on the fast track in the pulp and paper...

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Media Kit 2017 The Home Of Your Prospects Paperitalo Publications 1 Paperitalo Publications Media Kit v. 17.1. MEDIA KIT 2017 On the Fast Track in the Pulp and Paper Industry Jim Painter of Painter Racing, legendary race car driver and pulp & paper executive, sponsored by Paperitalo Publications. Internationally Recognized for Journalistic Excellence Recognizing Excellence The Capital Arguments Engineering Manager of the Year Award is presented to an individual who has done an extraordinary project. Its extraordinary features can be schedule, technology, cost or all three. Mac Switkowski of Pratt Industries was presented the 2015 Capital Arguments Engineering Manager of the Year Award. Matt Switkoski, flanked by Jim Thompson and Pratt executive Luis Henao.

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Page 1: On the Fast Track in the Pulp and Paper Industrybw-f57a2f557b098c43f11ab969efe1504b-bwcore.s3.amazonaws.com/...M K 2017 1 Paperitalo Publications Media Kit v. 17.1. The Home Of Your

Media Kit 2017

The Home Of Your Prospects Paperitalo Publications1 Paperitalo Publications Media Kit v. 17.1.

MEDIA KIT 2017

On the Fast Track in the Pulp and Paper Industry

Jim Painter of Painter Racing, legendary race car driver and pulp & paper executive, sponsored by Paperitalo Publications.

Internationally Recognizedfor Journalistic Excellence

Recognizing Excellence

The Capital Arguments Engineering Manager of the Year Award is presented to an individual who has done an extraordinary project. Its extraordinary features can be schedule, technology, cost or all three.

Mac Switkowski of Pratt Industries was presented the 2015 Capital Arguments Engineering Manager of the Year Award. Matt Switkoski, flanked by Jim Thompson and Pratt executive Luis Henao.

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The Home Of Your Prospects Paperitalo Publications2 Paperitalo Publications Media Kit v. 17.1.

TESTIMONIALS*

Mr. Thompson,

I would like to personally thank you for supporting NC State Paper Science + Engineering class of 2016 for thewonderful book “The Lazy ProjectEngineer’s Path to Excellence”.

The class of 2016 is very excited to serve the paper industry now and in the future

Thank you.

Kim Abrams, PSE Class of 2016

2016 Paperitalo's Papermakers Trip to Guatemala

The three guys dubbed “pa-permakers” were Luis Henao, Jim Thompson and Chuck Swann. Henao is an executive of Pratt Industries, current-ly on sabbatical. Thompson is president and CEO of Pa-peritalo Publications. Swann is senior editor of Paperitalo Publications. Our group’s mis-sion was to help build a small house for a family of poor—very poor—people of Mayan Indian descent.

WHAT THIS MEANS TO YOU

We have the largest digital audience in the pulp & paper industry. Placing your message in front of this audience, will help you rise above the noise and stand out from your competitors.

We have brand recognition and are known as an honest, trustworthy and reliable source of news and information.

Our editorial staff has over 300 years of combined experience in the pulp & paper industry, all over the world. We strive to ensure that your products and services are marketed to your target audience in a superior way. We offer value that you can count on.

Our media platforms reach anyone, anywhere, anytime.

We can give your company optimum exposure.

ALL ABOUT US

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Paperitalo Publications Media Kit 2016

Paperitalo Publications Media Kit v. 16.1 Details subject to change without notice The Home Of Your Prospects Paperitalo3

EDITORIAL CALENDAR

Art BurgessSales Representative

[email protected] 404-312-8281

artburgess

Helen RoushVP Sales & Communications Sciences

[email protected]

helen.roush1

JanuaryCapital Projects

FebuaryTransportation

MarchMaintenance

MayEnergy Trends

JuneProcurement

JulyEnvironment /Regulations

OctoberQuality

AugustCorruption

NovemberInnovation & Strategy

SeptemberManagement /Employees

DecemberPower & Energy

AprilSafety

EDITORIAL CALENDAR

Helen RoushExecutive Vice President

[email protected]

937-403-8602

helen.roush1

Art BurgessSales Representative

[email protected]

artburgess

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MEDIANip Impressions Pg 5Nip Impressions features breaking news and stories of interest to the pulp andpaper industry, plus columns by Jim Thompson. It is read eagerly in pulp andpaper mills.

