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SpringJournal

Welcome to our first Ollie & Max Journal.

A little fun with a big heart much the same as the soul of Ollie & Max. A mixture of substance along with style tips, articles and our opportunity to interview people who inspire. Read our interviews with Homewares Designer Juliet Horsley and CEO of

Wayside Chapel Graham Long.

READ ABOUT:-Homewares guru Juliet Horsely our friend, who you might know from her popular homewares shop in Mudgee NSW (via Melbourne). One of the funniest girls we know with a great love for Australia and the country.

www.juliethorley.com.au.

-Reverend Graham Long, CEO of The Wayside Chapel, Sydney. A people warrior who works on behalf of those who have fallen by the wayside, and allows those of us who haven’t to understand

life a little better.

Enjoy your reading. We would love to hear what you think info@ollieandmax.com.au

Cheers,Samantha Burns

Designer and Director Ollie & Max

SPR ING JOURNAL 2012

C O N T E N T S

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iINTRODUCTIONSpring Journal

iiSPR ING LOOK

iiiJUL IET HORSLEYJH Homewares

iVWHAT TO WEARStyles for spring

VNAUT ICALJersey Stripes

ViGRAHAM LONGPeople we admire

ViiI TAL IANItalian Linen

iXBLACK & WHITEClassics

ViiiREAL WOMENArticle

24XEN JOY YOUR SPR ING

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S P R I N G L O O K

“Is the spring coming?” he said. “What is it like?”...“It is the sun shining on the rain and the rain falling

on the sunshine...”-Frances Hodgson Burnett, The Secret Garden

06 / S P R I N G

Photograph by Sam McAdam

I N T E R V I E WJuliet Horsely runs the popular Juliet Horsley Homewares in Mudgee NSW.One of the funniest girls we know with a great love for Australia and the country.www.juliethorsley.com.au

Who/What inspires you? Nature inspires me. It is pretty wonderful. Also, travel is inspiring. Especially now as opposed to my early twenties. I notice different things, and it’s also more about the food and wine. When I was younger I was besotted with India Hicks. I still am really.

What does Juliet horsley mean to you?

JH Homewares is my independence. Not only is it my way to make a living it is also my joy. I am very lucky to be able to do what I love.

an ideal day?

Ideal day… sunshine, outside, great food and wine with family and friends.

What is on your to do Wish list?

To travel around Australia. I’ve seen more of overseas than I have my own country and I would love to visit outback towns and meet Aussie characters. I often see the ‘grey nomads’ on the highway and feel a little bit envious.

What do you Wish for the World? Happiness.

What is the best lesson you have learnt?

To bring what you want into your life you must focus on having it. Not on the absence of it.

name 5 people you Would most like to have dinner With (living or dead)?

Oprah, Keith Urban ('cause I looove him), my twin sister ('cause she loves him too), My brother (who passed away) and my husband (can't wait to meet him).

What Would you cook?Roast chicken, Tiramisu with a bottle of Simon Gilbert Rose.

ideal setting? A warm spring evening under wisteria on a long timber table with blossom, a linen tablecloth and napkins, baskets of warm crusty bread and lots of fresh limes somewhere...

Homewares guru Juliet Horsley- her passion for travel, entertaining & country Australia

08 / J U L I E T H O R S L E Y

WHAT TO WEAR

White panama hat goes with everything /1Pretty white dress with an adjustable belt (creates a waist or hip look) /2

Statement necklace makes a favourite dress seem new /3Easy to wear shoes /4

Enjoy your spring with Wardrobe Favourites. Mix & Match. For any age.

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10 / W H A T T O W E A R

1/ White cotton shirt- for casual day or dress up night2/ Stripe jersey skirt- comfort and presentable3/ Handmade leather belt (adjustable to create a waist or hip look)4/ Classic patent ballet pumps- day or night

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N A U T I C A L“Fashion is what you’re offered four times a year. Style is what

you pick out of that fashion... Based on what looks good on you.”-Lauren Hutton

12 / N A U T I C A L

S T R I P E SA good stripe will take you everywhere. Especially if they are ‘Skim not Cling Styles’. Loose fitting jersey dresses. Skirts with double layer to hide underwear lines etc. Extra room, extra length. Everyday

Favourites.

OLLIE & MAX JERSEYS

14 / N A U T I C A L

P E O P L E W E A D M I R E

graHaM longReverend Graham Long, CEO of The Wayside Chapel, Sydney. A people warrior who works on behalf of those who have fallen by the wayside, and allows those of us

who haven’t to understand life a little better.

What is the most important lesson you have learnt?“That the fundamental human unit is two. That the

word “I” at best refers only to half of something.”

16 / G R A H A M L O N G

- Interview -

1 / Who/What insp ires you? There is plenty of inspiration from every day as I see people step out of their lives for others. From the chairman of our Board who could be living a comfortable life without a care for anything except how to preserve his wealth, to a street person who suddenly finds the energy to do something for someone else or to share their last cigarette. I’ve seen some wealthy people put awe and sacrificial power into possession and I’ve seen a poor person put meaning and joy into a cigarette.

