8/10/2019 Oman Strategy assignment 1 2014(1).docx

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Strategy Oman

 You should base your assignment on a company of your choice within the Travel and

Tourism industry in Oman or the region.

The company may be one that operate in the following ares:

Hotel (consider a chain rather than individual hotel)

Cruises

Adventure holidays

Family holidays

Travel agents

Conference and events

 You should NOT study the airline industry as this is considered a separate industry

although it serves the travel and tourism sector.

1. Assignment title - Strategy evaluation

2. The task: 

You will be asked to carry out a strategic analysis of a specific firm

You may research and prepare your analysis as a group

Group preparation. - this task is your research and is not graded. However without the

research you will not be able to successfully complete the individual task 

  An analysis of the business environment of the firm. You should consider the

main competitors and their competitive position; market details (value; share

etc.);current trends in the market; future trends in the market.

  You should conduct an internal analysis of the firm giving details of its currentstrategic position and tactics. You should also consider the resources and

capabilities of the firm and how they impact upon the success or otherwise of

the firm.

  You should conduct an evaluation of the current strategy of the firm,

assessing it’s suitability against the industry developments (trends) and its’

resources and capabilities

The Individual Report 

Individual Report (2000 words). This submission only will be graded.

8/10/2019 Oman Strategy assignment 1 2014(1).docx

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  You must present an analysis and evaluation of the current strategy of the company.

You should make use of your previous analysis to critically analyse the current

strategy and to discuss whether or not the company should change its strategy and

why.

  You must identify the current strategy and bring evidence from your analysis of the

trends and capabilities discuss whether or not the current strategy should change

and why.

  You must bring in (and reference) evidence from a variety of quality sources and

expert opinion to make your case.

  You do not need to repeat all the analysis from your research but you should present

the key findings in your report.

  You should not attempt to design a new strategy for the firm – the aim is to assess

the future relevance of the strategy in the light of industry developments including an

assessment of the future usefulness and relevance of resources and capabilities.

3. This assignment is worth 40% of your unit grade

4. This assignment assesses your ability to critically analyse the external environmentof a firm and assess the impact of trends upon the firm’s strategy. It also assessesyour ability to critically evaluate the usefulness and relevance of a firm’s interna lresources and capabilities in the light of industry developments.

5. Information on how the task can be completed successfully is given in theassessment criteria provided in the supplementary assessment grid (Excel)

6. Discussion boards will be opened three weeks prior to hand in.

7. Word limit is 2000-2200 words.

8. All work should be word processed and work must be your own.

9. Your assignment must be handed in via the Turnitin link on your BREO site

10. The deadline for submission is 4th December 2014

11. The projected date for the return of assessed work is within 15 working days ofsubmission).

12. Feedback will be provided via e-mail. This will consist of information about how you

met the grading criteria and feedback for future improvement.