One Servant, Many Masters

One Servant, Many MastersGordon Grace (Funnelback)

Many MastersEnabling Sharing Via Social MediaMaster #1

Master #1

JeepersMedia@flickr (CC-BY)But Isnt That Just

Source: xkcd.com/1034 (CC-BY)Sharing Media Optimisation (SMO)(Semi-)Permanent URLsDiscoverable URLsShare/Add ButtonsMore Metadata(!?)

9Metadata is Cool Again?Facebook OpenGraph (Namespace: og)og:titleog:descriptionog:image / audio / videoog:typeog:updated_timeplace:location:latitude / longitudeTwitter (Namespace: twitter)twitter:titletwitter:imagetwitter:description

Cheers, Facebook

Source: https://developers.facebook.com/docs/opengraph/howtos/maximizing-distribution-media-content/Question for audience: How often do you click through / repost / share items in your Facebook timelines and Twitter streams that do NOT have rich media associated with them?11Thanks, Twitter

Source: https://dev.twitter.com/docs/cards/types/summary-cardButButButThats way too much effort!I cant do it all at once!Its been kinda, sorta done...Im not ABC/CNN/YouTube/ForbesHow do I focus my time?Metadata Auditingmetamap.cfg:e,1,og:typee,1,twitter:typet,1,og:titlet,1,twitter:titleI,0,og:imageI,0,twitter:imageetccollection.cfgquery_processor_options=-SM=bothSF=eatIfmo=on -daat=0-num_ranks=10000

Browse By [Query] Facets

Custom UI (Facets First)Custom UI (Results Second)

cagemama@flickr (CC-BY)Empowering Mobile UsersMaster #2Master #2: Mobile Users

Mobilenot firstResponsive is the answer! What was the question?Alternatively, open up legacy systems to mobile users, bypassing legacy UIExpensive, but valuable siloes outside your WCMSMaximise consumption opportunities

Connect, Cache, Convert

Simple Example

Source: khiltscher@flickr (CC-BY-NC-SA)Search Users (Internal and External)Master #3Master #3: Internal AND External Search

Add Daleks to Every Persona ListFuture StudentsCurrent StudentsPast StudentsStaffInternational StudentsDaleks

Source: Johnson Cameraface@flickr (CC-BY-NC-SA)

FindabilityCollection Tools

Wheres My Document?

But my website is perfect!

More than broken links

Vendor-agnostic search advice

Link Anchor Juice

One Servant, Many MastersWhat does Funnelback know about this URL?IndexIs this URL indexed?When was this last indexed?How is this page indexed?AnchorsWhat links here?What link text comes here?AnalyticsWhat terms did users search for to get here?Whats related?

ShareabilitySocial Media metadata present?Rich snippet enabled?MobileSeparate URL for mobile equivalent?What does the mobile equivalent look like?Questions?