THE DARK SIDE OF THE MOON

Introduction Founded in 1848 in Switzerland by Mr. Louis Brandt at

the age of 23. “Comptoir d’établissage”

Since 1894 company adopted the sole name for all its watches i.e. “OMEGA”.

OMEGA is the last letter of Greek alphabet it means ‘Perfection & success in the attainment of task’.

Apart from Omega Swatch Group is owned other brands like, Swatch, Tissot, Rado, Longines, etc.

Since 1932 Omega watches has been the official time keepers of Olympics.

Omega is official timekeeper to NASA. Omega watch became first & only watch brand which had once

landed on the moon , so it had created a history.Besides Omega watch- made technique have been identified all

over the world since then.

Omega watch has become

the watch that wore by James Bond

in 007 series

movies , known as

Bond’s watch.

Cindy Crowford has become the global

brand ambassador of Omega watches ,

because of her Omega constellation series have become

hot product & Omega watch has also

opened up the huge women’s watch market rapidly.

Celebrity Endorsement

Communication Strategy

Omega follows a multiple celebrity endorsement strategy.

The slogan & theme of the actual campaign is “Choice”.Attributes use for the transfer of image from the

celebrity to the brands are, Beauty Hedonism (high-living) & Victory

Beauty Hedonism Victory

Advertising results

Today , seven out of ten people throughout the world are familiar with the OMEGA watch brand.

Most luxury brands will integrate themselves with some projects or activities to set up their continual image.