omnicom report
TRANSCRIPT
CITIZENSHIP & SUSTAINABILITYREPORT
20IIOmnicom Group
0I LETTER fROm JOHN WREN
02 INTROdUCTION
04 COmmUNITY
I6 ENVIRONmENT
28 WORKPLACE
36 GOVERNANCE
4I GOALS
Creativity. Quality. Commitment.
those words are common ground for the omnicom family of agencies. We are a global collection of 1,500 companies that, by strategic design, thrive on just the right combination of autonomy and alliance. and this cultural foundation underpins all we do — for our clients, our shareholders and the communities we share.
it wasn’t so long ago that most companies viewed the latter part of that equilibrium — the community aspect — as more social obligation than business imperative. not anymore. increasingly, the measure of a company’s value extends beyond the financial bottom line, as performance around nonfiscal considerations has begun to define the truly well-managed enterprise. Considerations like environmental stewardship, contributions to social justice and strong, transparent corporate governance.
in short, sustainability in all of its forms is an expanding and increasingly important piece of the global economic conversation. there are growing concerns about the world we will leave for future generations as a swelling chorus of voices are calling for businesses to be smarter and more conscientious in their use of all resources — human, economic and environmental. they’re the voices of many stakeholders: from consumers and employees to policymakers and investors, and many more in between.
While these stakeholders may come to care about sustainability for different reasons, the reality is that they all care. at omnicom, so do we.
omnicom brings together the very best advertising, marketing and public relations companies in the world. We serve 5,000-plus clients in more than 100 countries. that positions us, first and foremost, to drive awareness about the issues we face as a people and as a planet … as well as the potential solutions. But the exciting part is the potential of our industry, and our agencies in particular, to use the full range of communications channels — advertising, Pr, online, offline — to shape meaningful changes in behavior.
We’re also working to lead by example. in 2009, omnicom harnessed the innovative spirit of our agencies to strengthen our global enterprise. We’re focused on supporting the agencies in our network as they nurture a diverse and creative workforce … give back to their communities … support a culture of integrity … and implement smarter, more sustainable business practices to help us tread more lightly on our planet.
For instance, over the past few years, we’ve been measuring, monitoring and managing our environmental footprint through a companywide energy reduction initiative. our goal is to reduce our overall electrical energy consumption 10 to 20 percent from our 2008 baseline by 2013. of course, that will do more than just reduce our energy use. it will have a positive impact on our bottom line, as well.
and that’s just one of the win-win outcomes that lie ahead. you’ll hear about more as you read this report. as we move forward in 2011, we’re committed to building on our successes. and all with one goal: to make a sustainable difference.
John Wren President & Chief executive officer
00|0I
our role improving our world.
improving the world around us. That’s something that we’ve been applying our creative talents and financial resources toward for a long time, through our network of more than 1,500 advertising, pr and marketing agencies worldwide.
Those agencies enjoy a lot of autonomy. But we’re all partners, too. we
constantly learn from each other, cultivating a better understanding of critical
issues that impact society. And we take the next important step: sharing best
practices on how to influence positive change.
Sustainability is a prime example.
whether it’s working to reduce energy consumption … or striving for a more diverse
workplace and supplier base … or simply lending a helping hand when friends
and neighbors need it most, omnicom agencies are committed to improving the
communities we serve, and the world we share.
no question about it, consumers are still looking for the products and services
that make their lives simpler, richer and more convenient. But a growing number
of consumers also want to feel good about the companies they choose to meet
their needs. it’s no surprise that our agencies increasingly are helping clients to
make sustainability and corporate citizenship a more visible, tangible aspect of
their brand essence.
But a commitment to sustainability — true leadership in the social, environmental
and governance aspects of business — is much more than about image. it’s about
doing well by doing good. within our own omnicom ranks, we work hard to maintain
a corporate culture that fosters integrity and the highest ethical standards. everyone —
from the C-suite to the newest hire at one of our agencies — is trained on our
expectations and culture.
we’ve also developed a global Citizenship and Sustainability policy that articulates our
values and establishes standards for business conduct. it’s a policy built on the four
pillars that frame this report: community, environment, workplace and governance.
we believe a strong culture of sustainability must go far beyond mere compliance
with laws and industry guidelines. it’s a belief we put into action every day as we
make environmental improvements, find new and innovative ways to advance
worthy causes and celebrate the power of diversity.
02|03
CommuniTY where we live, work, leArn & grow.
investing in our Communities is the right thing to do, and it’s smart
Business. aCross the omniCom Family oF agenCies, We’re helPing
to ensure a Brighter tomorroW By sharing our time, talents and
resourCes to strengthen our Communities.
Across the omnicom family, our employees and
agencies share their time, talents and resources
to strengthen their communities. For us,
investing in the places where we live, work, learn
and grow is more than the right thing to do —
it’s smart business.
omnicom Cares, our corporate philanthropic
commitment, starts at the top. we try to lead by
example by supporting our employees’ creative and
generous spirit to serve. Collectively, our pro bono
campaigns, direct cash donations and employee
volunteer efforts make a significant difference in
communities around the world. Since 2008, the
value of those contributions worldwide is more
than $35 million uSd.
04|05
Cash ContriButionsNot including in-kind donations, service discounts or pro bono work.
giving BaCK omnicom, together with our family of agencies, has a strong tradition of giving
back to our communities.
CharitaBle giving
As the world slowly began to emerge from a global recession, employees at Omnicom and its agencies around the globe continued to remember those in need. In 2009, cash contributions totaled more than $5 million USD ... and that didn’t include in-kind donations, service discounts or pro bono work.
In 2010, cash donations rose to $6.8 million USD and benefited such causes as Ronald McDonald House Charities, Doctors Without Borders, the Cascade Land Conservancy, Thurgood Marshall Scholarship Fund and the March of Dimes. We take pride in our legacy of charitable giving, and we’re confident that our agencies’ generosity will continue through the ups and downs of the business environment.
Pro Bono WorK
In today’s tough economy, the pro bono efforts of our agencies are more vital than ever to many nonprofit organizations. Applying the same passion and creativity they bring to all our clients, our agencies help nonprofits raise awareness, recruit volunteers and increase financial and public support for their efforts to address some of today’s toughest challenges. Just a few of these pro bono clients include the Susan G. Komen Race for the Cure, Theodora Foundation, Inspire Ireland, Project Kaisei and Volunteers of America.
$6.8m
our donations
$5m+2009
2010
the omniCom grouP and Plan international
Omnicom Group’s single most extensive charitable effort has been our support of Plan International, a global development organization that works to alleviate child poverty worldwide. This support has ranged from helping secure water purification products in Zimbabwe to establishing youth training skills in India and Vietnam. We’ve provided considerable financial and creative support to such efforts, as well as strategic advice in planning, brand development and cause-related marketing programs. Omnicom employees have also supported Plan’s global campaign, “Because I am a Girl,” to fight gender inequality, promote girls’ rights and lift millions out of poverty.
