Online Marketing Enthusiast

May 22, 2010 . Bangalore

Agenda• SEO Basics• How Search Engines work• What’s New• Real Time Search Results• Social Media Basics• Examples of Social Media Success• Q & A

Google

Paid

Local

Natural

Search Engine Page Results

Crawl

Index

List

• Web crawlers areWeb crawlers are automated Web automated Web browser which browser which follows every linkfollows every link

• Indexes based on content

• stored in an index stored in an index databasedatabase

When searched using a keyword, searches in index and lists the sites.

How Search Works

SEO Guidelines • Google Webmaster Guidelines – http://bit.ly/GOGUIDE • Why Google webmaster says so ? http://bit.ly/aWsRMS• Example - point system

• Every page - unique title, description and keywords• Clear hierarchy, text links• Content rich website• URL / Alt tags / H1 tags• Incoming Links from Authority sites• Site Map• Google Local – Free. Take Advantage

SEO Basics

Websites and SEO• How websites works ? • Domain name, hosting, email• Include SEO while you do the R & D, prior to buying a domain • Why ? Easier, can choose the right domain with keywords• Keyword research in the website design planning phase• Why H1 tags, bread crumbs are important• Links – Importance of back links• Content based on the keyword research• Common Mistakes – SEO after making the site live• Using business name /welcome in the title, H1 tags• Building a site completely with Flash. Use Flash sparingly

Search Engine Page Results ( Now )Real Time

TwitterTwitter

Factors Influencing Real Time Results

• Topics and real time components • Tweets, Google News, Fresh blog posts, Friend feeds• How real time results ranked ? • Based on relevancy, Time of tweet etc• Google has options now to search updates, everything• Google Trends, Yahoo Buzz, Trending topics – Hot topics• Advantages: Accurate, up to information for searchers• Opportunity For Businesses – Tweet about friends birthday

Social Media is…

What is Social Media?

a Conversation…

Blogs

Wikis

PodcastsRSS

Mashups

Social Networks

Powered by…

It is a Conversation between…• Customers• Employees• Investors• You and Me

Twitter is a mini Orkut or a mini face book that allows only 140 characters ( similar to your scrap or what's on your mind )

And guess what?The social media conversation is…

• Not Organized• Not Controlled• Not a Message• Full of Insights• Fun and most of all Free

Why Social Media ?• To communicate• To Interact• To Educate• For Market Research• Customer support• To build a community• To Sell/Promote

Social Media Examples

Thank YouSuresh Babu Email: suresh941@gmail.comBlog: http://searchenginedetails.comTwitter: www.twitter.com/seobangaloreLinkedIn: http://www.linkedin.com/in/seosuresh