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C O N N E C T E D S O L U T I O N S

P R O D U C T O V E R V I E W

O N E S O U R C E , O N E CO M P L E T E S O LU T I O N

1135348.8pg-GEE SOLUTIONS.r2.indd 1 9/9/14 7:10 AM

Offers a profitable means of differentiation, personalization, and brand extension.

• A highly customizable, scalable IFEC portal = specialized inflight experience, direct to passengers’ own devices

• Customizable design features your airline’s brand identity

• Easy, user-friendly navigation

• Feature-rich interface, including a TV guide and external navigation bar

• Entertainment content specific to your geographic region, made possible through our partners throughout the globe

(Hollywood, Bollywood, Asia, Latin, European markets)

• Opportunities for additional revenues through advertising and sponsorship arrangements

• Translatable into 30+ languages

• Integrates with billing and customer service

• Rapid scalability and expandability

• Future-ready service (leading research and technology)

• Airline determines the price of access and each component

• Enables integration of marketing / sales, ISP, billing, and customer care

• Industry leading reporting services

• Gate-to-gate service (an industry first, and currently exclusive)

• Ability to upload and download data and content at the gate

Inflight Portal

Global Eagle Entertainment delivers a best-in-class, airline-branded portal and comprehensive

content offering, accessible through a wireless IFE system or an industry-leading, Ku-band

satellite-based broadband solution. The result is a unique, “one source, one complete

solution” inflight entertainment platform.

Scope of product solution

• All on-board connectivity hardware including Ku satellite antenna system, server management

unit and WiFi routers

• Installation and STC certifications

• An airline-branded and customizable portal

• Advertising and sponsorship opportunities

• Back-end technical support and training with 24 hour a day Network Operations Center monitoring

• A wireless IFE solution with DRM protection functioning in both connected and unconnected environments.

• Individually curated movies, TV episodes (including live TV), games, e-commerce, and other WiFi

enabled services. Note: Global Eagle holds the world’s largest market share of international IFE content

• Flexible and international billing services

• IFE industry’s most robust reporting server to provide insight into customer trends, business

performance and system health

• Option of content on-demand stored on-board, which can be easily upgraded to a fully connected

internet based solution

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Advantages


SAA

HPT

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SMU

FDCP

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AIRCRAFTARINC 429 DATAIRU/FMC/ACARS

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Hardware Configuration

Global Eagle’s Broadband Solution

Global Eagle can provide an “enclosed” wireless IFE system or a fully operational satellite broadband solution. The functional components of the two solutions are illustrated below.

• Hardware LRU’s: a cabin wide IEEE 802.11b/g/n distribution system

• Software license and support: including all software and crew terminal interface

• Airline branded portal and integration

• Program management of the equipment installation

• Obtain all necessary aircraft certifications including STC on behalf of the airline

The onboard Server Management Unit supports • System control functions

• Content storage, streaming, delivery, and updates

• Communication to the gate - even when on the ground

• Airline operational data usage

The system includes 5 LRU’s:

– 1.6 TB media server

– Flight deck control panel

– 2 to 3 wireless access points

(for narrow body jets)

SAA: Satellite Antenna AssemblyHPT: High Power TransceiverSMU: Server Management UnitMDU: Modem Data UnitACU: Antenna Control UnitCWLU: Cabin Wireless LANFDCP: Flight Deck Control Panel


• Control and brand the infl ight WiFi service with a

customizable portal

• Connect via any laptop, tablet, or mobile device, both

iOS and Android platforms

• Deliver a compelling infl ight experience

• Maximize revenue per boarded guest through multiple,

evolving incremental revenue streams

The Global Eagle Entertainment Portal

What the Portal Enables

Product Goals and ObjectivesGlobal Eagle Connected Solutions empowers airline passengers to transform their WiFi enabled device into the entertainment, communication, or productivity tool of their choice.

The BYOD concept has extended to aviation, with passengers bringing their own devices while GEE’s entertainment portal replaces the need for traditional seatback infl ight entertainment systems that add unnecessary weight and increase fuel costs.

Devices supported

• Laptops - both Windows and Mac

• iPod and iPhone

• iPad tablets

• Android smartphones and tablets


Revenue Opportunities

In addition, the portal offers a unique opportunity to develop a customized marketing program (for the airline OR a sponsor)

to achieve target objectives, such as

The Global Eagle Portal offers a platform for delivering a compelling inflight experience with multiple revenue streams.

The flexible pricing model can be integrated with loyalty programs and / or class of service, e.g., the service and content can

be sold or offered free to frequent flyer members, upper class passengers, or any other subset of the passenger base.

The service and content can be available through a wholesale fee model, a charge per use / service model, or it can be capped

by time and / or data session and length.

• Brand Awareness

• New Product Launch

• Lead Generation

• Trial Generation

• Customer Conversion

• Customer Retention

Built within the portal are several opportunities for advertising

and sponsorship, consistent across multiple devices (tablet,

laptop, mobile). Specific real estate within the portal is

available for advertising while ensuring the purchase flow

remains a credible, unbranded asset. As a result, there is little

competition for attention between end-user purchasable

services and advertiser’s/sponsor’s merchandising.

Assets available include

• Big Box

• Leaderboard (laptop and mobile)

• Roadblock

• Carousel Hero

• TV Guide Skyscraper

• Video (Forced View and IPTV)

• Featured Merchandising Banner

As the partner airline, you can also increase revenue by making

available collateral opportunities outside of the portal, such as

• National Broadcast and Cable TV sponsor ID

• Airline website advertising

• 30 second commercials in IPTV streams

• Flight confirmation emails

• In airport check-in kiosk sponsor ID

• Electronic gate sponsor signage ID

• Forced View video advertising

• Inflight WiFi portal display

• Frequent Flyer Bonus Points sponsor ID


Per transaction, fixed pricing supported for WiFi. Pricing structures include

pricing by timed duration, length of haul, usage, and device type. Internet

access: user paid, sponsored, or “free.”

