellectual (brand patents, copyrights, data)HumanFinancial

Who are our Key Partners? Who are our key suppliers?Which Key Resources are we acquairing from partners?Which Key Activities do partners perform?

Optimization and economy Reduction of risk and uncertaintyAcquisition of particular resources and activities

What value do we deliver to the customer?Which one of our customer’s problems are we helping to solve? What bundles of products and services are we

Which customer needs are we satisfying?

NewnessPerformanceCustomization“Getting the Job Done”DesignBrand/StatusPriceCost ReductionRisk ReductionAccessibilityConvenience/Usability

Asset saleUsage feeSubscription FeesLending/Renting/LeasingLicensingBrokerage feesAdvertising

List PriceProduct feature dependentCustomer segment dependentVolume dependent

Negotiation (bargaining)Yield ManagementReal-time-Market

strategyzer.com

Project “Oldiethegood- Yu Zhu 10.12.2015 01

Sellers post offer and buyers post requirements or search offers.

Future:Offer “Oldiethegoodie” platform special training courses, enter-tainment programmes and lesi-ture for seniors.

Training school, MOOC, Travel an-gency, Video-sharing website & Online streaming media...

Branding, design skills, website develope skills, local sellers, part-ners

Website develope and manage-ment, building online community and managing it, gurantee ser-vice, customer service, payment management

Sellers:Local jobs and no schedule, work at their own convenient time;Share skills and make communi-cation with others;Instant money after task

Buyers:Risk reduction, convenience, cus-tomization, better branding;Easy to get help;Sellers with clean background;Fully refund gurantee;Save time

Communities (free), Customer service, co-creation (free), personal assistance (on require)Full refund gurantee

Sellers:Age between 55 - 75 with good physical health status (able to move without a third partner’s help) , live in major city or coun-try side with good public trans-portation. Have free time to share or want to make extra oney or social communication.

Buyers:People who want requirement quickly filled;People who are short on time;People want to learn more skills and build social communication

Website,Adv.,Social Media

Website building, advertisement, social media pormoter

Product feature dependent;5% service fee on each transaction

93


Revenue Streams

Channels


Key Resources

Cost Structure































strategyzer.com

Project “Oldiethegood- Yu Zhu 10.12.2015 01

Sellers post offer and buyers post requirements or search offers.

Future:Offer “Oldiethegoodie” platform special training courses, enter-tainment programmes and lesi-ture for seniors.

Training school, MOOC, Travel an-gency, Video-sharing website & Online streaming media...

Branding, design skills, website develope skills, local sellers, part-ners

Website develope and manage-ment, building online community and managing it, gurantee ser-vice, customer service, payment management

Sellers:Local jobs and no schedule, work at their own convenient time;Share skills and make communi-cation with others;Instant money after task

Buyers:Risk reduction, convenience, cus-tomization, better branding;Easy to get help;Sellers with clean background;Fully refund gurantee;Save time

Communities (free), Customer service, co-creation (free), personal assistance (on require)Full refund gurantee

Sellers:Age between 55 - 75 with good physical health status (able to move without a third partner’s help) , live in major city or coun-try side with good public trans-portation. Have free time to share or want to make extra oney or social communication.

Buyers:People who want requirement quickly filled;People who are short on time;People want to learn more skills and build social communication

Website,Adv.,Social Media

Website building, advertisement, social media pormoter

Product feature dependent;5% service fee on each transaction

94

F iverr is a global online marketplace offering tasks and services, beginning at a cost of $5 per job performed, from which it gets its name. The site is primarily used by freelancers who use Fiverr to offer services to customers world-wide.[2] Currently, Fiverr lists more than three million services on the site that range between $5 and $500.