Omnicom’s support has been crucial to raising global awareness and resources and differentiating Plan in a crowded, competitive fundraising environment. Our partnership includes three years of financial support, lead generation, materials production and delivery of marketing expertise in support of Plan’s campaigns.
At the core of the effort is our Global Corporate Partnership Engagement Unit (CPEU), a group we brought together to support innovative, cross-border partnerships with multinational corporations. The CPEU has coordinated strategic public relations efforts, assisted with the launch of Plan’s leading research publication “The State of the World’s Girls” and secured membership for Plan at leading business forums including the World Economic Forum, the Clinton Global Initiative and the UN Global Compact.
To date, the CPEU has helped develop partnerships with Omnicom clients like Procter & Gamble and PepsiCo and coordinates financial and in-kind commitments from many other leading global businesses. Two Procter & Gamble grants, for example, will provide nearly 3 million gallons of safe drinking water to vulnerable children and families in Zimbabwe and the Sudan.
06|07
Following devastating earthquakes and a
tsunami, employees of BBdo in Japan said that,
in addition to practical support, the Japanese
people needed words of encouragement from
friends around the world. That inspired agency
employees elsewhere in Japan, Singapore,
Canada and around the world to create a way for
anyone, anywhere to share a message of hope.
An ancient Japanese legend promises that
someone who folds a thousand origami cranes
will be granted a wish. So, BBdo decided to
invite the global community to fold not just
1,000, but thousands upon thousands of
cranes. At 1000cranes4japan.org, people can
write an inspirational message on a virtual
origami crane. The crane then digitally folds
itself and joins a strand of 1,000 “paper”
cranes. each completed strand sends a
communal wish for hope and healing.
people can also use the 1,000 cranes website
to make a monetary donation in support of
the Japanese red Cross Society. in April,
BBdo’s Tokyo office began distributing actual
origami cranes with translated messages to the
Japanese people.
BBdo releases i,000 Cranes for Japan
1 Fold sQuare PaPer diagonally in halF Both Ways 2 Bring sides together & doWn & Press PaPer 3 Fold leFt, right & toP Corners
into Center Point 4 oPen PoCKet By Pulling Bottom Corner uP & Folding along the Crease 5 result oF steP 4 - FliP PaPer over & rePeat
6 unFold & liFt toP layer - Fold edges to middle 7 Fold tWo edges to middle 8 Bring uP Bottom Corners to through Center Fold to maKe
neCK & tail 9 Fold doWn tiP oF neCK to maKe BeaK & sides to maKe Wings
1
4
7
2
5
8
3
6
9
AGENCY SHOWCASE
several omnicom agencies have also engaged directly with Plan:
BBdo india. BBdo india is developing a social business model with plan india to provide resources to indian
organizations looking for base-of-the-pyramid consumer engagement strategies.
Changing our world. Changing our world conducted an extended consulting contract for plan uSA.
Cone, inc. Cone, inc. is providing plan uSA with brand strategy advice and communications support.
BBdo uk.BBdo uk has worked extensively with plan uk on a rebranding campaign, in addition to
providing support for “Because i am a girl.”
in February 2010, omnicom appointed Archana kumar (BBdo) as the main point of
contact for the global relationship. She delivers strategic marketing and branding
assistance and has led the coordination of a marketing workshop for more than 30 plan
international offices. Tim love, the driving force behind the omnicom-plan partnership,
has visited plan programs in india, provided numerous corporate introductions and
spoken at plan’s global leadership conference on the importance of an aligned and
consolidated brand.
20i0FeBruArY
08|09
disaster relieF when natural disasters devastate communities, destroy homes and uproot families, the
people of omnicom are always ready and willing to step in and help. when devastating
earthquakes hit Japan in march 2011 and haiti in January 2010, omnicom agencies
responded quickly. our employees provided substantial financial support and worked
with clients to provide medicine, water and other supplies and services.
JaPan earthQuaKe/tsunami relieF
The devastating earthquakes and subsequent
tsunamis that struck Japan in march 2011
left millions of people in need. in addition
to the lives lost and severe damage from
earthquakes, fires and floods, 5 million
households were left without electricity and
1 million without water. more than 370,000
people were either evacuated or displaced.
omnicom contributed to the American red
Cross and set up a customized online donation
web page where employees at our agencies
also could contribute. we chose the red Cross
because of its reach and trusted ability to deliver
when natural disasters put lives, safety and
personal security on the line.
in addition, several omnicom agencies
stepped forward with their own efforts
to support the victims.
more than 130 employees from virtually every brand and company in omnicom media group (omg)
donated more than $12,500 through the omnicom red Cross website and $523 through other channels.
Those funds were matched in full by omg.
employees at BBdo worldwide gave a modern twist to an ancient Japanese legend to spread
messages of hope and healing through 1000 Cranes for Japan. read more in our agency showcase
on page 8.
organic is donating proceeds from the sale of its new ipad app, BroadFeed, to the American red Cross.
BroadFeed is a valuable tool that pulls in and prioritizes content that friends, colleagues, experts,
organizations and others are sharing, so people never miss the stories they care about.
doremus resident baker and senior project manager Janie Thomas sold her signature “amazing j’s” organic
cookies for donations to the American red Cross. one sweet idea sparked another — a companywide
bake sale and second batch of Janie’s treats raised total contributions to nearly $1,750 uSd, to which
doremus added an additional $5,000.
i30+emPloyees
i,000Cranes
$6,750usd
suPPorting haiti
in the wake of the catastrophic earthquake that
hit haiti in January 2010, omnicom joined the
world community in supporting relief efforts. our
goal was to direct resources to active, on-the-
ground organizations providing high-impact relief
and long-term recovery. Thorough research led
us to the Clinton Bush haiti Fund. we encouraged
our companies and employees around the world
to consider donating to the Fund, and omnicom
pledged to match, dollar-for-dollar, all employee
contributions up to $1 million uSd.
Across our network, omnicom agencies stepped
up to do their part. gSd&m idea City in Austin,
Texas, offered pro bono creative services to help
raise funds. The agency created a public service
announcement featuring stars morgan Freeman,
Tim mcgraw, Julia roberts and meryl Streep
on behalf of The Advertising Council and the
American red Cross.
in london, porter novelli and Fleishman-hillard
faced off in a charity football (soccer) match to
help raise money for the people of haiti. each
team included agency employees plus celebrities,
journalists and ex-professional footballers. (For
the record, porter novelli won the match, 11 to 3.)