UI display details plane’s real time location on a moving map, including speed,

direction, altitude, estimated time of arrival and time remaining. Also includes

connecting gate information / airport maps.

Promote specific products or categories from selected merchants. GEE and the

airline together identify shopping partners that fit passenger demographics.

Revenue is percentage of sales.

Weather info as well as tours, passes, restaurant vouchers, and more available

for purchase. Inventory includes both domestic and international destinations.

Ability to stream live channels to PED. Currently support per transaction, fixed

pricing: “all you can watch” access to both Live TV and TV Video-On-Demand,

as well as free TV via a sponsorship model.

Available on a pay-per-view basis. Movies are purchased separately. Includes

child-friendly content. Provides the ability to stream movies to PED. GEE

maintains a library of movie titles; additional rights may be requested.

Messaging service delivers a low bandwidth option for passengers to use their

device’s existing instant messaging apps at a lower price point than those

requiring full WiFi internet access. Solution functions without passengers

needing to install additional apps onto their PED.

Provision of an inflight music experience through partnerships with key brands

and b2c music providers.

Cached content; diverts attention from more satellite-intensive functions.

Internet access available gate-to-gate.

Linkage to airline back office systems to facilitate payment with stored credit

card data or charging passengers using their frequent flyer miles; and allowing

passengers to accumulate miles when purchasing products and services.

Provides consistent and customizable navigation experience across the entire

portal - UNB can also be displayed on 3rd party http sites for ease of return.

Using industry-leading reporting and telemetry capability, a connectivity engine

will transmit inflight data to GEE’s reporting servers upon landing. Airline

partners can then access this data on demand to understand key business

metrics, including take rate, system health, and more.

Product Core Features

CONNECT TO WIFI

FLIGHT-TRACKER

SHOPPING

DESTINATION DEALS

LIVE TV (and cached)

VOD

TEXTING (iMessaging, WhatsApp, & Viber)

MUSIC (Partner with marquee music brands)

GAMES

GATE2GATE

LINK TO AIRLINE SYSTEMS & FREQUENT FLYER ACCTS

UNIVERSAL NAVIGATION BAR (UNB) AND DROP DOWN MENUS

OPERATIONAL DATA


SOUTHWEST AIRLINES AND DISH: TV FLIES FREEA partnership with a major U.S.-based airline and a significant player in the cable television

industry has resulted in a uniquely successful collaboration. The deal – since renewed for a

second year – has resulted in significant exposure for both the airline and the sponsor: the

number of visitors to the portal is in the millions, the amount of time spent on the portal

numbers in the millions of minutes, there has been a major uptick in exposure to and sales of

additional features, and the relationship has generated sponsorship revenue, marketing leads,

and sponsorship renewal. Although the specifics of the results are proprietary, the relationship

has proven fruitful and profitable for both parties.

In the first six months of 2014

• Dish Free TV appeared on more than 412,000 flights

• 20 Live TV channels were available, including 5 that launched in 2014: TLC, Animal Planet,

Discovery, CBS and Cartoon Network

Case Studies

GATE TO GATE CONNECTIVITYOn November 20th 2013 Southwest became the first and only airline to allow Gate-to-Gate

(G2G) Connectivity. This unique service was made possible through Global Eagle’s technological

expertise, which enables airlines to send and receive data while parked at the gate - while

competing cell-based services cannot provide the same functionality. Statistics follow.

• G2G connectivity has received very positive media and customer feedback

• A significant increase in WiFi Authentications

• Aircraft WiFi availability increased from ~8 hours to ~14 hours

• Average session length increased from ~80 minutes to ~100 minutes

• 10% of data consumption now occurs on the ground

NORWEGIAN AIRLINESGlobal Eagle partnered with Norwegian, considered one of the world’s fastest growing

airlines, to secure key sponsorships. These relationships were timed to coincide with the

release of our Portal 2.0, a new inflight experience that vastly enhanced the passenger

user interface and added most of the service features listed in the previous page.

• The ability to secure significant new advertising partnerships resulted in revenue

generation through sponsorship of key assets

• Merchandising and promotion of existing capabilities: Promoted a free video on

demand trial through a call to action framework that raised passenger awareness of

favorite television shows viewable on their own electronic devices, free of charge.

The promotion resulted in a 650% increase in viewings.

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Global Eagle Entertainment | 4553 Glencoe Avenue | Marina Del Rey, CA 90292 | www.globaleagleent.com

© copyright 2014, Global Eagle Entertainment Inc. All rights reserved.

WISE™: A Wireless Solution for IFEC Solution ProvidersThe WISE™ portal is a complete wireless infl ight content solution located on an airline’s server which provides

the interface for content streamed to a passenger’s mobile device. Compatible with most popular mobile devices,

laptops, and tablets, including Apple iOS and Android operating systems, as well as all major Internet browsers,

WISE™ is a hardware agnostic solution that has been selected by renowned hardware partners as the software

backbone for their wireless system, or as a component of their existing off ering.

Features:

• Designed to work with or without infl ight connectivity

• Supports all major operating systems and browsers

• Digital Rights Management (DRM) approved by major Hollywood studios to stream movies to PEDs

• Optional revenue-generating payment solution available

Our hardware partners include

WISE™: A Wireless Solution for IFEC Solution Providers


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