omnia brand case studies 2012

CASE STUDY 1MUBADALA PETROLEUM

PROPOSAL TO DELIVER BRAND ARCHITECTURE SOLUTIONS FOR TAWAZUN SUBSIDIARIES - JULY 2012 - VERSION 1

PART FCASE STUDY 1 - MUBADALA PETROLEUM

BRIEF. (HEADLINE SCOPE OF WORK IS FOUND AT BASE OF CREATIVE ON FOLLOWING PAGES)

MUBADALA’S MOST PROFITABLE SUBSIDIARY MUBADALA OIL AND GAS HAD TRIED TO RE-BRAND X2 TIMES WITH AN AGENCY OUTSIDE THE COUNTRY AND ANOTHER FROM WITHIN THE COUNTRY

WITHOUT SUCCESS. THE COMPANY HAD PURCHASED VARIOUS BROWN-FIELD OIL COMPANIES IN ASIA AND NEED A COHESIVE BRAND TO BRING ALL COMPANIES TOGETHER.

MUBADALA HAVE NEVER ALLOWED AN ENTITY TO USE THE MUBADALA NAME WITHIN THEIR OWN NAME UNTIL NOW. GREAT CARE HAD TO BE TAKEN TO PRODUCE THE BRAND AS THERE WERE MANY

STAKEHOLDERS INVOLVED.

OMNIA’S BRIEF WAS TO PRODUCE A BRAND STRATEGY AND BRAND MARK/APPLICATIONS TO ENABLE THIS COMPANY INCORPORATE ALL OF THEIR MAIN OIL & GAS SUBSIDIARIES UNDER ONE BANNER.

ONCE LAUNCHED, THE BRAND WOULD INITIALLY HAVE TO COMMUNICATE TO THE FOLLOWING STAKEHOLDERS:

• UAE OIL & GAS CONSUMERS

• GLOBAL OIL COMPANIES

• GLOBAL GOVERNMENTS

• CURRENT STAFF IN 7 DIFFERENT COUNTRIES

• PROJECT FINANCIERS

• POTENTIAL EMPLOYEES

• PROJECT SHAREHOLDERS

• UAE GOVERNMENT

TIME FRAMES

MOST OF THE PHASES BELOW OVERLAPPED DUE TO CONDENSED DELIVERY DATE.

• BRAND WORKSHOP/BRAND STRATEGY - 18 DAYS

• BRAND IDENTITY - 22 DAYS

• BRAND APPLICATIONS - 24 DAYS

• LAUNCH APPLICATIONS - 20 DAYS

• DIGITAL GUIDELINES - 20 DAYS

• BRAND BOOK - 20 DAYS

• HTML WEBSITE - 40 DAYS

131

The Guiding Principle which informs

the organisations culture, reputation

and products and services.

The Brand TargetMubadala Petroleum

TM

External Environment which helps create Innovation,

Customer Service and Operational Excellence

Mentally w

e are

Co

nfi

den

t

Functionally we are

Agile

Soci

ally

we

dem

onst

rate

Dec

isiv

e

Spiritually we are

Collaborative

We believe in

3. Performance

We b

eliev

e in

1. Pa

ssion

We believe in

2. Purpose

The Guiding Principle

Deliver The Promise

Our shared purpose is to

serve the national interest

of Abu Dhabi through direct

investment in international

oil and gas exploration and

production. By doing so, we

will providing superior returns,

enhanced relationships and

leadership development.

Agre

emen

t

Understanding

AwarenessAdvocacy

Beha

viour

Cha

nge

Intent to act

Attitude Change Self-interest

Our promise:

Value through partnership.

Our Mission:

Through collaboration, we

will improve quality, expand

capability, and increase

efficiency.

Our Vision:

Through our people,

partnerships and performance,

and in the communities we

serve, our focus is to be the

leading Eastern Hemisphere

upstream oil and gas business.

Our signature:

Value through partnership.

