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Olivenhain Municipal Water District Client & Customer Research Scott Estacion Holly Hargett Alan Moss

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Page 1: Olivenhain Municipal Water District Client & Customer Research Scott Estacion Holly Hargett Alan Moss

Olivenhain Municipal Water District

Client & Customer Research

Scott Estacion

Holly Hargett

Alan Moss

Page 2: Olivenhain Municipal Water District Client & Customer Research Scott Estacion Holly Hargett Alan Moss

About OMWD

Olivenhain Municipal Water District is a public agency providing:WaterWastewater servicesRecycled waterHydroelectricityOperation of the Elfin Forest Recreational

Reserve.

Page 3: Olivenhain Municipal Water District Client & Customer Research Scott Estacion Holly Hargett Alan Moss

OMWD Mission Statement

Olivenhain Municipal Water District is a multi-functioning public agency that is dedicated and committed to serving present and future customers in a service-oriented manner by:

WaterProviding safe, reliable, high-quality drinking water while exceeding all regulatory requirements in a cost-effective and environmentally responsive manner.

Recycled Water/WastewaterProviding recycled water and wastewater treatment in the most cost-effective and environmentally responsive method.

ParksSafely operating the Elfin Forest Recreational Reserve and providing all users with a unique recreational, educational, and environmental experience.

Emergency ManagementComplying with policies and procedures that adhere to local, state, and federal guidelines for national security and disaster preparedness.

Sustainable OperationsPursuing alternative and/or renewable resources with the most sustainable, efficient, and cost-effective approach.

Page 4: Olivenhain Municipal Water District Client & Customer Research Scott Estacion Holly Hargett Alan Moss

History

On a tract of land called Rancho Las Encinitas, 67 German settlers (25 families) started the colony of Olivenhain in 1884

The gradual decline of farming activity during the 1950s and the importation of water to Southern California slowly transformed the Olivenhain area into a residential community

OMWD was Incorporated on April 9, 1959 in order to develop an adequate water supply for landowners and residents.

On June 14, 1960, residents of OMWD voted to become a member of the San Diego County Water Authority and the Metropolitan Water District of Southern California

Page 5: Olivenhain Municipal Water District Client & Customer Research Scott Estacion Holly Hargett Alan Moss

Water SupplyWater Supply

California Department of Water ResourcesCalifornia Department of Water Resources Responsible for the State of California's management and Responsible for the State of California's management and

regulation of water usageregulation of water usage Formed in 1956 with the purpose to build and operate the Formed in 1956 with the purpose to build and operate the

State Water Project, as a State organization responsible for State Water Project, as a State organization responsible for the development and protection of water resourcesthe development and protection of water resources

Like any other water user, DWR must apply for water rights Like any other water user, DWR must apply for water rights permits from the State Water Resources Control Boardpermits from the State Water Resources Control Board

The water rights decisions of the Control Board limit the The water rights decisions of the Control Board limit the amount of water that the Department can provide to amount of water that the Department can provide to communitiescommunities

They are also responsible for many of the legal, administrative, They are also responsible for many of the legal, administrative, and environmental projects that the Department has adoptedand environmental projects that the Department has adopted

Page 6: Olivenhain Municipal Water District Client & Customer Research Scott Estacion Holly Hargett Alan Moss

DWR DistrictsDWR Districts

Page 7: Olivenhain Municipal Water District Client & Customer Research Scott Estacion Holly Hargett Alan Moss

Water SupplyWater Supply

Metropolitan Water District of Southern CaliforniaMetropolitan Water District of Southern California Incorporated in 1948, it is the largest supplier of treated water Incorporated in 1948, it is the largest supplier of treated water

in the USin the US It is a cooperative of 14 cities and 12 municipal water districtsIt is a cooperative of 14 cities and 12 municipal water districts Provides water to nearly 19 million people in its 5,200-square-Provides water to nearly 19 million people in its 5,200-square-

mile service areamile service area The district covers primarily the coastal and most heavily The district covers primarily the coastal and most heavily

populated portions of Southern Californiapopulated portions of Southern California It includes parts of Los Angeles, Orange, San Diego, It includes parts of Los Angeles, Orange, San Diego,

