RP36FRVL-071313

Donate Life Rose Parade® Float2014 Floragraph Sponsored by Ryan Viator’s Legacy

Following their life-changing experience as participants in the 2013 Donate Life Rose Parade Float campaign, the family of Ryan Robert Viator is pleased to offer the nation’s organ, tissue and eye recovery organizations an opportunity to nominate a donor family for a Floragraph on the Donate Life float in the 2014 Rose Parade.

Ryan Robert Viator of Lafayette, La. was a loving and tenderhearted young man with a great spirit of adventure and belief in staying healthy. At the age of 20, he was the proud owner of a health club in his hometown that inspired others to live healthy lifestyles. On April 7, 2000, Ryan’s life ended, but three others were able to live thanks to the donation of Ryan’s liver and kidneys. Ryan was never able to realize two of his dreams: flying in a fighter jet and visiting California. Donation made both possible, as one of his recipients is a retired Air Force pilot and his floragraph portrait was featured in the 2013 Rose Parade.

The Donate Life Float CampaignThe Donate Life Rose Parade Float campaign, a national program of the OneLegacy Foundation, is supported by more than 120 official sponsors, including organ and tissue recovery organizations, tissue and eye banks, hospitals, transplant centers and affiliated organizations. Last year’s Donate Life float was seen by an estimated 800,000 parade spectators and more than 30 million U.S. TV viewers, and tens of millions more heard about the float’s lifesaving mission in broadcast and print news stories about the float and its participants. The 125th Rose Parade, themed Dreams Come True, will take place on Wednesday, January 1, 2014 at 8:00am PST.

Nomination and Selection ProcessThe honoree will be selected based on a range of criteria, including the requirement that the donor must have been under 30 years of age at the time of donation. Any connections to the Ryan Viator’s interests and passions will be considered as well. The nomination form and requested high quality photo (headshot) of the donor (see nomination form) must be received by Friday, August 9, 2013. The nomination and image may be emailed to akiefhaber@onelegacy.org or mailed to the address below, Attn: Annie Kiefhaber. The organization nominating the family chosen to be honored with a floragraph will be notified by August 16, 2013.

ExpectationsThe opportunity for your loved one to be honored with a floragraph comes with several expectations. In particular, Floragraph Families are participants in the most inspiring float in one of the most-watched events in the world, and as such are commonly the subject of media stories in the weeks leading up to the parade. Thus, all Floragraph Families are expected to be available for media interviews as opportunities arise. In addition, Floragraph Families and their guests have the opportunity to attend special Donate Life events in Pasadena from Dec. 29 through New Year’s Day. Please note that while the Floragraph Sponsorship has been made possible by a generous contribution from Ryan Viator’s Legacy, the transportation, local lodging and event ticket costs for a party of two (approximately $2,500 to $3,000) are the responsibility of the nominating organization.

Donate Life Rose Parade Float 221 South Figueroa Street, Suite 500 Los Angeles, CA 90012 (213) 229-5630 Fax (213) 633-1630www.donatelifefloat.org

RP36FRVL-071313

Donate Life Rose Parade® Float2014 Floragraph Sponsored by Ryan Viator’s Legacy (cont’d)

Requirements Nominated families must have been approached for and authorized donation on behalf of their

loved ones or supported their loved one’s donor designation. The honoree need not have necessarily had their organs, eyes or tissues recovered or transplanted.

The honoree must have been under 30 years old at the time of donation. Floragraph family members should be comfortable speaking to the media and must report to

media opportunities on a timely basis. On occasion between Dec. 26 and Dec. 30, TV morning shows require reporting to the studio or locations at a very early hour.

The family must provide a high-quality headshot of the honoree to serve as original artwork for the floragraph. The image will be enlarged to fill the 12” x 16” floragraph canvas, so a higher-quality original image is necessary for best results (see nomination form for details).

Floragraph Family’s Participation TimelineDate(s) Event DescriptionMon Oct 14 Floragraph Honorees Media

AnnouncementPress release; see official website, www.donatelifefloat.org

Sat Dec 7 Floragraph Decorating Priority to out-of-state floragraphs.

Sat Dec 14 Floragraph Decorating Priority to out-of-state floragraphs.Sat Dec 21 Floragraph Decorating Priority to Southern California floragraph families. Not

available for out-of-state floragraph finishing events

Sun Dec 29 Dedication Garden Rose Placement

10am–10pm, Phoenix Decorating Rosemont Pavilion(Roses placed by appointment)

Mon Dec 30 Floragraph Family Breakfast 10am–12pm, Pasadena Convention Center AtriumGala Dinner 6pm–11pm, Pasadena Convention Center Ballroom

Tues Dec 31 Lunch at Rosemont 12pm–2pm, Phoenix Decorating Rosemont PavilionTaco Cart lunch provided for Float Judging attendees.

Float Judging 2:30–4pm, Phoenix Decorating Rosemont Pavilion

Wed Jan 1125th Rose Parade

5:40am: Float riders in hotel lobby for shuttle pickup7am, Donate Life Grandstands open8am–10:30am, Rose Parade (Parade reaches stands at 8:30am)

Post-Parade Reception 10:30am–1pm, Porto Alegre Brazilian Churrascaria at Paseo Colorado

Donate Life Rose Parade Float 221 South Figueroa Street, Suite 500 Los Angeles, CA 90012 (213) 229-5630 Fax (213) 633-1630www.donatelifefloat.org

RP36FRVL-071313

Donate Life Rose Parade® Float2014 Floragraph Sponsored by Ryan Viator’s Legacy

Participation of Family Members

Floragraph Families may invite extended family members to participate in the various Donate Life float special events.

