onE ViSion

GOLF Canada

StRatEGiC pLan

Golf Canada& THE Canadian SporT poliCy

As the National Sport Organization for golf and proud member of the Canadian Olympic

Committee, we have aligned our strategic plan with the Canadian Sport Policy.

As an over arching vision, the Canadian Sport Policy is focused on creating a dynamic

and leading-edge sport environment that enables all Canadians to experience and

enjoy involvement in sport to the extent of their abilities and interests and, for increasing

numbers, to perform consistently and successfully at the highest competitive levels.

In alignment with the Canadian Sport Policy, Golf Canada’s strategic plan is based on

four core principals – Participation; Excellence; Capacity; and Interaction.

These four principals as defined in the following pages define and frame THE

aSpiraTional ViSion for all sport in Canada.

parTiCipaTion

ExCEllEnCE

CapaCiTy

inTEraCTion

Grow parTiCipaTionCANADIAN SPORT POLICY: A significantly higher proportion of Canadians from all segments of society are involved in quality sport activities at all levels and in all forms of participation. As the National Sport Organization (NSO), we have an important role to play in the growth of our sport.

• Sustaining&growingparticipationrates

• Engagingourcustomers–members&publicgolfers

• Introducingmorechildrentothesport

• Increasingaccesstogolffacilities

• Welcomingenthusiastsfromallwalksoflife

• Promotinghealth,societal&economicbenefits–thegameofalifetime

Expand CapaCityCANADIAN SPORT POLICY: The essential components of an ethically based, athlete/participant centred development system are in place and are continually modernized and strengthened as required.

Having an aligned strategy and the necessary resources to make an effective investment into our sport.

• Increasingawarenessof,andrespectfor,therulesofgolf,handicapping,courserating&amateurstatus

• Upholding&preservingthestoriedhistoryofgolfinCanada

• Creatingcostefficiencies

• Sustainablerevenuestreams–membership,sponsors,donors&government

• Exploringopportunities–merchandise,e-commerce,licensing&advertising

• Investinginthedevelopmentofoursport

• Developingourgreatestasset–staff&volunteers

foSTEr inTEraCTionCANADIAN SPORT POLICY: The components of the sport system are more connected and coordinated as a result of the committed collabora-tion and communication amongst the stakeholders. Canada’s golf community working together to improve the overall health of our sport.

• Collaboratingwithprovincialandnationalassociationpartners

• Strengtheningtieswithfederations&governingbodies

• Tellinggolf’sstory–government&publicawareness

• TellingGolfCanada’sstory–innovation,technology&reliablemethods

• Increasingbrandawarenessofouridentity&reputationastheNationalandProvincialSportOrganization(s)

• Providingleadership,communication&customerserviceformembers

• Connectingwithgolfersthroughgolfcanada.ca&newmedia

EnSurE ExCEllEnCECANADIAN SPORT POLICY: The pool of talented athletes has expanded and Canadian athletes and teams are systematically achieving world-class results at the highest levels of international competition through fair and ethical means. From playground to podium, we are fueled by our NSO mandate to increase excellence in our sport.

• Developingourtoptalents&creatingfutureCanadianheroes

• CultivatingtheOlympicdreamforCanadiangolf

• Supportingouryoungprofessionals

• Athletes,coaches,associations,sponsors,donors&parents–thecircleofsupport

• Conductingworldclassamateur&professionalchampionships

• Developingmorecertifiedcoaches&rulesofficials

• RecognizingvolunteersasadrivingforceinCanadiangolf

Grow Participation

1.1 Expand NGIS and CN Future Links to more facilities

1.2 Promotemembership value to clubs and individual golfers

1.3 Promote societal benefits of golf, and increase access for under represented groups

Ensure Excellence

2.1 Implement programming for high performance juniors, Team Canada, and emerging professionals

2.2 Develop certified coaches and officials

2.3 Host best in class national and international championships

Expand Capacity

3.1 Develop sustainable funding and fiscal responsibility

3.2 Uphold and preserve rules, handicapping, course rating, amateur status, and history of the game

3.3 Provide opportunity and training for all volunteers and staff

Foster Interaction

4.1 Collaborate with STRATEGIC IMPERATIVES: STRATEGIC IMPERATIVES: STRATEGIC IMPERATIVES: STRATEGIC IMPERATIVES:

provincial golf associations, NAGA, government, and international partners

4.2 Increase capabilities in digital & interactive technology

4.3 Strengthen communication and brand awareness

Performance Measures

CORE VALUES: Purposeful, Inclusive, Respectful, Responsive

VISION: Successfully shaping golf’s future in Canada through innovation and interaction

MISSION:As the governing body of golf in

Canada, our mission is to grow participation, excellence, and passion in the sport while upholding the integrity

and traditions of the game

Golf Canada STraTEGiC plan

ONE VISION – More golfers from all walks of life; affordable access for

the masses; more children being introduced to the game and staying

in our sport; competitive excellence at every level; fuller tee sheets and

more club members; financial sustainability for all industry stakeholders;

a greater understanding of the health, social, environmental and economic

benefits that golf brings to our communities; greater awareness and

respect for the history, traditions, and integrity of the game.

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