BRANDINGCASE STUDY 1

MUBADALA PETROLEUMBRAND STRATEGY

MUBADALA PETROLEUM 14/2/2012

DIRECTION 3

PRIMARY MARQUE


DIRECTION 3

COLOUR ALTERNATIVES

FULL COLOUR REVERSE MONO


MUBADALA PETROLEUM HEADLINE SCOPE– BRAND RESEARCH– BRAND WORKSHOP– BRAND STRATEGY– BRAND MARQUE

– CREATIVE EXPRESSION– BRAND DEPLOYMENT– BRAND COLLATERAL– CORPORATE WEBSITE





DIRECTION 3 COLOUR ALTERNATIVES

FULL COLOUR REVERSE MONO



– CREATIVE EXPRESSION– BRAND DEPLOYMENT– BRAND COLLATERAL– CORPORATE WEBSITE– PHOTOGRAPHY STYLE

Visual Standard Guideline

© Mubadala Petroleum 2012 | All Rights Reserved

ImageryImageryPeoplePhotographic Style

ImageryImagery should be taken from interesting angles, showcasing the scale of operations.


DIRECTION 3

STATIONERY & FOLDER




MUBADALA PETROLEUMRECRUITMENT AD TEMPLATE

SINGLE VACANCY ADMULTIPLE VACANCIES RECRUITMENT AD

mubadala petroleum 07/05/2012

We are recruiting!New opportunities in IndonesiaLorem ipsum dolor sit amet, con sectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation. tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor.Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod.

Project Manager Senior Drilling Engineer Drilling Engineer

Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Typi non habent claritatem insitam;

tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor.Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Typi non habent claritatem.

Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Typi non habent claritatem insitam; putamus parum claram, anteposuerit litterarum formas. Ut wisi enim ad minim veniam, quis nostrud exerci putamus parum claram, anteposuerit litterarum.

For further details about these roles and to apply online please visit mubadalapetroleum.com/careersApplications will be closed May 5th, 2012.

To fine out more visitmubadalapetroleum.com

We are recruiting!Are you ready for a new challenge?We are building an exciting exploration and production portfolio spanning the Eastern Hemisphere, leveraging strategic relationships and developing strong technical and operational capabilities.

We have projects across the upstream value chain that are poised to deliver the next chapter in our dynamic growth story; from wildcat exploration and new field developments, to redevelopment/EOR projects and established production operations. These opportunities

have already attracted a diverse team of experienced industry professionals and young technical talent. If you are ready to join them and develop your career in a strongly emerging international oil and gas business, then visit our website today:

For further details about these roles and to apply online please visit mubadalapetroleum.com/careersApplications will be closed May 5th, 2012.

To fine out more visitmubadalapetroleum.com





DIRECTION 3

PERSONNEL CLOTHING







MUBADALA PETROLEUM

RECEPTION AREA BRAND VISUAL


The dual language brand marque will appear only in Middle Eastern office reception areas.






Our BrandOur PurposeThe Guiding PrincipleVision Our ValuesBrand PersonalityBrand PromiseTone of Voice

Spiritual Dimension Collaborative.We speak openly.We speak honestly.We listen with our heads and our hearts.We engage stakeholders.We increase productivity.

Mental Dimension Confident.We embrace change.We are impervious to rejection.We collaborate.We look for new opportunities.We think big.

Functional Dimension Agile.We sense.We strategise.We decide.We communicate.We act.

Social Dimension Decisive.We are quick.We are efficient.We are flexible.We adapt to change.We are confident in our decisions.

Brand Personality

The Core Idea. Be Distinctive.We are unique, we are one of a kind and we like to think of ourselves as a company that stands out. Whether thinking in a functional, mental, spiritual or social context, it is imperative that we always convey a sense of “distinctiveness”.



Colour PaletteBrand Marque Colour TintsPrimary Brand ColoursSecondary Brand Colours

Secondary Brand ColoursThis palette below shows the colours through their Pantone reference, 4 colour and RGB break down. We advise using 100% tints of the colours, for the majority of the time. In certain instances, for example, when producing a brochure or metric devices, alternative tints can be utilised.

100%95%90%85%80%75%70%65%60%55%50%45%40%35%30%25%20%15%10%5%

100% 100% 100% 100% 100%95% 95% 95% 95% 95%90% 90% 90% 90% 90%85% 85% 85% 85% 85%80% 80% 80% 80% 80%75% 75% 75% 75% 75%70% 70% 70% 70% 70%65% 65% 65% 65% 65%60% 60% 60% 60% 60%55% 55% 55% 55% 55%50% 50% 50% 50% 50%45% 45% 45% 45% 45%40% 40% 40% 40% 40%35% 35% 35% 35% 35%30% 30% 30% 30% 30%25% 25% 25% 25% 25%20% 20% 20% 20% 20%15% 15% 15% 15% 15%10% 10% 10% 10% 10%5% 5% 5% 5% 5%