Helen’s Newsletter Pg 8 & 11Published monthly, Helen’s Newsletter is a supplier directory sent to our entirecontact list.

Paper Money Pg 6PaperMoney features the PM40 Stock performance, financial, legal andenvironmental news in the industry.

Cellulose Community Pg 9The Cellulose Community is a forum and safe haven for those with ideasoutside the norm. A worldwide group, believing general pulp and paper infoshould be fast and free.

Nips Show Pg 5Our weekly Nips Show features breaking news from around the world,interviews, morning highlights, expert panal discussions, and more!

Pulp and Paper Radio International Pg 5The only radio program on any platform dedicated to the industry, with currently more than 900 listens per week.

TALOTech Pg 9TALOtech groups on LinkedIn offer engineers a forum to discuss technicalchallenges regarding each and every aspect of a pulp and paper mill.

PM 40 Daily Update Radio Program Pg 7It features the daily stock performance of the PM40 companies.

Light Green Machine Institute Pg 10Published weekly, the LGMI features innovative ideas in the industry, it iseagerly read by engineers.

Thompson Private Letter (TPL) Pg 8Published monthly, the TPL features opinions, predictions, recommendations andbreaking news in the pulp & paper industry. This is a subscription based newsletter.

Advertising ArgumentsPublished weekly from August - January, and monthly from February-July,Advertising Arguments provides advertising advice to suppliers.

Capital Arguments Pg 8Published the 15th of every month, Capital Arguments discusses issues that areimportant to engineers.

Aerial ArgumentsPublished monthly, Aerial Arguments discusses the benefits and uses of UAVsin the industry.

Economic Development ArgumentsPublished monthly, Economic Development Arguments is directed towardthose involved in siting new facilities.

Strategic and Financial ArgumentsPublished monthly, Strategic and Financial Arguments discusses theinvestment and devestment in the light of current economic times.

NIPsS H O W

Helen’sn e w s l e t t e r

Aerial Arguments

Advertising ArgumentsPublished weekly from August - January, and monthly from February-July, Advertising Arguments provides advertising adviceto suppliers.

Aerial ArgumentsPublished monthly, Aerial Arguments discusses the benefits anduses of UAVs in the industry.

Capital Arguments Pg 8Published the 15th of every month, Capital Arguments discusses issues that are important to engineers.

Cellulose Community Pg 9The Cellulose Community is a forum and safe haven for those with ideas outside the norm. A worldwide group, believing general pulp and paper info should be fast and free.

Economic Development ArgumentsPublished monthly, Economic Development Arguments is directed toward those involved in siting new facilities.

Helen’s Newsletter Pg 8 & 11Published monthly, Helen's newsletter is a living supplier directory sent to our entire contact list.

Light Green Machine Institute Pg 10Published weekly, the LGMI features innovative ideas in the industry, it is eagerly read by engineers.

Nip Impressions Pg 5Nip Impressions features breaking news and stories of interest to the pulp and paper industry, plus columns by Jim Thompson. It is read eagerly in pulp and paper mills.

Nips Show Pg 5Our weekly Nips Internet Radio Show features breaking news from around the world, interviews, morning highlights, expert panal discussions, and more!

Paper Money Pg 6PaperMoney features the PM40 Stock performance, financial, legal and environmental news in the industry.

PM 40 Daily Update Radio Program Pg 7It features the daily stock performance of the PM40 companies.

Pulp and Paper Radio International Pg 5The only radio program on any platform dedicated to the industry,with currently more than 900 listens per week.

Strategic and Financial ArgumentsPublished monthly, Strategic and Financial Arguments discusses theinvestment and devestment in the light of current economic times.

TALOTech Pg 9TALOtech groups on LinkedIn offer engineers a forum to discuss technical challenges regarding each and every aspect of a pulp andpaper mill.

Thompson Private Letter (TPL) Pg 8Published monthly, the TPL features opinions, predictions, recommendations and breaking news in the pulp & paper industry.

