On September 11th, 2001 terrorists

murdered 6,000 people, and the

world was outraged. We mobilized

to prevent it from ever happening

again. Yet, Tobacco Industry

products kill that many people

every week in North America

alone…how do we react to that?

Youth:

You Are

the Target!

"We don't smoke that s**t, we just

sell it. We reserve that right for the

young, the poor, the black and the

stupid."

R.J. Reynolds, as quoted in The Times of London, 02 August 1992

Their cigarettes contain over 4000 chemicals …

Hydrogen Cyanide - poison used in gas chambers

Formaldehyde - preserves dead bodies

Acetone - paint stripper

Ammonia - toilet bowl cleaner

Arsenic - rat poison

Methanol - rocket fuel

Chocolate … to make it all taste better

• They want you to start smoking – and the

younger the better.

The Industry’s Goals

"They got lips? We want them."

reply of an R.J. Reynolds Tobacco

rep when asked the age of the kids

they were targeting

• Over 85% of smokers start before

their 18th birthday.

• That means

Big Tobacco’s best

source of ‘replacement

smokers’ is youth.

FACt. . .

image © smokefreeottawa.com, used with permission

‘Replacement Smokers’ are needed to:

- Replace the smokers

that manage to quit.

- Replace the smokers

that die.

And You are the target

image © smokefreeottawa.com, used with permission

It’s True!

And You’re About to

Find Out What the

Tobacco Industry

Has to Say About It

you represent a lifetime of

addiction and a lifetime of profit

“Younger adult smokers are the only

source of replacement smokers. . .

If younger adults turn away from

smoking, the industry must decline”

R.J.Reynolds, February 29, 1984

They Need You Addicted

“[Brown & Williamson] will not support a

youth smoking program which

discourages young people from

smoking.”

Tobacco Institute Memo, 1983

They Need Your money

“If you are really and truly not going

to sell to children, you are going to

be out of business in 30 years.”Bennett LeBow, CEO of Brook Group Ltd.

makers of Lark and L&M cigarettes

"We have been asked by our client to

come up with a package design... a

design that is attractive to kids.”

Letter from Lorillard’s (Newports) ad agency, 1970

They`ll Do Anything

They`ll Tell you it`s Not Addictive

“Cigarettes are no more addictive

than gummi bears.”James Morgan

CEO Philip Morris Tobacco, 1997

Even Though they Know it Is

“Of course it’s addictive, that’s

why you smoke the stuff.”Ross Johnson

R.J. Reynolds Tobacco, 1994

“I’ll tell you why I like the cigarette

business. It costs a penny to make.

Sell it for a dollar. It’s addictive. And

there’s fantastic brand loyalty. “

Warren Buffet, The Economist, 1992

The Cost of Smoking

A pack a day smoker spends about $59.50 on smokes every week! Think about it.

You can buy a lot of cool stuff with that kind of money!

iPod

3 weeks

Snowboard

5 weeks

New CD’s

1 week

Imagine taking a product with

such horrid consequences as

lung cancer and gangrene, and

then spinning it into something

that screams “Pleasure! Fun!

Sexy!”.

tobacco marketing schemes

If tobacco ads told the truth

they would

Lung cancer!Gangrene!

Oral cancer!

SCREAM

Think Chewing Tobacco is a safe alternative to cigarettes? Sean Marsee used chew…

Sean Marsee at age 17

At age 19, just prior to his death

Tobacco causes more deaths each

year than AIDS, car accidents,

plane crashes, murders, and

suicides combined.

Get Outraged!

All across Canada students and

youth are taking action against

Big Tobacco. You can too!

Here are some ideas…

Grim Reaper

White-out Day

1,2,3 Drop Dead

Make a Scene!

Be Creative!

Take It To The Streets! Errol Povah as the Grim Reaper

SWAT Florida

Spread the Message!

Raid the Halls!

Poster Contest

Assembly

SWAT Florida

Tell the Media!

Newspaper Article

Letter to the Editor

Press Release

Have Fun!

Join a Club

- TATU

- SWAT

- Kick the Nic

Celebrate Success!

BBQ

Pizza Party

Awards

“While we might not like our

opponents, it would be foolish

to underestimate them…they are

clever.”

John Dollisson, Phillip Morris Executive, 1990

The Beginning

Production of this presentation has been made possible through a financial contribution from Health Canada.

The views expressed herein do not necessarily represent the views of Health Canada.