Date(s) Event AttendeesSat Dec 7, 14, 21 Floragraph Decorating Tables seat six comfortably, and up to 10 may attend.

Please note only two are physically able to decorate the portrait at any one time. No cost.

Dec 12-20 Floragraph Finishing Event For families who do not decorate their floragraph in person before Christmas, sponsors organizing events where families put the finishing touches on the portrait. No cost.

Sun Dec 29 Dedication Garden Rose Placement

Dedications are $30 and purchased through the Donate Life float website. Any number of family members may come to place roses at their appointed time.

Mon Dec 30

Floragraph Family BrunchFloragraph Families meet one another and potentially the volunteers who decorated their portraits with such care. $10 each.

Gala DinnerFloat participants, sponsors and guests enjoy a special evening featuring a silent auction, raffle, inspiring speakers and entertainment. $150 each.

Tue Dec 31 Float Judging

After the float comes out of the barn for the first time, a dress rehearsal in front of the judges is the final step in determining award winners. All are invited to join us for lunch immediately prior. No cost.

Wed Jan 1125th Rose Parade Seats $75 to $100 each depending on seating location.

Post-Parade Lunch Welcome the Riders and Walkers back from their journey as you enjoy lunch. $25 each.

Donate Life Rose Parade Float 221 South Figueroa Street, Suite 500 Los Angeles, CA 90012 (213) 229-5630 Fax (213) 633-1630www.donatelifefloat.org

RP36FRVL-071313

Donate Life Rose Parade® FloatAll About Floragraphs

Continuing a tradition that began in the 2008 Rose Parade, Donate Life’s 2014 float entry will feature 72 “floragraphs” of organ, eye and tissue donors from across the country.

What is a floragraph?A floragraph is a portrait created with floral materials. The Donate Life float’s floragraphs are strictly memorial in nature.

Who is featured on the Donate Life floragraphs?The float’s Floragraph Sponsors select the deceased organ, eye and tissue donors who are depicted on the portraits.

How large are the floragraphs?The size varies yearly depending on the float design. This year the floragraphs are approximately 12” x 16” oval.

How are floragraphs created?Photographs of the honored donors are converted into posterized images, which are printed and applied to a foam or wood backing. The portraits are then decorated in a method akin to “color by number.” Donate Life volunteers experienced in the art of decorating floragraphs guide the donors’ families or selected volunteers – many of them donor family members or transplant recipients – through the deeply meaningful process of bringing the floragraph portraits to life.

How do floragraphs inspire people to donate life?Floragraph families decorating portraits of their loved ones are compelling subjects to all involved. In fact, the donors and families honored with floragraphs have been the subject of hundreds of news stories capturing the families’ meaningful participation in the Rose Parade. Together with the Donate Life float’s riders, the floragraphs are the centerpiece of the national media campaign surrounding Donate Life’s annual Rose Parade float entry.

Donate Life Rose Parade Float 221 South Figueroa Street, Suite 500 Los Angeles, CA 90012 (213) 229-5630 Fax (213) 633-1630www.donatelifefloat.org

RP36FRVL-071313

Photos from top to bottom: Donor wife Kelly Sim of Renton, Wash. decorates a floragraph of her husband Johnathan. The Los Angeles family of Cecil Evans Sr. poses with his floragraph. Floragraphs adorn the 2010 Donate Life Rose Parade float, “New Life Rises.”

Donate Life Rose Parade Float 221 South Figueroa Street, Suite 500 Los Angeles, CA 90012 (213) 229-5630 Fax (213) 633-1630www.donatelifefloat.org

RP36FRVL-071313

Donate Life Rose Parade® FloatNomination Form for 2014 FloragraphSponsored by Ryan Viator’s Legacy

Following their life-changing experience as participants in the 2013 Donate Life Rose Parade Float campaign, the family of Ryan Robert Viator is pleased to offer the nation’s organ, tissue and eye recovery organizations an opportunity to nominate the family of a donor under age 30 for a Floragraph on the Donate Life float in the 2014 Rose Parade.

Nominating Organization

Organization Contact Email

Should our nominated family be selected, our organization will cover the cost of transportation, local lodging and event ticket costs for a party of two.

Nominated Donor’s Name* * Print full name as it should appear in official listings, including middle initial or name if desired

Donor Age (at time of donation, must be under 30) Sex Race/Ethnicity

Donation Date Donation Hospital

Donor of: Organs Tissues Eyes/Corneas

Family Contact Relationship to Donor

Street Address

City State Zip Code

Preferred Phone Home Work Cell

Preferred E-mail

Please include the following information in a single Word document:1. Up to 150 words describing the donor whose family is being nominated for a floragraph.2. Up to 150 words describing the family’s donation experience.3. Up to 150 words describing why receiving this honor would be meaningful to the family.

In addition, please provide us an image of the nominated donor whose portrait would adorn the Donate Life float. In order the make for the best possible finished portrait, please send us a headshot with the donor in focus and looking as straight-on into the camera as possible. The image should be in JPEG format at high resolution (min. size 4” x 6” at 300dpi).

Please email this form, requested information and photo to akiefhaber@onelegacy.org. Applications must be received by Friday, August 9, 2013. Please contact Annie Kiefhaber with any questions at (213) 229-5630.

Donate Life Rose Parade Float 221 South Figueroa Street, Suite 500 Los Angeles, CA 90012 (213) 229-5630 Fax (213) 633-1630www.donatelifefloat.org