omlogic nasscom- july 2007

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www.omlogic.com Online Marketing: Your Gateway to Global Reach! Pradeep Chopra Co-founder, OMLogic Consulting

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Pradeep Chopra Presents at NASSCOM 2007 about how Online Marketing is the the Gateway to Global Reach.

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Page 1: OMLogic NASSCOM- July 2007

www.omlogic.com

Online Marketing: Your Gateway to Global Reach!

Pradeep ChopraCo-founder, OMLogic Consulting

Page 2: OMLogic NASSCOM- July 2007

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How far we have come?

• 8 Billion searches are made every month• It took 13 years for television to reach 50 Million

users- it took the Internet less than 4 years• If eBay were a country, it would be the 5th most

populous country in the world behind China , India , the U.S. and Indonesia .

• Business.com domain was sold for 7.5M US$• YouTube (with zero revenue) was sold for 1.6B US$• 21 years old made 1M US$ through single page

Page 3: OMLogic NASSCOM- July 2007

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Today… at Home

• Internet Ad spend in India will grow from Rs 210 crore in 2006 to Rs 2250 crore in 2009

• An IT services startup bags .25M US$ deal through internet

• A product startup acquires over 100 enterprise customers including Fortune 500’s without any meeting

• A 2 year old used cars seller site drives over 200,000 visitors per month

• A single person company in Mumbai makes over 25,000 US$ per month

Page 4: OMLogic NASSCOM- July 2007

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Is it for me?

Page 5: OMLogic NASSCOM- July 2007

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Whizlabs Software“Global Reach from an Indian Beach”

Page 6: OMLogic NASSCOM- July 2007

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Whizlabs in 2000

• 3 People with no clue about Selling• Rs 45,000/- (personal savings)• Good Product for IT Professionals• No Customer

Page 7: OMLogic NASSCOM- July 2007

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Whizlabs in 2005

“We don’t go anywhere, we reach everywhere!”• One of the Global Leaders• 1M Unique Visitors in a niche community• Over 400,000 Users• Customers in over 130 Countries• Over 70 Enterprise Customers• 95% Revenue from Outside India• Yet, No Sales Team | No Visit Outside Delhi

Page 8: OMLogic NASSCOM- July 2007

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The Turning Point…

• Jan 10, 2001: Launched Java certification product

• Jan 28: Sold online to someone in US for 25$• August: Launched 2nd Product• And Whizlabs started…

Page 9: OMLogic NASSCOM- July 2007

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Time to Sell

2001 2002 2003 2004

Year

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Pre-order

Page 10: OMLogic NASSCOM- July 2007

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Revenue Distribution

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Page 11: OMLogic NASSCOM- July 2007

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Key Corporate Customers

Page 12: OMLogic NASSCOM- July 2007

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What’s the opportunity for me?

A Level Playing Field• Timeless• Location Independent• Can be fitted in any-budget

Page 13: OMLogic NASSCOM- July 2007

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But…

Being Online is NOT an Option

Your customers and competitors are already online. Do you want to be left behind?

Page 14: OMLogic NASSCOM- July 2007

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What should I do?

Online Marketing

Page 15: OMLogic NASSCOM- July 2007

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What is Online Marketing?

Online marketing is a way to get yourproduct/service/brand out there to the World Wide Web of customers/users.

Page 16: OMLogic NASSCOM- July 2007

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Why Online Marketing?

• Pull Vs Push• Cost Effective• 24*7• Global Reach• Measurability• Scalable• Instant• Direct to customer

Page 17: OMLogic NASSCOM- July 2007

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Is it only Sales & Marketing?

• Customer Satisfaction• Branding• Market Differentiation• Hiring • Productivity• Market Research• Procurement/Logistics

Page 18: OMLogic NASSCOM- July 2007

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What does it include?

Search Engine Optimize (SEO)

Page 19: OMLogic NASSCOM- July 2007

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Search Engine Optimization

Page 20: OMLogic NASSCOM- July 2007

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What does it include?

Search Engine Optimize (SEO)Pay Per Click (PPC) Advertising

Page 21: OMLogic NASSCOM- July 2007

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PPC (Pay Per Click) Advertising

Page 22: OMLogic NASSCOM- July 2007

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What does it include?

Search Engine Optimize (SEO)Pay Per Click (PPC) AdvertisingEmail Marketing

Page 23: OMLogic NASSCOM- July 2007

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Email Marketing

Page 24: OMLogic NASSCOM- July 2007

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What does it include?

Search Engine Optimize (SEO)Pay Per Click (PPC) AdvertisingEmail MarketingAffiliate Marketing

Page 25: OMLogic NASSCOM- July 2007

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Affiliate Marketing

Page 26: OMLogic NASSCOM- July 2007

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What does it include?

Search Engine Optimize (SEO)Pay Per Click (PPC) AdvertisingEmail MarketingAffiliate MarketingOnline Public Relation (PR)

Page 27: OMLogic NASSCOM- July 2007

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Online PR

Page 28: OMLogic NASSCOM- July 2007

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New PR World

• Direct to Customer• Any Time• Any Reason• Cost Effective (and even FREE :))• Measurability

Page 29: OMLogic NASSCOM- July 2007

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What does it include?

Search Engine Optimize (SEO)Pay Per Click (PPC) AdvertisingEmail MarketingAffiliate MarketingOnline Public Relation (PR)Blogging

Page 30: OMLogic NASSCOM- July 2007

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Blogging

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Blogging contd.

• Purpose– News– Customer/Partner Development– Brand Building– Training– Feedback

• Recipe for Success– Passion– Discipline– For the reader– Being honest

• Corporate Blogging– From the top– Guidelines

Page 32: OMLogic NASSCOM- July 2007

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What does it include?

Search Engine Optimize (SEO)Pay Per Click (PPC) AdvertisingEmail MarketingAffiliate MarketingOnline Public Relation (PR)BloggingCommunity Building…

Page 33: OMLogic NASSCOM- July 2007

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Community Building

Page 34: OMLogic NASSCOM- July 2007

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Are there any secrets?

Landing Pages

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Landing Page: Old

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Landing Page: New

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Are there any secrets?

Landing PagesLead Generation

Call for Action

Page 38: OMLogic NASSCOM- July 2007

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Lead Generation

Page 39: OMLogic NASSCOM- July 2007

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Are there any secrets?Landing PagesLead Generation

Call for ActionAdwords Optimization

Long Tail KeywordsGeographyTimePosition

Page 40: OMLogic NASSCOM- July 2007

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Adwords Optimization

• Long Tail Keywords • Geography• Time• Position

Page 41: OMLogic NASSCOM- July 2007

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Are there any secrets?

Landing PagesAdwords Optimization

Long Tail KeywordsGeographyTimePosition

Differential Pricing

Page 42: OMLogic NASSCOM- July 2007

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Differential Pricing

India Rest of the World

Page 43: OMLogic NASSCOM- July 2007

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How can I implement?

• In-house• Outsourced• Hybrid

Page 44: OMLogic NASSCOM- July 2007

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How do I choose the right vendor?

• Educate Yourself• Vendor Portfolio• Vendor’s Own Business• Customer References• Beware of False Promises

Page 45: OMLogic NASSCOM- July 2007

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How much will it cost?

Different Business Models• Fixed Cost• Lead Based• Revenue Sharing

Page 46: OMLogic NASSCOM- July 2007

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Thank you!

Q & [email protected]