Riverside, San Bernadino, and Ventura CountiesRiverside, San Bernadino, and Ventura Counties Currently Delivers an average of 1.7 billion gallons of water Currently Delivers an average of 1.7 billion gallons of water

per dayper day

Page 8: Olivenhain Municipal Water District Client & Customer Research Scott Estacion Holly Hargett Alan Moss

MWD MapMWD Map

Page 9: Olivenhain Municipal Water District Client & Customer Research Scott Estacion Holly Hargett Alan Moss

Water SupplyWater Supply

San Diego County Water AuthoritySan Diego County Water Authority As a water wholesaler, the San Diego County Water Authority's As a water wholesaler, the San Diego County Water Authority's

mission is to provide a safe and reliable supply of water to its mission is to provide a safe and reliable supply of water to its 24 member agencies in the San Diego region24 member agencies in the San Diego region

The Water Authority was formed in 1944 by the California State The Water Authority was formed in 1944 by the California State LegislatureLegislature

Concentrated on importing water and maintaining our regional Concentrated on importing water and maintaining our regional pipeline system pipeline system

The Water Authority joined the Metropolitan Water District of The Water Authority joined the Metropolitan Water District of Southern California in late 1946 to gain a connection from the Southern California in late 1946 to gain a connection from the Colorado RiverColorado River

In addition, the Water Authority works through MWD to import In addition, the Water Authority works through MWD to import water from Northern California rivers via the State Water Projectwater from Northern California rivers via the State Water Project

The Water Authority has come to supply up to 90% of San The Water Authority has come to supply up to 90% of San Diego County's waterDiego County's water

Page 10: Olivenhain Municipal Water District Client & Customer Research Scott Estacion Holly Hargett Alan Moss

SDCWA MapSDCWA Map

Page 11: Olivenhain Municipal Water District Client & Customer Research Scott Estacion Holly Hargett Alan Moss

Water Sources Colorado River Aqueduct

A 242-mile-long aqueduct which transports Colorado River water from Lake Havasu to Southern California

State Water ProjectA 444-mile-long aqueduct system that transports water from the Sacramento-San Joaquin Delta in Northern California to Lake Skinner located in Riverside Country

Local supply: Groundwater Recycling Reservoirs Rainwater

50%

30%

20%

Colorado Aqueduct

California Aqueduct

Local Supply

Page 12: Olivenhain Municipal Water District Client & Customer Research Scott Estacion Holly Hargett Alan Moss

OMWD Coverage

Over 48 square miles 85% built out Serving a population of

approximately 68,000 residents

If the Average monthly household usage: 23.5 units

(Every 1 Unit = 748 Gallons of Water)

Therefore 23.5 Units = 17,578 Gallons

Average H2o Use MONTHLY for OMWD =1,195,304,000

Averaging 12 million gallons of water daily

Page 13: Olivenhain Municipal Water District Client & Customer Research Scott Estacion Holly Hargett Alan Moss

OMWD Coverage

OMWD includes portions of the cities: Encinitas Carlsbad San Diego Solana Beach San Marcos And unincorporated San

Diego County as well as the

communities of: Olivenhain Leucadia Elfin Forest Rancho Santa Fe Fairbanks Ranch Santa Fe Valley 4S Ranch

Page 14: Olivenhain Municipal Water District Client & Customer Research Scott Estacion Holly Hargett Alan Moss

OMWD Local Services

Storage 17 reservoir

tanks can provide a total storage capacity of 80 million gallons.