The agencies also hosted an auction of football
memorabilia and photograph opportunities
with the players. The event raised £2,000
British pounds for the Clinton Bush haiti Fund.
omnicom matched the gift, bringing the total
raised to £4,000.
omnicom’s efforts continued into April, when we conducted an “imagine” brainstorm session.
representatives from BBdo, Blue Current, ddB, Flamingo, Fleishman-hillard, interbrand, omnicom,
kgA, proximity, rApp, Targis, TBwA and voX global were joined by Japanese political officials,
corporate leaders and representatives from leading nonprofit organizations, including Second harvest
Japan and the American Chamber of Commerce Japan. This influential group came together to report
on what has already been done and discuss new ways for omnicom to support the people of Japan.
omnicom pledged to match,
dollar-For-dollar, all emPloyee ContriButions uP to $i million usd.
I0| II
emPloyee volunteerism From our corporate headquarters to agency offices around the globe, our
employees are the lifeblood of a culture that believes in the importance of giving
back. we are proud of the work, commitment and time omnicom agencies and
employees give to our communities — whether it is in the form of organizing
fundraising events, serving on foundation and nonprofit boards or improving the
environment in which children live and play. These efforts make a difference,
and we will continue to support and celebrate the efforts of our agencies and
employees as they give their time and talents to help others.
omniCom day oF serviCe
In November 2009, Omnicom hosted its third Day of Service. Employees from our Connecticut office hosted the day’s events at the Eugenio Maria de Hostos Microsociety School in Yonkers, N.Y. A large elementary school in use year-round for school and community activities, maintenance staff rarely have the opportunity to perform large-scale improvement projects. Omnicom staff, together with their families, cleaned and painted hallways, classrooms and public spaces to provide a bright and cheerful environment for the kids. In addition, we built a small computer center that will be used for instruction, publishing the school newspaper and, eventually, technology classes for the community at large.
omniCom Charity soCCer tournament
On Oct. 31, 2009, Omnicom’s Diversified Agency Services (DAS) partnered with Unisono Field Marketing to create a special service event: the Omnicom Charity Soccer Tournament. The event was inspired by Simon Dalby, president of DAS Asia Pacific. More than 100 participants from ten Omnicom agencies gathered in Shanghai for the tournament and charity auction. Even more are expected to attend the 2011 event, including some prominent Omnicom agency clients such as Unilever.
Proceeds from the 2009 event benefited Braille Without Borders, an organization that enables blind people to become self-sufficient and empowers them to make a positive contribution to society. With Omnicom’s support, a blind acupuncture doctor named Mary Ma Lirong was sent to the International Institute for Social Entrepreneurs in India. There, she learned new skills that enabled her to begin a social project in China. The 2011 event will continue to support Mary’s journey to help her, and her project, get to the next phase of development.
I2|I3FinanCial leadershiP ConFerenCes
Every year, Omnicom holds three regional financial leadership conferences. In addition to discussing the state of our business, we use these opportunities to unite people from around the world in service. Each year, we select a special project to give back to the community that hosts us for the week.
In conjunction with the 2010 Omnicom European Financial Conference, volunteers worked together to revitalize parts of Kids Village on the outskirts of Budapest, Hungary. Kids Village, founded in 1957, is an orphanage that sits on 40 hectares of public park land and provides a refuge for boys and girls of all ages, abilities and nationalities. Omnicom volunteers painted murals, moved and assembled furniture, planted gardens and built an outside play area, small animal enclosure and “World Compass” garden. Omnicom also made a cash donation of $80,000 that was used to purchase a transport van for disabled children.
During our 2010 Americas Financial Leadership Conference in Las Vegas, Nev., nearly 150 Omnicom volunteers came out to support St. Jude’s Ranch for Children, a home and healing center for abused, abandoned and neglected children in Boulder City, Nev. We partnered with teams from Care Force, Hello
Las Vegas, Perini Building Company and local and national sponsors to replace damaged or missing light fixtures and ceiling tiles, remove trash and weeds from the property, re-organize donation areas and provide new computers and furniture for the classroom. Omnicom also contributed $80,000 to help the ranch continue work towards its mission.
During the 2010 Asia Pacific Financial Leadership Conference in April of 2010, the group came together to support Nur Salam, a 24-hour drop-in and crisis center in the Chow Kit district of Kuala Lumpur. Through an auction and a volunteer clean-up service project, we raised more than $11,000 USD to help fund essential programs. Nur Salam opened in 2001 as a daycare center, but now serves more than 460 children — most after school and on weekends — and helps them grow into happy, healthy, productive adults.
I2|I3
ddB, omd and tBWa\egypt Clean up in Cairo
AGENCY SHOWCASE
when social and political unrest gripped egypt in early February 2011, eventually toppling the presidency of hosni mubarak, it was unsafe for TBwA’s Cairo staff to venture to the office. while protesters filled the streets, employees used mobile phones and social media to check on each other’s welfare and brainstorm ways to make a difference in the midst of the turmoil.
The TBwA\egypt staff returned to the office full of ideas and energy. After some additional brainstorming with ddB, el Balad Baladna (This place is our Country) was born. The initiative organizes “street actions,” the first of which drew more than 100 volunteers to Batal Ahmed Abdel Azis Street in the suburb of mohandniseen. The street was a central corridor for protesters going to and from Tahrir Square.
donning bright red jackets, the el Balad Baladna team spent Saturday, February 19, painting over graffiti and scrubbing the street, sidewalks and walls. TBwA secured its client henkel (in particular its persil detergent and pril dishwashing liquid brands) to sponsor the day of service and provide needed cleaning supplies, tools, paint, brushes and trash-removal equipment.
working with omd as the main media arm, TBwA produced print ads, several advertorials and web banners. TBwA and ddB created two Tv spots that were broadcast on egyptian television, and the Al Balad Baladna project has been featured in international trade publications, including Advertising Age. As of April 2011, six additional events had taken place to improve other Cairo neighborhoods. TBwA continues to support this effort through text messages and by engaging the effort’s more than 52,000 Facebook fans and nearly 500 followers on Twitter (@elbaladbaladna).
more than 52,000 FaCeBooK Fans & nearly 500 FolloWers on tWitter.
environmenTreduCing our impACT.
We KnoW our Business, liKe every Business, imPaCts the soundness oF
the Planet. so We’re WorKing more eFFiCiently and aCtively loWering
greenhouse gas emissions aCross our oPerations. We’re measuring
and monitoring our energy reduCtions — and emPoWering our
emPloyees to Be good steWards oF the environment. and We’re
Providing strategiC CounCil to 1,500 organizations around the
World, helPing shaPe and guide their sustainaBility eFForts.
given our scope as one of the largest advertising,
marketing and communications service providers
in the world, we at omnicom recognize that our
business impacts the planet. That’s why we are
measuring, monitoring and reducing energy
consumption in our offices and encouraging our
employees to be good environmental stewards.
we started measuring our carbon footprint in
2008. And based on that data, we’re also working
more efficiently to reduce greenhouse gas (ghg)
emissions across our operations. in fact, we’ve
set an aggressive goal to reduce overall energy
consumption 10 to 20 percent from that 2008
baseline by 2013.
in addition to reducing our impact at the corporate
level, our more than 1,500 agencies have specific,
focused initiatives to reduce their own environmental
impact. many also provide strategic counsel to help
shape the sustainability efforts of their clients, which
include corporations, government agencies and
nonprofits across the globe.