This is a subscription based newsletter.

MEDIA

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NIP IMPRESSIONS

Advertisements on Nip Impressions receive as many as 1,334 click-throughs per quarter and are seen as many as a million times per quarter.

Jim’s Nip Impressions weekly column is also produced in audio form where our clients’ commercials are featured in the audio column.

Mill Management

Superintendents

Engineers

HQ Management

General Managers

Professors and Academics

Purchasing

Primary Audience

Nip Impressions started as a column in a media industry publication reflecting on Jim Thompson’s years of industry experi-ence in 2001.

It is now published each week as part of our continuous update of worldwide pulp and paper news.

nipimpressions.com

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PAPER MONEY

globalpapermoney.com

Advertisements onPaperMoney receive as many as 8,118click-throughs per quarter and are seen as many as a million times per quarter.

PaperMoney, started 11 years ago, is now published on

the first and third Tuesdays of every month and is the go

to link for financial, legal, and environmental activities

in the pulp and paper industry worldwide.

Senior Management

CEOs

Analysts

Purchasing

Primary Audience

PM40 is a widely followed index of publicly traded pulp and paper company stocks. PaperMoney has developed this forest industry/pulp and paper stock index for use in gauging the relative health of the overall industry.

Brad Magee, Assistant Publisher, is the regular host of the PM40 Daily Show.

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Engineering Managers

Quality And Technical Directors

Process Control Managers

Purchasing Managers

Corporate Engineers

Chief Engineers

Mill Superintendents

Maintenance Superintendents

Mill Managers

Managing Directors

Sales And Marketing Managers

Operations Managers

PULP & PAPER RADIO INTERNATIONAL

Primary Audience

The Voice Of The PulpAnd Paper Industry

Commercials receive as many as 5,000 listens per month.

The only radio program on any platform dedicated to the industry, started in 2012, growing very rapidly and currently on track to receive over 120,000 listens in 2016.

Our 'Nips' Show Airs every Monday morning at 8 am EDT bringing breaking news, morning highlights, and interviews in the industry from around the world. Listen live or at your convenience at pnpri.com!

“Simultweeting” supplemental information!

We “tweet” out additional information during our radio programs, breaking news, as well as our clients’ messages at Simultweet.com.

Get the PM40 daily update!

Airs Monday through Friday at 11:30 pm EDT. It provides current stock performance for the PM40 Companies, featuring the top gainers and decliners. Radio commercials air during this show.

30, 60 & 90 Second Radio Commercials spots

Available To Air Every Weekover 120,000 Listens In A Year

= over 5,000 hours of messaging for each commercial.

P&PRI is available in the podcast sections on iPhones and Android Phones.

The Technical Show. Keep up with the technology in the pulp & paper industry. Airs on Mondays at 11:00 am EDT.

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Interaction with suppliers,products, and services:

• 26% purchasing• 66% recommending• 53% specifying• 39% using

Job Function:

• 31% make paper• 15% make paperboard• 7% make pulp• 12% engineering consultants• 8% in house engineering

and technical• 3% headquarters• 4% academic

Management:

• 17% are president, vicepresident, or managingdirector

• 22% are general or millmanager

• 33% hold engineering ortechnical titles

Education:

• 8% Ph.D.• 44% MS• 39% BS

Audience by Job Title:

Sr. ManagementAnalystsCEO’sPurchasing ManagersEngineering ManagersMill SuperintendentsMill ManagersSales & Marketing ManagersOperator EngineersProcess Control ManagersQuality & Technical DirectorsCorporate EngineersMaintenance SuperintendentsManaging DirectorsOperations ManagersChief EngineersProject ManagersEngineersSystem Engineers

Published the 1st of each month, the Thompson Private Letter is an annual subscription newsletter that features innovative ideas and practical applications.

The letter also offers opinions, predictions, recommendations and breaking news in the pulp and paper industry.

The Capital Arguments newsletter is published the 15th of each month and periodically awards “Engineering Manager of the Year” to an outstanding engineer.