Related link: www.fiverr.com

Image by Fiverr

1. Fiverr

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1. Fiverr


Revenue Streams

Channels


Key Resources

Cost Structure































strategyzer.com

Fiverr Yu Zhu 10.12.2015 01

BuyerSellerPayment providers

Sellers like freelancers and small business owners;Platform and technology;

Building fiverr community, man-aging sellers;Payment management;Customer service;Product develope and manage-ment

Seller:Instant job opportunities and pay-ment;No schedule, more free time;Online micro-jobs;Online seller business consulting service

Buyers:Save time;Small budget;Easy to get instant help and very wide choices;Personalized service

Customer service;Social media;Business consulting service;Copyright consulting service

Sellers:Freelancers with professional skills;People who have spare time doing micro jobs;People willing to make extra money;People looking for short tempo-rary jobs

Buyers:People has special requirements and limited budget;

WebsiteMobile App

Technological setup costs;Salaries to permanent employees;Social and community activities;Adv. fee

5% service fee on each deal

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TaskRabbit is an online and mobile market-place that matches freelance labor with local demand, allowing consumers to find immediate

help with everyday tasks, including cleaning, moving, delivery and handyman work. Found-ed in 2008 by Leah Busque, the company has received $37.7 million in funding to date and currently has tens of thousands of vetted, background-checked ‘Taskers’ available to help consumers across a wide variety of categories. Busque founded TaskRabbit when she had no time to buy dog food, basing it on the idea of “neighbors helping neighbors”.

Related link: www.taskrabbit.com

Image by TaskRabbit

2. TaskRabbit

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2. TaskRabbit


Revenue Streams

Channels


Key Resources

Cost Structure































strategyzer.com

TaskRabbit Juggernaut 10.08.2015 01

Commission on each transaction

TaskPosters(people who posts the tasks)Rabbits(people who accept the tasks)InvestorsPayment Processors

Product Development and ManagementBuilding TaskPoster network and manag-ing themBuilding the Rabbit network and manag-ing the taskdoersPayment managementCustomer Service

Local TaskpostersE�cient and Skilled TaskRabbitsTechnology

TaskPosters:Save timeEasy to get helpTaskdoers with a clean backgroundInsurance(every task is insured upto $1,000,000)Cash free payment

TaskRabbits:Local jobs in and around the neighbour-hoodNo schedule job, work at your own conve-nient timeInstant money wages immmediately after the taskBetter return on reputation as the level in-creases

Customer ServiceSocial MediaPromotional o�ers and activitiesTask insurance upto $1,000,000

WebsiteMobile App for AndroidMobile app for iOS

Taskers:People who want simple tasks donePeople who are short on timePeople who are on the goElderly or disabled people who can’t really perform their own tasks

Taskdoers:Unemployed or underemployed peoplePeople willing to make some extra moneyPeople looking for short temporary jobs

Technological setup running costsSalaries to permanent employeesSocial and community activities


Revenue Streams

Channels


Key Resources

Cost Structure































strategyzer.com

Zaarly Yu Zhu 10.12.2015 01

Home service expertsBuyerPayment providers

Home service providers like maids, cleaning, handyman;Platform and technology;

Managing and interview service providers;Payment management;Customer service;Product develope and manage-ment

Service providers:More job opportunities and pay-ment;Flexible schedule;Free advertisement fee

Buyers:More convenience;Easy to get help and more choic-es;Guarantee fee;Fixed schedule

Customer service(interview busi-ness owners), Social media, Mon-ey-back guarantee up to $10,000

Service providers:Local home service experts;Individual home service prodivers who have spare time willing to make extra money or just start their business;Home service experts with limit-ed adv. budget

Buyers:People needs home service and willing to do comparison before;

Website

Technological setup costs;Salaries to permanent employees;Social and community activities;

10% service fee on each sucessful transaction

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Zaarly is a local marketplace where talented people can share their passions with others and make money doing what they love. The Store-fronts featured on Zaarly are owned by expe-rienced bakers, music teachers, plumbers and artists whose passion makes them amazing at

what they do. Zaarly allows Storefront Owners and customers to connect directly to create a tailor-made experience or product.

Related link: www.zaarly.com

3. Zaarly

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3. Zaarly

Image by iStock

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The rough chat on right is imaginary cost and revenue analysis. I list worst and best situations Information flow so there will be balanced num-ber to be precise. Sponsorship isn’t included in the calculation.

