olpers
TRANSCRIPT
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Engro Foods
Ltd.
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ENGRO
Engro Asahi Polymer & Chemicals
Engro Vopak Terminal Limited
Engro Eximp (Pvt) Ltd
Engro InnovativeAutomation Ltd
Engro Energy (Pvt) Ltd
Engro Foods Ltd
Engro ManagementServices (Pvt) Ltd
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Engro foods Ltd Engro foods limited which is a well recognised in dairy food products.UFL has launched first product the ultra heat temperature (UHT) milk under the brand name OLPER`s & milk under the brand name OLWELL in 2006. OLPER quality milk has a collection network that collect milk from southern Punjab and sindh and has a largest milk collection centres (MCCS) covering over3,000 villages and involving over 10,000 farmers.
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Products
Engro foods Ltd
Olper`smilk
Olper`scream
Tarkadesighee
OlwellHi cal low fat
TrangTea whitener
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Vision To be the premier Pakistani enterprise with a global reach passionately pursuing value
creation for all stakeholders
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Mission
Its motto is to provide easy access milk to the customers . To provide health , safety environment, and quality.
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OLPER`S has launched in 2006 . Engro foods Ltd (EFL) has announced his constructive a modern milk processing plant at Sukkur which was built in short time of 8 months in March 2006. And second plant is built up at sahiwal in 2007 which will Increase overall capacity three folds and also expansion in
capacity at Sukkur. OLPER`S is collected from 3,000 village and 10,000 farmers. Now olper`s is perform his business over 133 towns.
OLPER`S
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feature of product
OLPER`S milk contains
Best bioavailable proteins
Only source of lactose
Rich in calcium
Phosphorus , potassium
Vitamins (which is essential for your health)
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Future products Fino milk Juices Ice Cream Powder milk Water Cerealec Yogurt Tea whitener in powder form
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Competitor's Advantages
Easily available in market specially in town and small cities. Olper`s offer affordable price along with full cream richness. Provide good taste & smell.
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competitor's External competitor Nestle milk pack Haleeb Every day Good milk Nirala Internal competitor olper`s milk olper`s cream Trang Olwell
Tarka (desighee)
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Competition Activities
Haleeb start trade offer .2ctn 250ml = 3unit 250ml1000ml = Rs.25 OffPoster Pasting on Bottle Pack in General Trade. Nestle MilkPak start trade offer. 2ctn 250ml = 1 unit 250ml. 1ctn 250ml = Rs.10 off Poster Pasting on Milkpak in general trade. Good Milk start trade offer 2 unit 250ml on one ctn 250ml.
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Prices
Name ml Rs Cotton Rs
Olper`s milk 250 13 331Olper`s milk 500 25 283Olper`s milk 1000 44 498Olper`s milk 15oo 64 483Olper`s cream 250 32Trang 250 10Tarka (Desighee) 1000 243
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Reference
Imran bajwa (technical encharge)