Pantone© 137 C

C:00 M:35 Y:90 K:100

R:248 G:179 B:34

Pantone© 173 C

C:00 M:69 Y:100 K:04

R:228 G:104 B:11

Pantone© 5275 C

C:60 M:47 Y:00 K:30

R:91 G:102 B:147

Pantone© 338 C

C:47 M:00 Y:32 K:00

R:149 G:205 B:186

Pantone© 7542 C

C:10 M:00 Y:03 K:16

R:207 G:218 B:220

Pantone© Warm Grey 8 C

C:00 M:09 Y:16 K:43

R:170 G:150 B:160



PaperCoated & Uncoated. Paper Stocks

All our paper stocks are globally available and come FSC certified.

Coated OptionHeaven 42 Scheufelen Papers

Usage: Corporate literature only.

Stock:AbsolutewhiteSoft Matt Coated.

Paper weights available: 115g/m2, 150g/m2 , 170g/m2, 250g/m2 & 300g/m2.

Paper weights recommended: 170g/m2, 250g/m2 & 300g/m2.

Uncoated OptionFor Corporate stationery & limited corporate literature.

Option 1 – Stock Mohawk* Superfine Ultra White Smooth.

Paper weights recommended for stationery: Letterhead 100gsm, Envelope 216gsm, Business Card 352gsm.

Option 2 – Stock (TO BE USED WHEN MOHAWK IS UNAVAILABLE)

Conqueror** CX22.

Paper weights recommended for stationery: Letterhead 120gsm, Envelope 160gsm, Business Card 320gsm.

* Please visit the Mohawk web site to see a full list of the green credentials of this range of paper. www.mohawkpaper.com.

** Please visit the Conqueror web site to see a full list of the green credentials of this range of paper. www.conqueror.com.



TypographyEnglish Primary TypefaceArabic Primary TypefaceEnglish Secondary TypefaceArabic Secondary TypefaceRegional Primary TypefacesRegional Secondary Typefaces Communications of Our Name

Arabic Secondary Typeface(Internally Prepared Communications & Online Use Only)

Arial Unicode MS is a widely available font, which compliments Helvetica Neue Arabic LT well. It should be used on all Arabic internally produced documentation, generated in Microsoft PowerPoint, Word & Excel, Outlook and Entourage. It is also intended for online applications i.e. Corporate website.

نص حكيم له سر قاطع وذو شأن عظيم مكتوب على ثوب أخضر

ومغلف بجلد أزرق

Arial Unicode MS

CASE STUDY 1 - PROJECT SUCCESS

“MUBADALA OIL & GAS IS AND WILL CONTINUE TO BE MUBADALA’S MOST PROFITABLE ASSET. MEANING THE PRESSURE ON THE TEAM AND I TO ENSURE

THE TRANSFORMATION FROM MUBADALA’S BRAND PLATFORM OVER TO A COMPLETELY NEW NAME AND NEW BRAND WAS SIGNIFICANT. HAVING ALREADY

WORKED WITH OMNIA ON ANOTHER SUCCESSFUL BRANDING PROJECT (EMIRATES LNG), THEY WERE OUR FIRST CHOICE, AND I’M PLEASED TO SAY THEY PROVED

MY DECISION TO BE A WISE ONE. I COULD GO INTO A LOT OF DETAIL ABOUT THE STRENGTH OF THE PROCESS, THE SKILL OF THE TEAM AND THE ORIGINALITY

AND SUITABILITY OF THE CREATIVE, BUT I’LL SIMPLY SAY THAT WE COULD NOT HAVE HOPED FOR A MORE POSITIVE OUTCOME. ALL THE SENIOR STAKEHOLDERS

AND THE LEADING FIGURES WITHIN MUBADALA HAVE COMPLIMENTED AND WELCOMED THE BOLD NEW BRAND WITHOUT EXCEPTION. I LOOK FORWARD TO

WORKING WITH THE OMNIA TEAM ON THE DEPLOYMENT PHASE.”

ANDY MITCHELL, HEAD OF MUBADALA OIL & GAS MARKETING COMMENTING ON THE NEW MUBADALA PETROLEUM BRAND

CASE STUDY 2MESIROW INVESTMENT

MANAGEMENT PARTNERS


PART FCASE STUDY 2 - MESIROW INVESTMENT MANAGEMENT PARTNERS


MUBADALA AND MESIROW FINANCIAL FROM CHICAGO SIGNED A JV TO ESTABLISH A NEW INVESTMENT MANAGEMENT OPERATION IN ABU DHABI.

