OLIN SUSTAINABILITY CASE COMPETITION

Group 29 – Babatunde Ilori, Kavya Naini, Greta Simon, Stephen Wiese

Recommendation

Agenda

Problem- Kavya Evaluation of Options- Greta Recommendation- Babatunde

Challenges- Stephen Conclusion- Kavya

Problem

WashU Populations

Evaluation of options

Safe

ty

Su

sta

inab

le

Con

ven

ien

ce

Relia

ble

Weakn

esse

s

Public Transportation

•Fixed schedule•Stigma

Private Shuttles

•Additional costs•Fixed Schedule

Community Car

•Limited availability•Book in advance

Bicycles•Lack of accessibility•Seasonal effects

Off Campus Parking Lot

•Increased costs

On Campus Parking Lot

•Increased costs•Negative effect on community

Survey Results

80% of Faculty and graduate students drive to school

Major reasons for using cars were convenience and safety

Trends Lack of awareness of public transportation Negative perceptions of public transportation Members of WashU place a high importance on

sustainability (Average: 7.5 out of 10) Money was the main incentive for not driving

Recommendation Details

Target Market: Graduate Students Encourage utilization of Quadrangle

Housing Currently 25%-30% vacant Located within walking distance of bus stops

Extend and increase safety of bike path connecting campus to the Loop

Marketing Plan focused on Sustainability

Incentives

Rent Subsidy$1000/yr for each student’s rent Evening only parking permits

Increase safety patrols in the areaPatrolsBlue light system

Renovate out of date Quadrangle apartments

Quadrangle Housing and Metro Routes

Quadrangle Housing locations in dark grey

Proposed Bike Route

Bike Path Proposal

Total estimated cost: $ 1.5 million

Future Outlook

Major Surface Lots Yellow Spots

Olin 210

Near Engineering School 532

Near Art School 314

 Total Yellow Surface Spots 1056

Total grad students on Danforth 5000Number of grad students with yellow permits 1290Current capacity of program 1300

Sensitivity Analysis

Current Yellow Spots in Excess of Student Need 1561

Quadrangle Units 1300

Adoption Rate (1300 total Quadrangle Units)

30.00% 40.00% 50.00% 60.00% 70.00% 80.00% 90.00% 100.00%

Decrease in Necessary Spots 390 520 650 780 910 1040 1170 1300

Yellow Spots in Excess of Student Need

Loss of Surface Lot 30.00% 40.00% 50.00% 60.00% 70.00% 80.00% 90.00% 100.00%

Olin Lot (210) 1741 1871 2001 2131 2261 2391 2521 2651

Engineering Lot (532) 1419 1549 1679 1809 1939 2069 2199 2329

Art Building Lot (314) 1637 1767 1897 2027 2157 2287 2417 2547

All Major Surface Lots 895 1025 1155 1285 1415 1545 1675 1805

Underground Garage

Building an underground parking structure the size of the DUC’s would cost over $20 million plus a yearly charge of $145,000.

Total maximum yearly cost of our plan is approximately $1,300,000 per year and will taper down as Housing revitalization plan takes effect. Therefore, 15 years of the subsidy program would be equivalent to building an underground parking structure.

Mitigation of risk

Challenges Risk Reduction Methods

Student perceptions Extensive marketing campaign focused on sustainability benefits

Unexpected Costs Financial plans with buffers

U-City Police Work with UCity as a partner

Metro Bill Raise awareness and Campus

Community backlash

Involve community leaders from the beginning

Positive Impacts of Recommendations

Enhance WashU’s image Increased utilization of buses Increase revenues generated by

Quadrangle Housing Increased safety of neighborhood

Causes increase in use of public transportation and bicycles

Strategic Alignment

Sustainability Already revitalizing and renovating

quadrangle and loop area Increase safety WashU’s real estate expansion plans Currently offers employer assisted

housing program

Conclusion

Q & A

Thank you for your attention!

Appendix

Bike Path – Cost calculation

Benchmark: 4,700 feet costs $ 2.7 million

Estimated cost per feet: $574 (Includes property lightening, security and safety features)

Size of recommended bike path: 10 (width) X 26.5 feet (length)

Total estimated cost: $ 1,5 million

Larger Community Impacts Addresses Metro Strategic Plan Increase quality of life and business for

surrounding neighborhoods Increase U-City’s property values WashU as a community leader could

help erase the stigma of using public transportation

Community Backlash- Articles

http://www.studlife.com/archives/News/2006/09/13/BarnesleasesForestParkproperty/ “They want to break that promise made to citizens that they would maintain this section of Forest Park as parkland. [I] do not think citizens voted to put up a building.”

http://stlouis.missouri.org/neighborhoods/history/cwe/institutions8.htm

http://vanishingstl.blogspot.com/2009/09/three-demolitions-underway-in-central.html

http://impact.wustl.edu/economic.html In 2003 the St. Louis Regional Chamber & Growth Association (RCGA) used an economic model to assess Washington University's 2002 economic impact on the St. Louis metropolitan area. Based on this model, the University generated nearly $1.2 billion from its operation, while its students spent approximately $46 million in the area. The economic activity of the University and its students indirectly supported an additional 5,297 jobs outside the University.

http://www.archcityhomes.com/2009/12/forgivable-housing-loan-program-for-washington-university-employees/

Operating Expenses

Operating Expenses Calculation Per Unit Expense

Advertising/Marketing $50

Administrative 140

Salaries & Related 1165

Security Expense 576

Building Services/Contracts 150

Repair Maintenance Expense 70

Grounds Expense 100

Turnover Expense 250

Professional Fees 30

Utilities 250

Insurance 327

Total 3108

Parking Map

Parking Data

SPOTSRed 401Yellow 3628Meters 136Brown 753Blue 31 4949

SURFACE LOT SPOTS yellow totalOlin 210 264Near Engineering School 532 532Near Art School 314 314 1056 1110

PERMITS

Freshmen Sophomore Junior Senior

Grad (Danforth

) TotalYellow Student 27 42 301 407 1290 2067Brown 28 242 52 43 3 368Blue 4 47 179 153 2 385Total 59 331 532 603 1295 2820