omig semibar: elevating your marketing strategy with emotion and experience
TRANSCRIPT
Elevating your marketing strategy with emotion and experience
Marino FreschHead of Marketing
@mfresch
Silicon Valley
Eventbrite - a quick introduction
Long tail ticketingLow fees
Innovative technology
Big eventsHigh fees
Antiquated technology
Let’s talk about bots?
A global platform for any event
200 million tickets processed in 180 countries500 employees on 4 continents
€1 billion valuation
Happ
ines
s
Does the growth graph look like a hockey stick?
Happ
ines
s
Does the growth graph look like a hockey stick?
SEO / SEMRetargeting
Display Ads
Webinars
Landing pages
Email / Push
Product OptimisationA/B Tests
Social
Analytics
Happ
ines
s
Does the growth graph look like a hockey stick?
SEO / SEMRetargeting
Display Ads
Webinars
Landing pages
Email / Push
Product OptimisationGrowth HackingA/B Tests
Social
Analytics
Happ
ines
s
Does the growth graph look like a hockey stick?
SEO / SEMRetargeting
Display Ads
Webinars
Landing pages
Email / Push
Product OptimisationGrowth HackingA/B Tests
Social
Analytics
There is no Growth Fairy
Happ
ines
s
Does the growth graph look like a hockey stick?
SEO / SEMRetargeting
Display Ads
Webinars
Landing pages
Email / Push
Product OptimisationGrowth HackingA/B Tests
Social
Analytics
Happ
ines
s
Does the growth graph look like a hockey stick?
SEO / SEMRetargeting
Display Ads
Webinars
Landing pages
Email / Push
Product OptimisationGrowth HackingA/B Tests
Social
Analytics
Cost
Time
Cost to run a start up
SEORetargeting
Banner Ads
WebinarsLanding pages
Emails
Product Optimization
Banner Ads
Banner Ads
Banner Ads
Banner Ads
Retargeting
RetargetingRetargeting
Retargeting
Emails
Emails
Emails
Emails
Emails
Product Optimization
Product Optimization
Product Optimization
SEO
SEO
SEOSEO
SEO
SEO
SEO Banner Ads
Banner Ads
Banner AdsBanner Ads
SEO
Webinars
WebinarsWebinars
Help…
Content MarketingA common misconception…
Good content marketing is…
Strategic
Scalable
Targeted
Provides value
What does success look like?
• 8,000 unique pageviews• Over 4 minutes time on page
• 1600+ social shares• Number one spot for ‘unusual fundraising ideas’
How do you create this emotional connection online?
You don’t.Take your brand offline.
“It takes 3-5 touches for people to do, think, feel what you want.”
- Herbert E. Krugman
Events?
“Be fearful when others are greedy and greedy when others are fearful.”
- Warren Buffett
20%
80% Emails, banner ads, search, Facebook, Instagram, Twitter, landing pages, product optimization
Events(or anything
that stands out)
Placing your growth bets
Thank you!@mfresch