#ona12: how to better measure the impact of journalism
DESCRIPTION
My slides from the "Have an impact. Then measure it!" session at the Online News Association conference 2012. Presented Friday, Sept. 21 at 11:30 PT in Bayview AB room.TRANSCRIPT
Quantifying impact
Finding better ways to measure journalism
Greg Linch@greglinch
bit.ly/GLimpactwww.greglinch.com
#ONAimpact
The Problem
Purpose
Goals
Success
Inspirations
Where should we look?
Comedy
http://de-motivational-posters.com/de-motivational-poster/1191/lolometer-did-you-know-you-can-measure-funny-on-the-internet
Baseball
Commerce
Drug trials
International development
Symphony orchestra
Science
Newspapers
In conclusion...
How?
Send your ideas...
bit.ly/ONA12impactideas
Greg Linch@greglinch
bit.ly/GLimpactwww.greglinch.com