Helen's Newsletter is an electronic supplier directory. A procurement manager from a major producer reached out to us for our referrals for suppliers that did specific repair work. This procurement manager receives and reads Helen's Newsletter, our electronic supplier directory. We promptly notified our advertisers who could do the work.

The Light Green Machine Institute publishes a weekly newsletter, featuring new innovative ideas in the pulp and paper industry and is eagerly read by engineers! Read more on page 10

Primary Audience

Project Managers Engineers Purchasing

NEWSLETTERS

Dedicated Email List Readership Composition

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Maintenance Papermachine Wood & Pulp Wet End Utilities

Mill Wide ControlsStock Prep Recovered Fiber Dry End

TALOtech is a forum to discuss pulp & paper manufacturing challenges.The purpose of the TALOtech groups on LinkedIn is to provide a detailed forum for those working within the pulp and paper industry to share technical and safety issues.

The Cellulose Community-Management consists of a worldwide collection of professionals interested in all aspects management of the industry. Our technical group is located at cellulosecommunity.org which you must join separately if interested.

We operate 51 total groups.

Over 3,700 members

worldwide

TALOtech groups are closed groups. We allow operators from paper companies to join without qualification. The only suppliers permitted within these groups are advertisers with Paperitalo Publications.

Attracts members who are then signed up for Paperitalo newsletters, depending on their fields of interest

The TALOtech groups on LinkedIn have 10 main groups focusing on different operations in pulp and paper mills. There are many subgroups within each main group.

LINKEDIN GROUPS

We reach over 237,000 LinkedIn group members in the pulp and paper industry weeklyPaperitalo Publications posts Nip Impressions and PaperMoney articles on a weekly basis, as well as breaking news on a daily basis in over 34 groups on LinkedIn.

Our publications are themost widely distributedmedia on groups in the industry.

LINKEDIN GROUPS

We reach over 250,000 LinkedIn group members in the pulp and paper industry daily.

Paperitalo Publications posts Nip Impressions and PaperMoney articles on a weekly basis, as well as breaking news on a daily basis in over 34 industry specific groups on LinkedIn.

The Cellulose Community-Management consists of a worldwide collection of professionals interested in all aspects management of the industry. Our technical group is

located at cellulosecommunity.org

which you must join separately if

interested.

TALOtech is a forum to discuss pulp& paper manufacturing challenges.The purpose of the TALOtech groups on LinkedIn is to provide a detailed forum for those working within the pulp and paper industry to share technical and safety issues.

Attracts members who are then

signed up for Paperitalo newsletters,

depending on their fields of interest

TALOtech groups are closed groups.We allow operators from paper companies to join without qualification. The only suppliers permitted within these groups are advertisers with Paperitalo Publications.

Over 4,923 membersworldwide

We operate 51total groups.

The TALOtech groups on LinkedIn have 10 main groups focusing on different operations in pulp and paper mills. There are many subgroups within each main group.

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The Light Green Machine Institute is a 501c3 non-profit pulp & paper industry organization with the stated goal being: 'For those interested in freely providing and discussing ideas to reduce the weight of installed papermachines (any grade) by 50% by 2025'. lightgreenmachine.institute is a website for engineers interested in discussing innovative ideas. The LGMI publishes a weekly newsletter, featuring new innovative ideas in the industry and is eagerly read by engineers!

As an outreach to the industry and pulp and paper schools, the Light Green Machine Institute Annual Conference is held at colleges and universities with pulp and paper programs, it is a 501c3 non-profit pulp & paper industry organization. The conference rotates to different

schools each year and half the proceeds are donated to that school’s paper science and

engineering foundation. It is a well attended event with producers attending along with

student participation and interaction.

LIGHT GREEN MACHINE INSTITUTE

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Top Banner Ad

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AD PLACEMENT OPPORTUNITIES

Disclaimer: Ads rotate with other ads, but exclusivity is available.

Nip Impressions Front Page

Second Banner,Third Banner & Fourth Banner Ads

Banner Ads 728 pixels x 90 pixels

Resolution 72 pixels/inch

Button Ads 162 pixels x 162 pixels

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AD PLACEMENT OPPORTUNITIES

Nip Impressions Front Page

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White Papers

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Top Banner Ad

Tower Ad

Button Ad

White Papers

AD PLACEMENT OPPORTUNITIES

Disclaimer: Ads rotate with other ads, but exclusivity is available.