I6|I7
environmental governanCe and PoliCies
At Omnicom, our commitment to sustainability starts at the very top. Omnicom’s Senior Executive Management Team, including our CEO and CFO, are engaging the effort to measure and reduce Omnicom’s carbon footprint and developing strategies to reduce our environmental impacts. They are also responsible for approving the implementation plan, monitoring results and reporting to our Board of Directors.
sustainaBility ProCurement
Strategic Alliance Services (SAS) is Omnicom’s strategic sourcing division and coordinates various preferred vendor programs. Preferred vendor partners provide solutions and options to enable our agencies to develop, implement and manage strategic sourcing to meet their sustainability goals. From recycled paper, to energy-efficient lighting, to workflow management improvements, the SAS programs help connect agencies with more sustainably sourced, ethically produced and environmentally responsible options. SAS also provides information about preferred vendor environmental policies to assist Omnicom agencies in meeting their own sustainable procurement and purchasing goals.
CollaBoration
We have reached out to experts in the field to help us refine and strengthen our environmental efforts. These third-party partners help us arrive at a more complete picture of our total corporate energy consumption levels and identify reduction strategies. Partnerships include:> ENth Energy. ENth Energy is informing
Omnicom’s global energy audit by providing
first-step energy analysis, on a per-building basis. ENth “Analyze-IT” reports provide full energy-use profiles that help us create and prioritize energy-reduction action plans. They also aid our energy procurement process by providing comparable rate structures.
> Seven Utility Management. Seven Utility Management provides Omnicom procurement analysis and advice for the U.S. energy market, to ensure Omnicom obtains the most advantageous utility contracts based on terms and conditions available in the marketplace.
> McKinnon & Clarke. To assist with our energy reduction efforts in the United Kingdom, Omnicom is working with leading global energy consultancy McKinnon & Clarke. The company provides energy procurement analysis and assists us in meeting the objectives of the U.K.’s Carbon Reduction Commitment.
u.K. eFForts
Since October 2009, Omnicom has actively been working with around 40 agencies in our U.K. network — comprising more than 130 office sites — to collect data and prepare reporting information for the United Kingdom’s Carbon Reduction Commitment (CRC) Scheme. CRC is designed to help the U.K. achieve its overall target of reducing carbon emissions and provides financial incentives for companies to reduce energy consumption. Data collected is used to produce league tables that enable companies to compare their energy-saving efforts with those of their peers. Omnicom’s participation in this process has benefitted agencies across our global network by providing smarter data collection, increased awareness of emissions reduction needs and greater sharing of best practices.
environmental management
at omnicom, our commitment to
sustainability starts at the very top.
2008
2009
20I0
our FootPrint
ghg sCoPe i Direct emissions from use of natural gas, fuel oil and company-leased vehicles
72,445
64,242
34,749
ghg sCoPe 2 Indirect emissions from purchased electricity
I00,830
97,I97
83,418
ghg sCoPe 3 Indirect emissions from business air travel
I62,0I9
I3I,424
I42,991
total ghg emissions
335,294
292,863
26I,I58
CarBon FootPrint Climate change is one of the most pressing challenges of our time. To help
meet that challenge, global enterprises like omnicom must do our part to
reduce greenhouse gas (ghg) emissions and lessen our environmental impact.
Advertising agency TBwA paved the way by conducting an energy assessment
in 2007. Soon after, it successfully launched an organization-wide emissions
reduction target. The initiative proved so successful omnicom used TBwA’s
model to implement a companywide plan to affect change both at the corporate
level and across our global network of agencies.
measuring our FootPrint
The goal at Omnicom is clear: to reduce the environmental impact of all activities associated with our business.
We began that process by assessing our carbon footprint. In 2008, we performed our first large-scale carbon dioxide (CO2) emissions assessment. We engaged all of our 1,500 agencies to get a unified picture of electric, fuel, oil and natural gas consumption, as well
as employee business-related automobile and air travel. This process brought us to what we’re confident is an accurate CO2 emissions baseline.
We’re proud of the significant progress we’ve made in decreasing our footprint year over year, and we know our Energy Reduction Initiative has played a big role in that effort. For example, our Scope 2 emissions were significantly reduced by purchasing more
Measurements shown in metric tons.
methodology while this may seem like the “fine print,” it’s very important to us to get this right. That’s why, to calculate our carbon footprint, omnicom uses the guidelines established by The greenhouse gas protocol initiative (a partnership between the world resources institute and the world Business Council for Sustainable development).
while we have 1,500 agencies, many of them co-locate and share leases. we gather data from around 1,000 separate locations to calculate our Scope 1, 2 and 3 level emissions. we then convert the gathered information into our carbon emissions total (measured in metric tons) using formulas provided by ghg protocols. we recognize the potential for human error with such a large number of individuals gathering and inputting data globally. To minimize misreporting, we validate against financial data, such as electricity and travel costs. we know that agency costs in those fields should also be accounted for in ghg reporting. if we notice gaps, we are then able to follow up with the agency directly.
we collect our electricity consumption data in: a) kilowatt hours (kwh); b) cost in uSd and c) office space in square meters. our corporate real estate department is conducting an on-going analysis on properties directly leased by omnicom to determine energy efficiency on a property-by-property basis in those locations where omnicom pays the direct electricity costs and has the ability to measure and monitor electricity usage. we use this data to rank properties by level of energy efficiency on two key data points: kwh cost per rentable square foot, and kwh cost per headcount.
20|2I
energy from renewable sources. As agencies sign new contracts for electricity, especially in our European offices where an open electricity market forces competition, they’re increasingly creating carbon-free and carbon-neutral solutions.
While one may be tempted to look at the data in our footprint and calculate year-over-year reductions, it is important to note some of the other factors that have influenced our emissions numbers. For example, in 2009, we closed one of our corporate offices in Detroit, which reduced our footprint considerably. In addition, Omnicom acquires and divests companies each year — and while that practice in and of itself may not create a dramatic shift in our actual emissions, it does impact our emissions reporting, sometimes significantly. For example, Omnicom divested Gavin Anderson & Company in 2010, along with several other companies, and acquired several smaller firms. The sizeable footprint created by Gavin Anderson and the other
divested companies was erased from the books immediately. The newly-acquired firms do, however, take some time before coming online with our emissions reporting system. As a result, some of them are not factored into our 2010 numbers.
That’s a long way of saying that we recognize the importance of accuracy and transparency in our reporting, and therefore work diligently to collect and track data in as uniforma manner as possible, recognizing the fluctuations in our portfolio.
20i0 emissions By regionameriCas euroPe asia PaCiFiC totals
SCOPE 1direct
emissions
Measurements shown in metric tons.