OMNIA’S BRIEF WAS TO PRODUCE A BRAND STRATEGY AND BRAND MARK/APPLICATIONS TO ENABLE THIS COMPANY TO FORM AND START THE PROCESS OF EMPLOYING STAFF AND STARTING

OPERATIONS. THE COMPANY W0ULD LEVERAGE FROM MESIROW CHICAGO’S PROVEN TRACK RECORD AND MUBADALA’S REGIONAL EXPERTISE. THE COMPANY WOULD UTILISE MESIROW’S HIGHLY RATED

MANAGEMENT PROGRAMS WHICH ARE RECOGNISED AS ONE OF THE INDUSTRY’S LEADING SOFTWARE SOLUTIONS.

ONCE LAUNCHED, THE BRAND WOULD PREDOMINANTLY COMMUNICATE TO:

• WEALTHY EX-PATRIOTS

• INVESTMENT & CURRENCY MANAGERS

TIME FRAMES

• BRAND WORKSHOP/BRAND STRATEGY - 18 WORKING DAYS

• BRAND IDENTITY - 18 WORKING DAYS

• BRAND APPLICATIONS - 20 WORKING DAYS

• BRAND GUIDELINES - 12 WORKING DAYS


MESIROW INVESTMENT MANAGEMENT PARTNERSBRAND STRATEGY

157

The Brand TargetMesirow Investment Management Partners

Our Guiding Principle is

Enriching Collaboration

Our purpose is to maximise

life-time opportunity

We believe in

Passion

We h

ave

Faith

We believe in

Focus

Our vision is to translate and

transfer world class skill in

business and beyond.Brand Signature (tagline)

Quiet Confidence.

Proven Ability.

External Environment which helps create Innovation,

Customer Service and Operational Excellence

Our promise:

Differentiate. Simplify. Execute Brilliantly.

Our mission is to transform

opportunity.

Functionally we are

Innovative

Soci

ally

we

are

Entr

epre

neur

ial

Be t

rue

unto

you

rsel

f Be true unto yourself

Mentally w

e are

Empathetic

Spiritually we are

Ethical

We believe in

Honour

We b

eliev

e

in Tru

th

We believe in

Respect

The Guiding Principle which informs

the organisations culture, reputation

and products and services.

TM

Agre

emen

t

Understanding

AwarenessAdvocacy

Beha

viour

Cha

nge

Intent to act

Attitude Change Self-interest


MESIROW INVESTMENT MANAGEMENT PARTNERS

HEADLINE SCOPE– BRAND RESEARCH– BRAND WORKSHOP– BRAND STRATEGY– BRAND MARQUE





– CREATIVE EXPRESSION– BRAND DEPLOYMENT– BRAND COLLATERAL– CORPORATE WEBSITE – PHOTOGRAPHY STYLE

PANTONE COATED MARQUE

MONO (BLACK) MARQUE MONO (REVERSE) MARQUE


A STRONG BRAND BASED ON COLLABORATION WAS WELL RECEIVED BY MUBADALA AND MESIROW IN CHICAGO. A JV.

THE STAKEHOLDER INTERVIEWS GAVE VALUABLE INSIGHT INTO THE UAE LOCAL MARKET AND WILL ALLOW MESIROW TO

CORRECTLY POSITION THEMSELVES WHEN THEY LAUNCH.

OMNIA IS NOW DELIVERING MESIROW’S COLLATERAL AND WEBSITE AS A RESULT OF THE TIMELY DELIVERY OF THE

BRAND AND BRAND APPLICATIONS.

CASE STUDY 3LIFESTYLE HOMES


PART FCASE STUDY 3 - LIFESTYLE HOMES, QATAR


LIFESTYLE HOMES IN QATAR WERE BOUGHT-OUT BY THE SABBAN GR0UP (FROM KSA), BUT THE COMPANY HAD A VERY POOR REPUTATION AND BAD NAME IN THE QATAR MARKET.

OMNIA’S BRIEF WAS TO KEEP THE NAME BUT RE-BRAND AND RE-POSITION THE COMPANY IN THE QATAR MARKET. NEW MANAGEMENT HAD TAKEN-OVER LIFESTYLE HOMES AND TASKED WITH TURNING

THE COMPANY AR0UND AND RE-POSITIONING IT AS A YOUNG GO-GETTER IN THE MARKET.