PaperMoney Front Page

Second Banner,Third Banner & Fourth Banner Ads

Banner Ads728 pixels x 90 pixels

Resolution 72 pixels/inch

Button Ads162 pixels x 162 pixels

Resolution 72 pixels/ inch

Tower Ads324 pixels x 162 pixels

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AD PLACEMENT OPPORTUNITIES

White Papers

Top Banner Ad

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Second Banner,Third Banner &

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Button Ads162 pixels x 162 pixels

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Banner Ad

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Supplier Showcase

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AD PLACEMENT OPPORTUNITIES

Disclaimer: Ads rotate with other ads, but exclusivity is available.

PaperMoney Single Page

Nip Impressions Additional Features

Provides an in depth review of your products, services and offerings

AD PLACEMENT OPPORTUNITIES

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Top Banner Ad

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Supplier ShowcaseProvides an in depth review

of yourproducts, services and offerings

PaperMoney Single Page

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NEWSLETTER AD PLACEMENT OPPORTUNITIES

PaperMoney®Delivering the business news about the worldwide pulp and paper industry since 2004

Check out articles of business related

information on the worldwide pulp and paper

industry in the latest issue of PaperMoney®

For more than a decade now,PaperMoney® and fellow PaperitaloPublication Nip Impressions havebeen eagerly read by pulp and paperprofessionals around the world -- andare currently the top-ranked industrywebsites in the world according to theWorldwide Alexa Average Rankings.Thank you for reading, and pleasecheck out the latest issue ofPaperMoney.

Continue to PaperMoney...

Be safe, and we will talk next week.

Sincerely,

Jim ThompsonCEOPaperitalo [email protected]

PaperMoney® is a registered trademark of Paperitalo Publications LLC.

Copyright 2016All Rights Reserved

Capital Argument$A trademark of Paperitalo Publications

Publishedonthe15thofeverymonth July 2016

Bad Projects start with Bad Budgets

Over the years, we have no doubt said this before, but we can certainlysay it again.

Bad budgets have primarily two sources of origin. The first is a poorestimate. Things were missed, not priced correctly, not scopedcorrectly and on and on. This is just sloppy work on the part of theproject manager and the engineer.

Back when there was serious inflation (and it will return), budgets weremissed because they were old and inflation was not properly taken intoconsideration. Simply put, prices went up before the budget wasimplemented. This will happen again someday and the projectmanagers then will have a problem, simply because they were notaware of this phenomenon. Those of us who lived through the 1980sknew this problem all too well.

The main problem in creating bad budgets, however, is CEOs andboards of directors. They simply can't believe that things cost as muchas they do and refuse to authorize a budget that recognizes the true costof projects. So, they authorize a budget they believe to be correct (Ihave always wanted to ask them where they got their information) andignore the one supplied by experienced professionals.

At this point, all you can do is beat the heck out of all the suppliers inorder to attempt to get within budget or descope the project and hope noone notices.

If you are a project manager and you see a bad budget thrown at you, Isuggest you hoist up your asbestos underwear and do battle up front.Might as well get fired at the beginning of the project than wait until theend.

Otherwise, you are going to be operating in a fantasy world as you keep

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Disclaimer: Ads rotate with other ads, but exclusivity is available.

A new edition of Nip Impressions is ready. The column for this week is only two clicks away!

Advertisement

Listen to industry news on Pulp & Paper Radio International, the first radionetwork devoted to the pulp and paper manufacturing industry.

We e k o f 1 Aug 20 1 6 : I t' s co r rup tio n mo nth!We e k o f 1 Aug 20 1 6 : I t' s co r rup tio n mo nth!

If you are a new reader, a bit ofexplanation is in order. In the tradejournal business, at least in thenorthern hemisphere, August is thelightest readership month of the year.So, last year we tried somethingdifferent to perk up August. We labeledit "Corruption Month" and let Fos, a pulp rat, write the stories.This was a huge hit. So, Fos is back again with more tales fromthe dark side of the pulp and paper industry and beyond...