SCOPE 2indirect
emissions
SCOPE 3other indirect
emissions
12,477 20,169 2,103 34,749
52,823 19,948 10,647 83,418
102,265 25,071 15,655 142,991
specifically, we focus on:
green Building omnicom has more than 700 properties throughout our network of agencies. while energy reduction varies greatly based on procurement and consumption, we have several corporate initiatives to improve efficiency through renovations, technology improvements, energy purchases and collaboration with building owners. in 2009, omnicom enlisted a consultant to complete an analysis of selected buildings and identify energy-reduction strategies based on consumption data. Together, we have identified properties where we can address inefficiencies and implement energy-reduction plans.
lighting we have special lighting efforts, designed to reduce the impact our commercial buildings have on global Co2 emissions. At the most basic level, we’ve taken steps reminding people to turn off office lights at night and power-down computers. we also encourage agencies to replace incandescent lights with more energy efficient compact fluorescent lights and to use task lighting, dimmers, sensors and timers, lighting configurations and natural light to reduce energy use.
Computers & office equipment led by our Strategic Alliance Services (SAS), we use energy-efficient methods of procurement and seek out energy-efficient office equipment such as personal computers and servers, printers and paper sourcing. SAS also works with procurement offices at agencies to help them make more sustainable purchases.
reduCing our imPaCt omnicom is working with our networks and agencies to reduce our environmental
impacts, especially when it comes to energy consumed for electricity. Although
specific energy targets are determined by each agency’s overall usage, omnicom
aims to reduce overall consumption 10 to 20 percent from our 2008 baseline by 2013.
energy reduCtion initiative
Electricity use at Omnicom accounts for more than a third of our total CO2 emissions. It also represents a significant expense for our company. To address both, we launched the Omnicom Energy Reduction Initiative in early 2010. The Initiative helps agencies
start with smart, low-cost changes, such as shifting employee electricity consumption behaviors and encouraging small but important energy improvements, such as installing energy-efficient lighting and power strips for office equipment.
22|23
omnicom agencies employ some of the brightest creative minds in the world —
thousands of talented individuals who thrive on delivering solutions to complex
problems. many are just as passionate about environmental issues and have
helped spark innovative solutions for their own agencies, and our entire network.
omnicom has developed a series of tools to support their efforts and help every
agency reach its sustainability goals.
Knowledge and information sharing. Through omnicomlink, our agency service intranet site, we provide tools and trainingmaterials, gather feedback and highlight creative approaches to engage agency employeesand develop programs that address the needs in their offices.
training materials. we offer a series of resources to support our energy reduction initiative, including a QuickStart Checklist that provides a starting point for agency directors and their designees. Theseare also available to agencies at any time through omnicomlink.
support for sustainability Committees. omnicom encourages agencies to form active committees to reduce energy use andencourage sustainable practices. in turn, we provide them with supporting data, training,start-up ideas, promotional tools and ongoing advice.
real estate guidance. our corporate real estate team works one-on-one with agencies to reduce electricityconsumption. examining consumption data, headcount and occupied area across theomnicom network, the team is able to assign an energy-efficiency ranking to a property and then help an agency design and implement an energy-reduction plan.
we know that many of our agencies around the world are using these tools already, but we don’t yet know about them all. one of our goals going forward is to better capture information about individual agency efforts.
Partnering With agenCies
12|13
U.K. EffortsSince October 2009, Omnicom has actively been working with around 40 agencies in our U.K. network — comprising more than 130 sites — to collect data and prepare reporting information for the United Kingdom’s Carbon Reduc-tion Commitment (CRC) Scheme. The CRC Scheme is designed to help the U.K. achieve its overall target of reducing carbon emissions and provides financial incentives for companies to reduce energy consumption. Data collected is used to produce league tables that enable companies to compare their energy-saving efforts with that of their peers. Omnicom’s participation in this process has benefitted agencies across our global network by providing smarter data collection, increased awareness about emissions reduction needs and greater sharing of best practices.
CollaborationWe have reached out to experts in the field to help us refine and strengthen our environmental efforts. These third-party partners can help us get a more complete picture of things, including our total corporate energy consumption levels, and identify reduction strategies. Partnerships include:• ENthEnergy.ENthEnergyisinformingOmnicom’sglobalenergyauditbyprovidingfirst-stepenergyanalysis,onaper-buildingbasis.ENth“Analyze-IT”reportsprovidefullenergy-useprofilesthathelpuscreateandprioritizeenergy-reductionactionplans.Theyalsoaidourenergyprocurementprocessbyprovidingcomparableratestructures.• SevenUtilityManagement.SevenUtilityManagementprovidesOmnicomprocurementanalysisandadvicefor the U.S. energy market, to ensure Omnicom obtains the most advantageous utility contracts based on terms and conditions available in the marketplace.• McKinnon&Clarke.ToassistwithourenergyreductioneffortsintheUnitedKingdom,Omnicomiswork-ingwithleadingglobalenergyconsultancyMcKinnon&Clarke.Thecompanyprovidesenergyprocurementanalysisand assists us in meeting the objectives of the U.K.’s Carbon Reduction Commitment.
Fleishman-hillard turns out for earth hour
AGENCY SHOWCASE
earth hour was born in Sydney, Australia, when 2.2 million individuals and more than 2,000 businesses turned their lights off to take a stand against climate change. Today, earth hour has become a global sustainability movement that asks people to turn out the lights for a single hour — a simple act with powerful results.
For the past two years, Fleishman-hillard has provided pro bono support for earth hour as part of the company’s global commitment to the environment. led by the team in Australia, Fh offices in dubai, germany, Japan, russia, Scotland, the united kingdom and the united States helped secure record-breaking media coverage. They led corporate and community engagement efforts, developed supporting materials for media outreach and events, conducted online editorial outreach, provided strategic counsel on celebrity endorsements, and coordinated logistics at major “lights out” events.
Fh built upon the 2011 theme “Beyond the hour” by encouraging people to continue their commitment throughout the year, and the message resonated throughout the media coverage. preliminary results show ground-breaking participation worldwide, attracting more than 1.5 billion people from 136 countries and territories and more than 5,000 cities.
2.2mindividuals
ihour
2,000+Businesses
omg germany sought to change the way people think about their energy use habits. however, the team wanted its energy reduction initiative (eri) to be fun and interactive — and get everyone in the office involved. After an extensive energy- and water-use audit and two months of research, the team issued a challenge.
Teams of 6-7 people were organized for a three-month competition to find the most energy-efficient group in the office. The prize? A bonus vacation day for every member of the winning team. The premise of the game was simple: Break a rule, earn a point. The team with the fewest points wins. See below for some of the rules of the game.
