one company. one experience. around the globe jones lang lasalle corporate offices jones lang...
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SPC056
Next Gen Public Sites – Jones Lang LaSalleGregory Adams & Tom Lombardo
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Background
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One company. One Experience. Around the Globe
Jones Lang LaSalle Corporate OfficesJones Lang LaSalle Operations
We are:
• The world’s leading real estate services firm
• A full-service provider with more than 200 corporate offices and experts operating in 1,000+ locations in 70 countries
• The only provider capable of delivering a truly seamless experience—anywhere in the world
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A track record of achievement
• Named one of the world’s top 100 outsourcing providers on the IAOP 2010, 2011 and 2012 Outsourcing 100 ® list
• Forbes magazine’s Platinum 400 list in 2006, 2007 and 2009
• FORTUNE magazine’s America’s Most Admired Companies in 2008 and 100 Best Companies to Work For in 2008, 2009 and 2011
• Ethisphere Institute’s World’s Most Ethical Companies in 2008, 2009, 2010 and 2011
• CRO (Corporate Responsibility Officer) magazine’s 100 Best Corporate Citizens list in 2007 and 2009
• The U.S. Environmental Protection Agency’s Energy Star® Partner of the Year in 2007, 2010 and 2011 and 2012 Energy Star® Sustained Excellence Award
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• Museums • R&D centers • Healthcare facilities• Sports arenas • Transportation centers
• Office • Retail• Logistics and industrial • Hotels • Mixed-use• Mission-critical facilities
• Educational institutions• High-net-worth individuals• Non-profits
• Corporations • Owners and investors• Government agencies
Our real estate specialtiesThe clients we serve
Expertise serving a wide range of needs
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A commitment to owner and investor value
We provide a comprehensive range of owner and investor services on a local, regional and global scale. Whether you require new or additional space or need to secure tenants, we have the resources and track record to help you achieve your investment goals.
We also offer access to capital markets around the globe. Our experienced professionals can assist you with both investment sales and real estate investment banking services.
OWNERS AND INVESTORS
Agency Leasing
Property Management
Project and Development Services
Development and Asset Strategy
Energy and Sustainability
Retail
Investment Sales
Real Estate Investment Banking
TECHNOLOGYRESEARCH
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Diverse industry and asset experience
®
®
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Our professionals are leaders in real estate outsourcing. They are uniquely qualified to provide support across large or multi-national portfolios.
In a manner than aligns your real estate and business objectives, we can help you:
• Manage facilities
• Implement projects
• Oversee new developments
• Execute transactions
• Administer leases
We help drive productivity through your real estate decisions.
Full-scale, strategic support for complex needs
TECHNOLOGYRESEARCH
OCCUPIERS
Corporate Solutions
Integrated Facilities Management
Project and Development Services
Tenant Representation
Energy and Sustainability
Lease Administration
Strategic Consulting
Corporate Capital Markets
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Diverse industry and asset experience
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The marketing landscape has almost completely shifted to the use of digital channels
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Digital Marketing: The story in numbers
12,000 properties online 12M property emails
7.4M visitors / 22M page views10,000 pages online52 websites, 26 languages Top sites growing 25% per year
17,000 web inquiries
120,000 registered users 100,000 reports downloaded
100,000 app downloads188% increase in mobile
traffic
34,000 Twitter followers228,00 YouTube views8,500 Facebook fans
Mobile Access
AttractingVisitors
MarketingProperties
PromotingResearch
SocialEngagement
GeneratingLeads
Digital MarketingPlatform
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Timeline: Web platform evolution
Research system registers 60,000 new users in first year, serving out 50,000 research reports..
Global RolloutRoll out of new web sites across 44 countries in 22 languages. Focus on marketing our services and promoting the brand.
Research System Property Marketing
Blogging, Twitter and YouTube are used to extend our global reach online. We establish outposts across channels.
Social Media
Property marketing capabilities online expand with improvements to global platform. 70% of countries come online.
High traffic volumes and leads from the web open up a new sales channel. We focus on marketing core services of the firm
Web Expansion
2008 2009 2010 2011 2012
New home page design and property improvements will drive web expansion in 2011. We will also enter the mobile space.
Programme Expansion
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Traffic is increasing steadily: Driving business leads and research activity
2008 2009 2010 2011
Web traffic
Businessleads
Global website launch Web site redesignSocial media
Mobile app launchLead generation Property expansion
Researchdownloads
• 6,000 pages online
• 11M property emails
• 5,200 properties online
• 47 sites, 22 languages
1 million 6 million3.7 million 5 million
Not tracked
visitors
12500
9500
10 000
80,000
20,000
50,000
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Platform metrics
Public Websites20,000 unique visitors per day80,000 page views per day450 sites4 site collections100 GB150 custom web parts
Intranet Sites12,500 unique visitors per day150,000 page views per day8,000 sites3,000 site collections2.5 TB40 custom web parts
Extranet Sites7,500 unique visitors per day250,000 page views per day30,000 sites (1,400 clients)2,000 site collections3.5 TB85 custom web parts
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The Business Challenge
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How are we using our websites for business today?Lead generation from 6.5 million site visitors
Promoting our services and capabilities
Marketing properties for sale and lease
Research display and distribution
Personalized extranet zones for clients
Career portals to drive recruiting
News for our world wide audiences
Contacts system
Blogging for events, topical discussion
Multi media channel for pod casting, web casting etc.