Continue to Nip Impressions...

or Don't have time to read? Download and listen on your way towork.

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Nip Imp re ss io ns re co g nize d fo r e d i to r ia lNip Imp re ss io ns re co g nize d fo r e d i to r ia l

e xce l le nce ; wins 20 1 6 Ta b b ie Awa rde xce l le nce ; wins 20 1 6 Ta b b ie Awa rd

Paperitalo Publications LLC, an onlinemedia leader in the worldwide pulpand paper industry, has beenhonored for editorial excellence byTrade, Association and BusinessPublications International (TABPI).

For more on Nip Impressions winning a 2016 Tabbie Award, click here

A group for those

interested in freely providing

and discussing ideas to

reduce the weight of

installed papermachines

(any grade) by 50% by 2025.

The Pa p e r i ta lo Dire c toryThe Pa p e r i ta lo Dire c tory

If you are looking for goods andservices in the pulp and paperindustry, you need to check out thePaperitalo Directory!

"Nip Impressions" is a registered trademark of Paperitalo Publications LLC. All Rights Reserved.

PaperMoney Newsletter

Capital Arguments Newsletter

Nip Impressions Newsletter

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NEWSLETTER AD PLACEMENT OPPORTUNITIES

Disclaimer: Ads rotate with other ads, but exclusivity is available.

Aerial Arguments Newsletter

Pulp & Paper Radio International NewsletterHelen’s Newsletter

Light Green MachineInstitute Newsletter

July 2016

H elen's Newsletter H elen's Newsletter

F eatur ing Suppliers in the P ulp &F eatur ing Suppliers in the P ulp &

P aper Industry P aper Industry

S up p lie r C a te g o rie sS up p lie r C a te g o rie s

Aeration Equipment

Airmaster Aerators, LLC - The Leader in Aerators for

Industrial Wastewater Treatment, Aeration Systems and

Aeration Equipment. Call us at 1-888-813-3680.

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Featured Supp lierFeatured Supp lier

of the Month of the Month

Supp lier CategoriesSupp lier Categories

Aerat i on Equ i pm en tAerat i on Equ i pm en t

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Mai n ten an ceMai n ten an ce

Con tractor sCon tractor s

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Pulp & Paper Radio International

Listen to pulp and paper

industry news online!

Get caught up on the latest news from around the pulp

and paper world in our weekly program, including

updates from WestRock, Sappi, KapStone, International

Paper, Amcor, Orora, APP, Huhtamaki , Verso, Sun

Paper, UPM, SCA, Kimberly-Clark and more.

This week's show is brought to you by:

Airmaster Aerator

Fulton Systems

CBG LLC

CR Meyer

RMR Mechanical

Freeman Staffing

Nips is a weekly show of contemporary information

related to the pulp and paper industry worldwide. Hosted

by Jim Thompson, the voice of the worldwide pulp and

paper industry.

Listen live at 8 a.m. EDT on Monday, 25 July 2016, or

anytime afterward. Also, make sure you tune in to

Monday morning's Technical Center show at 11 a.m. EDT,

and don't forget about the PM40 Daily Show each

weeknight!

Aerial ArgumentsPromoting & documenting the use of RPAs in the pulp and paper industryworldwide

July2016

If you have any stories you think we should cover here, please sendthem to [email protected].

Drones: to become a $100 billion business?Noah Poponak,aerospace and defenseresearch analyst at thebanking andinvestment firmGoldman Sachs, seesdrones evolving into a$100 billion businessby 2020. Havingalready made the leapfrom military toconsumer use, they arenow headed forindustries fromconstruction to cinematography to law enforcement. Poponak says,"Drones are entering a new era. There's the common thread of themincreasing efficiency, increasing safety and doing so at lower costs."

Our Featured Companies Louisiana Helicam is the Gulf Coast region's most diverse aerial photoand video company. They have over 10 years of professional aerialmedia experience, services sectors such as the pulp and paperindustry and are ready to help you to document and showcase yourproperty or project. Their primary areas of service are: Photography,videography, aerial photography, aerial videography, recurringprogress, construction time lapse recording, capital asset management,industrial, commercial, residential, roof inspection, oil and gas, pulp andpaper, biomass, specialty chemicals, manufacturing,agriculture/Normalized Difference Vegetation Index, and more. LouisianaHelicam can be reached at 318-680-9885 or by email at:[email protected].