TIME FRAMES

• BRAND WORKSHOP/BRAND STRATEGY - 14 WORKING DAYS

• BRAND IDENTITY - 20 WORKING DAYS

• BRAND APPLICATIONS - 30 WORKING DAYS

• BRAND GUIDELINES - 10 WORKING DAYS


LS: KEEP MOVINGBRAND STRATEGY

Omnia is a creative consultancyThe proposed strategies, material, information and ideas presented are of a confidential nature, and are submitted by Omnia for consideration in the strictest confidence, and on the express understanding that the contents shall not be communicated to any third party. Ownership of this material and its content remain vested at all times in the agency.

LS Brand Summary 54

Brand Essence

Because it’s right

Brand Values

Trustworthiness, Reason,

Respect, Responsibility

Brand Personality

Physically - Fine Tunes, Mentally - Sharp,

Emotionally - Strong, Socially - Dynamic

Brand Promise

We promise truth and opportunity

Brand Expectations (Internal)

Trust, respect, loyalty, reward

Brand Expectations (External)

Honesty, efficiency, knowledge, the best

Unique Spiritual Proposition

Keep Moving

Key Messages

LS is a trusted partner with our consumers, our team and the community

LS seeks collaboration with the industry to strengthen and develop Qatar

LS demonstrates innovation and leadership within the Qatar real estate sector

LS promises truth and opportunity to it’s customers, it’s team and the industry

We’re a real estate company and we’re here to make things better. We’re not a dirty word. We’re all about strategy.

We have a genuine belief in helping the market. It needs help. The easy path is over. Someone needs to take up the slack.

Things need to change. Real estate should be about opportunity. It’s challenge that keeps us all going. We believe in what we do.

You’ve gotta believe or go get another job. The top spot is up for grabs and we’re gonna claim it. Me? I like to keep moving.

It’s the essential element of life. For all of us. You want to stand still? Who does?

LS is successful because we do what’s right. If you can feel what I’m saying, let’s talk further.

brand workshop dIsTILLaTIon

OMNIA bRAND - LS 2011


LS: KEEP MOVING HEADLINE SCOPE– BRAND AUDIT– RESEARCH– BRAND WORKSHOP– BRAND STRATEGY– BRAND MARQUE

– CREATIVE EXPRESSION– BRAND DEPLOYMENT– BRAND COLLATERAL– CORPORATE WEBSITE – DIGITAL WALL

The proposed strategies, material, information and ideas presented are of a confidential nature, and are submitted by Omnia for consideration in the strictest confidence, and on the express understanding that the contents shall not be communicated to any third party. Ownership of this material and its content remain vested at all times in the agency. Omnia is a creative consultancy

Approved Direction / Recap

Keep moving






– CREATIVE EXPRESSION– BRAND DEPLOYMENT– BRAND COLLATERAL– CORPORATE WEBSITE – DIGITAL WALLThe proposed strategies, material, information and ideas presented are of a confidential nature, and are submitted by Omnia for consideration in the strictest confidence, and on the express understanding that the contents

shall not be communicated to any third party. Ownership of this material and its content remain vested at all times in the agency. Omnia is a creative consultancy

Approved Direction / Business Card





Approved Direction / Office Interior





Approved Direction / Car: Chrysler Jeep Patriot 2.4 2009 (53/100 Green Rating from www.whatgreencar.com)


THE LAUNCH OF THE NEW BRAND IDENTITY POSITIONED LS AND ITS THREE NEW DIVISIONS AS THE LEADING REAL ESTATE BUSINESS IN DOHA.

THE NEW IDENTITY CREATED IMPACT IN THE LOCAL MARKETPLACE, GENERATING A SIGNIFICANT UPLIFT IN THE

NUMBER OF ENQUIRIES FROM POTENTIAL CUSTOMERS.

FURTHERMORE, THE BRAND WAS ROLLED OUT INTERNALLY TO ENSURE THAT STAFF WERE EQUIPPED TO UNDERSTAND THE BRAND VALUES AND THE BEHAVIORS REQUIRED TO BECOME AMBASSADORS FOR THE BRAND. THIS ENSURED THAT THE

BRAND IS EXPRESSED NOT ONLY VISUALLY, BUT ALSO IN THE EXPERIENCE THAT CUSTOMERS RECEIVE.

