olympic highlights report
TRANSCRIPT
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Host National News Agency or
the London 2012 Olympic Games
As host news agency or the London 2012 Olympic Games, Press Association was at the heart othe greatest games ever, covering every story, every medallist, every result through our world
class reporters, photographers and video journalists located at every venue, or every event.
Some o the biggest international media organisations, ederations, sponsors and agencies
brought a worldwide audience close to the Games through Press Associations words, pictures,
video, and data - reaching over 40 countries, and in 26 languages. With a diverse and rich base
o clients and partners, Press Association was required to deliver an unrivalled suite o content
and products ast and accurately across multiple platorms - broadcast, online, mobile and print.
Press Association worked with over 60 major clients and partners to meet their Olympics
requirements including:
Press Association - helping deliver the
greatest games ever to a global audience
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Tel: +852 3975 1161/1164
Email: [email protected]
www.pressassociation.com/olympics
Contact us to discuss
your requirements:
Press Associations Olympics API also powered bespoke
services or unique platorms, such as the content
delivered to BT Towers inoband screens. Pre and in-
games, key moments ocussed around athletes and Team
GB news and results were displayed or all o London to see.
T: +44 (0)207 963 7888E: [email protected]
W: pressassociation.com/sport
PAs Olympic highlights
Data & widgets
Millions o people around the world ollowed the Games thanks to our unrivalled, rich data
services and hosted widgets. Translated into 26 languages and delivered to more than 40
countries across the globe meant handling 144,000,000 user transactions in peak hours, and
a daily average o 2,160,000,000 queries against our services across web and mobile.
Our dynamic o-the-shel Olympic widgets delivered the results as they happened, at times
between 1-5 minutes aster than major broadcast websites. Widget clients included MSN,
MailOnline and NRK.
With London 2012 being the equivalent o 26 World Championships combined, covering the
Games was a round-the-clock operation or PA n in order to meet our customers needs.
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Tel: +852 3975 1161/1164
Email: [email protected]
www.pressassociation.com/olympics
Contact us to discuss
your requirements:
Live Blog
Our 24/7 live blog provided the opportunity to engage with audiences in real-time, and
received over 5,600 posts during the Games. Olympic stories unolded through words, images,
video, tweets, graphics and social media content, delivered in a single content stream. Key
clients included MSN and Team GB.
Editorial coverage
Our unique editorial content also powered some o the worlds biggest web and mobile sites
during the Olympics. MSNs Olympic hub - launched 6 months prior to the Games - eatured
an Olympic timeline populated by PAs words and images, as well as standard and bespoke
editorial eatures, venue and sport guides - all written by PA and translated into 26 languages.
The news section o the ofcial London 2012 website (www.london2012.com) also eatured
PAs ull breadth o international coverage providing updates to millions o users every day. A
team o PA editors were based at the Olympic Park managing LOCOGs web content.
T: +44 (0)207 963 7888
W: pressassociation.com/sport
PAs Olympic highlights
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Tel: +852 3975 1161/1164
Email: [email protected]
www.pressassociation.com/olympics
Contact us to discuss
your requirements:
Further examples o Press Associations diversity o Olympic content and product suites are
illustrated below:
ESPN - Olympic widgets BP - Olympic editorial
eatures
Virgin Media - underground
Olympic live blog service
MailOnline - Olympic graphics Sky Sports - API driven data products
T: +44 (0)207 963 7888E: [email protected]
W: pressassociation.com/sport
Press Association Olympics coverage in numbers:
Olympic stories (news and sport) - 3,953 Olympic wire pictures - 8,863
Digital headline package updates - 1,821
Updates to Team GB website - 1,493
News updates to BT Tower - 1,087
PAs Olympic highlights
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Tel: +852 3975 1161/1164
Email: [email protected]
www.pressassociation.com/olympics
Contact us to discuss
your requirements:
PA Sport deliver on time and
to a gold medal standard.
Editor, Carlton Books
The screen wrapped around the top o the BT Tower the biggest
o its kind in Europe has become a amiliar sight or Londoners.
During the Games, we celebrated every Team GB victory; reportedkey moments rom the Games and ashed up the publics
messages o support rom social media channels. This wouldnt
have been possible without the Press Associations expertise.
Group Marketing & Brand - London 2012, BT
We are now looking orward to building on our Olympics success with the Paralympics,
the new ootball season and pillar sporting events including the World Cup 2014 and
Conederations Cup, continuing to work with UK and international clients across
multiple platorms, and delivering to a global audience once again.
The Ofcial London 2012
Book by PA
Powering BT Tower with Press Associations Olympic API
The Opening and Closing Ceremony live blogs rom the PressAssociation allowed our key regional titles to have live rolling
coverage o two set piece events during the Olympic Games. The
updates, photos and inormation posted on the blog was useul
or our audience and allowed us to oer something compelling
on the frst and fnal days o the Olympics....A quality and useul
addition to our coverage.
Digital Development Editor, Trinity Mirror Regionals
T: +44 (0)207 963 7888E: [email protected]
W: pressassociation.com/sport
Client testimonials
Beyond the Games...