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‘On Becoming a Brand!’Generate business with Social Media

April 21st, 2011

Antoinette PernotBenno Pieters

• “The Business Research Company”

• New (HiTech) tools

• Design business models

• Business Model Testing (Marketing en Sales)

• Implementation Services

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Aurium Commerce

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Key figures• 86% of Dutch households have internet access• 62% is member of a social network• 67% reads weblogs• 27% has own weblog

Users per platform in Nederland (autumn 2010)• Hyves 8.500.000 • Facebook 3.318.100 • LinkedIn 2.278.930• Twitter 410.000

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Statistieken Nederland

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March 2011: 140 Mio pdayAug 2010 : 90 Mio pday

What can you do with Social Media (private)?

• Private use; questionaire (#daretoask)

• Stay in contact (friends, family)

• General & public calls (oa missing persons, accidents)

• Job search; recruitment; career changes

What can you do with

Social Media (business)?

• Customer service (Web Care)

• Co-creation (crowd sourcing)

• Social Intranet (internal CRM)

• Marketing and Sales (special)

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Social Media

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Basic Selection

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On Becoming a Brand!

Special Edition “Coach”

• Maarten Bos• Marijke Lingsma• Christa van Luyk• Bertine van Hoof• Robert Taen• Daphne Smit• Fer van den Boomen• Marijke Beukema • Nanja Mol

Building your brand

• The product or service itself• Having an opinion (your values)• Load with emotion (personal passion, enthousiasm)

• This creates (Personal) Brand experience

Objectives ‘On Becoming a Brand!’

• By sharing your knowledge creating a group of followers on the Social Media

• Be active so that you become a ‘Brand’

• Communicate your Added Value

• Entice potential customers to come to you (eg events)

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ROI Social Media

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The six steps

Stap 1: Vision , mission, values, imageStap 2: Business Messages & One-linersStap 3: Choose blogs, (own) communities, networksStap 4: Social Media & Sales PatternStap 5: Publicise (posting, microblogging)Stap 6: Book

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Effectivity

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Software toolsYou need tooling to manage your Social Media Pattern

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TweetDeck

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How many followers do you need?

500-1000 500-1000 1000-2000

100-200 300-1000 1000

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Must: Claim your identity

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Must: Monitor your identity

Conversion! (‘sales calls’)

• Convert Social Media followers to leads using:

– Invitations to your own Mini-events– General Networking events (Efactor)– Joint visits to trade fairs– 1 on 1 meeting (coffee, lunch, drinks, dinner, own office)

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LinkedIn Groups

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Facebook - Fanpage

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Blog

filmpje

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YouTube Channel

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Read at your own leisure:

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