once upon a time

11
Once upon a time… Chiara Aliotta, Until Sunday

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Post on 02-Jul-2015

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Storytelling is a great way to present concepts and ideas to your clients. They won't forget them, they will feel emotionally involved and they will be able to easily tell the "story" to other people. I do believe in the power of storytelling as a way to create interesting content for my audience. The reasons are briefly presented in these slides.

TRANSCRIPT

Page 1: Once upon a time

Once upon a time…Chiara Aliotta, Until Sunday

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Stefan Sagmeister

Page 4: Once upon a time

MemorableIdeas that evoke a specific narrative are more memorable — they invite empathy, which increases the likelihood that they will be accepted and adopted.

Page 5: Once upon a time

J and Beyond 2014

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EngagingStories create a real emotional connection. As designer we have the hard work to bring joy and excitement, pleasure and fun.

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Counting down the days

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Save your lifeStories are open doors to imagination.They can change the attitude of the audience and the way you approach a subject or a project.

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Fight for the pixel

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After nourishment, shelter and companionship, stories are the thing we need most in the world.

Philip Pullman

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…And they lived happily ever after.

@ChiaraAliotta untilsunday.it