PRESENTED BY:Subhashish Giri (87)

Soumalya Sen (120)

Mousam Pattanaik (98)

Diptakshya Banerjee (76)

Isha Mohanty (109)

Madhusmita Roul (263)

INTRODUCTIONThe Milk Union was established in the

year 1978.At the village level :Primary Dairy

cooperative society At the district level :District milk union.At the state level the State Cooperative

Milk Producers FederationOMFED was registered in 1980.OMFED started to work since 1981.Took over OMPAC in 1988.

OBJECTIVES OF OMFEDTo carry out activities for promoting

production,procurement,processing and marketing of milk and milk products.

Improvement and protection of animals and economic betterment of those engaged in milk production.

Purchase and/or erect building,plant machinary and other ancillary objects to carry out business.

Advice,guide and assist the Milk Union .

CRITERIA FOR ALLOTMENT OF MILK BOOTH

For Bhubaneswar, cuttack,puri, jajpur, nimapara & khurda

application in plain paper is to be submitted to Dy. Gen. manager of BBSR dairy through resp. marketing in charge of that area

For other places application should be submitted to plant manager of resp.dairy

After receipt of the application field verification is to be done by field supervision staff

After allotment Rs.5000/- is to be deposited for distributorship of all OMFED Products and Rs.1000/- for fresh Milk products only as refundable Security amount.

OPERATING AREA OF OMFEDBhubaneswar CityCuttackJajpur townJajpur RoadPuriKhurdaNimaparaKonark

OMFED

DKL M U

BOUDH MU

SAMBALPUR MU

BDK,BLSR,MBHJ MU

PURI MU

CTC MU

KEONJHAR MU

G.GANJAM,

GAJAPATI MU

BOLANGIRKALAHANDI

,NUAPADA

MU

SUNDARGARH

MU

KORAPUTMKG,

NVNGPURRAYAGADA

KANDHAMAL MU

PROCUREMENTS

CORPORATE OFFICEBBSR

BBSR DAIRY

ROURKELADAIRY

SAMBALPURDAIRY

OMTDC

DHENKANAL DAIRY

BALASORE DAIRY

BHAWANIPATNA DAIRY

KEONJHARDAIRY

OMPAC

BERHAMPURDAIRY

OMFED RETAILERS

MORNING

MOBILE VAN

EVENING

CUSTOMERS

MORNING=Delivery starts from 2-30-3.30 am

Mobile van=10.30 amEvening=2.30-3.30 pm

Channel Distribution System

CREDIT POLICY:It strictly follows the cash basis of transactions. The retailers has to make a advance payment before the milk is to be supplied. But in certain cases it provides credit. For eg. SCB Medical college, Cuttuck; Capital Hospital, Bhubaneswar etc.

DAMAGE GOODS POLICY : In case of the Damaged goods, generally the retailer has to

check the milk packets while taking the delivery of them. If it is found that any packet is spoiled or damaged then the Delivery Van will provide 1 pkt. extra for every 50 Ltrs. i.e. 10 pkts. for every 500 Liters.

TRANSPORT SYSTEM : OMFED does not have its own transport system. Each year it

calls a tender notification for the transport of the products. Each dairy gets a separate transport agency for distribution of its products.

MILK PRODUCTS•Milk• Toned Milk •Ghee•Flavoured milk• Pista• Chocolate• Elaichi•Cold Coffee•Skimmed Milk Powder•Curd• Whole milk curd• Sweet curd• Plain curd• Table Butter•Paneer•Omfed Pedda

HORTICULTURE PRODUCTS

•Jam•Sauce• Tomato• Chilly•Pickle• Mango• Mixed• Hot n Sweet•RTS• Pineapple• Lemon• Ginger

AGRO PRODUCTS•KTP (Kandhamal Turmeric Powder)•Mustard Seeds•Kandhamal Honey

PRODUCT MIX

Product & Pricing:

Milk products:

Product Name

Packaging size M.R.P COMPANY MARGIN(RS)

RETAILER MARGIN(RS

Omfed Peda Packet 25.00 3.25 2.00

Skimmed milk powder

Laminated pouch 37.00 2.25 1.50

Cow Milk Poly pack 20.00 0.10 0.70

Cold coffee Disposable bottle 15.00 2.00 1.75

Sweetened flavored Milk

Disposable Bottle 15.00 2.00 1.75

Milk products contd.

Butter milk Pouch 5.00 1.25 0.25

Ghee (1Lit.) Polyjar 256.00 2.50 2.00

Sweet curd Cup 7.00 1.35 0.65

Plain curd (200g)

Plastic 7.00 1.35 0.65

Whole milk curd (500g)

Pouch 15.00 2.00 1.75

Table butter (500g)

Pack 87.00 3.75 2.25

Lassi Pouch 6.00 2.00 1.00

Chennapoda(500g)

V Pack 50.00 3.50 2.50

Paneer(500g) V Pack 60.00 3.50 2.50

Kheera Cup 14.00 2.50 1.25

COMPETETIORSKAMDHENU

NAV JEEVAN

PRITVIRAJ

AMUL

LOCAL MILK VENDORS

8%

2%

3%

3%

10%

75%

Chart Title

Kamdhenu nav jeevan prithivirajamul local omfed

Competitor market share

PRODUCT PROMOTIONDemand is highly more than supply in case of OMFED

product For promotional activities :ELECTRONIC MEDIA: DD-ORIYA O-TV ETV ORIYAHOARDINGS .WALL PAINTINGS GLOW SIGNS.

THANK YOU