OldietheGoodie’s potential market is Ameri-ca and China, it will start from major cities like Seattle, Los Angels, Shanghai, Beijing, Shenzhen then spread to Europe, Japan and Korean. The reasons why chose States as first business area is high acceptance for new things, good environ-ment for start up business and well developed technology employees. Pittsburgh would be a perfect place to start, as one of the highest aging populations in the country, Pittsburgh has over 18% people aged over 65 years old by July 1, 2014. But the hope is that Pittsburgh has a very strong spiritual community, with numbers of re-ligious congregations and the highest percentag-es of church - going residents. As a steel city, its solid transportation system has almost the best comprehensive special access services in coun-tryside, also embed high number of hospitals for each capita. Pittsburgh is being called sweet by its local seniors. Living cost is low than other areas, rentals and houses prices are low, so adult day care is also very affordable service. It would be a nice city to start since the satisfaction people had.

Second cities inline will be some in better situ-ation like Seattle and San Francisco. They both have excellent health care and transportation service for seniors, people can walking around with driving.

China will be the second country we focus on, the developed country with too much attention in recent years has a super convenient transpor-tation system in major cities such as Shanghai. The first city will Shanghai, it located in the cen-tre of well developed economic area - JiangZhe Area. Good connection and open minded peo-ple will speed our service’s development. Then second will be Suzhou, although isn’t one of the biggest city in China, but it’s a rising star. People in this area with good temper and low violent crime rate. It’s less risky.

Europe part we have Germany, Italy in top to-gether with Japan since according to a research the two were listed as the top three old coun-tries in the world by UN’s World Population Prospects research in 2014.

Cost & Revenues

Time Profit Revenues5% of each transaction Cost

1st year

Worst situation:- 3250€

Best situation:-1900€

Worst situation:1K Register users500 active users5 deal per dayDeal price from 5 to 20 €37, 5 € per month450 € a year

Best situation:3K Register users2K active users10 deals per dayDeal price from 5 to 30 €150€ per month1800 a year

App develop:IOS 1200€Apple watch 1200€Advertisement:Print materials 500€Online market 300€Social media manage 300€Site manage and domain name 200€

Total: 3700€

3rd year

Worst situation:700€

Best situation:3400€

Worst situation:10K Register users5k active users30 deal per dayDeal price from 5 to 20 €225 € per month2700 € a year

Best situation:20K Register users10k active users60 deal per dayDeal price from 5 to 20 €450 € per month5400 € a year

App maintenance:IOS 500€Apple watch 500€Advertisement:Print materials 200€Online market 300€Social media manage 300€Site manage and domain name 200€

Total: 2000€

5th year

Worst situation:4100€

Best situation:13,100 €

Worst situation:30K Register users15k active users100 deal per dayDeal price from 5 to 20 €750 € per month9000 € a year

Best situation:50K Register users30k active users200 deal per dayDeal price from 5 to 20 €1500 € per month18, 000 € a year

App maintenance:IOS 1000€Apple watch 1500€Advertisement:Print materials 200€Online market 500€Social media manage 500€Site manage and domain name 200€

Total: 4900€

Questions:

- User’s basic information- How do they think about the concept?- What function they expect for having in App ?- User’s reaction towards “Four Buyer or Seller Role”- Which part is not clear for them?

Result:

- Idea is good, like it;- They didn’t get what the four roles really mean and why they need to select it;- They don’t always want to switch between buyer and seller ;- Fav function meaning not clear ;- Wish to have save for later function- Want more social parts, like follow or liked case...

Redesign:

- Add explaination to user role- Remove the role switch into “Me” page- Redefine Fav page into friends (for seller) and my guy (for buyer)- Adding wishlist function- Detail Me page with show case (for seller) and liked case (for buyer)