The energy team explained the rules on a video that also included analogies to help people better understand their environmental impact — for example how paper towels stack up in terms of actual trees. The rules were enforced through random inspections. eri leaders came in early and stayed late to make sure windows were closed, computers were shut down and systems were in check. in the end, the program was considered a great success for the environment and a fun teambuilding exercise for omg employees.
omg germany makes a game of sustainability
AGENCY SHOWCASE
Turn oFF AnY deSk lighTS iF You’re going To Be AwAY From Your workSTATion For more ThAn 20 minuTeS.1iF You leAve The oFFiCe For more ThAn A Two-hour period, power down Your CompuTer CompleTelY.2uSe onlY Two pAper TowelS per dAY.3when You leAve Your oFFiCe For The dAY, Turn oFF heATerS And CloSe windowS.4iF You’re AwAY From Your deSk longer ThAn 30 minuTeS, Turn oFF Your moniTor.5
engaging omniCom emPloyees
At Omnicom, we are working to make environmental awareness as integral to our culture as our focus on diversity, our commitment to quality work and our commitment to world-class customer service. Hand in hand with our agencies, we have been taking simple steps at our Connecticut headquarters to encourage employees to adopt more sustainable practices. For example, we ask that employees turn off lights and power down computers at the end of the day. We also have a comprehensive recycling program and use high-efficiency, double-sided printing.
Recently, our Greenwich, Conn., office partnered with Apple to host the first electronics recycling day. During the five-day collection, our employees filled eight containers — each one set atop a wooden pallet with hard box sides four-feet high — filled with computers, monitors, televisions, cell phones, portable projectors, printers and other gadgets for recycling. We collected nearly two tons of equipment for recycling. Next year, we plan to expand the event by inviting Omnicom companies that have recently moved into our Greenwich building to join us.
26| 27
workplACe65,000+ emploYeeS worldwide.
our PeoPle are the very Best at What they do. and We WorK
exCePtionally hard to attraCt and retain them. it’s imPortant to
us that our WorKForCe reFleCts our gloBal Community — Featuring
diverse BaCKgrounds, exPerienCes and PersPeCtives. sParKed By
a WorKing environment Where everyone Can aChieve their
utmost Potential, the result is extraordinary Creativity and
suPerior serviCe.
omnicom agencies around the world place a high
priority on being among the best employers in
the industry. That includes attracting, advancing
and retaining the best and brightest talent
in the business. And, our agencies’ clients
directly benefit from the global perspective and
exceptional creativity that flow from the diverse
backgrounds and experiences of more than
65,000 employees worldwide.
“we are committed to using best practices and
tools for recruiting and retaining a workforce
that reflects our global community. By attracting
the best talent from diverse backgrounds and
experiences, our globally recognized and locally
managed brands provide unique perspective
and extraordinary creativity and services to their
clients. we foster a working environment where all
employees can achieve their greatest potential.”
28|29
management eduCation and develoPment “our professional development programs are the glue that binds omnicom together
and are an essential differentiator between us and our competitors. we bring our best
professionals together in an interdisciplinary learning environment that not only boosts
morale and lowers turnover but also creates connections across the network that result
in new partnerships and business development.”
Tom watson, dean of omnicom university
omniCom university
Each year, Omnicom invests more than $1 million in professional development for our agencies’ leaders through Omnicom University. Founded in 1995, the University claims more than 2,400 global alumni from the Senior Management and Advanced Management Programs.
Established in conjunction with a Harvard School of Business (HBS) faculty member, Omnicom University is considered one of the preeminent management development programs. The format is based on the HBS case study method and is led by professors from HBS, Babson College, China Europe International Business School (CEIBS) in China and IESE Business School in Spain. Since its inception, case writers have developed a library of more than 170 real world case studies that highlight the challenges and opportunities faced by Omnicom business leaders around the world. To keep the program fresh and vibrant, new elements are added to the curriculum each year.
Omnicom continues to increase access to leadership programs around our network. In 2011, sessions are planned in Shanghai, China and Milan, Italy. Omnicom University also is in discussions to offer our Advanced Management Program in other markets in APIMA (Asia Pacific India Middle East Africa) in 2012.
mBa residenCy
Omnicom offers an MBA Residency program to attract the best and brightest talent to the upper levels of the advertising and communications industries. Each year, Omnicom welcomes a class of MBA residents selected from top-tier business schools based on academic merit, experience and personal strengths.
Over the course of one year, MBA residents cycle through positions in four major disciplines of the industry: advertising, media, strategy and digital. This rotational structure offers residents the benefit of a holistic exposure to the marketing industry. Each resident is also paired with an Omnicom Group mentor who provides significant personal support and attention during the program.
Participating Omnicom agencies benefit from the residents’ multi-disciplinary perspectives and also have the opportunity to evaluate each candidate as a potential full-time employee. Approximately two-thirds of MBA residents are offered full-time positions at Omnicom agencies at the conclusion of the program.
30|3I
talent has no color. all of my recruitment
conversations start with talent in mind
and then focus on achieving our
diversity goals.tiFFany Warren
diversity omnicom supports organizations and initiatives that encourage diversity across
the advertising and marketing industries. we continue to cultivate and attract
talent from diverse backgrounds through programs such as the omnicom medgar
evars Associate program. we encourage personal growth and industry retention
through our involvement with the AdColor® industry Coalition and other
programs that celebrate the strengths of a diverse, global workforce. omnicom
adds value to client interactions through internal resources such as the omnicom
diversity initiatives group and the omnicom Supplier diversity database.
medgar evers College Partnership. in 2009, omnicom established a partnership with medgar evers College. The college primarily serves students with diverse educational, socioeconomic, political and cultural backgrounds in Brooklyn, n.Y.
in addition to financial support to establish the program, omnicom agencies have hired 25 interns through the omnicom medgar evers Associate program. Since the program’s inception, two of the former interns have accepted full-time positions at omnicom agencies and many others have accepted positions in creative fields.
student Close-up: Kebrina robinson.medgar evers graduate kebrina robinson was named one of the American Advertising Federation’s 50 most promising minority Students of 2011. robinson has completed two summer internships through the omnicom medgar evers Associate program and received her bachelor of science in business marketing in may 2011.
kebrina is now a digital strategist at omd.
32|33
5years
adColor® The AdColor® industry Coalition was founded in 2005 to support and inspire
professionals of color and diversity champions within the advertising, marketing
and media industries. The coalition’s primary initiative is the AdColor Awards,
an annual program that honors outstanding diverse professionals at the junior,
mid and senior levels of the industry. honorees are selected based on their
personal contributions as well as their efforts to open the door for other high-
potential, diverse professionals.
this year, adColor marks its fifth anniversary with a number of new initiatives, including:
official status as a 501(c)(6) trade association
lighting up the reuters building with the adColor logo
extending the impact of the annual awards year-round with a series of content seminars and professional networks to benefit diverse ad professionals and their supporters
hosting a special fifth anniversary awards ceremony at Beverly hilton in hollywood, Calif. (watch Queen latifah’s acceptance speech at the 2010 adColor awards).
aWards sPotlight
adColor is a Brand that stiCKs With you…it means something aBout Who you are, rather than Just something you’ve done. it’s a great, great Feeling.Jd miChAelS Svp director of Creative engineering, BBdo new York and two-time AdColor Award winner.
