Olly Murswebsite analysis:

Enter Website

As you enter the website you immediately come across his latest hit single alongside Flo Rida called ‘Trouble Maker,’ which immediately engages a

viewer’s attention as it provides us with something recent of his to demonstrate his current talent and style.

Immediate Convergence:

Much before entering the site, we as viewers are bombarded with convergence to go and purchase

his album which emphasises the fact that his music is good enough to spend on but most consumers will want to know more about him and to do so we will

need to enter the main site.

As soon as we enter the site we come across an image of Olly Murs looking straight at us and thereby providing direct address through his eyes which makes it seem more personal almost as if he’s inviting us. The image has him casually dressed which reflects his music and personality as he is an artist who does not take himself seriously. This quality of his helps fans to easily identify with him as a normal common man. The picture is yet again

taken out and enlarged form his new album which promotes and encourages us to buy it. We are constantly reminded of the product throughout the pages as shown above on this

webpage.

The Font used reflect the artist’s dual personality of traditional yet modern. He has the voice that people can easilyidentify to and enjoy but he remains to paint an image of him being contemporary and fun loving who doesnot emphasise on how he is portraying himself or whether to be a role model. The font used for this website is easily recognisable as it has been used in the past to construct and market other of his products. This builds up a recognisable brand that people not only will find familiar but will also help connect all his products with one another. The font used uses Sans-serif which is normally used on traditional singers and therefore it says that that artist is serious about his music however the slight curved edges on the letter gives the youth appeal and brings out the lively personality of his.

Navigation Bar:

Navigation Bar provides the viewers with choices and a sin which sense of control in

which they have the power to choose what and where to browse therefore a navigation bar gives the viewers of this website a chance to

indulge into the several options that are provided accordingly to their interests.

Interactive:

The website is scattered with several moving images which draws the viewers’ eyes as well as

provide an interactive element that engages fans to browse and explore. Moving images yet again gives choices for people to take and visit the aspect they

are most interested in.

Several different convergences in the form of different media forms such as Facebook and

Twitter are all bundled in to this one webpage which integrates all sorts of medium into one.

The number of different convergences provides the viewers with abundance (Dyer) and therefore

attends to a variety of interests.

Convergences:

Social Networking:Facebook and Twitter allows viewers and fans in particular to stay updated on what their favourite personality is up to. It reduces the distance that once was between a star and their fan and therefore allows fans to be a lot more involved and closer to their stars hence reinforcing both parties equally.

Brand: ‘Olly Murs.’Products are sold in the name of ‘Olly Murs,’ which not only enhances his star power but also builds up the brand ‘Olly Murs.’ Once people star owning products with his name with it, they will join a group and belong to a community in which everyone have common interests. The idea of Brand allows audience to get involved as well as increase the artist’s popularity with not only music but also other seasonal products that people will purchase with 2 purposes which develops and constructs his star identity.

Information:Surveillance is provided through the sections that inform us on the latest news on Olly Murs and also informs us on the upcoming events which not only allows the fans to be updated but also increases profits buy engaging people to spend money to attend these specific events.

Purchase:Finally, having explored the whole website and assumingly been intrigued by Olly Murs the singer and Olly Murs the person, the website eventually aims to sell you the product which is the initial reason why he is a star. Here is where Media uses all its techniques to get people to spend money on them. Even though in the modern era, people are more likely to download from itunes rather than purchase CD, websites still don’t shy away from promoting CDs as they still successfully manage to encourage and interest buyers as a result of the star construction that Dyer describes. In other words people will still buy CD in order to hold an actual valuable product instead of the mere mp3 download that is just kept in a folder of your phone.