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Before diving into final realistic product, I did three proto-types and user tests. The first throwaway paper prototype was a rough quick way to identify wire-frame and concep-

tual models. Imagined the using situation, fast visualise all screens to spot issues with my ini-tial concept. There were a lot of issues need to adjust, like how design a better explain catego-ries to keep user away from deleting. After this error validation, I used Adobe’s new interaction tool “ Adobe Comp CC ” to draw layouts directly on my phone and combined with online prototype tool “ inVision ” updated the user testing used app. Those two tools can allow I edit once if there’re new updates, it would be a very smooth experience. User test was em-bedded immediately, six people joined the test. They fixed our persona groups defined before (except the “Startup business one” ). Solitary - Bob House, 68 years old American male; New retirement - Paul Parkinson, 66 years old Amer-

ican male; Housewife - Hong Luo, 52 years old Chinese female; Senior grannies - Jun, 60 years old Chinese male; Young professional - Mino Filograsso, 33 years old Italian male; Busy mom - Ning Yi, 27 years old Chinese female.In the chart below you can review what ques-tion I had during first user test.

Prototype & user test

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Prototype & user test

There were some serious problems during the user test, list many of the asked for how to save their prefered offer and reviewed it later, as a seller they need more movitation and attention to grow their business. Third prototype was set after changing. Five user joined: Solitary - Bob House, 68 years old American male; New re-tirement - Weiguo Shen, 56 years old Chinese male; Housewife - Sari Mustonen, 47 years old Finnish female; Young professional - Luo Wanting, 26 years old American female; Busy mom - Sara Poma, 36 years old Italian female. Although losing the senior grannies persona, the coming result

was still quite valuable. Please check the chart to have a look of what questions I had during second user test and the outcome.

Related links : Second prototype - invis.io/S65UDIZ8AThrid prototype - invis.io/SJ5YGYR49

Questions:

- How do you think about the friends/my guy page?- Will you trust the app and offer your bank information?- Do you like to have personal timeline function?- How would you like to search and add a new friend?- Would you use chat? Do you want to also linked more socail apps?

Result:

- Buyer role don’t really care about soical page, they more want to have a person get things done, my guy page is fine for them, also they don’t really care about seeing other buy-ers- Yes, they would trust the app and offer theis card info if they have the freedom to delete it anytime;- Seller wants to add more nearby friends so they can deal with big task as a team;- Chat is fine, they want also sms notification or the freedom to text via whatsapp

Redesign:

- Buyer can only search sellers, but sellers can search both;- Add social link to allow user inport contacts from gmail orlinkedin or other social apps;

Home

Task pool

Show case

Friends

Build team

Order

Wishlist

Order pool

Chat

New message

Message pool

Me Page

Basic info

Post offer

SettingGrowing tutorial

Online help Basic setting

Search

Filter

Wallet

Post new offer

Single task page

Friends pool

Search

Filter

Add new

Search

Search

Filter

Filter

Add payment

Single order page

Extra balance

Add new

SkillsHighlightshowing

RatingDone task Followers

Show case

Basic info

Post offerSkillsHighlightshowing

RatingDone task Followers

Singlefriend page

ChatAdd new Social

Basic info

Highlightshowing

DetailsTimelineProposal

Sharing

PriceTime

Ongoing

Not paid

Delivered

Detail search

Detail search

Detail search

Detail search

Sharing

104 Seller view

Collect balance

Information structure

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Home

Offer pool

Post task

My guy

Order

Wishlist

Order pool

Chat

New message

Message pool

Me Page

Basic info

Review

Setting Online helpBasic setting

Search

Filter

Wallet

Post new task

Single offer page

My guy pool

Search

Filter

Add new

Search

Search

Filter

Filter

Add payment

Single order page

Payment method

Add new

InterestsHighlightshowing

Rating Done taskFollowers

Show case

Basic info

Post offer SkillsHighlightshowing

Rating Done taskFollowers

SingleMy guy page

Chat Add newSocial

Basic info

Highlightshowing

Details Timeline Review

Sharing

Price Time

Ongoing

Not paid

Delivered

Detail search

Detail search

Detail search

Detail search

Sharing

Buyer view

Information structure

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Branding

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There is a saying - “ When you turn 60s, you know what God wants. ” It’s a golden age af-ter experiencing all those long journeys through cities, love, loss, dreams, survival and memories. Our visual language wants to show the explora-tion and emotions behind.