CASE STUDY 4ADCB

(x1 PROJECT FROM THE ANNUAL RETAINER)

CREATIVECASE STUDY 4

ABU DHABI COMMERCIAL BANK (ADCB)FREE BANKING CAMPAIGN

SCOPE– CENTRAL CAMPAIGN IDEA– CGI PRODUCTION– PHOTOGRAPHY SHOOT– PRESS ADVERTISING

– CINEMA ADVERTISING– VIRAL MARKETING– MARKETING COLLATERAL– ARABIC TRANSLATION


ABU DHABI COMMERCIAL BANK (ADCB)FREE BANKING





* Terms & Conditions apply. For more details visit adcb.com As of 1st October 2011 all existing and new ADCB customers will benefit from Free Banking

BREAKING CONVENTION FOR YOUR AMBITION

You can also enjoy fee waivers on:• Teller Transactions • Bill Payments • Debit Cards • Demand Drafts • and much more…

TRANSACTION FEES NOW WAIVED ON ADCB PERSONAL BANK ACCOUNTS

ACCOUNT SERVICES AVERAGE UAE BANK FEE ADCB

Monthly Fees for not maintaining the Minimum Balance 25 0

Funds Transfer (UAE/International) 50 0

Additional Chequebook 25 0

Duplicate Statements per month 25 0

Standing Instructions Set-up 50 0

Banking in the UAE has changed for the better, thanks to ADCB! We have now done away with charges on our personal current and savings accounts to help more and more ambitious people

find the bank account they deserve.

ADCB customers will also find banking easier, with our award winning ADCB@ctive Personal Internet Banking service – pay bills, transfer funds, manage your accounts – all just a click away!

Plus all our customers receive TouchPoints rewards, our thank you for banking with us. TouchPoints are redeemable for shopping vouchers and upgrades from leading retailers and airlines.

To transfer your banking relationship to ADCB please visit any ADCB branch, call 800 2030, or SMS “Free” to 2626 and we will arrange for one of our friendly Customer Service Officers to

meet you at your convenience and take care of the paper work.

Free Banking from ADCB, it’s the right thing to do.

adcb.com/freebanking

قطعنا في بنك أبوظبي التجاري شوطا طويال لنطور من خدماتنا ولنكون أول من يدعم طموحات عمالئنا بمجموعة

من المعامالت المصرفية المجانية للحسابات الجارية وحسابات التوفير لألفراد، وهذا هو االنجاز األول من نوعه في دولة

اإلمارات العربية المتحدة.

ويسرنا أن نسهل لعمالئنا أسلوب إدارة حساباتهم وإتمام معامالتهم المصرفية مثل دفع الفواتير وتحويل األموال

واالطالع المتواصل على حساباتهم عبر الخدمات المصرفية لألفراد عبر االنترنت، باإلضافة إلى ذلك، فإننا سنستمر في

مكافأة عمالئنا بنقاط »تاتش بوينتس« التي يمكنهم استبدالها بقسائم تسوق في أشهر المتاجر أو تذاكر السفر.

يمكنك إجراء المعامالت المصرفية المجانية عبر شبكة فروع بنك أبوظبي التجاري التي تمثل أكثر من 50 فرعأ و 250 جهاز

FREE صراف آلي. لتحويل عالقتك المصرفية إلى بنك أبوظبي التجاري، يسرنا تلقي اتصالك على الرقم 8002030 أو أرسل

في رسالة إلى الرقم 2626 وسيتولى أحد مسوؤلي عالقات العمالء زيارتك في الوقت الذي يناسبك.

كن مبادرا ووفر مع المعامالت المصرفية المجانية


ال رسوم على المعامالت المصرفية لحسابات األفراد مع بنك أبوظبي التجاري بعد اليوم

خدمات الحسابات معدل الرسوم المطبقة في

بنوك دولة اإلماراتالرسوم المطبقة في بنك

أبوظبي التجاري

الرسوم المترتبة عند عدم المحافظةعلى الحد األدنى للرصيد

مجانا25

مجانا50تحويل األموال )اإلمارات/حول العالم(

مجانا25دفتر شيكات إضافي

مجانا25نسخة من كشف الحساب

مجانا50إصدار التعليمات المستديمة

طــمــوحــك مـــن تــحــد مــصــرفــيــة قــيــود ال

adcb.com تطبق األحكام والشروط. لمزيد من المعلومات تفضل بزيارة موقعنا اإللكتروني *اعتبارا من 1 أكتوبر 2011 يستفيد جميع عمالء بنك أبوظبي التجاري الحاليين والجدد من المعامالت

المصرفية المجانية.