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Mobile device use
Consumerization of IT
Drive toward personal productivity
Localized Marketing
Access and portability of content
Risk of disintermediation
Increasing marketing costs
Transformative changes will affect our industry with a risk of disruption and disintermediation
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Growth of mobile traffic since Jan 2011
Jan
11 Ma
Ma
Jul 1
1 Se No
Jan
12 Ma
Ma
Jul 1
20
10,000
20,000
30,000
40,000
50,000
60,000 Total Visits;
56,620
Mobile; 39,406
Tablet; 17,214
Vis
its
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Attracting visitors…how they reach us
• Top browser is Internet Explorer, but mix is changing
• Chrome represents 17% of traffic and Safari 12%, vs. 9.7% and 8.5%, respectively, a year ago
• Mobile access is increasing rapidly, up 182% from a year ago
In-ternet Explorer56%
Chrome17%
Firefox14%
Sa-fari12%
Android Browser1%
Top browsers
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• 52 percent of traffic comes from search engines
• 26% traffic comes directly to the site, not linking to it from another source
• Search traffic has steadily increased, up 33% in last year
• Google provides 88% of search traffic, but traffic does come from other sources
Finding our sites…search is increasing
88%
5%4%
1%1% 1%
Search EnginesGoogle Bing
Yahoo Baidu (China)
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Influence strengthening in social media
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Addressing the Business Challenge
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What do these sites have in common?
Rich and always changing relevant content
Easy to use for the challenged…sophisticated enough for the advanced
A one stop shopping place. A portal to other places…the jumping off point
People keep coming back
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Cloud and independence (device, browser, OS, etc.)
When people love their device, they love IT
Greater focus on digital channels
Mobile is a game changer for us
Using social collaboration to drive expertise and knowledge sharing
Search will drive sharing
Productivity apps geared to the individual
Data driven organization driving analytics and real-time decision making
Greater partnership between marketing and IT will drive adoption and innovation
What is our strategy?We need to address the challenge of change
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We must think differentlyNo longer one size fits allMove from brand focus to transactionalThink globally, act locallySpeed and performance are not just nice, they are criticalKnow your visitors
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The promise of SharePoint 2013Full integration of searchTrue mobile channel supportProduct catalog and term store helps capitalize on metadata investmentStronger social support (we hope)
Real audience segmentationAbility to shape contentImproved support for large central listsBetter language support
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Through the years2007 2010 2013
Search Basic
- Basic OOB search- Rudimentary display- Simple result set- No refiners or preview
Scaled
- Scaled with FAST Search- Improved user experience- Results and refiners- Content from external data
sources
Enhanced
- Content by Search- Targeted content display- Term based navigation
Mobile Limited
- Required custom mobile application
- Performance limitations with SharePoint lists
- Data stored in SQL for mobile display
Limited
- Same as 2007
Improved
- Device channels- Desktop, tablet, and small
form factor mobile displays- Search driven content
User Segmentation Unavailable
- Required custom development
Unavailable
- Required custom development
New
- Core product offering- Critical marketing feature
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The Business Opportunity
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Minimize the investment…smart use of content automation
Build our mobile footprint
Technical considerations Generic web parts (search) vs. customMobile supportProduct catalogResponsive designPerformance
Personalized content Content shaping
This has the potential to expand to over 100+ markets
Chicago Market SiteBuild a market presence on the web
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Chicago Market Site
Jones Lang LaSalle
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Organize services into segments
Identify content areas to target
Capture the user behavior and use across sessions
Boost and shape the content
This user experience and resulting information will help us make the right investments in functionality for the future
Deep dive…audience segmentationPersonalization without user intervention
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Device channels Templates will help with consistency and widespread deployment
Provide users with information when and where they need it
Improved performance in displaying information
Will help minimize investment associated with building out additional websites for tablet and small form factor devices
Deep dive…mobilityAccess to the right information seamlessly
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Other Key Features
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Content-by-SearchSeparation of content from display
Content is search driven - Scale and performance
- Full integration with metadata
Display is template driven - HTML / JavaScript
- Defined for desktop / tablet / mobile
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Device ChannelsEnables targeted display of content- Contain User Agent strings
- Are assigned master pages
Ease of use and control
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Product CatalogOne place to manage content
Simple authoring experience
Wired up for search by default
Managed metadataURLs and navigation
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Use of the Term StoreUsed to build dynamic page content
URLs built from the Term Store
Better SEO
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Branding ImprovementsFaster and cheaper to brand
Design Manager- Import design overlay- Use tools agencies like- Template management
More focus on the web- HTML5- JavaScript / CSS
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Property ListingsGenerate leads from the on-line market
Increase our competitiveness with 3rd parties and competitors
Custom developed .NET application integrated with SharePoint platform
Mobile companion
Reduce system operating and support costs
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Conclusions
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Our SharePoint sites would be completely mobile friendly
Configuration vs. Customization – Get back to out of the box
Audience segmentation would fully drive the user experience
Search would drive a transition from a push to pull marketing
In a Perfect World…
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Metrics and user behavior tracking would be fully baked in
Social and other content can be fully integrated into the user experience
Capitalize on other Microsoft technologies and integrate emerging technologies
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Q&A
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Evaluate this session now on MySPC using your laptop or mobile device: http://myspc.sharepointconference.com
MySPC
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© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.