Moodboard

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Moodboard

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RGB

( 201, 167, 101 )

CMYK( 20, 31, 66, 7 )

HEX# C9A765

RGB

( 230, 200, 142 )

CMYK( 12, 22, 51, 1 )

HEX# E4C68C

RGB

( 40, 40, 40 )

CMYK( 72, 63, 58, 73 )

HEX# 282828

RGB

( 64, 64, 64 )

CMYK( 66, 56, 53, 57 )

HEX# 404040

RGB

( 96, 96, 96 )

CMYK( 57, 47, 46, 36 )

HEX# 606060

RGB( 250, 215, 51 )

CMYK( 1, 14, 85, 0 )

HEX# FFD733

RGB( 250, 53, 44 )

CMYK( 0, 87, 79, 0 )

HEX# FA352C

RGB( 133, 207, 49 )

CMYK( 54, 0, 92, 0 )

HEX# 85CF31

RGB( 0, 162, 246 )

CMYK( 72, 25, 0, 0 )

HEX# 00A2F6

Colour Palette

36 )

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Colour Palette

I selected warm golden and grey as theme colours to create classic atmosphere. Add some street appeal elements inside to fit modern appealing to deliver the idea of stronger, powerful icon.

RGB

( 228, 228, 228 )

CMYK( 13, 9, 10, 0 )

HEX# E4E4E4

RGB

( 243, 243, 243 )

CMYK( 6, 4, 5,

0 )

HEX# FFD733

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Heading :

BRim Narrow combined 21234567890,.<!?ABCDEF/(+;iohSubheading :

Lao MN Regular1234567890,.<!?ABCDEF/(+;iohParagrah :Gill Sans Regular1234567890,.<!?ABCDEF/(+;ioh

Alternative :Gill Sans Light1234567890,.<!?ABCDEF/(+;ioh

Typography

Heading :

BRim Narrow combined 21234567890,.<!?ABCDEF/(+;iohSubheading :

Lao MN Regular1234567890,.<!?ABCDEF/(+;iohParagrah :Gill Sans Regular1234567890,.<!?ABCDEF/(+;ioh

Alternative :Gill Sans Light1234567890,.<!?ABCDEF/(+;ioh

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Typography

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Logo

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Logo

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O ldietheGoodie is a positive service, we use healthy, active and stylish seniors as cover faces to grab people’s attention and gather more cre-ative customers.

Chapter 1 1

BradningColour Plate

Photography

Chapter 1 1

BradningColour Plate

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Photography

118

Icon set

Close Add Share

Setting Search Wallet

Edit Wishlist Switch

Error Certified User

Speak

Icon set Making process

119

Icon set

Making process

120

Final product

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App grid guide

Top bar

Search, Filter, wishlist,task posting Task section

Title, task status, price, time, save function

Main Nav bar

Home, Friends Order, Chat, Me page

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FTU flow

Less than 55 years old will jump into buyer role directly

Task pool

Offer pool

Buyers enter home page which is “Offer pool” with service packages post by sellers, here they can review the offer’s status such as time, price, featured or not.

Sellers will enter a task pool with require-ments post by sellers. They can also build a team directly on the page if the task needs more hands.

127

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Search fast

Getting lost in the offer pool and task pool, simply want to navigate to the best deal? The detailed categories search function and even better filter search will guide you to anywhere.

129

Ontime chat

No worries about missing any business, with the realtime chat function and notification push, you won’t miss any important message.

Wallet

Better money managment and transform, more fast and more convenient.

Wishlist

Save what you like the most in whishlist and order it anytime you want. Share your list with who matters, isn’ it a

perfect gift idea?

131

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Help seller grow

For sellers enjoy a wonderful journey in our service, we designed a show case section to highlight their featured task and gain more cus-tomers, also in setting page they can find special made seller tutorials.

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Prototype link: invis.io/CU6VQIT8X

Future step

135

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1.

Future persona

Our business model will change customer group plan and add small local business and

start up companies inside service seller role to offer more quality services.

2.

New technology

Using VR as a way to showcase our service and gain more profits.

4.

Turn tangible

With our indiviual sellers’s sucess, OldietheGooie will have its own official seller account and join the task voting process. From

C2C changes to B2C.