المعامالت المصرفية المجانية تتضمن:معامالت الصراف وسداد الفواتير وبطاقات الخصم المباشر وإصدار الشيكات المصرفية والمزيد.....













* Terms & Conditions apply. For more details visit adcb.com All existing and new ADCB customers have benefited from Free Banking since 1st October 2011

At ADCB we realise that everyone has future goals that they want to focus on. Now that we’ve introduced Free Banking for current and savings accounts, you have more money to pursue your ambitions. And our services are now more convenient than ever, with a wide

branch and ATM network, as well as award winning online banking.

To transfer your banking relationship to ADCB, visit any of our branches, call 800 2030, or SMS “Free” to 2626; we will then arrange for one of our friendly Customer Service

Officers to meet you at your convenience.

ADCB. Breaking Convention for Your Ambition.


FREE BANKING FROM ADCB. LETS YOU FOCUS ON WHAT’S IMPORTANT. نحن في بنك أبوظبي التجاري ندرك أن لكل عميل أهدافه المستقبلية التي يود التركيز عليها. واآلن بعد

أن قدمنا المعامالت المصرفية المجانية للحسابات الجارية وحسابات التوفير، يمكنك توفير المزيد من المال

لتحقيق طموحاتك. وأصبحت خدماتنا أكثر مالءمة من ذي قبل من خالل شبكتنا الواسعة من الفروع

وأجهزة الصراف اآللي المنتشرة باالضافة للخدمات المصرفية عبر شبكة االنترنت.

لتقوم بنقل تعامالتك المصرفية إلى بنك أبوظبي التجاري، تفضل بزيارة أحد فروعنا، أو يسرنا تلقي اتصالك

على الرقم 8002030, أو أرسل FREE في رسالة الرقم 2626. وسيتولى أحد مسؤولي خدمة العمالء

مقابلتك في الوقت الذي يناسبك.

ال قيود مصرفية تحد من طموحك مع بنك أبوظبي التجاري,.


الخدمات المصرفية المجانية من بنك أبوظبي التجاري, تتيح لك التركيز لما هو مهم.






مجانا25





. www.adcb.com تطبق األحكام والشروط. لمزيد من المعلومات، يرجى زيارة موقعنا اإللكترونييستفيد من المعامالت المصرفية المجانية جميع عمالء بنك أبوظبي التجاري الحاليين والجدد.




Free Banking for current and savings accounts has finally arrived in the UAE, thanks to ADCB. Our hassle-free service, wide branch and ATM network, as well as award

winning online banking means Free Banking saves you time as well as money. So steady your teapot and call us on 800 2030, visit any of our branches or

SMS FREE to 2626 to find out more. We’ll arrange for one of our friendly Customer Service Officers to meet you at your convenience.

ADCB. Breaking Convention for Your Ambition.


FREE BANKING FROM ADCB. YES, YOU READ IT RIGHT.









* Terms & Conditions apply. For more details visit adcb.com All existing and new ADCB customers have benefited from Free Banking since 1st October 2011

أخيرا المعامالت المصرفية في دولة اإلمارات العربية المتحدة للحسابات الجارية وحسابات التوفير أصبحت

مجانية مع بنك أبوظبي التجاري. خدماتنا السهلة المريحة وشبكة الفروع وأجهزة الصراف اآللي المنتشرة

على نطاق واسع وكذلك الخدمات المصرفية عبر شبكة االنترنت الحائزة على الجوائز متاحة خصيصا لتوفر

عليك الوقت والمال. يمكنك التعرف على المزيد من المعلومات باتصال هاتفي وأنت تتمتع بكوب من

الشاي على الهاتف المجاني 8002030، تفضل بزيارة أحد فروعنا أو أرسل FREE في رسالة الرقم 2626.

وسيتولى أحد مسؤولي خدمة العمالء مقابلتك في الوقت الذي يناسبك.

ال قيود مصرفية تحد من طموحك مع بنك أبوظبي التجاري


معامالت مصرفية مجانية من بنك أبوظبي التجاري. نعم، ما تقرأه صحيح تماما.







مجانا25





. www.adcb.com تطبق األحكام والشروط. لمزيد من المعلومات، يرجى زيارة موقعنا اإللكترونييستفيد من المعامالت المصرفية المجانية جميع عمالء بنك أبوظبي التجاري الحاليين والجدد.