2 / What is on your ‘to-do’ Wish list?

The demand in our cafe has become so great that the kitchen designed for teaching life skills has become dominated by the needs of the cafe. I’m keen to build a commercial kitchen that will not only provide fresh, healthy meals but will also become a place of training and become a pathway for some back into employment. I’m also keen as mustard to employ an additional aboriginal worker. Our work with aboriginal women is flourishing but there is a pressing need to work with men.

3 / What do Wish for the World?

I’d love for the major religions of the world to realise that God doesn’t give a fruit about what anyone believes. If they knew that the will of God cannot be held, or understood, or reflected upon, or explained but only done.

Imagine if the religious leaders around the world knew that they could not divide world into good and bad, in or out, saved and lost but only into those who enact love and those who are too busy.

4 / What is the most important lesson you have learnt?

That the fundamental human unit is two. That the word “I” at best refers only to half of something.

5 / What does the Wayside mean to you?

It’s a place with an inspiring mission, to create community with no them and us. It’s a journey rather than a destination and so we constantly have to remind each other to keep the main thing the main thing. There is a reflex in most of us that knows for a short time that a cup of coffee given generously on the worst day of your life is priceless but that soon enough it all of that is overcome by finding out who put the sugar in the wrong cupboard.

6 / What is a day in the life of Wayside like?This question needs an essay rather than a short answer.

At this moment there are homeless people crowding in the cafe getting breakfast

organised. There is another group waiting for their morning shower. The youth area already has a handful of kids in discussion with one of our youth workers. There is a small group on our rooftop watering our garden and doing a bit of weeding. About 50 young mothers and fathers with their toddlers are arriving for this weeks Junior Jivers. This is a group who come into our hall on Monday for the sake of dancing and singing and having fun. There is a school group on the fourth floor right now for a short visit and when they leave there is a corporate group who will spend the day with us and throw lunch for the people who visit here later on. There is another group on the third floor who are part of our Day to Day Living programme and they are packing a picnic for a bus load of people heading on an outing today. There is a small number of aboriginal people gathered in their space tidying up after breakfast. The op shop is already buzzing with customers. There is about 20 people just sitting in the sun outside, enjoying the day. It’s a lovely day and its about 9.30 am. By about 11 am all kinds of other activities will be in full swing. There is a medical clinic that will be running by then a free legal service for homeless people and so on.

Although we print programmes so that people can plan to make the best use of our facilities, I think it is actually impossible for any one person to stay on top of everything that happens here on any one day.

7 / name 5 people you Would most like to have dinner With & Why?

Tanya Plibersek because she has the qualities of leadership but is a truly lovely human being. Its a rare mix of qualities and Australia is lucky to have her in public service.

Malcolm and Lucy Turnbull together, because their love for one another is real and wonderful example of teamwork. Malcolm and Tanya would be a formidable combination if in the same party.

Jon Owen, who no-one knows but who works in Mt Druitt with Sydney’s forgotten and poorest and together with his wife Lisa do inspiring work at great personal cost and with no budget.

Robert Holt, one of Sydney’s worst drunks that has for 2 years now been without a drink and is back in the workforce, reconciled with some of his family, volunteering at Wayside, making the world a better place and inspiring me.

Michael Crowe who no-one knows but is a man who has overcome a background of unspeakable cruelty to spend his life and energy making the world a better place. Oooops that’s seven people. Sorry!

18 / G R A H A M L O N G

I T A L I A NIn Italy, spring and love together should suffice

to make the gloomiest person happy.-Bertrand Russell ad liv

20 / I T A L I A N

I T A L I A NL I N E NOLLIE & MAX LINEN

Wardrobe classics. For any age.

Black Italian Linen Shirtdress below kneeWhite Italian Linen Shirtdress with Black Morroccan Leather Belt

Bone Italian Linen Shirtdress above kneeWhite Italian Linen Shirtdress below knee

22 / I T A L I A N

I M A G E S O FW O M A NTHe Size and age debaTe in THe MediaWritten by Samantha Burns

It always bewilders me why women of all ages and sizes are not largely represented in mainstream marketing images, especially in fashion. Lesson 101 in marketing is to appeal to your audience. Alienating half or most of your audience with images of size 8 6ft young models is not logical, nor good business Especially as that audience are a median size 14, 5ft 6, 40+ year olds. We are seeing growing issues with self esteem, objectification of women, and a younger generation who are being exposed to images/issues that are not necessary. Have women lost their power to create change in the face of major marketing players.

So why are these unrealistic images continually targeted at intelligent, discerning, accomplished women. When did we say “perfection is what we as consumers want to see”. Who set this misguided benchmark. Why include ourselves on this self effacing merry-go round. Even the models we hold up to this standard cannot keep up. When did it become cultural advertising blasphemy to show an image of a women with grey hair, a full figure, full face or age lines. God forbid we see a 40yr old model, let alone anyone over the age of 50 or 60. Or a realistic image that is not photoshopped.