Page 15: Olivenhain Municipal Water District Client & Customer Research Scott Estacion Holly Hargett Alan Moss

OMWD Local Services Wastewater

treatment 4S Ranch

Wastewater Treatment Plant

Incorporates "tertiary" treatment and disinfection processes

Page 16: Olivenhain Municipal Water District Client & Customer Research Scott Estacion Holly Hargett Alan Moss

OMWD Local Services

4S Ranch Water Reclamation Facility 410 acre feet 4S Ranch Recycled

Water Storage Pond Thelma Miller Recycled Water

Reservoir More than 50,000 feet of pipeline Recycles nearly two million gallons

per day

Vallecitos Water District Agreements Converted approximately 110 irrigation

services from potable water to recycled water

Conserving approximately 600,000 gallons per day of potable water

Page 17: Olivenhain Municipal Water District Client & Customer Research Scott Estacion Holly Hargett Alan Moss

Future Prospects

Expanded and additional recycled water(+5%)

Regional Desalination Plant(+5%)

Brackish Groundwater feasibility(+12%)

Voluntary Conservation(up to 7%)

Page 18: Olivenhain Municipal Water District Client & Customer Research Scott Estacion Holly Hargett Alan Moss

OMWD Customers

Water Sales by Water Code

AF Domestic

14,387.1 Irrigation 2,505.4 Commercial 629.8 Agricultural 698.5 Recycled

2,532.4Commercial

3%

Agricultural

3%

Irrigation

12%

Domestic

70%

Recycled

12%

Page 19: Olivenhain Municipal Water District Client & Customer Research Scott Estacion Holly Hargett Alan Moss

Principal Water Consumers

4S Ranch Master HOA

Fairbanks Ranch Country Club

HCC Investors

Del Mar Country Club

Crosby National Golf

La Costa Oaks Assn.

Rancho Santa Fe Farms Golf

Crosby Estates HOA

La Costa Valley Master Assn.

Continuing Life Communities

Other consumers

Page 20: Olivenhain Municipal Water District Client & Customer Research Scott Estacion Holly Hargett Alan Moss

Area Demographic Statistics

Page 21: Olivenhain Municipal Water District Client & Customer Research Scott Estacion Holly Hargett Alan Moss

Area Principal Employers

Page 22: Olivenhain Municipal Water District Client & Customer Research Scott Estacion Holly Hargett Alan Moss

OMWD: CUSTOMER H2O AVERAGE WATER USAGE

  Average monthly household usage: 23.5 units

(Every 1 Unit = 748 Gallons of Water)Therefore 23.5 Units = 17,578 Gallons

Landscape watering: Limited to three days a

week, 10 minutes per station

Time: banned between 8 a.m. and 6 p.m.

Water for fountains, waterfalls, birdbaths:

Allowed

Rate increase? No new increase. Drought rates

went into effect March 

Page 23: Olivenhain Municipal Water District Client & Customer Research Scott Estacion Holly Hargett Alan Moss

OMWD: CLIENT CHARGE OVERVIEWUtilities enforce and promote water restrictions through:

Rates, Municipal Ordinances, Federal Laws and Regulations, and Financial

Incentives.

For example some municipalities: Offer financial incentives to install efficient plumbing or water efficient landscaping.

Allow the public to water only on certain days by enforcing municipal ordinances.

Ban fountains unless they run on recirculated water.

Page 24: Olivenhain Municipal Water District Client & Customer Research Scott Estacion Holly Hargett Alan Moss

OMWD: RECENT FACTSSUNDAY, AUGUST 8, 2010 “NCT” LOCAL VIEW: WATER DISTRICT RIGHT ON DROUGHT MOVE

The Olivenhain Municipal Water District, which also serves residents in the city of Encinitas, recently reduced its drought response from Level 2 to Level 1. That board's decision was based in large part on the fact that it has a significant new supply of recycled water that will reduce its imported water use.

Residential and commercial customers served by OMWD do not pay less for water than SDWD customers, now that they are at Level 1. The assumption has been made that rates are now lower in OMWD.

