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Developing apps•A huge competition with big task on hand ensures growing downloads, in app conversions and healthy store ratings

USER RETENTIONMethods to Increase the Mobile App Engagement

Matter of Concern•To reach sufficient mobile app engagement & retention rates is a tough call

SIMPLE & EASY ON-BOARDINGCritically balancing between technology and a pleasing UX

Do’s & Don’ts of On-boarding

•To the user - showcase the features and uncomplicated, easy usage methodologies

•Not a detailed tour instead focus on the bird’s eye view of the app

•User on-boarding strategies should be interactive and guiding

•Snapshot of the detailed features helps to keep the curiosity of the user alive

ENGAGING BEYOND THE INSTALLComprehend & determine the (KPIs) to integrate user expectations

Regular UpgradesPersonalizationPush

Notifications

Push Notifications•Specialized Content Access•Coupons•Discounts•Special Promotions

Mobile App Personalization•Increased Sales•Justified Renewals•Builds Multi-Channel Loyalty•Facilitates Personalized On-boarding

Periodic Upgrades to Apps•The app feature list is highly recommended to be iterative

•The generated insights help the companies derive right roadmaps

RULES OF THUMB TO INCREASE APP USAGE AND

USER RETENTION

Ensure real-time analytics to gauge customer behavior

Predict & plan based on analytics

Segment the audience & strategize campaigns prudently

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