M U S I C V I D E O A N A LY S I SO LLY MU R S - T R O U BLE MA KE R

C O S T U M E S & H A I R A N D M A K E U P

• The Costumes and the hair and make up in this music video is split up into 3 sections. The general outfit Olly Murs wears in this music video is smart casual as this links with his genre. The first segment he is wearing a grandad collared shirt with a nice tight fit blazer with a hat on. In the second segment he is also wearing a shirt with a blazer. And in the last segment he is wearing a blazer without a hat. His hair in throughout this music video is kept short and messy. This appeals to the audience as it keeps some level of continuity also by his outfit we can clearly identify his genre.

LO C AT I O N S

• The locations within the music video are a Cafe, a CD shop, a Street and a Nightclub. This is good because it shoes a variety of public places, the artist Olly Murs includes a lot of performance and narrative in previous videos and this is shown in this music video as he is walking down the street singing to the camera and breaking the 4th wall. The audience enjoy watching this music video as they feel like the artist is performing to them as he breaks the 4th wall.

E D I T I N G

• The editing shown in this music video is fast pace and shows a mixture of continuity as it jumps from different locations at different times. This is a genre signifier as upbeat music is usually edited in fast pace so the jump cuts seam more fluent with the music. They also use more editing techniques such as split screen to show the different scenarios. This appeals to the audience as they see more then one scenario of the woman being a troublemaker.

I CON OGRA P H I CAL O F THE GE NRE

• This music video can be categorised into the genre of pop through some stylistic conventions seen such as the costume of the artist and the editing techniques seen. The costume of the artist is very smart casual this represents the genre as if the artist was wearing flashy accessories we may think that he was in a hip-hop video. The Editing techniques in the music video make it easy to identify the genre as it is edited in fast pace to follow the tempo of the upbeat music.

P E R F O R M A N C E & N A R RAT I V E

• This music video contains performance and narrative. The performance occurs when the artist is singing to the camera and walking down the street, this is good as it helps us identify the genre. The narrative occurs when the artist is put in scenarios with the woman and a disruption occurs.