Drone docking stations?Amazon has received a patent for drone docking stations that can bemounted on streetlight posts, cell phone towers and buildings. Suchdocking stations can several purposes, according to a report in the SanJose, California, Mercury News. Drones could alight on these flyingmachine "bird houses" for recharging their limited-range batteries andthey might also download instructions, impending weather alerts andother information. Amazon envisions some of the stations providing arecharging shelter for two or more drones. The stations might also beequipped with solar panels for power generation. And if the machine is

Listen to an interviewwith Louisiana Helicam

The Light Green Machine Institute Weekly

Quick Links

Support the LGMI every

time you shop at Amazon!

20 Jul 16: I found really light

weight!

One of the companies I work for,

Paperitalo Publications LLC, had an

opportunity recently to pick up the

sponsorship of a track car, a 2016 Corvette Z06,

owned and driven by professional race car driver,

Jim Painter, the retired mill manager of the

containerboard mill at Cowpens, South Carolina.

Jim has been racing professionally for 56 years.

Jim invited me to come to Pontiac, Michigan this

past weekend for a training event hosted by Katech,

a builder of performance racing engines. Jim even

arranged to take me out on the brand new course

for a few laps on both Friday and Saturday. I loved

it, but my stomach did not, which was very

frustrating.

However, we got to tour the Katech factory Friday

evening, and this is where LGMI kicked in for me.

These folks are always trying to shave ounces off

engine parts. It was eye-opening as to what

lengths they will go to get rid of an ounce.

Then, on Sunday, while still sitting around at the

track, Jim was telling me about a car wax called

Rejex, which adds 2 mph to a race car's speed.

This, along with the entire experience, left me feeling

like we are just playing around.

As I left the course, driving to Kalamazoo, Michigan,

for a day of work on Monday, I started thinking

about normal automobile driving, about what I had

heard over the weekend about racing and about

LGMI. I was also thinking about a few weeks ago

when in one of these columns we were talking about

capacity and how it should fit into our LGMI

principles.

AdvertisersHelen's Newsletter is an

electronic supplier directory

that we email monthly.

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Tower Ads

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Featured Supplierof the Month

Supplier Categories

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Our content is updated continuously.

We charge no membership fee to any readers.

Over 23,000 times per day, people reach our media platforms.

We have access to tens of thousands of pulp & paper registered members on social media.

Digital media is the fastest marketing tool to expose your ad’s message.

DIGITAL ADVERTISING

THE INTERNET IS WHERE YOU SHOULD BE ADVERTISING.

There are over 3.4 billion internet users in the world today.

Google has 5.9 billion searches every day.  

LinkedIn has 433 million members. 

Twitter has 500 million tweets posted per day. 

In The Dark About Electronic Marketing?Join the Advertising Arguments Group on LinkedIn

Helen RoushExecutive Vice President

[email protected]

937-403-8602

helen.roush1

Every 14 seconds, someone opens a Paperitalo Publication

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WHAT SETS US APART?

We have engineers working for us who have been in the industry for decades. Further, our engineers have hands-on experience using and working with most of your products in pulp and paper mills.

Simply put, we have decades of international technical experience and expertise. Working together, discussing your needs, adjusting the message as we go along is the way we help you achieve your goals. We strive to ensure that your products and services are being marketed in a superior way. We measure and report our communications efforts on your behalf each quarter and maintain monthly contact with you.

Value You Can Count OnWe create packages to fit your marketing needs and goals.

We take our clients' marketing needs seriously. One of our advertising clients received inquiries from four new mills in one year - four mills that have never heard of this advertiser or its products before. Four new mills asked our client for more information! One has already purchased our client's product.

Another advertising client was featured in a major pulp & paper company's internal newsletter after that company had read and heard about our client in Paperitalo Publications and on Pulp & Paper Radio International.