62%
agenCy and suPPlier diversity The omnicom diversity initiatives group (dig) is a group of 23 omnicom agency
representatives that meet monthly to share best practices and develop tools to efficiently
and effectively incorporate diversity and inclusion initiatives at omnicom offices. Among
dig’s 2011 efforts is a new management and inclusion workshop launching in July. The
multi-day seminar will help arm leaders across the network to recruit and support talent
from diverse backgrounds by creating a welcoming and receptive workplace environment.
osdi
Omnicom also has taken a leadership role in supplier diversity by developing the Omnicom Supplier Diversity Initiative (OSDI). OSDI’s first initiative was to launch the Omnicom Supplier Diversity Database (OSDD) in 2010 to expand access to diverse suppliers across our global network of agencies.
The database currently includes more than 900 minority- and women-owned vendors. It serves as a resource for Omnicom agencies to spur collaboration with clients and the supplier community, and successfully utilize mutually beneficial business relationships that help meet Omnicom’s internal diversity goals as well as those of our clients.
Women in leadershiP
“Every time a woman within Omnicom hears or reads about G23, I get a phone call or e-mail, asking if they can join. That says to me that there are great opportunities to foster and sponsor that lift women of Omnicom to do great things and become our future leaders.” — Janet Riccio, founding partner of G23
g23
In 2008, Omnicom’s most senior female executives and distinguished thought leaders founded G23 — a global strategic insights consultancy focused on the economic and social impact of women in a global economy, and activating them on behalf of our clients.
Just one year after the launch, the group released ground-breaking global research data that organized the women of the world into eight “tribes” — based not on geographic location but on their Economic Power Index. In 2010, the group provided updated research that highlighted the changes in women’s roles as we emerge from the global recession. G23 works with some of Omnicom’s largest clients to mine the deep insights which lay the foundation for more meaningful engagement and dialog with women in all their life stages.
Across omnicom’s u.S. network 62% of managers and professionals are female or minority male employees.
26|27
Amv BBdo’s Farah ramzan golant was awarded the Commander of the order of the British empire (CBe), Britain’s highest honor, on new Year’s eve 2010 in recognition of her contributions to the advertising industry.
The award is typically presented to leaders in business and public sector, rarely to individuals in advertising and communications. ramzan golant’s award speaks to the increasingly important role advertising and communications have in the global economy and the unique culture ramzan golant has fostered as the leader of Amv BBdo.
But, of the many things that have changed over the last 21 years, one thing certainly is evident. Abbot, mead and vickers — the company’s founders — were all men. now, more than half of the company’s board is women.
“i sometimes say, sarcastically, that ‘the future is female,’” ramzan golant said. “many of our most senior clients are women, and i see more evidence in their corporate boardrooms of the need for collaboration and building relationships of trust, not just performance. These are areas where women have natural talents.”
But ramzan golant is as focused on advancing women’s careers so much as on attracting and rewarding the best talent. The Amv BBdo team is young — the Coo is just 35 and the Ceo was a graduate intern just 15 years ago. And they deliver. This year, Amv BBdo is celebrating its 30th anniversary with Britain’s grocery chain — Sainsbury’s — as well as more than 20 years representing British Telecom and 25 years with The economist.
“what we’ve achieved is not some mad men-type agency where you’re expected to ‘do time’ before you are rewarded,” ramzan golant said. “we are a workplace where individual aptitudes and capabilities are nurtured and where people are encouraged to step forward with their ideas.”
amv BBdo
AGENCY SHOWCASE
What attracted me to amV in the first place Was that it’s an agency founded on creatiVity and friendship — and in that respect nothing has changed since i first joined the firm in 1990, ramzan golant said.
governAnCeThe higheST STAndArdS.
integrity and resPonsiBility guide all our aCtions. We are Committed
to the highest ethiCal standards — and We aBide By the laWs and
PrinCiPles that govern our Business. and We’re diligent aBout
Continually revieWing and strengthening our PoliCies and PraCtiCes,
helPing our Family oF ComPanies maintain the highest standards.
omnicom is a global company respected for
our ethical business practices and valued as a
community and environmental partner. we are
committed to the highest standards of integrity,
ethics and personal and corporate responsibility,
and we closely adhere to the laws and regulations
that govern our business.
The omnicom culture fosters ethical leadership
and promotes ethical behavior at all levels of
our company. we strive to continually review,
renew and strengthen our policies and practices
to help our agencies uphold the highest
standards of integrity and responsibility.
36|37
leadershiP
CorPorate governanCe guidelines
We believe that transparency in corporate governance contributes significantly to ensuring that our actions measure up to our high ethical standards. That’s why we have made our Corporate Governance Guidelines — including our guidelines on ethics — available online. Further, we have established a system that enables interested parties to communicate confidentially and anonymously with our Board of Directors, or with any individual Director or Board committee.
Board oF direCtors
Our Board of Directors is structured with an eye toward ensuring true independence. Ten of our 12 Directors meet the SEC’s definition of “independent,” helping to ensure that our shareholders can rely on the Board for unclouded judgment and guidance and that the Board holds our executives accountable for responsible governance and performance. Other than compensation for their service as Board members, the 10 independent Directors receive no direct or indirect benefits from Omnicom or any of its subsidiaries.
Code oF ethiCs For senior FinanCial oFFiCers
In addition to the general ethical businessconduct policy that applies to all Omnicomemployees, senior financial officers ofOmnicom and its subsidiaries are alsosubject to our Code of Ethics for SeniorFinancial Officers, designed to aid inassuring that our financial reporting isproper and transparent.
anti-BriBery and the Foreign CorruPt PraCtiCes aCt
Omnicom operates in an increasingly complex global environment, and our commitment to maintaining the highest ethical standards in the communities where we do business is essential. Omnicom Directors, officers and employees are required to comply with all applicable anti-corruption and anti-bribery laws, including the U.S. Foreign Corrupt Practices Act, the U.K. Bribery Act of 2010 and any other local anti-corruption and anti-bribery laws where we do business. Our Code of Business Conduct strictly prohibits any type of bribe, kickback or inappropriate advantage to any person with the intention of influencing that person to assist us in obtaining or retaining business, or any other unfair advantage in the conduct of business for the Company.
26|2712|13
U.K. EffortsSince October 2009, Omnicom has actively been working with around 40 agencies in our U.K. network — comprising more than 130 sites — to collect data and prepare reporting information for the United Kingdom’s Carbon Reduc-tion Commitment (CRC) Scheme. The CRC Scheme is designed to help the U.K. achieve its overall target of reducing carbon emissions and provides financial incentives for companies to reduce energy consumption. Data collected is used to produce league tables that enable companies to compare their energy-saving efforts with that of their peers. Omnicom’s participation in this process has benefitted agencies across our global network by providing smarter data collection, increased awareness about emissions reduction needs and greater sharing of best practices.
