on-line video to promote your brand by filipe jose carvalho
DESCRIPTION
Filipe Jose Carvalho's presentation used during the #WBIS session on video marketingTRANSCRIPT
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ONLINE VIDEO TO PROMOTE YOUR BRAND Wine Business Innovation Summit | Brussels | 19.01.20123
Filipe José Carvalho www.dourospirit.com
+351 931112932 | [email protected] | Fb + Tw @fjcarvalho
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How many audience members hate when they are asked a question by the presenter?
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DIFFERENT
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DIFFERENT
Countries Continents
Languages Ages
Origins
Perspectives
Ideas
POV
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DIFFERENT APPROACHES
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DIFFERENT PEOPLE
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WHAT ABOUT
WINE?
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How many audience members STILL hate when they are asked a question by the presenter?
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DIFFERENT
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DIFFERENT
Countries
NW / OW
Grape Varieties Vintages
Terroir
Consumers
Wine Regions
Rd/Wh/Spk/Ftf/…
Techniques
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DIFFERENT APPROACHES
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DIFFERENT PEOPLE
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DIFFERENT WINE
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WHAT ABOUT ONLINE VIDEO?
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Clint Eastwood = Tarantino? JC Van Damme = Bruce Lee?
Kim Clijsters = Serena Williams? Smurfs = Tintin?
Eddy Merckx = L. Amstrong?
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Dom Perignon = Cava? Bordeaux = Napa Valley?
Port Wine = Tokaj? French Oak = American Oak?
NW = OW?
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DIFFERENT APPROACHES
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DIFFERENT PEOPLE
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DIFFERENT WINE
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DIFFERENT ONLINE VIDEO
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What must we do? - discover the regions - identify the grapes - uncover the process - taste the wine
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UNDERSTAND! - the style - varieties - tasting tricks - trivia
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UNDERSTAND! - technical insights - how to order - how to serve
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PAY ATTENTION TO - the PEOPLE - the FAMILIES - the PLACES
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DO IT! -UNVEIL THE HISTORY OF WINEMAKING! - UNCOVER THE CREATORS!
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People may not remember exactly what you did, or what you said, but they will always remember how you made them feel.
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ONLINE VIDEO TO PROMOTE YOUR BRAND Wine Business Innovation Summit | Brussels | 19.01.20123
Filipe José Carvalho www.dourospirit.com
+351 931112932 | [email protected] | Fb + Tw @fjcarvalho