SDWD's average residential customer's (bi-monthly usage of 30 units with a 3/4-inch meter) bill is $123.02. Our average customer would pay $124.86 if they were in OMWD.

Page 25: Olivenhain Municipal Water District Client & Customer Research Scott Estacion Holly Hargett Alan Moss

OMWD: RECENT FACTSFor commercial customers, OMWD's rate is $3.03 per unit and moves to $3.84 if the customer goes over the allotment (the allotment is based on meter size). SDWD has one rate for commercial customers ---- $2.92 per unit.

Even though SDWD will continue to charge a demand offset fee for new water meters, a meter does not cost more in SDWD than OMWD. As with rates, there are many factors that go into establishing a meter fee, so direct comparison with another agency doesn't always tell the whole story.

Comparisons between the San Dieguito and Olivenhain water districts and assumed that when Olivenhain went to a Level 1 and rescinded its "water demand offset fee" ($4,500 for a new single-family dwelling), that a new meter in OMWD would cost less. SDWD will continue to collect a potable water demand offset fee of $1,885 for a single-family dwelling and the base capacity fee for a 3/4-inch meter is $3,300, for a total of $5,185. OMWD's capacity fee ranges from $6,277 to $11,853.

Page 26: Olivenhain Municipal Water District Client & Customer Research Scott Estacion Holly Hargett Alan Moss

PoliticalPolitical

Page 27: Olivenhain Municipal Water District Client & Customer Research Scott Estacion Holly Hargett Alan Moss

PoliticalPolitical

Page 28: Olivenhain Municipal Water District Client & Customer Research Scott Estacion Holly Hargett Alan Moss

PoliticalPolitical

Page 29: Olivenhain Municipal Water District Client & Customer Research Scott Estacion Holly Hargett Alan Moss

PoliticalPolitical

Page 30: Olivenhain Municipal Water District Client & Customer Research Scott Estacion Holly Hargett Alan Moss

Environmental

Watersheds Carlsbad San Dieguito

Page 31: Olivenhain Municipal Water District Client & Customer Research Scott Estacion Holly Hargett Alan Moss

Environmental

Eto zones 1

Coastal Plains Heavy Fog Belt

4South Coast Inland Plains

6Higher elevation coastal areas

Page 32: Olivenhain Municipal Water District Client & Customer Research Scott Estacion Holly Hargett Alan Moss

Environmental

USDA Hardiness Zones 9b 10a 10b 11

Page 33: Olivenhain Municipal Water District Client & Customer Research Scott Estacion Holly Hargett Alan Moss

Environmental

Sunset Climate Zones 21

Thermal Belts in So. CA areas of Occasional Ocean Influence

23Thermal Belts of So. CA Coastal Climate

24Marine Influence Along the So. CA coast

Page 34: Olivenhain Municipal Water District Client & Customer Research Scott Estacion Holly Hargett Alan Moss

Resources• Olivenhain Municipal Water District

– http://www.olivenhain.com/ • California Department of Water Resources

– http://www.water.ca.gov/ • Metropolitan Water District of Southern California

– http://www.mwdh2o.com/ • San Diego County Water Authority

– http://www.sdcwa.org/ • The United States National Arboretum

– http://www.usna.usda.gov/Hardzone/ • Plant Maps

– http://www.plantmaps.com/index.php • San Diego Geographic Information Source

– http://www.sangis.org/ • County of San Diego

– http://www.co.san-diego.ca.us/voters/Eng/Ehandoutmap.shtml • Regional Workbench Consortium

– http://regionalworkbench.org/index.php• California Irrigation Management Information System

– http://www.cimis.water.ca.gov/cimis/info.jsp • Purdue University, Horticulture Department

– http://www.hort.purdue.edu/newcrop/cropmap/california/default.html • Sunset Publishing Corporation

– http://www.sunset.com/garden/climate-zones/ • Wikipedia

– http://www.wikipedia.org/ • Google Maps

– http://maps.google.com/