HTTP://WWW.YOUTUBE.COM/WATCH?V=EPN3BRO_1O4&CONTEXT=C4A753D4ADVJVQA1PPCFOOT9W_FO0DXMHG8W6P9PV62RNK201UESG=





BREAKING CONVENTION FOR YOUR AMBITION

SMS “Free” to 2626 or visit adcb.com/freebanking


* Terms & Conditions apply. For more details visit adcb.com As of 1st October 2011 all existing and new ADCB customers will benefit from Free Banking

ال قــيــود مــصــرفــيــة تــحــد مـــن طــمــوحــك

adcb.com/freebanking في رسالة إلى الرقم 2626 او قم بزيارة موقعنا األلكتروني FREE أرسل

ال قــيــود مــصــرفــيــة تــحــد مـــن

طــمــوحــك





A KEY PART OF ADCB’S BRAND IS ‘ AMBITION ’. THIS IS REFLECTED BY THEIR MOVE TO INTRODUCE ‘ FREE BANKING ’.

OUR APPROACH WAS SIMPLE , CUT THROUGH ALL THE CLUTTER AND GET STRAIGHT TO THE POINT . ADCB IS BREAKING BANKING

CONVENTION AND INTRODUCING FREE BANKING .

“SINCE LAUNCH OUR AVERAGE ACQUISITION OF ACCOUNTS/CUSTOMERS HAS GROWN BY +19%”

“IN THE FIRST MONTH OF OUR LAUNCH WE HAD A HUGE SPIKE IN ACQUISITION WHEREBY IT GREW BY +36% OVER THE

PREVIOUS MONTH.”

KEDAR RATH, MARKETING ADCB

CASE STUDY 5ABU DHABI COUNCIL

OF ECONOMIC DEVELOPMENT

(ADCED)


ABU DHABI COUNCILOF ECONOMIC DEVELOPMENT(ADCED)MARKETING COLLATERAL

SCOPE– EVENT MARQUE– CENTRAL COMMUNICATION THEME– ADVERTISING– MARKETING COLLATERAL– AMBIENT MEDIA


AKOUN WAS A TARGETED CAMPAIGN TO EMIRATI STUDENTS TO ENCOURAGE THEM TO BECOME ENTREPRENEURS AND

SET UP THEIR OWN BUSINESSES.

OMNIA DEVELOPED AN INTEGRATED CAMPAIGN, TARGETED TO STUDENTS ACROSS UAE, A TOTAL AN INCREASE OF

100% IN ENTRIES FROM THE PREVIOUS YEAR.

“WE WERE DELIGHTED WITH THE CREATIVITY SHOWN FROM THE OMNIA TEAM FOR THE CAMPAIGN. THE SUGGESTIONS THEY MADE

FOR COMMUNICATING THE CAMPAIGN TO THE STUDENTS AND CAMPUSES RESULTED IN A RECORD NUMBER OF ENTRIES FOR

THE COMPETITION, A RESOUNDING SUCCESS”.SALAMA AL ROMAITHI, COMMUNICATION MANAGER AT AKOUN

CASE STUDY 6ADNEC

(MARASI VILLAS)


MARASI VILLAGEMARKETING COLLATERAL

SCOPE– CENTRAL COMMUNICATION

THEME– MARKETING COLLATERAL

– WEBSITE– EMAIL BROADCAST


THE CAMPAIGN WAS DEVELOPED TO CREATE AN IDENTITY AND CREATIVE PLATFORM FOR THE LAUNCH OF THE MARASI VILLAGE

DEVELOPMENT AT CITYSCAPE ABU DHABI 2011.

CREATED PRIMARILY IN ARABIC, THE CAMPAIGN WAS TARGETED TOWARD UAE NATIONALS, TO PROMOTE THE LUXURY WATERSIDE

COMMUNITY IN THE HEART OF ABU DHABI.

THE CREATIVE PROVIDED A FRESH AND SOPHISTICATED COMMUNICATIONS PLATFORM FROM WHICH THE DEVELOPER

COULD PROMOTE THE DEVELOPMENT THROUGHOUT CITYSCAPE AND ALSO AFTERWARDS AT THEIR DEDICATED SALES

CENTRE IN ADNEC.

omnia brand case studies 2012

Documents

cohesive brand

brand markapplications

days brand applications

days brand book

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brand architecture solutions

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