on-pack printing

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WHY CHOOSE DIGITAL REWARDS? It’s easy! Simple distribution and implementation make these rewards among the most practical and cost- effective incentives available. These relevant and popular rewards — like music, movies, magazines and eBooks — are items people love and regularly use. Customers can choose their exact reward, so everyone gets exactly what they want — and you can reach multiple demographics with the same reward. Since they’re valuable to the consumer, these rewards are very effective at increasing attention, strengthening interest and improving engagement. Coca-Cola® took advantage of printing a Music Download code on the side of specific soft drink cups in a campaign featured at thousands of Exxon Mobile® On The Run stores nationwide. By printing on-pack, Coke minimized the distribution and training costs typically associated with running an in-store giveaway of this size. Delivering codes directly on an item or within product packaging is a cost-effective approach that not only lowers distribution costs compared to other similar items, but also eliminates extra training of staff that would otherwise be necessary for other types of promotions. Additionally, an already limited-edition Coca-Cola cup offered free music downloads, which added even more value to the product. Digital rewards can create a desirable appeal for any product with on-package or within product printing. Product Music Downloads Industry CPG Use On-Pack Promotion ON-PACK PRINTING OFFERS EASY AND EFFICIENT PROMOTIONS

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WHY CHOOSEDIGITAL REWARDS?

It’s easy! Simple distribution and implementation make these rewards among the most practical and cost-effective incentives available.

These relevant and popular rewards — like music, movies, magazines and eBooks — are items people love and regularly use.

Customers can choose their exact reward, so everyone gets exactly what they want — and you can reach multiple demographics with the same reward.

Since they’re valuable to the consumer, these rewards are very effective at increasing attention, strengthening interest and improving engagement.

Coca-Cola® took advantage of printing a Music Download code on the side of specific soft drink cups in a campaign featured at thousands of Exxon Mobile® On The Run stores nationwide.

By printing on-pack, Coke minimized the distribution and training costs typically associated with running an in-store giveaway of this size. Delivering codes directly on an item or within product packaging is a cost-effective approach that not only lowers distribution costs compared to other similar items, but also eliminates extra training of staff that would otherwise be necessary for other types of promotions. Additionally, an already limited-edition Coca-Cola cup offered free music downloads, which added even more value to the product. Digital rewards can create a desirable appeal for any product with on-package or within product printing.

ProductMusic Downloads

IndustryCPG

UseOn-Pack Promotion

On-Pack PrintingOffers easy and efficient PrOmOtiOns