one big summer weekend manchester city centre 28th-30th ...€¦ · 28th –30th july 2017,...
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ONE BIG SUMMER WEEKENDManchester City Centre
28th-30th July 2017
28th – 30th July 2017, Manchester City Centre
One Big Summer Weekend is a large foodie and family weekend held in the heart of summer in Manchester City Centre.
Live jazz, a foodie feast, hundreds of deckchairs and street performers bring 300,000 people into the city centre to celebrate all that’s great about summer.
The event takes place across Manchester’s most populated shopping areas – New Cathedral Street, St. Ann’s Square, King Street and Market Street.
This year, we are bringing three unique opportunities to brands to get involved with this fantastic event.
1) Headline Sponsorship
2) A picnic stand
3) Experiential opportunities
One Big Summer Weekend
In Figures 2016
1.5 million readers
4 million radio listeners
60,000 page views
200,000 e-shots delivered
2.3 million Twitter impressions
2.2 million Facebook impressions
Outdoor campaign OTS5 million
AVE £100,000
Headline Sponsorship*Showcase your brand at Manchester’s much anticipated summer festival to get the following:
Benefits
• Screen advertising in Exchange Square
• 2 branded archways, including one at the top of Market Street – the main gateway to the city
• Experiential area
• Branding on directional signage
• Branding on event website
• Opportunity to host a sponsor launch event
• Promotion to over 1000 businesses in the city
• Mention in all press releases
• Promotion through our social media channels (over 20,000 followers)
*Cost of involvement: £20,000
Picnic Stand*We have run The Manchester Picnic for several years in the city centre. This year, we are looking to go a step further by providing people with free picnics. This is an opportunity for your brand to provide one element of the picnic, whether it’s the bread, the filler or the fruit.
Benefits
Opportunity to sample in Manchester City Centre at one of the busiest times for a heavily discounted rate.
Experiential area
Promotion to over 1000 businesses in the city
Mention in all press releases
Promotion through our social media channels (over 20,000 followers)
*Cost of involvement: £2500
Experiential* A 6 x 4 metre experiential spot on one of Manchester’s shopping streets during premium footfall.
Benefits
Opportunity to sample in Manchester City Centre at one of the busiest times of the year
6 x 4 metre experiential spot (larger spaces may be available for a supplement)
Promotion to over 1000 businesses in the city
Mention in all press releases
Promotion through our social media channels (over 20,000 followers)
*Cost of involvement: £5,000
Areas that take part in the festival
The proposed area for The Manchester Picnic is site 5.
Areas that take part in the festival