Hello Helen,

Thank you for the books and letter again this year. They will be given to our seniors at the Academic Advisory meeting luncheon on May 19th.

Jerry LazarskiExecutive Director...........................................................UWSP Paper Science Foundation

We penetrate the future of the industry by reaching out to current students and graduating seniors. Every student graduating from a US pulp and paper school leaves with our book, “The Lazy Project Engineer’s Path to Excellence,” which has in it quick and easy links to our online media offerings.

Helen - the books were VERY well received! I actually gave them out at our April - Senior Banquet - this banquet covers May and December grads - so they already have them.

We would happily take you up on offers again this upcoming spring for our next senior banquet for May and Dec 2016 grads.

Thanks!

Jennifer PiercyDirector - Student RecruitingPaper Science EngineeringExecutive Director..........................................................Pulp & Paper Foundation, NC State University

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Thank you Helen and Jim.

Very professional and easy to access.

Brian P. DuffyDirector of Marketing, Paper Division.................................................................................................................NALCO Water | An Ecolab Company

In the past three years we have personally influenced: • One company to make a major purchase with one of our advertisers.• Helped an advertiser repair a difficult relationship with a mill.• Linked a mill with an advertiser that would have not been linked any other way.• Directed business to another one of our advertisers.• Encouraged one mill to send inquiries to one of our advertisers.

A procurement manager from a major producer reached out to us for our referrals for suppliers that did specific repair work. This procurement manager receives and reads Helen's Newsletter, our electronic supplier directory.

MORE TESTIMONIALS

We have advertisers who have been with us for many years, because they know from their own analyses that we have delivered for them.

Concerning Our Service.... That was fast! Looks great...

Thank you,

Dean CaldwellPresident...............................................Airmaster Aerator, L.L.C.De Ridder, Louisiana

Helen, I love it. Tell me when it starts so I can post something about it on LinkedIn. Ken Guthrie President...............................................CBG, LLC

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Helen RoushExecutive Vice President

Helen has a bachelor’s degree in communications and twenty years experience in paralegal work. She works closely with our advertisers to assure their needs are fulfilled.

Allison GiffordAdministration Manager

Allison holds a degree in psychology (summa cum laude), as well as a master’s degree and manages

administration.

Brad MageeAssistant Publisher

Brad has been with the company for 20 years and is a member of our editorial staff providing research among other editorial duties. Brad is also the regular host of the PM40 Daily Show.

Myra MageeAssociate Editor

Myra has been with the company for over 10 years. Myra is a member of our editorial staff providing research among other editorial duties.

Steve RoushVP, Publisher & Editor

Steve has a bachelor’s and master’s degrees in journalism, has twenty years experience in the field. Steve is the publisher and editor of our publications.

Chuck SwannSenior Editor

Chuck has earned bachelor’s and master’s degrees and a doctorate in mass communications. His experience spans media ranging from a small-

town weekly newspaper, to radio broadcasting, to an editorial position with a leading pulp and paper industry magazine, and to assisting in Paperitalo’s continuing development of Internet communications for the industry.

Art BurgessSales Representative

Art Burgess has been an invaluable member of the Paperitalo Publications team for 3 years and came to us with a wealth of knowledge and experience in sales and marketing. He has a

bachelors of arts degree from William and Mary as well as an MBA from Georgia State University. His education led him into a career as a sales professional that has lasted 45 years. Art has sales and marketing expert ise in helping clients increase their marketing efforts.

Jim ThompsonCEO

With more than 40 years experience in the industry, Jim leads and directs the entire effort. Active in pulp and paper science education, he is the Chair of the Endowment Committee for the Paper Science & Engineering Foundation at Miami University, Oxford, Ohio and has served as a board member for the Pulp and Paper Foundation at North Carolina State University. Additionally, he served for two years as the GW Mead Associate for Industry Relations at the Institute of Paper Science and Technology at Georgia Tech. Thompson recently received a "Tabbe" award for journalistic excellence.

Thompson is the author of several books on the pulp and paper industry, including a novelette murder mystery. Thompson has spoken at pulp and paper conferences around the world.

... and a stable of dedicated regular contributors around the world!

OUR TEAM