CollaborationWe have reached out to experts in the field to help us refine and strengthen our environmental efforts. These third-party partners can help us get a more complete picture of things, including our total corporate energy consumption levels, and identify reduction strategies. Partnerships include:• ENthEnergy.ENthEnergyisinformingOmnicom’sglobalenergyauditbyprovidingfirst-stepenergyanalysis,onaper-buildingbasis.ENth“Analyze-IT”reportsprovidefullenergy-useprofilesthathelpuscreateandprioritizeenergy-reductionactionplans.Theyalsoaidourenergyprocurementprocessbyprovidingcomparableratestructures.• SevenUtilityManagement.SevenUtilityManagementprovidesOmnicomprocurementanalysisandadvicefor the U.S. energy market, to ensure Omnicom obtains the most advantageous utility contracts based on terms and conditions available in the marketplace.• McKinnon&Clarke.ToassistwithourenergyreductioneffortsintheUnitedKingdom,Omnicomiswork-ingwithleadingglobalenergyconsultancyMcKinnon&Clarke.Thecompanyprovidesenergyprocurementanalysisand assists us in meeting the objectives of the U.K.’s Carbon Reduction Commitment.
KetChum ethiCal deCision-maKing model
AGENCY SHOWCASE
ketchum has always had a strong commitment to ethics and has made ethical decision-making a core skill of all its employees through training, leadership development and practical guidelines to ensure that business is conducted with the highest level of transparency and responsibility.
in 2005, firm leaders collaborated with Trust, inc. author Carol osborn and marketing communications law experts to develop a unique training program based on osborn’s leAp model.
All ketchum employees complete the core training and are tested on their understanding of the content. They also then complete an annual ethics certification program.
ketchum updates its training materials regularly through online video-based training courses, which outline evolving policies that affect the company’s work and its clients. To date, the company has 100 percent compliance.
As further evidence of the firm’s commitment to ethical practices, ketchum shares best practices with its clients via webinars and in-person meetings. The company also shared the model with other agencies through a special training program held in conjunction with the Council of pr Firms.
Learn everything you can | evaLuate your oPtionS | acceSS your intuition | Put your DeciSion into action
internal PraCtiCes omnicom’s directors, officers and employees are required to comply with our Code
of Business Conduct. omnicom’s Code of Business Conduct sets the foundation for
how we should do business on a day-to-day basis. while no document could possibly
cover every ethical question that might arise, the Code of Business Conduct provides
guidance on some of the conduct issues that are critically important to us. The Code
of Conduct covers topics such as our commitment to comply with anti-corruption and
bribery laws wherever we do business, our prohibition of insider trading, our duty to
advance our employer’s legitimate interest and our commitment to equal opportunity.
Code oF Business ConduCt
In addition, Omnicom employees are encouraged to report any suspected violation of Omnicom policy (including violations of accounting or auditing policies) or laws governing our business. If there are any doubts about whether any employee is adhering to these principles, Omnicom employees should discuss the matter with
their supervisor, the financial manager or Omnicom’s General Counsel’s office. Employees will not be disciplined or suffer retaliation for reporting suspected violations honestly in good faith. Employees will not be required to identify themselves. All reports will be confidential except as necessary to conduct investigations.
For more information about our proxy statement, internal control line, committee oversight and other internal practices, please visit the corporate governance section of our public website.
our goAlS TAke A peAk AT Some oF our FoCuS AreAS.
goals 20i0 Progress 20ii Plans
develop mutually advantageous business relationships with suppliers of various goods and services
Increased the number of diverse students participating in programs offered by Omnicom agencies
Continue to increase the number of diverse students participating in programs offered by Omnicom agencies
foster opportunities to encourage diverse students to learn and work in the communications industry
Began vendor selection process by collecting information on diverse vendors and related disbursements
Begin project development on a diverse vendor spend with a collection of partners through a new disbursement analysis system
distribute and counsel agencies on best practices in the industry
Supported 2010 AdCOLOR® awards, highlighting the coalition’s upcoming 5th anniversary
Support 2011 AdCOLOR® Awards
Invest in leadership and professional development opportunities
Highlighted, through internal communication, agency implementation of successful diversity and inclusion programs
Highlight, through internal communications, agency implementation of successful diversity and inclusion programs
Continued our multi-million dollar investment in professional development programs and diversity programs
Hold Omnicom University classes in China and Europe and continue to discuss opportunities to offer Advanced management programs in India, beginning in 2012
WorKPlaCe
goals 20i0 Progress 20ii Plans
In every interaction, treat people with respect and honesty
Updated on public website all global citizenship and sustainability policies
Continue to identify, distribute and counsel agencies on best practices for training on integrity and good governance
Conduct global businesses in accordance with the highest of principles
Released the first update to Omnicom’s Global Citizenship and Sustainability Report
Update and expand the company’s Code of Conduct
maintain best-in-class values in ethics, integrity and transparency
governanCe
goals 20i0 Progress 20ii Plans
Reduce electricity consumption 10 percent to 20 percent from 2008 baseline
facilitated continuous energy efficiency improvements by acting as an energy efficiency resource for agencies
Encourage and support creation of local sustainability committees to promote energy reduction, recycling and sustainable practices at the local office level
Explore renewable energy options Launched the Omnicom Energy Reduction Initiative
Continue to promote sustainable business practices in office reuse and recycling, customer interactions and employee behaviors, such as public transportation incentive programs
develop more opportunities for green procurement and recycling for agencies
Supported the Omnicom Energy Reduction Team members from across the network
Expand efforts to help our agencies meet their sustainability goals through our strategic sourcing division, SAS, which helps connect agencies with more sustainably sourced, ethically produced and environmentally responsible options
Partnered with an energy specialist to provide a detailed analysis of electricity consumption at the most inefficient properties
Evaluated procurement activities and considered sustainability requirements for purchased and leased equipment
Collected information to comply with U.K.’s Carbon Reduction Commitment
environment
goals 20i0 Progress 20ii Plans
Coordinate opportunities for Omnicom employees to use resources and talents to assist communities
Coordinated service projects at financial conferences in Las Vegas in the United States and Budapest, Hungary which drew more than 200 volunteers each
Organize pro bono and service activities for each financial Leadership Conference
manage and update central location for agency pro bono and community giving
Established the Chief diversity Officer’s leadership role in AdCOLOR Awards ceremony
Build global participation on Omnicom Cares website to encourage and highlight community work
Support and encourage employees to actively participate in their communities
Set-up a matching donation effort through the Red Cross to aid victims of the Japan earthquake and tsunami
Continue our support of Plan International, which works to alleviate child poverty worldwide
Agencies contributed more than $6.8 million to a number of worthy causes around the globe, along with millions in pro bono work to local communities
Community
omnicom group inc.437 Madison ave.new york, ny 10022
www.omnicomgroup.com