once upon a brand
TRANSCRIPT
Once Upon a Brand3 ways to tell your stories
By Barb Sawyers
Once Upon a Brand
Once Upon a Brand
3 Ways to Tell Your Stories
Once Upon a Brand
Not a story
More on my blog
1. Classic fairy tales
2. TV crime
3. Epics
Classic fairy tales
Once Upon a Time
Every day…Until one day…
Because of this…
And because of that…
Until finally…
TV crime
Watch him die
Commercial
Solve
Moral
Joseph Campbell and the hero’s journey
Epics
Epics
Departure
Trials --hero’s character
Trials --hero’s return
Once Upon a Time
Every day…Until one day…
Because of this…
And because of that…
Until finally…
1. Classic fairy tales
Watch him die
Commercial
Solve
Moral
2. TV crime
Departure
Trials --hero’s character
Trials --hero’s return
3. Epics
Once Upon a Brand
1. Base plots on conflict
2. Star heroes your audience identifies with
3. Have a moral
3 Tips
Once Upon a Brand
Tell your stories
Once Upon a Brand
Learn more about my brand storytelling workshops