on the spot - telefonica - webcongress bilbao 2011
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On the spot - Telefonica - WebCongress Bilbao 2011TRANSCRIPT
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2WebCongress - Bilbao, 29/09/2011
onthespot MusicHub:de la bandurria al panecillo…
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4Marketing Dinámico+ 10.000 Puntos
Global Content Mgmnt+ 6.5MM soundtracksAcuerdos con Indies y Majors
Más de 100 canales de música de clientes internacionales con servicio en más de 80 países
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�Canales cautivos: TV, radio
�Acceso “físico” a la música
�Precios fijados por industrias de producción y distribución
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CAMBIOS EN
�ACTORES�CADENA DE VALOR�MODELO NEGOCIO
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MÚSICOS + DISCOGRÁFICAS
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ENTIDADES DE GESTIÓN DE DERECHOS
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DSPs + USUARIOS
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MUSICHub
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ENTIDADES GESTION
MÚSICOS + DISCOGRÁFICAS
DSPs + USUARIOS
MUSIC HUB
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NUEVOS MODELOS DE USO Y NEGOCIO
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PERO ESTO NO ACABA AQUÍ…
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MUSICHUB como INTERCAMBIADOR
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�Apertura�Multicanalidad�Enriquecimiento�Creación valor�Compartición�Colaboración�Inteligencia Colectiva�Long Tail
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43
WRAPPING UP!!TAKE AWAY!!
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Telefonica On The Spot ServicesDirección de Tecnología y Operaciones
www.onthespot.com
Bernardo Campillo Soto
Director Desarrollo de Servicios
bernardone @ twitter