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5.

Area extend

By now, OldietheGoodie’s stragety area is the neghiborhood, but in 3 years later we will en-

large this into city and region area, 5 years time will be gloabl.

6.

Multi screens

From IOS platform extends to more platform, like applewatch, Andriod system, laptop and

tablet.

3.

Add public organisation

With the sucess of OldietheGoodie, not only local business and startup will join us, also pub-lic organisation will copperate with us, such as

hosipital and universities.

138

1. Article: Seniors as Web Users by Jakob Nielsen on May 28, 2013 http://www.nngroup.com/articles/usability-for-senior-citizens/

2. Aging Independently: Sensing’s Potential to Enrich Our Later Lives by Lindsey Mosby on May 02, 2014 http://designmind.frogdesign.com/2014/05/aging-independently-sensings-potential-enrich-later-lives/

3. The New Realities of Growing Older by Lindsey Mosby on July 17, 2013 http://designmind.frogdesign.com/2013/07/the-new-realities-of-growing-older/

5. Building a Foundation for Design by Jon Freach on August 01, 2013 http://designmind.frogdesign.com/2013/08/building-a-foundation-for-design/

6. Designs on Aging http://www.designs-on.com/issue/aging/

7. How might we all maintain wellbeing and thrive as we age? https://openideo.com/challenge/mayo-clinic/brief.html

8. World Population Ageing: 1950-2050 http://www.un.org/esa/population/publications/worldageing19502050/

9. Tips for Ideas: Design for People, Not an Age by Gretchen Addi on 16:29, Jul 16, 2013 https://openideo.com/blog/tips-for-ideas-design-for-people-not-an-age

10. OpenIDEO ideas pool https://openideo.com/challenge/mayo-clinic/ideas/

11. A Suit That Shows Young People What It Feels Like To Be Old by Mark Wilson on 13. Nov, 2012 http://www.fastcodesign.com/1671223/a-suit-that-shows-young-people-what-it-feels-like-to-be-old

12. 7 Insights on Designing For Ageing by Sherif Maktabi on 13:42, Jun 13, 2013 https://openideo.com/challenge/mayo-clinic/inspiration/7-insights-on-designing-for-ageing

13. Creating fashion and products for the aging population by Kristina Jervell-Pettersen on 05:22, Jul 19, 2013 https://openideo.com/challenge/mayo-clinic/ideas/creating-fashion-and-products-for-the-aging-population

Bibliography & Linkography

139

Bibliography & Linkography

14. TED video about stop or slow down aging https://openideo.com/challenge/mayo-clinic/inspiration/five-great-tedtalks-about-aging-and-the-breakthroughs-go-ing-forward

15. Living as a senior in 2020 By Madlene Lindström, Ulrika Ewerman, Maria Benktzon, Anders Arnqvist http://veryday.com/aspect/living-as-a-senior-2020/

16. The Handbook of Global User Research By Robert Schumacher

17. Designing for the elderly: Ways older people sse digital technology differently, by Ollie Camp-bell, Feb 5th, 2015http://www.smashingmagazine.com/2015/02/05/designing-digital-technology-for-the-elderly/

18. Brain Aging: Models, Methods, and Mechanisms. by David R.Riddle, 2007

19. 15 New products designed with aging in mindhttps://closethegap.humana.com/innovations/5-best-products-for-the-elderly/

20. The Aging Human Brain, by Stephen F.Barneshttp://calbooming.sdsu.edu/documents/TheAgingHumanBrain.pdf

21. Robots are caring for elderly people in Europe, by Victoria Turk on 06:50 May 6th, 2014http://motherboard.vice.com/read/robots-are-caring-for-elderly-people-in-europe

22. All the lonely people, by Brad Edmondson, AARP The Magazine, Nov/Dec, 2010http://www.aarp.org/personal-growth/transitions/info-09-2010/all_the_lonely_people.html

23. Late-in-life: To live at home, rural seniors need food, socialization, support, by John Fitzgerald, June 23, 2014https://www.minnpost.com/health/2014/06/late-life-live-home-rural-seniors-need-food-socializa-tion-support

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