omnichannel strategy 2016
TRANSCRIPT
Omnichannel Strategy
Retail Trends 2016
5 ways to shop
Off-line On-line
Only Sotre Showrooming Webrooming Click & collect Only Web
Search On-line
Buy store
Buy On-line
Collect in store
Search store
Buy on-line
OMNICHANNEL:
ECOMMERCE
MOBILE
SOCIAL
STORE
E-COMMERCE
It is no longer enough to have a shopping experience
that the web site is easy to navigate and informative
Consumers want to see what your shopping cart and
charges before they make a purchase. It is an additional
benefit for shoppers to have the ability to purchase
merchandise online and save the trip to your store all
together.
Convenience is key.
CREATE A SHOPPING EXPERIENCE ACROSS CHANNELS
It’s essential for your business is easily accessible both online
and offline store.
The consumers should interact with your different channels
interchangeably in order to create a unified and pleasant
shopping experience.
PERSONALIZATION IS KEY
PERSONALIZE THE EXPERIENCE
Is not enough to have an omnichannel presence, it’s crucial that
you personalize your consumer’s experience on each channel.
First step, start by collecting customer data at the point of sale
so that you can personalize the shopping experience and will
drive further more traffic into your store.
MOBILE USED
FOR ECOMMERCE
MOBILE COMMERCE
•Smartphones are now a major shopping channel
• Use of mobile apps for shopping will grow in the next years
• Mobile is the primary driver of web sales growth for many
online retailers
• Those who shop via mobile spend 66% more than
shoppers who buy in-store
• 14% of consumers would rather pay with mobile versus
credit card
SHOPPING IS AN EXPIERENCE
BYOND THE STORE
ONLINE RESEARCH Consumers are seeking out products and services and like to
be as informed as possible. 70% of consumers research online
before purchasing in-store.
If you don’t have an online presence, you are losing purchase
opportunities
READY TO START AN EXPIERENCE
BYOND THE STORE ?
Dinamon Internet S.L. Edificio Almogàvers Business Factory C/ Almogàvers 165 08018 Barcelona Tel. +93 551 0527 www.dinamon.com Jordi Hinojosa ( CEO ) [email protected] +34 93 551 05 28