What does it mean to be PROMOTED

on TWITTER

Regular tweets with the added bonus of

reaching both current and potential followers Can Appear in: User Timelines and search results

Targeting by keywords in Tweets Interests Geography Device Similarity to existing followers

PROMOTED TWEETS

PRICING

You pay only when people engage with your promoted tweets

Track your progress with analytics Tools are available to analyze your Twitter

activity

PROMOTED TWEETS

Twitter Advertising Works: 22%

Responding to Promoted Tweets

http://www.simplyzesty.com/Blog/Article/September-2011/Twitter-advertising-works-22-responding-to-promoted-tweets

Trends mean massive exposure for

your business Popular topics happening right now

Promoted Trends are featured at the top of the list for an entire day. Prime real estate on Twitter User clicks on trend and goes directly to

your marketing message

Promoted Trends

An ideal way to

Run major campaigns Launch new products Target key dares to drive mass awareness

Pay only for engagement by Retweet Reply Favorite Click on your promoted tweet

Promoted Trends

Twitter Promoted Trends and Keurig’s Coffee and a Cruise

Campaignhttp://

captico.com/twitter-promoted-trends-keurig-coffee-cruise-campaign/2011/03

One of the quickest ways to build an

active community of advocates for your business

Instantly get in front of the right users

The bigger the follower base, the more people to engage with and spread your message

PROMOTED ACCOUNTS

WHO TO FOLLOW: @yourusername here

Show up in search results and in “Who to Follow” on the account recommendation engine.

Track your results in real time Get real-time updates on your follower numbers

and what they’re interested in Promoted Accounts Dashboard Followers Dashboard

Promoted ACCOUNTS

Promoted Accounts: 3 Tactics for Driving

Followers, Aligning Them to Your Target Audience

http://www.optify.net/social-marketing-optify/promoted-accounts-tactics

HOW it works:

Set a Budget1. Set a daily budget for each campaign2. Twitter will stop the ads once the budget has

been met3. Never be charged more than what you want to

spendPlace a bid

Pricing is based on bidding You set the maximum amount you are

willing to spend per follow or click

PRICING – PAY ONLY FOR ENGAGEMENT

Get Promoted

After promoting your account or Tweets for a few days, check back to see in any changes need to be made

PRICING – PAY ONLY FOR ENGAGEMENT