Have we woken up on the wrong side of the gender marketing machine perhaps. Are we still

caught in a chauvinistic 1950's advertising era. However aren't we led to believe we are in an age of cross gender equality (or close thereof). Why are more female editors not taking a stand. Or are these female editors caught in a web of self doubt, wanting to toe the party line but secretly pulling at their conscience. Some take the stand and are rewarded handsomely with rapturous applause. Why do not more follow. Why does the industry as a whole not follow.

Our current Ollie & Max “Real Women Campaign” features customers and friends aged13-70yrs size 8-18 as models. It is essential to encourage women to feel confident in themselves whatever shape, age or size. Women reacted with overwhelming gratitude to our images- why? They can relate to these women. Simple. Simple. Simple.

Disappointingly many images claiming to be of ‘real women’ are digitally altered. Ollie & Max chose not to photoshop our images. The interesting question was then posed by observers “Was real too confronting? Do consumers need a real woman to be digitally enhanced, even just a little, to make a product more appealing?”. The resounding answer was NO. So as a general rule why are marketing stalwarts, including fashion editors, not acting on this.

R E A L I S T I C

24 / R E A L W O M E N

-Our lovely looking Ollie & Max model from our latest campaign

-Plus size models on cover of Italian Vogue July 2012

The fashion world considered this a major step, despite the images being

incredibly provocative

As a woman in her mid 30's I struggle with these hyped up unrealistic images, on the one hand abhoring them and on the other catching myself inadvertently comparing. They permeate our advertising atmosphere so deeply that they seep into our conscious despite our knowledge that they are a product of a marketing machine. Our self esteem is battered down by the bombardment of aspirational, perfect advertising images of 'better, happier, perfect' lives. Perhaps it is the age old pursuit of perfectionism, ideal happiness, youth etc. When indeed we generally know that the grass is not greener on the other side.

As women have we inadvertently contributed to this. Do we turn the other cheek and prioritize our busy lives above these issues thus perpetuating the cycle. The cycle of young women parading in bikinis to sell domestic products- domestic products that we continue to buy. The cycle of altered images, photoshop etc- in magazines we read, even if only in the checkout line. Are we inadvertently condoning unrealistic fashion images by letting others speak on our behalf. Why do we not form protests, boycott these products (what would we then be left to buy?) and campaign for proper representation.

More importantly, what legacy are we leaving our younger women, our daughters. What lessons are we teaching them. Self esteem issues, anxiety, unrealistic expectations, aspirational purchasing creating credit card debt etc are all fallout factors from unrealisticadvertising images. It is shocking to hear 10yr olds speaking of how 'fat' they are in

comparison to images in youth magazines, or how an outfit defines the sense of self of a 14yr old. For example, mainstream video clips shown to young audiences include scantily clad women dancing provocatively using uncouth or chauvinistic language. Products targeted to this age group feature unrealistically thin girls in adult oriented images. If these images affect us as an adult female audience how do they effect this youth audience as they form there sense of the world and their place in it.

-Supermodel Christy Turlington bucking the trend photographed naturally as a

40yr+ model. An advocate that health and education are more powerful than the pursuit of

beauty or a size 8.

26 / R E A L W O M E N

This issue extends into the fashion we see on the streets. Shorts that show more than they should. Dresses short enough that with one flick of the wind underwear is shown. Girls and young women who shouldn't be, wearing clothes that make them look like they are not the educated, kind hearted girls they are. A male friend looked in shock from a restaurantwindow recently “Look at what that girl is wearing. Unusual choice for a lady of the night to be walking around this area”. I cringed “Thats not a lady of the night. That's fashion. That 22yr old probably paid $500 for that outfit (on a credit card)”.

The saddest part of this all is the objectification of women. Womanly has been traded for thin, but more frighteningly respect has been traded for sexualised images. Why is it now acceptable for an advertising firm to use a women in a bikini to sell beer. For young Hollywood starlets to advertise serious films with covers on mens magazines. For female models to bow in front of cameras for the sake of cleavage prone photos. Since the age of time gender has distinguished the activities and perceptions of the sexes. A power play. A romantic, social and political tool. However women are now in an age of supposed social enlightenment and power. Why are we at the bottom of the fight on this issue. Why are we struggling to turn the tide.

Body image and age in modern media are important issues for debate which extend pastthe mere purchasing of clothing. The situation we currently find ourselves in is simply wrong. It is unrealistic. It is embarrassing. It is long overdue for change. As women we need to make this change. Fight for this change. Amongst our busy lives add another thing to our list. Somehow we at Ollie & Max are going to figure in this too. We are women of course and we can achieve this. For ourselves and for those that come after us.

B L A C K &

W H I T E“When you photograph people in colour, you

photograph their clothes. But when you photograph people in black and white,

you photograph their souls!”-Ted Grant

28 / B L A C K & W H I T E

C L A S S I C SOLLIE & MAX BLACK & WHITE

Ollie Black & White ShirtWhite Christabelle Dress with Black Morroccan Leather Belt

Ollie White Cotton ShirtGrey Organic Cotton Dress

30 / C L A S S I C S

EN JOY YOURs p r i n g !

32 / E N J O Y Y O U R S P R I N G

charit ies We support

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