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Omni-channel Retail Centre

BACKGROUND

The Omni-channel Retail Centre (OCRC) is part of the School of Business Management’s Teaching Enterprise Project (TEP).

The centre offers a unique pedagogy which equips students with key skills relevant to the needs of the retail industry. Students learn to operate in different retail formats from brick and mortar stores to online platforms. The centre also actively engages SMEs by assisting them in the online platform and managing their social media.

The centre comprises an offline and online lifestyle store, D’Studio, a convenience store, Cheers, and an e-commerce specialist lab.

Students learn end-to-end omni-channel retail business process, data and video analytics -- skills which are critical in riding the e-commerce wave.

D’Studio Online & Offline Platform

& Research, vendor sourcing and negotiation

& Merchandise management

& Promotion and contest management

& Event management

& Visual merchandising

& Online and offline store operations management

& Creation of Pop Up store

& Analysis of sales data to understand customer behaviour

Cheers Cashless & Unmanned Store

& Harness the use of technology for better operational efficiency

& Manage store operations

& Perform data analytics to understand sales pattern

& Study video analytics to understand customer behaviour in the store

& Testbed new store concepts

PARTNERS

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INDUSTRY collaboration

Omni-channel Retail Centre

Some of the areas that OCRC has been collaborating with our industry partners include:

1. Pop Up store and event/promotional management2. Creation of online presence 3. Data and video analytics4. Research in IoT

These collaborations have helped our partners to create a stronger brand awareness and establish a presence among the millennials and Gen Z consumers.

Through these projects, our students are equipped with critical skills that will help them thrive in a fast-changing retail industry and boost their employability.

E Commerce

& Brand research& Website content creation

and curation& Creation and

management of social media campaign

& Online platform data analytics

For more information or discussion on student project collaboration, please contact:

Angela Cheng Manager

6550 1101 Angela_Cheng@nyp.edu.sg

James Sim Deputy Manager

6550 1080 James_Sim@nyp.edu.sg